---
title: "Sheepskin and ugg boot brands in New Zealand: Which brands are most popular in search?"
description: "Compare the ugg and sheepskin boot brands New Zealanders and visitors buy. Share of Search among UGG, EMU Australia, Ugg Australia Since 1974, Bearpaw and Mou, the sheepskin and ugg boot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sheepskin-boot-brands"
publisher: "Brandwave"
---

# Sheepskin and ugg boot brands in New Zealand: Which brands are most popular in search?

Compare the ugg and sheepskin boot brands New Zealanders and visitors buy. Share of Search among UGG, EMU Australia, Ugg Australia Since 1974, Bearpaw and Mou, the sheepskin and ugg boot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sheepskin and ugg boot brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: UGG, 98.2%

## Which brand is most popular in search among sheepskin and ugg boot brands in New Zealand?

- In August 2026, UGG was the most searched among sheepskin and ugg boot brands in New Zealand, with an estimated 72.3K branded searches and 98.2% estimated Share of Search within this set.
- EMU Australia is in 2nd place, 97.1 percentage points behind at 1.1% Share of Search.
- Across the 11 months ending August 2026, UGG, EMU Australia, Ugg Australia Since 1974, Bearpaw and Mou held steady: their estimated Share of Search among sheepskin and ugg boot brands in New Zealand each moved less than 0.5 percentage points.

## How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?

- Estimated monthly branded searches for Mou in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.
- Estimated monthly branded searches for EMU Australia in New Zealand rose 97.6% over 11 measured months, from 410 to 810 in August 2026.
- Estimated monthly branded searches for Bearpaw in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
- Estimated monthly branded searches for UGG in New Zealand rose 61.8% over 11 measured months, from 44.7K to 72.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | UGG | 98.2% | 72.3K | -11.8% | UGG |
| 2 | EMU Australia | 1.1% | 810 | -6.9% | EMU Australia |
| 3 | Ugg Australia Since 1974 | 0.54% | 400 | -33.3% | Ugg Australia Since 1974 |
| 4 | Bearpaw | 0.14% | 100 | -37.5% | Bearpaw |
| 5 | Mou | 0.05% | 40 | +33.3% | Mou |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UGG | 44.7K | 98% | 1 |
| Oct 2025 | EMU Australia | 410 | 0.9% | 2 |
| Oct 2025 | Ugg Australia Since 1974 | 400 | 0.88% | 3 |
| Oct 2025 | Bearpaw | 60 | 0.13% | 4 |
| Oct 2025 | Mou | 20 | 0.04% | 5 |
| Nov 2025 | UGG | 66.6K | 98.1% | 1 |
| Nov 2025 | Ugg Australia Since 1974 | 730 | 1.1% | 2 |
| Nov 2025 | EMU Australia | 430 | 0.63% | 3 |
| Nov 2025 | Bearpaw | 90 | 0.13% | 4 |
| Nov 2025 | Mou | 40 | 0.06% | 5 |
| Dec 2025 | UGG | 77.2K | 98.3% | 1 |
| Dec 2025 | Ugg Australia Since 1974 | 740 | 0.94% | 2 |
| Dec 2025 | EMU Australia | 460 | 0.59% | 3 |
| Dec 2025 | Bearpaw | 90 | 0.11% | 4 |
| Dec 2025 | Mou | 30 | 0.04% | 5 |
| Jan 2026 | UGG | 52.6K | 98% | 1 |
| Jan 2026 | Ugg Australia Since 1974 | 500 | 0.93% | 2 |
| Jan 2026 | EMU Australia | 430 | 0.8% | 3 |
| Jan 2026 | Bearpaw | 100 | 0.19% | 4 |
| Jan 2026 | Mou | 30 | 0.06% | 5 |
| Feb 2026 | UGG | 46.8K | 97.8% | 1 |
| Feb 2026 | Ugg Australia Since 1974 | 490 | 1% | 2 |
| Feb 2026 | EMU Australia | 450 | 0.94% | 3 |
| Feb 2026 | Bearpaw | 70 | 0.15% | 4 |
| Feb 2026 | Mou | 30 | 0.06% | 5 |
| Mar 2026 | UGG | 64.2K | 97.7% | 1 |
| Mar 2026 | EMU Australia | 780 | 1.2% | 2 |
| Mar 2026 | Ugg Australia Since 1974 | 600 | 0.91% | 3 |
| Mar 2026 | Bearpaw | 80 | 0.12% | 4 |
| Mar 2026 | Mou | 20 | 0.03% | 5 |
| Apr 2026 | UGG | 85K | 97.7% | 1 |
| Apr 2026 | EMU Australia | 1.1K | 1.3% | 2 |
| Apr 2026 | Ugg Australia Since 1974 | 730 | 0.84% | 3 |
| Apr 2026 | Bearpaw | 90 | 0.1% | 4 |
| Apr 2026 | Mou | 40 | 0.05% | 5 |
| May 2026 | UGG | 97.1K | 97.9% | 1 |
| May 2026 | EMU Australia | 1.2K | 1.2% | 2 |
| May 2026 | Ugg Australia Since 1974 | 730 | 0.74% | 3 |
| May 2026 | Bearpaw | 120 | 0.12% | 4 |
| May 2026 | Mou | 30 | 0.03% | 5 |
| Jun 2026 | UGG | 81.2K | 97.9% | 1 |
| Jun 2026 | EMU Australia | 980 | 1.2% | 2 |
| Jun 2026 | Ugg Australia Since 1974 | 610 | 0.74% | 3 |
| Jun 2026 | Bearpaw | 140 | 0.17% | 4 |
| Jun 2026 | Mou | 40 | 0.05% | 5 |
| Jul 2026 | UGG | 82.1K | 98% | 1 |
| Jul 2026 | EMU Australia | 870 | 1% | 2 |
| Jul 2026 | Ugg Australia Since 1974 | 600 | 0.72% | 3 |
| Jul 2026 | Bearpaw | 160 | 0.19% | 4 |
| Jul 2026 | Mou | 30 | 0.04% | 5 |
| Aug 2026 | UGG | 72.3K | 98.2% | 1 |
| Aug 2026 | EMU Australia | 810 | 1.1% | 2 |
| Aug 2026 | Ugg Australia Since 1974 | 400 | 0.54% | 3 |
| Aug 2026 | Bearpaw | 100 | 0.14% | 4 |
| Aug 2026 | Mou | 40 | 0.05% | 5 |
| Sep 2026 | Bearpaw | — | — | — |
| Sep 2026 | EMU Australia | — | — | — |
| Sep 2026 | Mou | — | — | — |
| Sep 2026 | UGG | — | — | — |
| Sep 2026 | Ugg Australia Since 1974 | — | — | — |

