--- title: "Adidas vs Puma: Which is searched more in New Zealand?" description: "Is Adidas or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-skate-shoes-brands/compare/adidas-vs-puma" publisher: "Brandwave" --- # Adidas vs Puma: Which is searched more in New Zealand? Is Adidas or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Puma - **Competitive set**: Skate shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 28.3% - **Puma Share of Search**: 12.1% ## Is Adidas or Puma more popular in search? - In September 2026, Adidas had more branded searches than Puma among skate shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Puma had 28,600. Adidas made up 28.3% of all skate shoes brand searches we track, and Puma accounted for 12.1%. - Adidas was ahead of Puma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among skate shoes brands in New Zealand moved from 28.2% to 28.3%, and its estimated monthly branded searches moved from 60.5K to 67K. - Across the 12 months ending September 2026, Puma’s share of searches among skate shoes brands in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches moved from 22.6K to 28.6K. ## Top skate shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Puma did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vans | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | etnies | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DVS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skate shoes brands - Asked ChatGPT "Which skate shoe brand should I buy in New Zealand?": 1. Vans, 2. etnies, 3. Nike, 4. New Balance, 5. Adidas - Asked ChatGPT "What are the best skate shoe brands in New Zealand?": 1. Vans, 2. Nike, 3. etnies, 4. Adidas, 5. New Balance - Asked ChatGPT "What's the best skate shoe brand in New Zealand for everyday skating?": 1. Vans, 2. etnies, 3. New Balance, 4. Nike - Searched Google, AI Overview "skate shoes nz": 1. Nike, 2. New Balance, 3. Vans, 4. Adidas - Searched Google, AI Overview "skate shoe brands": 1. Nike, 2. Vans, 3. Adidas, 4. New Balance, 5. etnies Not named in any answer: Puma and DVS. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand skate shoes brands in September 2026? - In September 2026, Adidas gained share of searches among skate shoes brands in New Zealand, from 27.7% to 28.3%. - Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 28.2% | 2 | 22.6K | 10.5% | 4 | | Nov 2025 | 80.5K | 29.1% | 2 | 26.1K | 9.4% | 4 | | Dec 2025 | 70.7K | 25.8% | 2 | 32.1K | 11.7% | 4 | | Jan 2026 | 54.2K | 25.1% | 3 | 22.2K | 10.3% | 4 | | Feb 2026 | 50.6K | 27.5% | 2 | 18.1K | 9.9% | 4 | | Mar 2026 | 65.5K | 29.3% | 2 | 23.6K | 10.6% | 4 | | Apr 2026 | 62.8K | 28.4% | 2 | 23.7K | 10.7% | 4 | | May 2026 | 72.1K | 28.9% | 3 | 23.7K | 9.5% | 4 | | Jun 2026 | 70.5K | 26.6% | 3 | 36.9K | 13.9% | 4 | | Jul 2026 | 70.7K | 28.6% | 2 | 33K | 13.3% | 4 | | Aug 2026 | 68.9K | 27.7% | 2 | 29.2K | 11.8% | 4 | | Sep 2026 | 67K | 28.3% | 2 | 28.6K | 12.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [Puma profile](/demand/nz/brands/puma) - [All skate shoes brands in New Zealand](/demand/nz/categories/nz-skate-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Puma more popular in search? In September 2026, Adidas had more branded searches than Puma among skate shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Puma had 28,600. Adidas made up 28.3% of all skate shoes brand searches we track, and Puma accounted for 12.1%. ## Cite this page Brandwave. "Adidas vs Puma: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-skate-shoes-brands/compare/adidas-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-skate-shoes-brands/compare/adidas-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.