---
title: "Shaver and razor brands in New Zealand: Which brands are most popular in search?"
description: "Compare the razor, shaver and trimmer brands New Zealanders buy. Share of Search among Philips, Gillette, Wahl, Braun and Schick, the shaver and razor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-shaver-and-razor-brands"
publisher: "Brandwave"
---

# Shaver and razor brands in New Zealand: Which brands are most popular in search?

Compare the razor, shaver and trimmer brands New Zealanders buy. Share of Search among Philips, Gillette, Wahl, Braun and Schick, the shaver and razor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shaver and razor brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Philips, 57.4%

## Which brand is most popular in search among shaver and razor brands in New Zealand?

- In August 2026, Philips was the most searched among shaver and razor brands in New Zealand, with an estimated 19.3K branded searches and 57.4% estimated Share of Search within this set.
- Gillette is in 2nd place, 41 percentage points behind at 16.4% Share of Search.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand decreased from 58.7% to 57.4%.
- Across the 11 months ending August 2026, Braun’s estimated Share of Search among shaver and razor brands in New Zealand increased from 9.1% to 10%.
- Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand increased from 5.5% to 6.1%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand peaked at 63.1% in May 2026 and was lowest at 53.9% in March 2026.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 18.2% in July 2026 and was lowest at 13.4% in November 2025.
- Across the 11 months ending August 2026, Wahl’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 11.5% in March 2026 and was lowest at 8.2% in July 2026.
- Across the 11 months ending August 2026, Braun’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 11% in July 2026 and was lowest at 8.4% in May 2026.
- Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 6.5% in March 2026 and was lowest at 4.5% in May 2026.
- Across the 11 months ending August 2026, Gillette and Wahl held steady: their estimated Share of Search among shaver and razor brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Philips vs Gillette: compare search popularity](/demand/nz/compare/gillette-vs-philips): 57.4% against 16.4% Share of Search.
- [Philips vs Wahl: compare search popularity](/demand/nz/compare/philips-vs-wahl): 57.4% against 10.1% Share of Search.
- [Philips vs Braun: compare search popularity](/demand/nz/compare/braun-vs-philips): 57.4% against 10% Share of Search.
- [Philips vs Schick: compare search popularity](/demand/nz/compare/philips-vs-schick): 57.4% against 6.1% Share of Search.
- [Gillette vs Wahl: compare search popularity](/demand/nz/compare/gillette-vs-wahl): 16.4% against 10.1% Share of Search.
- [Gillette vs Braun: compare search popularity](/demand/nz/compare/braun-vs-gillette): 16.4% against 10% Share of Search.
- [Gillette vs Schick: compare search popularity](/demand/nz/compare/gillette-vs-schick): 16.4% against 6.1% Share of Search.
- [Wahl vs Braun: compare search popularity](/demand/nz/compare/braun-vs-wahl): 10.1% against 10% Share of Search.
- [Wahl vs Schick: compare search popularity](/demand/nz/compare/schick-vs-wahl): 10.1% against 6.1% Share of Search.
- [Braun vs Schick: compare search popularity](/demand/nz/compare/braun-vs-schick): 10% against 6.1% Share of Search.

