---
title: "Shampoo and conditioner brands in New Zealand: Which are searched most?"
description: "Compare the shampoo and conditioner brands people buy. Share of Search among Aesop, Aveeno, Redken, L'Oréal Paris Elvive, Dove and Ethique, the shampoo and conditioner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-shampoo-and-conditioner-brands"
publisher: "Brandwave"
---

# Shampoo and conditioner brands in New Zealand: Which are searched most?

Compare the shampoo and conditioner brands people buy. Share of Search among Aesop, Aveeno, Redken, L'Oréal Paris Elvive, Dove and Ethique, the shampoo and conditioner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shampoo and conditioner brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Aesop, 39.1%

## Which brand is most popular in search among shampoo and conditioner brands in New Zealand?

- In September 2026, Aesop was the most searched among shampoo and conditioner brands in New Zealand, with an estimated 8.4K branded searches, 39.1% of all searches for the six we track.
- Aveeno is in 2nd place, 18 percentage points behind at 21.1%.
- Across the 12 months ending September 2026, Aesop’s share of searches among shampoo and conditioner brands in New Zealand decreased from 42.1% to 39.1%.
- Across the 12 months ending September 2026, Aveeno’s share of searches among shampoo and conditioner brands in New Zealand increased from 19% to 21.1%.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo and conditioner brands in New Zealand increased from 17.8% to 20.5%.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive’s share of searches among shampoo and conditioner brands in New Zealand increased from 7.8% to 8.9%.
- Across the 12 months ending September 2026, Dove’s share of searches among shampoo and conditioner brands in New Zealand increased from 5.1% to 5.8%.
- Across the 12 months ending September 2026, Ethique’s share of searches among shampoo and conditioner brands in New Zealand decreased from 8.3% to 4.7%.
- Across the 12 months ending September 2026, Aesop’s share of searches among shampoo and conditioner brands in New Zealand peaked at 63.6% in November 2025 and was lowest at 38.5% in April 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among shampoo and conditioner brands in New Zealand peaked at 22.4% in August 2026 and was lowest at 11.1% in November 2025.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo and conditioner brands in New Zealand peaked at 23.4% in April 2026 and was lowest at 12.5% in November 2025.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive’s share of searches among shampoo and conditioner brands in New Zealand peaked at 9.8% in February 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending September 2026, Dove’s share of searches among shampoo and conditioner brands in New Zealand peaked at 6% in January 2026 and was lowest at 3.1% in November 2025.
- Across the 12 months ending September 2026, Ethique’s share of searches among shampoo and conditioner brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive rose from 5th to 4th among shampoo and conditioner brands in New Zealand.
- Across the 12 months ending September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand.
- Across the 12 months ending September 2026, Ethique fell from 4th to 6th among shampoo and conditioner brands in New Zealand.

## Top shampoo and conditioner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Redken was mentioned most often, in four of the five answers. L'Oréal Paris Elvive was recommended most often, coming first in two out of four answers that gave a list. Redken was second, and Ethique was third. Aesop, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| L'Oréal Paris Elvive | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Redken | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Ethique | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Dove | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about shampoo and conditioner brands

- Asked ChatGPT "Which shampoo and conditioner brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken
- Asked ChatGPT "What are the best shampoo and conditioner brands in New Zealand?": 1. Redken, 2. L'Oréal Paris Elvive, 3. Ethique
- Asked ChatGPT "What's the best shampoo and conditioner brand in New Zealand for everyday hair care?": 1. L'Oréal Paris Elvive, 2. Ethique
- Searched Google, AI Overview "best shampoo and conditioner": 1. Redken, 2. Dove
- Searched Google, AI Overview "smoothing shampoo and conditioner": 1. Redken

Not named in any answer: Aesop and Aveeno.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Aesop vs Aveeno: compare search popularity](/demand/nz/compare/aesop-vs-aveeno): 39.1% against 21.1% Share of Search.
- [Aesop vs Redken: compare search popularity](/demand/nz/compare/aesop-vs-redken): 39.1% against 20.5% Share of Search.
- [Aesop vs L'Oréal Paris Elvive: compare search popularity](/demand/nz/compare/aesop-vs-loreal-paris-elvive): 39.1% against 8.9% Share of Search.
- [Aesop vs Dove: compare search popularity](/demand/nz/compare/aesop-vs-dove): 39.1% against 5.8% Share of Search.
- [Aveeno vs Redken: compare search popularity](/demand/nz/compare/aveeno-vs-redken): 21.1% against 20.5% Share of Search.
- [Aveeno vs L'Oréal Paris Elvive: compare search popularity](/demand/nz/compare/aveeno-vs-loreal-paris-elvive): 21.1% against 8.9% Share of Search.
- [Aveeno vs Dove: compare search popularity](/demand/nz/compare/aveeno-vs-dove): 21.1% against 5.8% Share of Search.
- [Redken vs L'Oréal Paris Elvive: compare search popularity](/demand/nz/compare/loreal-paris-elvive-vs-redken): 20.5% against 8.9% Share of Search.
- [Redken vs Dove: compare search popularity](/demand/nz/compare/dove-vs-redken): 20.5% against 5.8% Share of Search.
- [L'Oréal Paris Elvive vs Dove: compare search popularity](/demand/nz/compare/dove-vs-loreal-paris-elvive): 8.9% against 5.8% Share of Search.

