---
title: "Ecommerce shipping software in New Zealand: Which brands are most popular in search?"
description: "Compare the shipping and label software New Zealand online stores fulfil orders with. Share of Search among GoSweetSpot, Starshipit, Shippit, ShipStation, eShip and Sendle, the ecommerce shipping software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-shipping-software"
publisher: "Brandwave"
---

# Ecommerce shipping software in New Zealand: Which brands are most popular in search?

Compare the shipping and label software New Zealand online stores fulfil orders with. Share of Search among GoSweetSpot, Starshipit, Shippit, ShipStation, eShip and Sendle, the ecommerce shipping software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ecommerce shipping software
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: GoSweetSpot, 56%

## Which brand is most popular in search among ecommerce shipping software in New Zealand?

- In August 2026, GoSweetSpot was the most searched among ecommerce shipping software in New Zealand, with an estimated 3.1K branded searches and 56% estimated Share of Search within this set.
- Starshipit is in 2nd place, 23.8 percentage points behind at 32.2% Share of Search.
- Across the 11 months ending August 2026, GoSweetSpot’s estimated Share of Search among ecommerce shipping software in New Zealand increased from 43.2% to 56%.
- Across the 11 months ending August 2026, Shippit’s estimated Share of Search among ecommerce shipping software in New Zealand decreased from 18.8% to 6.8%.
- Across the 11 months ending August 2026, eShip’s estimated Share of Search among ecommerce shipping software in New Zealand increased from 0.74% to 1.3%.
- Across the 11 months ending August 2026, Sendle’s estimated Share of Search among ecommerce shipping software in New Zealand decreased from 3% to 1.1%.
- Across the 11 months ending August 2026, GoSweetSpot’s estimated Share of Search among ecommerce shipping software in New Zealand peaked at 60.4% in March 2026 and was lowest at 40.7% in January 2026.
- Across the 11 months ending August 2026, Starshipit’s estimated Share of Search among ecommerce shipping software in New Zealand peaked at 34.6% in November 2025 and was lowest at 24.9% in March 2026.
- Across the 11 months ending August 2026, ShipStation’s estimated Share of Search among ecommerce shipping software in New Zealand peaked at 3.6% in November 2025 and was lowest at 2% in April 2026.
- Across the 11 months ending August 2026, Sendle’s estimated Share of Search among ecommerce shipping software in New Zealand peaked at 20% in January 2026 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, ShipStation rose from 5th to 4th among ecommerce shipping software in New Zealand.
- Across the 11 months ending August 2026, eShip rose from 6th to 5th among ecommerce shipping software in New Zealand.
- Across the 11 months ending August 2026, Sendle fell from 4th to 6th among ecommerce shipping software in New Zealand.
- Across the 11 months ending August 2026, Starshipit held steady: its estimated Share of Search among ecommerce shipping software in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [GoSweetSpot vs Starshipit: compare search popularity](/demand/nz/compare/gosweetspot-vs-starshipit): 56% against 32.2% Share of Search.
- [GoSweetSpot vs Shippit: compare search popularity](/demand/nz/compare/gosweetspot-vs-shippit): 56% against 6.8% Share of Search.
- [GoSweetSpot vs ShipStation: compare search popularity](/demand/nz/compare/gosweetspot-vs-shipstation): 56% against 2.6% Share of Search.
- [Starshipit vs Shippit: compare search popularity](/demand/nz/compare/shippit-vs-starshipit): 32.2% against 6.8% Share of Search.
- [Starshipit vs ShipStation: compare search popularity](/demand/nz/compare/shipstation-vs-starshipit): 32.2% against 2.6% Share of Search.
- [Shippit vs ShipStation: compare search popularity](/demand/nz/compare/shippit-vs-shipstation): 6.8% against 2.6% Share of Search.

