---
title: "Shoppable video platforms in New Zealand: Which are searched most?"
description: "Compare platforms that turn product and creator videos into interactive shopping experiences. Share of Search among Quinn, Tolstoy, Whatmore, Bambuser, Moast, Videowise and eStreamly, the shoppable video platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-shoppable-video-platforms"
publisher: "Brandwave"
---

# Shoppable video platforms in New Zealand: Which are searched most?

Compare platforms that turn product and creator videos into interactive shopping experiences. Share of Search among Quinn, Tolstoy, Whatmore, Bambuser, Moast, Videowise and eStreamly, the shoppable video platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shoppable video platforms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Quinn, 54.5%

## Which brand is most popular in search among shoppable video platforms in New Zealand?

- In September 2026, Quinn was the most searched among shoppable video platforms in New Zealand, with an estimated 720 branded searches, 54.5% of all searches for the seven we track.
- Tolstoy is in 2nd place, 18.2 percentage points behind at 36.4%.
- Across the 12 months ending September 2026, Quinn’s share of searches among shoppable video platforms in New Zealand decreased from 61.1% to 54.5%.
- Across the 12 months ending September 2026, Tolstoy’s share of searches among shoppable video platforms in New Zealand increased from 33.3% to 36.4%.
- Across the 12 months ending September 2026, Whatmore’s share of searches among shoppable video platforms in New Zealand increased from 3.5% to 6.8%.
- Across the 12 months ending September 2026, Quinn’s share of searches among shoppable video platforms in New Zealand peaked at 69.9% in December 2025 and was lowest at 54.5% in September 2026.
- Across the 12 months ending September 2026, Tolstoy’s share of searches among shoppable video platforms in New Zealand peaked at 37.8% in August 2026 and was lowest at 25.8% in December 2025.
- Across the 12 months ending September 2026, Whatmore’s share of searches among shoppable video platforms in New Zealand peaked at 6.8% in September 2026 and was lowest at 2% in January 2026.
- Across the 12 months ending September 2026, Bambuser, Moast, Videowise and eStreamly held steady: their share of searches among shoppable video platforms in New Zealand each moved less than 0.5 percentage points.

## Top shoppable video platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Videowise appeared every time. Videowise was recommended most often, coming first in one out of four answers. Tolstoy was second, and Moast was third. Quinn, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Videowise | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Tolstoy | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Moast | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Bambuser | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Whatmore | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Quinn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| eStreamly | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about shoppable video platforms

- Asked ChatGPT "Which shoppable video platform should I use in New Zealand?": 1. Tolstoy, 2. Videowise, 3. Whatmore, 4. Bambuser
- Asked ChatGPT "What are the best shoppable video platforms in New Zealand?": 1. Tolstoy, 2. Moast, 3. Videowise, 4. Whatmore, 5. Bambuser
- Asked ChatGPT "What's the best shoppable video platform in New Zealand for product videos?": 1. Moast, 2. Tolstoy, 3. Videowise
- Searched Google, AI Overview "shoppable video platform": 1. Videowise, 2. Bambuser

Not named in any answer: Quinn and eStreamly.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Quinn vs Tolstoy: compare search popularity](/demand/nz/compare/quinn-vs-tolstoy): 54.5% against 36.4% Share of Search.
- [Quinn vs Whatmore: compare search popularity](/demand/nz/compare/quinn-vs-whatmore): 54.5% against 6.8% Share of Search.
- [Tolstoy vs Whatmore: compare search popularity](/demand/nz/compare/tolstoy-vs-whatmore): 36.4% against 6.8% Share of Search.