## What is being compared

- **Bearpaw**: Measured on the search terms “bearpaw”, “bearpaw boots”, “bearpaw com”, “bearpaw near me”, “bearpaw nz”, “bearpaw sheepskin boots” and “bearpaw slippers”, summed into one figure.
- **EMU Australia**: Measured on the search terms “emu australia”, “emu australia near me”, “emu australia new zealand”, “emu australia nz”, “emu australia online”, “emu australia sheepskin boots”, “emu australia slippers”, “emu boots”, “emuaustralia”, “emuaustralia com”, “emuaustralia slippers” and “slippers emu australia”, summed into one figure.
- **Mou**: Measured on the search terms “mou boots”, “mou sheepskin boots” and “mou slippers”, summed into one figure.
- **UGG**: Measured on the search terms “australian ugg”, “australian ugg boots”, “baby ugg boots”, “black ugg boots”, “brown ugg boots”, “classic ugg boots”, “dark brown ugg boots”, “kids ugg boots”, “ladies ugg slippers”, “mens black ugg boots”, “mens ugg boots”, “mens ugg slippers”, “outdoor ugg boots”, “pink ugg boots”, “pink ugg slippers”, “ugg”, “ugg boots”, “ugg boots kmart”, “ugg boots sale”, “ugg boots women”, “ugg clogs”, “ugg com”, “ugg near me”, “ugg new zealand”, “ugg nz”, “ugg online”, “ugg outlet”, “ugg sheepskin boots”, “ugg shoes”, “ugg slippers”, “ugg tasman”, “ugg tasman slippers” and “ugg tazz”, summed into one figure.
- **Ugg Australia Since 1974**: Measured on the search terms “ugg australia since 1974”, “ugg since 1974” and “uggsince1974 com au”, summed into one figure.

- [Bearpaw](/demand/nz/brands/bearpaw)
- [EMU Australia](/demand/nz/brands/emu-australia)
- [Mou](/demand/nz/brands/mou)
- [UGG](/demand/nz/brands/ugg)
- [Ugg Australia Since 1974](/demand/nz/brands/ugg-australia-since-1974)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sheepskin and ugg boot brands in New Zealand?

In August 2026, UGG was the most searched among sheepskin and ugg boot brands in New Zealand, with an estimated 72.3K branded searches and 98.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sheepskin and ugg boot brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sheepskin-boot-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sheepskin-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.