## How did search popularity change for New Zealand shampoo and conditioner brands in September 2026?

- In September 2026, Redken gained share of searches among shampoo and conditioner brands in New Zealand, from 18.9% to 20.5%.
- In September 2026, L'Oréal Paris Elvive gained share of searches among shampoo and conditioner brands in New Zealand, from 8.1% to 8.9%.
- In September 2026, Aveeno lost share of searches among shampoo and conditioner brands in New Zealand, from 22.4% to 21.1%.
- In September 2026, Ethique lost share of searches among shampoo and conditioner brands in New Zealand, from 6% to 4.7%.
- In September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aesop | 39.1% | 8.4K | -1.2% | Aesop |
| 2 | Aveeno | 21.1% | 4.5K | -7.6% | Aveeno |
| 3 | Redken | 20.5% | 4.4K | +6.5% | Redken |
| 4 | L'Oréal Paris Elvive | 8.9% | 1.9K | +7.3% | L'Oréal Paris Elvive |
| 5 | Dove | 5.8% | 1.2K | +0.8% | Unilever |
| 6 | Ethique | 4.7% | 1K | -23.1% | Ethique |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aesop | 8.2K | 42.1% | 1 |
| Oct 2025 | Aveeno | 3.7K | 19% | 2 |
| Oct 2025 | Redken | 3.4K | 17.8% | 3 |
| Oct 2025 | Ethique | 1.6K | 8.3% | 4 |
| Oct 2025 | L'Oréal Paris Elvive | 1.5K | 7.8% | 5 |
| Oct 2025 | Dove | 980 | 5.1% | 6 |
| Nov 2025 | Aesop | 20.7K | 63.6% | 1 |
| Nov 2025 | Redken | 4.1K | 12.5% | 2 |
| Nov 2025 | Aveeno | 3.6K | 11.1% | 3 |
| Nov 2025 | Ethique | 1.6K | 4.9% | 4 |
| Nov 2025 | L'Oréal Paris Elvive | 1.6K | 4.8% | 5 |
| Nov 2025 | Dove | 1K | 3.1% | 6 |
| Dec 2025 | Aesop | 12.5K | 54.9% | 1 |
| Dec 2025 | Redken | 3.7K | 16.4% | 2 |
| Dec 2025 | Aveeno | 3.3K | 14.5% | 3 |
| Dec 2025 | L'Oréal Paris Elvive | 1.3K | 5.5% | 4 |
| Dec 2025 | Ethique | 1K | 4.4% | 5 |
| Dec 2025 | Dove | 960 | 4.2% | 6 |
| Jan 2026 | Aesop | 6.9K | 38.8% | 1 |
| Jan 2026 | Redken | 3.8K | 21.3% | 2 |
| Jan 2026 | Aveeno | 3.1K | 17.6% | 3 |
| Jan 2026 | L'Oréal Paris Elvive | 1.6K | 9% | 4 |
| Jan 2026 | Ethique | 1.3K | 7.3% | 5 |
| Jan 2026 | Dove | 1.1K | 6% | 6 |
| Feb 2026 | Aesop | 6.7K | 40.9% | 1 |
| Feb 2026 | Redken | 3.2K | 19.4% | 2 |
| Feb 2026 | Aveeno | 2.8K | 17% | 3 |
| Feb 2026 | L'Oréal Paris Elvive | 1.6K | 9.8% | 4 |
| Feb 2026 | Ethique | 1.3K | 7.9% | 5 |
| Feb 2026 | Dove | 810 | 4.9% | 6 |
| Mar 2026 | Aesop | 8K | 41% | 1 |
| Mar 2026 | Redken | 4.2K | 21.3% | 2 |
| Mar 2026 | Aveeno | 3.4K | 17.6% | 3 |
| Mar 2026 | Ethique | 1.6K | 8.2% | 4 |
| Mar 2026 | L'Oréal Paris Elvive | 1.5K | 7.7% | 5 |
| Mar 2026 | Dove | 780 | 4% | 6 |
| Apr 2026 | Aesop | 6.7K | 38.5% | 1 |
| Apr 2026 | Redken | 4.1K | 23.4% | 2 |
| Apr 2026 | Aveeno | 3.2K | 18.6% | 3 |
| Apr 2026 | L'Oréal Paris Elvive | 1.6K | 8.9% | 4 |
| Apr 2026 | Ethique | 1K | 5.7% | 5 |
| Apr 2026 | Dove | 850 | 4.9% | 6 |
| May 2026 | Aesop | 8.2K | 43.5% | 1 |
| May 2026 | Redken | 3.8K | 20.2% | 2 |
| May 2026 | Aveeno | 3.3K | 17.4% | 3 |
| May 2026 | L'Oréal Paris Elvive | 1.4K | 7.7% | 4 |
| May 2026 | Ethique | 1.3K | 6.9% | 5 |
| May 2026 | Dove | 830 | 4.4% | 6 |
| Jun 2026 | Aesop | 8.3K | 42.5% | 1 |
| Jun 2026 | Redken | 4.2K | 21.4% | 2 |
| Jun 2026 | Aveeno | 3.6K | 18.3% | 3 |
| Jun 2026 | L'Oréal Paris Elvive | 1.5K | 7.6% | 4 |
| Jun 2026 | Dove | 1K | 5.2% | 5 |
| Jun 2026 | Ethique | 1K | 5.1% | 6 |
| Jul 2026 | Aesop | 8.4K | 39.4% | 1 |
| Jul 2026 | Aveeno | 4.8K | 22.4% | 2 |
| Jul 2026 | Redken | 4.2K | 19.8% | 3 |
| Jul 2026 | L'Oréal Paris Elvive | 1.5K | 7.2% | 4 |
| Jul 2026 | Ethique | 1.3K | 6.1% | 5 |
| Jul 2026 | Dove | 1.1K | 5.1% | 6 |
| Aug 2026 | Aesop | 8.5K | 38.9% | 1 |
| Aug 2026 | Aveeno | 4.9K | 22.4% | 2 |
| Aug 2026 | Redken | 4.1K | 18.9% | 3 |
| Aug 2026 | L'Oréal Paris Elvive | 1.8K | 8.1% | 4 |
| Aug 2026 | Ethique | 1.3K | 6% | 5 |
| Aug 2026 | Dove | 1.2K | 5.6% | 6 |
| Sep 2026 | Aesop | 8.4K | 39.1% | 1 |
| Sep 2026 | Aveeno | 4.5K | 21.1% | 2 |
| Sep 2026 | Redken | 4.4K | 20.5% | 3 |
| Sep 2026 | L'Oréal Paris Elvive | 1.9K | 8.9% | 4 |
| Sep 2026 | Dove | 1.2K | 5.8% | 5 |
| Sep 2026 | Ethique | 1K | 4.7% | 6 |

