--- title: "Short link management platforms in New Zealand: Which are most popular?" description: "Compare services and tools used to create, manage, and measure shortened links. Share of Search among TinyURL, BL.INK, Bitly, Dub, Rebrandly, Linkly and Short.io, the short link management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-short-link-management-platforms" publisher: "Brandwave" --- # Short link management platforms in New Zealand: Which are most popular? Compare services and tools used to create, manage, and measure shortened links. Share of Search among TinyURL, BL.INK, Bitly, Dub, Rebrandly, Linkly and Short.io, the short link management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Short link management platforms - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Oct 2026 - **Highest Share of Search**: TinyURL, 36.4% ## Which brand is most popular in search among short link management platforms in New Zealand? - In October 2026, TinyURL was the most searched among short link management platforms in New Zealand, with an estimated 2.5K branded searches, 36.4% of all searches for the seven tracked by the Brandwave Brand Demand Index. - BL.INK is in 2nd place, 9.3 percentage points behind at 27.1%. - Across the 12 months ending October 2026, TinyURL’s share of searches among short link management platforms in New Zealand decreased from 42.9% to 36.4%. - Across the 12 months ending October 2026, BL.INK’s share of searches among short link management platforms in New Zealand increased from 18.2% to 27.1%. - Across the 12 months ending October 2026, Bitly’s share of searches among short link management platforms in New Zealand decreased from 28.2% to 24.4%. - Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand increased from 6.7% to 8.4%. - Across the 12 months ending October 2026, TinyURL’s share of searches among short link management platforms in New Zealand peaked at 48.4% in July 2026 and was lowest at 36.4% in October 2026. - Across the 12 months ending October 2026, BL.INK’s share of searches among short link management platforms in New Zealand peaked at 27.1% in October 2026 and was lowest at 17.1% in May 2026. - Across the 12 months ending October 2026, Bitly’s share of searches among short link management platforms in New Zealand peaked at 32.8% in May 2026 and was lowest at 21.1% in July 2026. - Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand peaked at 10.9% in September 2026 and was lowest at 5.1% in May 2026. - Across the 12 months ending October 2026, Rebrandly’s share of searches among short link management platforms in New Zealand peaked at 3.4% in December 2025 and was lowest at 1.9% in June 2026. - Across the 12 months ending October 2026, BL.INK rose from 3rd to 2nd among short link management platforms in New Zealand. - Across the 12 months ending October 2026, Bitly fell from 2nd to 3rd among short link management platforms in New Zealand. - Across the 12 months ending October 2026, Rebrandly, Linkly and Short.io held steady: their share of searches among short link management platforms in New Zealand each moved less than 0.5 percentage points. ## Top short link management platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Bitly and Rebrandly appeared every time. Bitly was recommended most often, coming first in two out of five answers. Short.io was second, and Rebrandly was third. BL.INK, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Short.io | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rebrandly | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dub | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Linkly | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TinyURL | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BL.INK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about short link management platforms - Asked ChatGPT "Which