## How did search popularity change for New Zealand ecommerce shipping software in August 2026?

- In August 2026, Starshipit gained estimated Share of Search among ecommerce shipping software in New Zealand, from 27.5% to 32.2%.
- In August 2026, GoSweetSpot lost estimated Share of Search among ecommerce shipping software in New Zealand, from 60.2% to 56%.
- Shippit’s estimated Share of Search among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 9.3% to 6.8% in August 2026.
- Sendle’s estimated Share of Search among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.1% in August 2026.
- In August 2026, eShip rose from 6th to 5th among ecommerce shipping software in New Zealand.
- Estimated monthly branded searches for ShipStation in New Zealand rose 16.7% over 11 measured months, from 120 to 140 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | GoSweetSpot | 56% | 3.1K | -2.2% | GoSweetSpot |
| 2 | Starshipit | 32.2% | 1.8K | +23.1% | Starshipit |
| 3 | Shippit | 6.8% | 370 | 0.0% | Shippit |
| 4 | ShipStation | 2.6% | 140 | -6.7% | ShipStation |
| 5 | eShip | 1.3% | 70 | +40.0% | NZ Post |
| 6 | Sendle | 1.1% | 60 | -14.3% | Sendle |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GoSweetSpot | 2.3K | 43.2% | 1 |
| Oct 2025 | Starshipit | 1.7K | 32.1% | 2 |
| Oct 2025 | Shippit | 1K | 18.8% | 3 |
| Oct 2025 | Sendle | 160 | 3% | 4 |
| Oct 2025 | ShipStation | 120 | 2.2% | 5 |
| Oct 2025 | eShip | 40 | 0.74% | 6 |
| Nov 2025 | GoSweetSpot | 2.4K | 46.8% | 1 |
| Nov 2025 | Starshipit | 1.8K | 34.6% | 2 |
| Nov 2025 | Shippit | 550 | 10.9% | 3 |
| Nov 2025 | ShipStation | 180 | 3.6% | 4 |
| Nov 2025 | Sendle | 160 | 3.2% | 5 |
| Nov 2025 | eShip | 50 | 0.99% | 6 |
| Dec 2025 | GoSweetSpot | 3K | 53.8% | 1 |
| Dec 2025 | Starshipit | 1.4K | 25.5% | 2 |
| Dec 2025 | Shippit | 780 | 13.9% | 3 |
| Dec 2025 | Sendle | 200 | 3.6% | 4 |
| Dec 2025 | ShipStation | 130 | 2.3% | 5 |
| Dec 2025 | eShip | 50 | 0.89% | 6 |
| Jan 2026 | GoSweetSpot | 2.7K | 40.7% | 1 |
| Jan 2026 | Starshipit | 1.7K | 26.2% | 2 |
| Jan 2026 | Sendle | 1.3K | 20% | 3 |
| Jan 2026 | Shippit | 620 | 9.5% | 4 |
| Jan 2026 | ShipStation | 190 | 2.9% | 5 |
| Jan 2026 | eShip | 50 | 0.76% | 6 |
| Feb 2026 | GoSweetSpot | 2.7K | 56.7% | 1 |
| Feb 2026 | Starshipit | 1.4K | 28.8% | 2 |
| Feb 2026 | Shippit | 400 | 8.3% | 3 |
| Feb 2026 | ShipStation | 140 | 2.9% | 4 |
| Feb 2026 | Sendle | 130 | 2.7% | 5 |
| Feb 2026 | eShip | 30 | 0.62% | 6 |
| Mar 2026 | GoSweetSpot | 3.4K | 60.4% | 1 |
| Mar 2026 | Starshipit | 1.4K | 24.9% | 2 |
| Mar 2026 | Shippit | 490 | 8.7% | 3 |
| Mar 2026 | Sendle | 160 | 2.8% | 4 |
| Mar 2026 | ShipStation | 130 | 2.3% | 5 |
| Mar 2026 | eShip | 50 | 0.89% | 6 |
| Apr 2026 | GoSweetSpot | 2.8K | 56.7% | 1 |
| Apr 2026 | Starshipit | 1.4K | 28.5% | 2 |
| Apr 2026 | Shippit | 460 | 9.3% | 3 |
| Apr 2026 | Sendle | 120 | 2.4% | 4 |
| Apr 2026 | ShipStation | 100 | 2% | 5 |
| Apr 2026 | eShip | 50 | 1% | 6 |
| May 2026 | GoSweetSpot | 2.6K | 54.6% | 1 |
| May 2026 | Starshipit | 1.4K | 30.1% | 2 |
| May 2026 | Shippit | 440 | 9.3% | 3 |
| May 2026 | Sendle | 110 | 2.3% | 4 |
| May 2026 | ShipStation | 100 | 2.1% | 5 |
| May 2026 | eShip | 70 | 1.5% | 6 |
| Jun 2026 | GoSweetSpot | 3.2K | 56.7% | 1 |
| Jun 2026 | Starshipit | 1.7K | 30.6% | 2 |
| Jun 2026 | Shippit | 460 | 8.2% | 3 |
| Jun 2026 | ShipStation | 120 | 2.1% | 4 |
| Jun 2026 | Sendle | 90 | 1.6% | 5 |
| Jun 2026 | eShip | 50 | 0.89% | 6 |
| Jul 2026 | GoSweetSpot | 3.1K | 60.2% | 1 |
| Jul 2026 | Starshipit | 1.4K | 27.5% | 2 |
| Jul 2026 | Shippit | 370 | 7.1% | 3 |
| Jul 2026 | ShipStation | 150 | 2.9% | 4 |
| Jul 2026 | Sendle | 70 | 1.3% | 5 |
| Jul 2026 | eShip | 50 | 0.96% | 6 |
| Aug 2026 | GoSweetSpot | 3.1K | 56% | 1 |
| Aug 2026 | Starshipit | 1.8K | 32.2% | 2 |
| Aug 2026 | Shippit | 370 | 6.8% | 3 |
| Aug 2026 | ShipStation | 140 | 2.6% | 4 |
| Aug 2026 | eShip | 70 | 1.3% | 5 |
| Aug 2026 | Sendle | 60 | 1.1% | 6 |
| Sep 2026 | eShip | — | — | — |
| Sep 2026 | GoSweetSpot | — | — | — |
| Sep 2026 | Sendle | — | — | — |
| Sep 2026 | Shippit | — | — | — |
| Sep 2026 | ShipStation | — | — | — |
| Sep 2026 | Starshipit | — | — | — |

