---
title: "Shampoo and haircare brands in New Zealand: Which brands are most popular in search?"
description: "Compare the supermarket shampoo and haircare brands New Zealanders buy. Share of Search among Garnier, L'Oréal Paris Elvive, Pantene, Head & Shoulders, OGX and TRESemmé, the shampoo and haircare brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-shampoo-brands"
publisher: "Brandwave"
---

# Shampoo and haircare brands in New Zealand: Which brands are most popular in search?

Compare the supermarket shampoo and haircare brands New Zealanders buy. Share of Search among Garnier, L'Oréal Paris Elvive, Pantene, Head & Shoulders, OGX and TRESemmé, the shampoo and haircare brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shampoo and haircare brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garnier, 31.2%

## Which brand is most popular in search among shampoo and haircare brands in New Zealand?

- In August 2026, Garnier was the most searched among shampoo and haircare brands in New Zealand, with an estimated 9.7K branded searches and 31.2% estimated Share of Search within this set.
- L'Oréal Paris Elvive is in 2nd place, 14.6 percentage points behind at 16.6% Share of Search.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among shampoo and haircare brands in New Zealand decreased from 33.2% to 31.2%.
- Across the 11 months ending August 2026, L'Oréal Paris Elvive’s estimated Share of Search among shampoo and haircare brands in New Zealand increased from 15.4% to 16.6%.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo and haircare brands in New Zealand increased from 15.3% to 16.1%.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo and haircare brands in New Zealand increased from 8.9% to 10.9%.
- Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among shampoo and haircare brands in New Zealand decreased from 11.2% to 9.3%.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 35.1% in May 2026 and was lowest at 31.2% in January 2026.
- Across the 11 months ending August 2026, L'Oréal Paris Elvive’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 20% in June 2026 and was lowest at 14.6% in December 2025.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 19.5% in January 2026 and was lowest at 12.3% in June 2026.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 16% in October 2025 and was lowest at 12.9% in February 2026.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 11.3% in December 2025 and was lowest at 8.9% in October 2025.
- Across the 11 months ending August 2026, L'Oréal Paris Elvive rose from 3rd to 2nd among shampoo and haircare brands in New Zealand.
- Across the 11 months ending August 2026, Pantene rose from 4th to 3rd among shampoo and haircare brands in New Zealand.
- Across the 11 months ending August 2026, Head & Shoulders fell from 2nd to 4th among shampoo and haircare brands in New Zealand.
- Across the 11 months ending August 2026, OGX rose from 6th to 5th among shampoo and haircare brands in New Zealand.
- Across the 11 months ending August 2026, TRESemmé fell from 5th to 6th among shampoo and haircare brands in New Zealand.

## Compare search popularity between leading brands

- [Garnier vs L'Oréal Paris Elvive: compare search popularity](/demand/nz/compare/garnier-vs-loreal-paris-elvive): 31.2% against 16.6% Share of Search.
- [Garnier vs Pantene: compare search popularity](/demand/nz/compare/garnier-vs-pantene): 31.2% against 16.1% Share of Search.
- [Garnier vs Head & Shoulders: compare search popularity](/demand/nz/compare/garnier-vs-head-and-shoulders): 31.2% against 15.9% Share of Search.
- [Garnier vs OGX: compare search popularity](/demand/nz/compare/garnier-vs-ogx): 31.2% against 10.9% Share of Search.
- [L'Oréal Paris Elvive vs Pantene: compare search popularity](/demand/nz/compare/loreal-paris-elvive-vs-pantene): 16.6% against 16.1% Share of Search.
- [L'Oréal Paris Elvive vs Head & Shoulders: compare search popularity](/demand/nz/compare/head-and-shoulders-vs-loreal-paris-elvive): 16.6% against 15.9% Share of Search.
- [L'Oréal Paris Elvive vs OGX: compare search popularity](/demand/nz/compare/loreal-paris-elvive-vs-ogx): 16.6% against 10.9% Share of Search.
- [Pantene vs Head & Shoulders: compare search popularity](/demand/nz/compare/head-and-shoulders-vs-pantene): 16.1% against 15.9% Share of Search.
- [Pantene vs OGX: compare search popularity](/demand/nz/compare/ogx-vs-pantene): 16.1% against 10.9% Share of Search.
- [Head & Shoulders vs OGX: compare search popularity](/demand/nz/compare/head-and-shoulders-vs-ogx): 15.9% against 10.9% Share of Search.