short link management platform should I use in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly - Asked ChatGPT "What are the best short link management platforms in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly, 4. Dub, 5. Linkly - Asked ChatGPT "What's the best short link management platform in New Zealand for tracked marketing links?": 1. Short.io, 2. Rebrandly, 3. Bitly - Searched Google, AI Overview "link management platform": 1. Bitly, 2. Linkly, 3. Rebrandly - Searched Google, AI Overview "best url shortener": 1. Bitly, 2. TinyURL, 3. Dub, 4. Rebrandly, 5. Short.io Not named in any answer: BL.INK. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [TinyURL vs BL.INK: compare search popularity](/demand/nz/compare/bl-ink-vs-tinyurl): 36.4% against 27.1% Share of Search. - [TinyURL vs Bitly: compare search popularity](/demand/nz/compare/bitly-vs-tinyurl): 36.4% against 24.4% Share of Search. - [TinyURL vs Dub: compare search popularity](/demand/nz/compare/dub-vs-tinyurl): 36.4% against 8.4% Share of Search. - [TinyURL vs Rebrandly: compare search popularity](/demand/nz/compare/rebrandly-vs-tinyurl): 36.4% against 2.4% Share of Search. - [BL.INK vs Bitly: compare search popularity](/demand/nz/compare/bitly-vs-bl-ink): 27.1% against 24.4% Share of Search. - [BL.INK vs Dub: compare search popularity](/demand/nz/compare/bl-ink-vs-dub): 27.1% against 8.4% Share of Search. - [BL.INK vs Rebrandly: compare search popularity](/demand/nz/compare/bl-ink-vs-rebrandly): 27.1% against 2.4% Share of Search. - [Bitly vs Dub: compare search popularity](/demand/nz/compare/bitly-vs-dub): 24.4% against 8.4% Share of Search. - [Bitly vs Rebrandly: compare search popularity](/demand/nz/compare/bitly-vs-rebrandly): 24.4% against 2.4% Share of Search. - [Dub vs Rebrandly: compare search popularity](/demand/nz/compare/dub-vs-rebrandly): 8.4% against 2.4% Share of Search. ## How did search popularity change for New Zealand short link management platforms in October 2026? - In October 2026, Bitly gained share of searches among short link management platforms in New Zealand, from 21.4% to 24.4%. - In October 2026, BL.INK gained share of searches among short link management platforms in New Zealand, from 24.2% to 27.1%. - In October 2026, TinyURL lost share of searches among short link management platforms in New Zealand, from 39.2% to 36.4%. - In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%. - Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026. ## Which short link management platforms do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | TinyURL | 36.4% | 2.5K | -1.5% | TinyURL | | 2 | BL.INK | 27.1% | 1.9K | +18.8% | BL.INK | | 3 | Bitly | 24.4% | 1.7K | +21.3% | Bitly | | 4 | Dub | 8.4% | 590 | -18.1% | Dub | | 5 | Rebrandly | 2.4% | 170 | 0.0% | Rebrandly | | 6 | Linkly | 1% | 70 | -22.2% | Linkly | | 7 | Short.io | 0.29% | 20 | 0.0% | Short.io | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | TinyURL | 3.1K | 42.9% | 1 | | Nov 2025 | Bitly | 2K | 28.2% | 2 | | Nov 2025 | BL.INK | 1.3K | 18.2% | 3 | | Nov 2025 | Dub | 480 | 6.7% | 4 | | Nov 2025 | Rebrandly | 170 | 2.4% | 5 | | Nov 2025 | Linkly | 70 | 0.98% | 6 | | Nov 2025 | Short.io | 50 | 0.7% | 7 | | Dec 2025 | TinyURL | 2K | 40.1% | 1 | | Dec 2025 | BL.INK | 1.3K | 25.8% | 2 | | Dec 2025 | Bitly | 1.1K | 21.6% | 3 | | Dec 2025 | Dub | 390 | 7.7% | 4 | | Dec 2025 | Rebrandly | 170 | 3.4% | 5 | | Dec 2025 | Linkly | 40 | 0.79% | 6 | | Dec 2025 | Short.io | 30 | 0.6% | 7 | | Jan 2026 | TinyURL | 2.6K | 40.8% | 1 | | Jan 2026 | Bitly | 1.7K | 26.7% | 2 | | Jan 2026 | BL.INK | 1.3K | 20.6% | 3 | | Jan 2026 | Dub | 480 | 7.6% | 4 | | Jan 2026 | Rebrandly | 170 | 2.7% | 5 | | Jan 2026 | Linkly | 70 | 1.1% | 6 | | Jan 2026 | Short.io | 30 | 0.47% | 7 | | Feb 2026 | TinyURL | 2.6K | 39.8% | 1 | | Feb 2026 | Bitly | 2K | 30.6% | 2 | | Feb 2026 | BL.INK | 1.3K | 