## How did search popularity change for New Zealand shoppable video platforms in September 2026?

- In September 2026, Whatmore gained share of searches among shoppable video platforms in New Zealand, from 3.1% to 6.8%.
- In September 2026, Quinn lost share of searches among shoppable video platforms in New Zealand, from 56.7% to 54.5%.
- In September 2026, Tolstoy lost share of searches among shoppable video platforms in New Zealand, from 37.8% to 36.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Quinn | 54.5% | 720 | 0.0% | Quinn |
| 2 | Tolstoy | 36.4% | 480 | 0.0% | Tolstoy |
| 3 | Whatmore | 6.8% | 90 | +125.0% | Whatmore |
| 4 | Bambuser | 0.76% | 10 | 0.0% | Bambuser |
| 5 | Moast | 0.76% | 10 | 0.0% | Moast |
| 6 | Videowise | 0.76% | 10 | 0.0% | Videowise |
| 7 | eStreamly | 0% | 0 | — | eStreamly |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Quinn | 880 | 61.1% | 1 |
| Oct 2025 | Tolstoy | 480 | 33.3% | 2 |
| Oct 2025 | Whatmore | 50 | 3.5% | 3 |
| Oct 2025 | Bambuser | 10 | 0.69% | 4 |
| Oct 2025 | Moast | 10 | 0.69% | 5 |
| Oct 2025 | Videowise | 10 | 0.69% | 6 |
| Oct 2025 | eStreamly | 0 | 0% | 7 |
| Nov 2025 | Quinn | 720 | 61.5% | 1 |
| Nov 2025 | Tolstoy | 390 | 33.3% | 2 |
| Nov 2025 | Whatmore | 30 | 2.6% | 3 |
| Nov 2025 | Bambuser | 10 | 0.85% | 4 |
| Nov 2025 | Moast | 10 | 0.85% | 5 |
| Nov 2025 | Videowise | 10 | 0.85% | 6 |
| Nov 2025 | eStreamly | 0 | 0% | 7 |
| Dec 2025 | Quinn | 1.3K | 69.9% | 1 |
| Dec 2025 | Tolstoy | 480 | 25.8% | 2 |
| Dec 2025 | Whatmore | 50 | 2.7% | 3 |
| Dec 2025 | Bambuser | 10 | 0.54% | 4 |
| Dec 2025 | Moast | 10 | 0.54% | 5 |
| Dec 2025 | Videowise | 10 | 0.54% | 6 |
| Dec 2025 | eStreamly | 0 | 0% | 7 |
| Jan 2026 | Quinn | 1.3K | 66.3% | 1 |
| Jan 2026 | Tolstoy | 590 | 30.1% | 2 |
| Jan 2026 | Whatmore | 40 | 2% | 3 |
| Jan 2026 | Bambuser | 10 | 0.51% | 4 |
| Jan 2026 | Moast | 10 | 0.51% | 5 |
| Jan 2026 | Videowise | 10 | 0.51% | 6 |
| Jan 2026 | eStreamly | 0 | 0% | 7 |
| Feb 2026 | Quinn | 720 | 61.5% | 1 |
| Feb 2026 | Tolstoy | 390 | 33.3% | 2 |
| Feb 2026 | Whatmore | 30 | 2.6% | 3 |
| Feb 2026 | Bambuser | 10 | 0.85% | 4 |
| Feb 2026 | Moast | 10 | 0.85% | 5 |
| Feb 2026 | Videowise | 10 | 0.85% | 6 |
| Feb 2026 | eStreamly | 0 | 0% | 7 |
| Mar 2026 | Quinn | 720 | 59.5% | 1 |
| Mar 2026 | Tolstoy | 390 | 32.2% | 2 |
| Mar 2026 | Whatmore | 70 | 5.8% | 3 |
| Mar 2026 | Bambuser | 10 | 0.83% | 4 |
| Mar 2026 | Moast | 10 | 0.83% | 5 |
| Mar 2026 | Videowise | 10 | 0.83% | 6 |
| Mar 2026 | eStreamly | 0 | 0% | 7 |
| Apr 2026 | Quinn | 1K | 63.3% | 1 |
| Apr 2026 | Tolstoy | 480 | 30.4% | 2 |
| Apr 2026 | Whatmore | 70 | 4.4% | 3 |
| Apr 2026 | Bambuser | 10 | 0.63% | 4 |