## What is being compared

- **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop deo”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop parfum”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure.
- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno cream”, “aveeno dermexa”, “aveeno hand cream” and “aveeno lotion”, summed into one figure.
- **Dove**: Measured on the search terms “dove clinical protection”, “dove intensive repair”, “dove rollon”, “dove scrub”, “dove tanning lotion” and “dove vanilla”, summed into one figure.
- **Ethique**: Measured on the search term “ethique”.
- **L'Oréal Paris Elvive**: Measured on the search terms “elvive”, “elvive dream lengths”, “elvive hyaluron plump”, “l oreal elvive”, “l oreal elvive oil”, “l oreal paris elvive”, “loreal elvive”, “loreal elvive bond repair” and “loreal paris elvive”, summed into one figure.
- **Redken**: Measured on the search terms “redken”, “redken conditioner”, “redken dismiss shampoo”, “redken extreme shampoo”, “redken hair”, “redken hair products” and “redken shampoo”, summed into one figure.

- [Aesop](/demand/nz/brands/aesop)
- [Aveeno](/demand/nz/brands/aveeno)
- [Dove](/demand/nz/brands/dove)
- [Ethique](/demand/nz/brands/ethique)
- [L'Oréal Paris Elvive](/demand/nz/brands/loreal-paris-elvive)
- [Redken](/demand/nz/brands/redken)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shampoo and conditioner brands in New Zealand?

In September 2026, Aesop was the most searched among shampoo and conditioner brands in New Zealand, with an estimated 8.4K branded searches, 39.1% of all searches for the six we track.

## Cite this page

Brandwave. "Shampoo and conditioner brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-shampoo-and-conditioner-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-shampoo-and-conditioner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.