## How did search popularity change for New Zealand shaver and razor brands in August 2026?

- In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.
- In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%.
- In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.
- In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.
- Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 57.4% | 19.3K | +4.8% | Philips |
| 2 | Gillette | 16.4% | 5.5K | -6.3% | Procter & Gamble |
| 3 | Wahl | 10.1% | 3.4K | +27.4% | Wahl |
| 4 | Braun | 10% | 3.4K | -5.4% | Procter & Gamble |
| 5 | Schick | 6.1% | 2.1K | +8.4% | Schick |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 14.7K | 58.7% | 1 |
| Oct 2025 | Gillette | 4.1K | 16.3% | 2 |
| Oct 2025 | Wahl | 2.6K | 10.4% | 3 |
| Oct 2025 | Braun | 2.3K | 9.1% | 4 |
| Oct 2025 | Schick | 1.4K | 5.5% | 5 |
| Nov 2025 | Philips | 18.7K | 62.3% | 1 |
| Nov 2025 | Gillette | 4K | 13.4% | 2 |
| Nov 2025 | Braun | 3K | 10.1% | 3 |
| Nov 2025 | Wahl | 2.8K | 9.5% | 4 |
| Nov 2025 | Schick | 1.4K | 4.7% | 5 |
| Dec 2025 | Philips | 19.3K | 60.7% | 1 |
| Dec 2025 | Gillette | 4.5K | 14.1% | 2 |
| Dec 2025 | Braun | 3.4K | 10.8% | 3 |
| Dec 2025 | Wahl | 3K | 9.5% | 4 |
| Dec 2025 | Schick | 1.6K | 5% | 5 |
| Jan 2026 | Philips | 15.7K | 57.3% | 1 |
| Jan 2026 | Gillette | 4.5K | 16.6% | 2 |
| Jan 2026 | Braun | 2.7K | 10% | 3 |
| Jan 2026 | Wahl | 2.7K | 9.9% | 4 |
| Jan 2026 | Schick | 1.7K | 6.2% | 5 |
| Feb 2026 | Philips | 13.1K | 56% | 1 |
| Feb 2026 | Gillette | 3.9K | 16.8% | 2 |
| Feb 2026 | Wahl | 2.5K | 10.6% | 3 |
| Feb 2026 | Braun | 2.5K | 10.5% | 4 |
| Feb 2026 | Schick | 1.4K | 6% | 5 |
| Mar 2026 | Philips | 13.2K | 53.9% | 1 |
| Mar 2026 | Gillette | 4.3K | 17.5% | 2 |
| Mar 2026 | Wahl | 2.8K | 11.5% | 3 |
| Mar 2026 | Braun | 2.6K | 10.5% | 4 |
| Mar 2026 | Schick | 1.6K | 6.5% | 5 |
| Apr 2026 | Philips | 17.3K | 60.4% | 1 |
| Apr 2026 | Gillette | 4.4K | 15.3% | 2 |
| Apr 2026 | Wahl | 2.8K | 9.8% | 3 |
| Apr 2026 | Braun | 2.7K | 9.5% | 4 |
| Apr 2026 | Schick | 1.4K | 5% | 5 |
| May 2026 | Philips | 18.9K | 63.1% | 1 |
| May 2026 | Gillette | 4.5K | 15% | 2 |
| May 2026 | Wahl | 2.7K | 8.9% | 3 |
| May 2026 | Braun | 2.5K | 8.4% | 4 |
| May 2026 | Schick | 1.4K | 4.5% | 5 |
| Jun 2026 | Philips | 18.4K | 59.8% | 1 |
| Jun 2026 | Gillette | 5.1K | 16.5% | 2 |
| Jun 2026 | Braun | 3K | 9.9% | 3 |
| Jun 2026 | Wahl | 2.8K | 9% | 4 |
| Jun 2026 | Schick | 1.5K | 4.9% | 5 |
| Jul 2026 | Philips | 18.4K | 56.8% | 1 |
| Jul 2026 | Gillette | 5.9K | 18.2% | 2 |
| Jul 2026 | Braun | 3.5K | 11% | 3 |
| Jul 2026 | Wahl | 2.7K | 8.2% | 4 |
| Jul 2026 | Schick | 1.9K | 5.9% | 5 |
| Aug 2026 | Philips | 19.3K | 57.4% | 1 |
| Aug 2026 | Gillette | 5.5K | 16.4% | 2 |
| Aug 2026 | Wahl | 3.4K | 10.1% | 3 |
| Aug 2026 | Braun | 3.4K | 10% | 4 |
| Aug 2026 | Schick | 2.1K | 6.1% | 5 |
| Sep 2026 | Braun | — | — | — |
| Sep 2026 | Gillette | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Schick | — | — | — |
| Sep 2026 | Wahl | — | — | — |

## What is being compared

- **Braun**: Measured on the search terms “beard trimmer braun”, “braun foil razor”, “braun razor”, “braun series”, “braun series 3”, “braun series 5”, “braun series 7”, “braun series 9”, “braun series 9 pro electric shaver”, “braun series 9pro”, “braun series seven”, “braun shaver” and “braun trimmer”, summed into one figure.
- **Gillette**: Measured on the search terms “fusion gillette 5”, “gillette”, “gillette blades”, “gillette com”, “gillette fusion”, “gillette fusion 5 blades”, “gillette fusion5 razor”, “gillette labs”, “gillette mach 3”, “gillette mach 3 blades”, “gillette near me”, “gillette nz”, “gillette online”, “gillette proglide”, “gillette proglide razor”, “gillette razor”, “gillette razor blades”, “gillette shaver”, “gillette shaving gel”, “gillette skinguard”, “gillette trimmer”, “gillette venus razor” and “king c gillette double edge safety razor”, summed into one figure.
- **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure.
- **Schick**: Measured on the search terms “intuition razor schick”, “lady schick razor”, “schick hydro”, “schick hydro 5”, “schick hydro 5 blades”, “schick hydro silk”, “schick intuition razor”, “schick razor”, “schick razor blades”, “schick razor blades quattro”, “schick shaver” and “schick trimmer”, summed into one figure.
- **Wahl**: Measured on the search terms “beret wahl trimmer”, “wahl beard trimmer”, “wahl clippers”, “wahl dog trimmer”, “wahl hair shaver”, “wahl hair trimmer”, “wahl peanut razor”, “wahl pet trimmer”, “wahl professional hair trimmer”, “wahl razor”, “wahl shaver”, “wahl stainless steel trimmer”, “wahl trimmer”, “wahl trimmer set” and “wireless wahl clippers”, summed into one figure.

- [Braun](/demand/nz/brands/braun)
- [Gillette](/demand/nz/brands/gillette)
- [Philips](/demand/nz/brands/philips)
- [Schick](/demand/nz/brands/schick)
- [Wahl](/demand/nz/brands/wahl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shaver and razor brands in New Zealand?

In August 2026, Philips was the most searched among shaver and razor brands in New Zealand, with an estimated 19.3K branded searches and 57.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Shaver and razor brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-shaver-and-razor-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-shaver-and-razor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.