| Apr 2026 | Moast | 10 | 0.63% | 5 |
| Apr 2026 | Videowise | 10 | 0.63% | 6 |
| Apr 2026 | eStreamly | 0 | 0% | 7 |
| May 2026 | Quinn | 1.3K | 69.9% | 1 |
| May 2026 | Tolstoy | 480 | 25.8% | 2 |
| May 2026 | Whatmore | 40 | 2.2% | 3 |
| May 2026 | Bambuser | 10 | 0.54% | 4 |
| May 2026 | eStreamly | 10 | 0.54% | 5 |
| May 2026 | Moast | 10 | 0.54% | 6 |
| May 2026 | Videowise | 10 | 0.54% | 7 |
| Jun 2026 | Quinn | 880 | 65.2% | 1 |
| Jun 2026 | Tolstoy | 390 | 28.9% | 2 |
| Jun 2026 | Whatmore | 50 | 3.7% | 3 |
| Jun 2026 | Bambuser | 10 | 0.74% | 4 |
| Jun 2026 | Moast | 10 | 0.74% | 5 |
| Jun 2026 | Videowise | 10 | 0.74% | 6 |
| Jun 2026 | eStreamly | 0 | 0% | 7 |
| Jul 2026 | Quinn | 720 | 56.3% | 1 |
| Jul 2026 | Tolstoy | 480 | 37.5% | 2 |
| Jul 2026 | Whatmore | 50 | 3.9% | 3 |
| Jul 2026 | Bambuser | 10 | 0.78% | 4 |
| Jul 2026 | Moast | 10 | 0.78% | 5 |
| Jul 2026 | Videowise | 10 | 0.78% | 6 |
| Jul 2026 | eStreamly | 0 | 0% | 7 |
| Aug 2026 | Quinn | 720 | 56.7% | 1 |
| Aug 2026 | Tolstoy | 480 | 37.8% | 2 |
| Aug 2026 | Whatmore | 40 | 3.1% | 3 |
| Aug 2026 | Bambuser | 10 | 0.79% | 4 |
| Aug 2026 | Moast | 10 | 0.79% | 5 |
| Aug 2026 | Videowise | 10 | 0.79% | 6 |
| Aug 2026 | eStreamly | 0 | 0% | 7 |
| Sep 2026 | Quinn | 720 | 54.5% | 1 |
| Sep 2026 | Tolstoy | 480 | 36.4% | 2 |
| Sep 2026 | Whatmore | 90 | 6.8% | 3 |
| Sep 2026 | Bambuser | 10 | 0.76% | 4 |
| Sep 2026 | Moast | 10 | 0.76% | 5 |
| Sep 2026 | Videowise | 10 | 0.76% | 6 |
| Sep 2026 | eStreamly | 0 | 0% | 7 |

## What is being compared

- **Bambuser**: Measured on the search term “bambuser”.
- **eStreamly**: Measured on the search term “estreamly”.
- **Moast**: Measured on the search term “moast”.
- **Quinn**: Measured on the search term “quinn”.
- **Tolstoy**: Measured on the search term “tolstoy”.
- **Videowise**: Measured on the search term “videowise”.
- **Whatmore**: Measured on the search term “whatmore”.

- [Bambuser](/demand/nz/brands/bambuser)
- [eStreamly](/demand/nz/brands/estreamly)
- [Moast](/demand/nz/brands/moast)
- [Quinn](/demand/nz/brands/quinn)
- [Tolstoy](/demand/nz/brands/tolstoy)
- [Videowise](/demand/nz/brands/videowise)
- [Whatmore](/demand/nz/brands/whatmore)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shoppable video platforms in New Zealand?

In September 2026, Quinn was the most searched among shoppable video platforms in New Zealand, with an estimated 720 branded searches, 54.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Shoppable video platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-shoppable-video-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-shoppable-video-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.