## How did search popularity change for New Zealand shampoo and haircare brands in August 2026?

- In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.
- In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.
- In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.
- In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%.
- In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%.
- Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garnier | 31.2% | 9.7K | -1.3% | Garnier |
| 2 | L'Oréal Paris Elvive | 16.6% | 5.1K | -5.4% | L'Oréal Paris Elvive |
| 3 | Pantene | 16.1% | 5K | +18.8% | Procter & Gamble |
| 4 | Head & Shoulders | 15.9% | 4.9K | +9.6% | Procter & Gamble |
| 5 | OGX | 10.9% | 3.4K | +28.7% | OGX |
| 6 | TRESemmé | 9.3% | 2.9K | +3.2% | Unilever |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garnier | 6.7K | 33.2% | 1 |
| Oct 2025 | Head & Shoulders | 3.2K | 16% | 2 |
| Oct 2025 | L'Oréal Paris Elvive | 3.1K | 15.4% | 3 |
| Oct 2025 | Pantene | 3.1K | 15.3% | 4 |
| Oct 2025 | TRESemmé | 2.3K | 11.2% | 5 |
| Oct 2025 | OGX | 1.8K | 8.9% | 6 |
| Nov 2025 | Garnier | 7.4K | 34.6% | 1 |
| Nov 2025 | L'Oréal Paris Elvive | 3.5K | 16.3% | 2 |
| Nov 2025 | Pantene | 3.2K | 15% | 3 |
| Nov 2025 | Head & Shoulders | 2.8K | 13% | 4 |
| Nov 2025 | OGX | 2.3K | 10.6% | 5 |
| Nov 2025 | TRESemmé | 2.3K | 10.5% | 6 |
| Dec 2025 | Garnier | 6.9K | 33.9% | 1 |
| Dec 2025 | Pantene | 3.3K | 16.3% | 2 |
| Dec 2025 | L'Oréal Paris Elvive | 3K | 14.6% | 3 |
| Dec 2025 | Head & Shoulders | 2.7K | 13.1% | 4 |
| Dec 2025 | OGX | 2.3K | 11.3% | 5 |
| Dec 2025 | TRESemmé | 2.2K | 10.9% | 6 |
| Jan 2026 | Garnier | 7.5K | 31.2% | 1 |
| Jan 2026 | Pantene | 4.7K | 19.5% | 2 |
| Jan 2026 | L'Oréal Paris Elvive | 3.6K | 15% | 3 |
| Jan 2026 | Head & Shoulders | 3.2K | 13.4% | 4 |
| Jan 2026 | TRESemmé | 2.5K | 10.6% | 5 |
| Jan 2026 | OGX | 2.5K | 10.3% | 6 |
| Feb 2026 | Garnier | 6.9K | 31.8% | 1 |
| Feb 2026 | L'Oréal Paris Elvive | 4.2K | 19.3% | 2 |
| Feb 2026 | Pantene | 3.6K | 16.7% | 3 |
| Feb 2026 | Head & Shoulders | 2.8K | 12.9% | 4 |
| Feb 2026 | TRESemmé | 2.3K | 10.4% | 5 |
| Feb 2026 | OGX | 1.9K | 8.9% | 6 |
| Mar 2026 | Garnier | 7.7K | 32.5% | 1 |
| Mar 2026 | L'Oréal Paris Elvive | 4.1K | 17.2% | 2 |
| Mar 2026 | Pantene | 3.8K | 16% | 3 |
| Mar 2026 | Head & Shoulders | 3.4K | 14.3% | 4 |
| Mar 2026 | TRESemmé | 2.4K | 10.1% | 5 |
| Mar 2026 | OGX | 2.4K | 10% | 6 |
| Apr 2026 | Garnier | 7.7K | 32.3% | 1 |
| Apr 2026 | L'Oréal Paris Elvive | 4.1K | 17.3% | 2 |
| Apr 2026 | Pantene | 3.9K | 16.4% | 3 |
| Apr 2026 | Head & Shoulders | 3.3K | 13.7% | 4 |
| Apr 2026 | OGX | 2.6K | 10.8% | 5 |
| Apr 2026 | TRESemmé | 2.2K | 9.4% | 6 |
| May 2026 | Garnier | 8.9K | 35.1% | 1 |
| May 2026 | L'Oréal Paris Elvive | 4.4K | 17.3% | 2 |
| May 2026 | Pantene | 3.6K | 14.3% | 3 |
| May 2026 | Head & Shoulders | 3.6K | 14.3% | 4 |
| May 2026 | TRESemmé | 2.5K | 9.9% | 5 |
| May 2026 | OGX | 2.3K | 9% | 6 |
| Jun 2026 | Garnier | 9.1K | 33.6% | 1 |
| Jun 2026 | L'Oréal Paris Elvive | 5.4K | 20% | 2 |
| Jun 2026 | Head & Shoulders | 4K | 14.6% | 3 |
| Jun 2026 | Pantene | 3.3K | 12.3% | 4 |
| Jun 2026 | TRESemmé | 2.9K | 10.7% | 5 |
| Jun 2026 | OGX | 2.4K | 8.9% | 6 |
| Jul 2026 | Garnier | 9.8K | 33.4% | 1 |
| Jul 2026 | L'Oréal Paris Elvive | 5.4K | 18.5% | 2 |
| Jul 2026 | Head & Shoulders | 4.5K | 15.3% | 3 |
| Jul 2026 | Pantene | 4.2K | 14.3% | 4 |
| Jul 2026 | TRESemmé | 2.8K | 9.6% | 5 |
| Jul 2026 | OGX | 2.6K | 8.9% | 6 |
| Aug 2026 | Garnier | 9.7K | 31.2% | 1 |
| Aug 2026 | L'Oréal Paris Elvive | 5.1K | 16.6% | 2 |
| Aug 2026 | Pantene | 5K | 16.1% | 3 |
| Aug 2026 | Head & Shoulders | 4.9K | 15.9% | 4 |
| Aug 2026 | OGX | 3.4K | 10.9% | 5 |
| Aug 2026 | TRESemmé | 2.9K | 9.3% | 6 |
| Sep 2026 | Garnier | — | — | — |
| Sep 2026 | Head & Shoulders | — | — | — |
| Sep 2026 | L'Oréal Paris Elvive | — | — | — |
| Sep 2026 | OGX | — | — | — |
| Sep 2026 | Pantene | — | — | — |
| Sep 2026 | TRESemmé | — | — | — |

