---
title: "Shampoo bar brands in New Zealand: Which are searched most?"
description: "Compare the shampoo bar brands people buy. Share of Search among Lush, ecostore, Garnier and Ethique, the shampoo bar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-shampoo-bar-brands"
publisher: "Brandwave"
---

# Shampoo bar brands in New Zealand: Which are searched most?

Compare the shampoo bar brands people buy. Share of Search among Lush, ecostore, Garnier and Ethique, the shampoo bar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shampoo bar brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lush, 64.4%

## Which brand is most popular in search among shampoo bar brands in New Zealand?

- In September 2026, Lush was the most searched among shampoo bar brands in New Zealand, with an estimated 11K branded searches, 64.4% of all searches for the four we track.
- ecostore is in 2nd place, 48.3 percentage points behind at 16.1%.
- Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands in New Zealand decreased from 72.8% to 64.4%.
- Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand increased from 12.1% to 16.1%.
- Across the 12 months ending September 2026, Garnier’s share of searches among shampoo bar brands in New Zealand increased from 5.7% to 9.9%.
- Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands in New Zealand peaked at 86.1% in December 2025 and was lowest at 63.8% in March 2026.
- Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand peaked at 16.4% in May 2026 and was lowest at 6.8% in December 2025.
- Across the 12 months ending September 2026, Garnier’s share of searches among shampoo bar brands in New Zealand peaked at 9.9% in September 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Ethique’s share of searches among shampoo bar brands in New Zealand peaked at 13.5% in March 2026 and was lowest at 3.8% in December 2025.
- Across the 12 months ending September 2026, Garnier rose from 4th to 3rd among shampoo bar brands in New Zealand.
- Across the 12 months ending September 2026, Ethique fell from 3rd to 4th among shampoo bar brands in New Zealand.

## Top shampoo bar brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ethique appeared every time. Ethique was recommended most often, coming first in both answers that gave a list. Lush and ecostore tied for second. Garnier, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ethique | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Lush | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| ecostore | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about shampoo bar brands

- Asked ChatGPT "Which shampoo bar brand should I go to in New Zealand?": 1. Ethique, 2. ecostore
- Asked ChatGPT "What are the best shampoo bar brands in New Zealand?": 1. Ethique, 2. Lush
- Asked ChatGPT "What's the best shampoo bar brand in New Zealand for everyday hair care?": 1. Ethique
- Searched Google, AI Overview "best shampoo bar": 1. Ethique, 2. Lush
- Searched Google, AI Overview "solid shampoo bar": 1. Ethique

Not named in any answer: Garnier.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Lush vs ecostore: compare search popularity](/demand/nz/compare/ecostore-vs-lush): 64.4% against 16.1% Share of Search.
- [Lush vs Garnier: compare search popularity](/demand/nz/compare/garnier-vs-lush): 64.4% against 9.9% Share of Search.
- [Lush vs Ethique: compare search popularity](/demand/nz/compare/ethique-vs-lush): 64.4% against 9.5% Share of Search.
- [ecostore vs Garnier: compare search popularity](/demand/nz/compare/ecostore-vs-garnier): 16.1% against 9.9% Share of Search.
- [ecostore vs Ethique: compare search popularity](/demand/nz/compare/ecostore-vs-ethique): 16.1% against 9.5% Share of Search.
- [Garnier vs Ethique: compare search popularity](/demand/nz/compare/ethique-vs-garnier): 9.9% against 9.5% Share of Search.