20% | 3 | | Feb 2026 | Dub | 390 | 6% | 4 | | Feb 2026 | Rebrandly | 170 | 2.6% | 5 | | Feb 2026 | Linkly | 40 | 0.61% | 6 | | Feb 2026 | Short.io | 30 | 0.46% | 7 | | Mar 2026 | TinyURL | 3.1K | 42.6% | 1 | | Mar 2026 | Bitly | 2K | 27.6% | 2 | | Mar 2026 | BL.INK | 1.3K | 17.6% | 3 | | Mar 2026 | Dub | 590 | 8% | 4 | | Mar 2026 | Rebrandly | 210 | 2.8% | 5 | | Mar 2026 | Linkly | 70 | 0.95% | 6 | | Mar 2026 | Short.io | 40 | 0.54% | 7 | | Apr 2026 | TinyURL | 2.6K | 38.3% | 1 | | Apr 2026 | Bitly | 2.1K | 30.6% | 2 | | Apr 2026 | BL.INK | 1.3K | 19.2% | 3 | | Apr 2026 | Dub | 480 | 7.1% | 4 | | Apr 2026 | Rebrandly | 210 | 3.1% | 5 | | Apr 2026 | Linkly | 70 | 1% | 6 | | Apr 2026 | Short.io | 40 | 0.59% | 7 | | May 2026 | TinyURL | 3.9K | 41.7% | 1 | | May 2026 | Bitly | 3.1K | 32.8% | 2 | | May 2026 | BL.INK | 1.6K | 17.1% | 3 | | May 2026 | Dub | 480 | 5.1% | 4 | | May 2026 | Rebrandly | 210 | 2.2% | 5 | | May 2026 | Linkly | 70 | 0.75% | 6 | | May 2026 | Short.io | 20 | 0.21% | 7 | | Jun 2026 | TinyURL | 3.5K | 47% | 1 | | Jun 2026 | Bitly | 1.8K | 23.5% | 2 | | Jun 2026 | BL.INK | 1.6K | 21.2% | 3 | | Jun 2026 | Dub | 390 | 5.2% | 4 | | Jun 2026 | Rebrandly | 140 | 1.9% | 5 | | Jun 2026 | Linkly | 70 | 0.93% | 6 | | Jun 2026 | Short.io | 20 | 0.27% | 7 | | Jul 2026 | TinyURL | 3.2K | 48.4% | 1 | | Jul 2026 | Bitly | 1.4K | 21.1% | 2 | | Jul 2026 | BL.INK | 1.3K | 19.5% | 3 | | Jul 2026 | Dub | 480 | 7.2% | 4 | | Jul 2026 | Rebrandly | 170 | 2.5% | 5 | | Jul 2026 | Linkly | 70 | 1% | 6 | | Jul 2026 | Short.io | 20 | 0.3% | 7 | | Aug 2026 | TinyURL | 3.6K | 48.1% | 1 | | Aug 2026 | Bitly | 1.7K | 23.1% | 2 | | Aug 2026 | BL.INK | 1.3K | 17.3% | 3 | | Aug 2026 | Dub | 590 | 7.8% | 4 | | Aug 2026 | Rebrandly | 170 | 2.3% | 5 | | Aug 2026 | Linkly | 70 | 0.93% | 6 | | Aug 2026 | Short.io | 40 | 0.53% | 7 | | Sep 2026 | TinyURL | 2.6K | 39.2% | 1 | | Sep 2026 | BL.INK | 1.6K | 24.2% | 2 | | Sep 2026 | Bitly | 1.4K | 21.4% | 3 | | Sep 2026 | Dub | 720 | 10.9% | 4 | | Sep 2026 | Rebrandly | 170 | 2.6% | 5 | | Sep 2026 | Linkly | 90 | 1.4% | 6 | | Sep 2026 | Short.io | 20 | 0.3% | 7 | | Oct 2026 | TinyURL | 2.5K | 36.4% | 1 | | Oct 2026 | BL.INK | 1.9K | 27.1% | 2 | | Oct 2026 | Bitly | 1.7K | 24.4% | 3 | | Oct 2026 | Dub | 590 | 8.4% | 4 | | Oct 2026 | Rebrandly | 170 | 2.4% | 5 | | Oct 2026 | Linkly | 70 | 1% | 6 | | Oct 2026 | Short.io | 20 | 0.29% | 7 | ## How are branded searches counted for short link management platforms? - **Bitly**: Measured on the search terms “bitly” and “bitly link”, summed into one figure. - **BL.INK**: Measured on the search terms “bl ink” and “bl.ink”, summed into one figure. - **Dub**: Measured on the search term “dub”. - **Linkly**: Measured on the search term “linkly”. - **Rebrandly**: Measured on the search term “rebrandly”. - **Short.io**: Measured on the search terms “short io” and “short.io”, summed into one figure. - **TinyURL**: Measured on the search terms “tinyurl”, “tinyurl co”, “tinyurl maker” and “tinyurl url shortener”, summed into one figure. - [Bitly](/demand/nz/brands/bitly) - [BL.INK](/demand/nz/brands/bl-ink) - [Dub](/demand/nz/brands/dub) - [Linkly](/demand/nz/brands/linkly) - [Rebrandly](/demand/nz/brands/rebrandly) - [Short.io](/demand/nz/brands/short-io) - [TinyURL](/demand/nz/brands/tinyurl) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among short link management platforms in New Zealand? In October 2026, TinyURL was the most searched among short link management platforms in New Zealand, with an estimated 2.5K branded searches, 36.4% of all searches for the seven tracked by the Brandwave Brand Demand Index. ## Cite this page Brandwave. "Short link management platforms in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-short-link-management-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-short-link-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.