## What is being compared

- **Garnier**: Measured on the search terms “crema bb garnier”, “garnier”, “garnier cleanser”, “garnier co nz”, “garnier conditioner”, “garnier dye hair”, “garnier hair”, “garnier hair dye”, “garnier hair food”, “garnier micellar water”, “garnier near me”, “garnier new zealand”, “garnier nutrisse hair dye”, “garnier nz”, “garnier online”, “garnier shampoo”, “garnier sleek and shine serum” and “vit c serum garnier”, summed into one figure.
- **Head & Shoulders**: Measured on the search terms “head & shoulders”, “head & shoulders 2 in 1”, “head & shoulders anti dandruff”, “head & shoulders clinical strength”, “head & shoulders conditioner”, “head & shoulders itchy scalp care”, “head & shoulders shampoo”, “head and shoulders”, “head and shoulders almond”, “head and shoulders classic clean”, “head and shoulders eucalyptus”, “head and shoulders men”, “head and shoulders pro”, “head shoulders”, “head shoulders conditioner”, “head shoulders hair”, “head shoulders shampoo” and “headshoulders”, summed into one figure.
- **L'Oréal Paris Elvive**: Measured on the search terms “elvive”, “elvive dream lengths”, “elvive hair oil”, “elvive hyaluron plump”, “elvive shampoo”, “l oreal elvive”, “l oreal elvive extraordinary oil”, “l oreal elvive hyaluron plump shampoo”, “l oreal elvive oil”, “l oreal elvive shampoo total repair 5”, “l oreal paris elvive”, “l oreal paris elvive conditioner”, “l oreal paris elvive extraordinary oil”, “l oreal paris elvive hyaluron plump shampoo”, “l oreal paris elvive shampoo”, “loreal elvive”, “loreal elvive bond repair”, “loreal elvive shampoo”, “loreal paris elvive”, “loreal paris elvive conditioner” and “loreal paris elvive shampoo”, summed into one figure.
- **OGX**: Measured on the search terms “argan ogx oil”, “ogx”, “ogx coconut miracle oil”, “ogx coconut oil”, “ogx conditioner”, “ogx hair”, “ogx near me”, “ogx new zealand”, “ogx nz”, “ogx shampoo” and “ogx thick”, summed into one figure.
- **Pantene**: Measured on the search terms “hair oil pantene”, “pantene”, “pantene clarifying shampoo”, “pantene com”, “pantene conditioner”, “pantene hair”, “pantene miracle”, “pantene miracle rescue”, “pantene near me”, “pantene nz”, “pantene pro v sheer volume”, “pantene shampoo”, “pantene shampoo and conditioner”, “pantene volume”, “pantene volume & body shampoo” and “pantene volume shampoo”, summed into one figure.
- **TRESemmé**: Measured on the search terms “tresemme”, “tresemme cleanse & replenish shampoo”, “tresemme com”, “tresemme conditioner”, “tresemme extra hold”, “tresemme hair”, “tresemme heat protectant”, “tresemme heat tamer”, “tresemme keratin smooth”, “tresemme keratin smooth shampoo”, “tresemme moisture rich conditioner”, “tresemme moisture rich shampoo”, “tresemme mousse”, “tresemme near me”, “tresemme nz”, “tresemme shampoo” and “tresemme shampoo and conditioner”, summed into one figure.

- [Garnier](/demand/nz/brands/garnier)
- [Head & Shoulders](/demand/nz/brands/head-and-shoulders)
- [L'Oréal Paris Elvive](/demand/nz/brands/loreal-paris-elvive)
- [OGX](/demand/nz/brands/ogx)
- [Pantene](/demand/nz/brands/pantene)
- [TRESemmé](/demand/nz/brands/tresemme)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shampoo and haircare brands in New Zealand?

In August 2026, Garnier was the most searched among shampoo and haircare brands in New Zealand, with an estimated 9.7K branded searches and 31.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Shampoo and haircare brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-shampoo-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-shampoo-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.