## What is being compared

- **eShip**: Measured on the search term “eship nz”.
- **GoSweetSpot**: Measured on the search terms “gosweetspot”, “gosweetspot api”, “gosweetspot com”, “gosweetspot contact”, “gosweetspot courier”, “gosweetspot nz”, “gosweetspot nzc” and “nzc gosweetspot”, summed into one figure.
- **Sendle**: Measured on the search terms “sendle”, “sendle au”, “sendle com”, “sendle courier”, “sendle labels”, “sendle near me”, “sendle new zealand”, “sendle nz” and “sendle shipping”, summed into one figure.
- **Shippit**: Measured on the search terms “shippit”, “shippit com”, “shippit courier”, “shippit labels”, “shippit new zealand”, “shippit nz” and “shippit tracker”, summed into one figure.
- **ShipStation**: Measured on the search terms “shipstation”, “shipstation com”, “shipstation labels”, “shipstation near me”, “shipstation nz” and “shipstation shipping”, summed into one figure.
- **Starshipit**: Measured on the search terms “starshipit”, “starshipit com”, “starshipit nz”, “starshipit shipping” and “starshipit tracking”, summed into one figure.

- [eShip](/demand/nz/brands/eship)
- [GoSweetSpot](/demand/nz/brands/gosweetspot)
- [Sendle](/demand/nz/brands/sendle)
- [Shippit](/demand/nz/brands/shippit)
- [ShipStation](/demand/nz/brands/shipstation)
- [Starshipit](/demand/nz/brands/starshipit)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ecommerce shipping software in New Zealand?

In August 2026, GoSweetSpot was the most searched among ecommerce shipping software in New Zealand, with an estimated 3.1K branded searches and 56% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ecommerce shipping software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-shipping-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-shipping-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.