## How did search popularity change for New Zealand shampoo bar brands in September 2026?

- In September 2026, Garnier overtook Ethique to rank 3rd among shampoo bar brands in New Zealand, with 9.9% of the searches.
- In September 2026, ecostore gained share of searches among shampoo bar brands in New Zealand, from 14.9% to 16.1%.
- In September 2026, Lush lost share of searches among shampoo bar brands in New Zealand, from 66.9% to 64.4%.
- Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lush | 64.4% | 11K | -17.8% | Lush |
| 2 | ecostore | 16.1% | 2.7K | -7.7% | ecostore |
| 3 | Garnier | 9.9% | 1.7K | 0.0% | Garnier |
| 4 | Ethique | 9.5% | 1.6K | -16.5% | Ethique |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lush | 16.2K | 72.8% | 1 |
| Oct 2025 | ecostore | 2.7K | 12.1% | 2 |
| Oct 2025 | Ethique | 2.1K | 9.4% | 3 |
| Oct 2025 | Garnier | 1.3K | 5.7% | 4 |
| Nov 2025 | Lush | 23.6K | 77.6% | 1 |
| Nov 2025 | ecostore | 3.3K | 10.9% | 2 |
| Nov 2025 | Ethique | 2.1K | 7% | 3 |
| Nov 2025 | Garnier | 1.4K | 4.6% | 4 |
| Dec 2025 | Lush | 34.9K | 86.1% | 1 |
| Dec 2025 | ecostore | 2.8K | 6.8% | 2 |
| Dec 2025 | Ethique | 1.5K | 3.8% | 3 |
| Dec 2025 | Garnier | 1.3K | 3.3% | 4 |
| Jan 2026 | Lush | 13.2K | 69.4% | 1 |
| Jan 2026 | ecostore | 2.9K | 15% | 2 |
| Jan 2026 | Ethique | 1.8K | 9.7% | 3 |
| Jan 2026 | Garnier | 1.1K | 6% | 4 |
| Feb 2026 | Lush | 10.8K | 65.3% | 1 |
| Feb 2026 | ecostore | 2.7K | 16.3% | 2 |
| Feb 2026 | Ethique | 1.9K | 11.5% | 3 |
| Feb 2026 | Garnier | 1.1K | 6.9% | 4 |
| Mar 2026 | Lush | 10.8K | 63.8% | 1 |
| Mar 2026 | ecostore | 2.6K | 15.6% | 2 |
| Mar 2026 | Ethique | 2.3K | 13.5% | 3 |
| Mar 2026 | Garnier | 1.2K | 7.1% | 4 |
| Apr 2026 | Lush | 10.8K | 66.2% | 1 |
| Apr 2026 | ecostore | 2.7K | 16.3% | 2 |
| Apr 2026 | Ethique | 1.7K | 10.5% | 3 |
| Apr 2026 | Garnier | 1.1K | 7% | 4 |
| May 2026 | Lush | 10.9K | 64.3% | 1 |
| May 2026 | ecostore | 2.8K | 16.4% | 2 |
| May 2026 | Ethique | 2.1K | 12.2% | 3 |
| May 2026 | Garnier | 1.2K | 7.1% | 4 |
| Jun 2026 | Lush | 13.3K | 70.1% | 1 |
| Jun 2026 | ecostore | 2.7K | 14.5% | 2 |
| Jun 2026 | Ethique | 1.6K | 8.5% | 3 |
| Jun 2026 | Garnier | 1.3K | 7% | 4 |
| Jul 2026 | Lush | 13.2K | 67.8% | 1 |
| Jul 2026 | ecostore | 2.7K | 13.7% | 2 |
| Jul 2026 | Ethique | 1.9K | 9.9% | 3 |
| Jul 2026 | Garnier | 1.7K | 8.7% | 4 |
| Aug 2026 | Lush | 13.3K | 66.9% | 1 |
| Aug 2026 | ecostore | 3K | 14.9% | 2 |
| Aug 2026 | Ethique | 1.9K | 9.7% | 3 |
| Aug 2026 | Garnier | 1.7K | 8.5% | 4 |
| Sep 2026 | Lush | 11K | 64.4% | 1 |
| Sep 2026 | ecostore | 2.7K | 16.1% | 2 |
| Sep 2026 | Garnier | 1.7K | 9.9% | 3 |
| Sep 2026 | Ethique | 1.6K | 9.5% | 4 |

## What is being compared

- **ecostore**: Measured on the search terms “eco store”, “ecostore”, “ecostore nappy balm”, “ecostore refill”, “ecostore rinse aid”, “ecostore shampoo”, “ecostore ultra power”, “ecostore ultra sensitive” and “the ecostore”, summed into one figure.
- **Ethique**: Measured on the search terms “ethique”, “ethique bar shampoo”, “ethique conditioner” and “ethique shampoo”, summed into one figure.
- **Garnier**: Measured on the search terms “crema bb garnier” and “garnier”, summed into one figure.
- **Lush**: Measured on the search terms “lush”, “lush beauty”, “lush perfume” and “lush super milk”, summed into one figure.

- [ecostore](/demand/nz/brands/ecostore)
- [Ethique](/demand/nz/brands/ethique)
- [Garnier](/demand/nz/brands/garnier)
- [Lush](/demand/nz/brands/lush)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shampoo bar brands in New Zealand?

In September 2026, Lush was the most searched among shampoo bar brands in New Zealand, with an estimated 11K branded searches, 64.4% of all searches for the four we track.

## Cite this page

Brandwave. "Shampoo bar brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-shampoo-bar-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-shampoo-bar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.