---
title: "SEO tools in New Zealand: Which brands are most popular in search?"
description: "Compare the SEO and keyword research tools New Zealand marketers use. Share of Search among Semrush, Ahrefs, Screaming Frog, Ubersuggest, SE Ranking and Moz Pro, the SEO tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-seo-tools"
publisher: "Brandwave"
---

# SEO tools in New Zealand: Which brands are most popular in search?

Compare the SEO and keyword research tools New Zealand marketers use. Share of Search among Semrush, Ahrefs, Screaming Frog, Ubersuggest, SE Ranking and Moz Pro, the SEO tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SEO tools
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Semrush, 50.2%

## Which brand is most popular in search among SEO tools in New Zealand?

- In August 2026, Semrush was the most searched among SEO tools in New Zealand, with an estimated 2.2K branded searches and 50.2% estimated Share of Search within this set.
- Ahrefs is in 2nd place, 26.3 percentage points behind at 24% Share of Search.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO tools in New Zealand increased from 46.5% to 50.2%.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand decreased from 27.2% to 24%.
- Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO tools in New Zealand increased from 7.9% to 9.8%.
- Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO tools in New Zealand decreased from 12.2% to 9.3%.
- Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO tools in New Zealand increased from 5.5% to 6.5%.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO tools in New Zealand peaked at 55.1% in July 2026 and was lowest at 46.5% in October 2025.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand peaked at 27.2% in October 2025 and was lowest at 18.5% in November 2025.
- Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO tools in New Zealand peaked at 11.2% in June 2026 and was lowest at 7.9% in October 2025.
- Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO tools in New Zealand peaked at 12.5% in November 2025 and was lowest at 7.9% in July 2026.
- Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO tools in New Zealand peaked at 6.8% in November 2025 and was lowest at 4.2% in January 2026.
- Across the 11 months ending August 2026, Moz Pro’s estimated Share of Search among SEO tools in New Zealand peaked at 1.3% in May 2026 and was lowest at 0.23% in August 2026.
- Across the 11 months ending August 2026, Screaming Frog rose from 4th to 3rd among SEO tools in New Zealand.
- Across the 11 months ending August 2026, Ubersuggest fell from 3rd to 4th among SEO tools in New Zealand.
- Across the 11 months ending August 2026, Moz Pro held steady: its estimated Share of Search among SEO tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Semrush vs Ahrefs: compare search popularity](/demand/nz/compare/ahrefs-vs-semrush): 50.2% against 24% Share of Search.
- [Semrush vs Screaming Frog: compare search popularity](/demand/nz/compare/screaming-frog-vs-semrush): 50.2% against 9.8% Share of Search.
- [Semrush vs Ubersuggest: compare search popularity](/demand/nz/compare/semrush-vs-ubersuggest): 50.2% against 9.3% Share of Search.
- [Semrush vs SE Ranking: compare search popularity](/demand/nz/compare/se-ranking-vs-semrush): 50.2% against 6.5% Share of Search.
- [Ahrefs vs Screaming Frog: compare search popularity](/demand/nz/compare/ahrefs-vs-screaming-frog): 24% against 9.8% Share of Search.
- [Ahrefs vs Ubersuggest: compare search popularity](/demand/nz/compare/ahrefs-vs-ubersuggest): 24% against 9.3% Share of Search.
- [Ahrefs vs SE Ranking: compare search popularity](/demand/nz/compare/ahrefs-vs-se-ranking): 24% against 6.5% Share of Search.
- [Screaming Frog vs Ubersuggest: compare search popularity](/demand/nz/compare/screaming-frog-vs-ubersuggest): 9.8% against 9.3% Share of Search.
- [Screaming Frog vs SE Ranking: compare search popularity](/demand/nz/compare/screaming-frog-vs-se-ranking): 9.8% against 6.5% Share of Search.
- [Ubersuggest vs SE Ranking: compare search popularity](/demand/nz/compare/se-ranking-vs-ubersuggest): 9.3% against 6.5% Share of Search.

## How did search popularity change for New Zealand SEO tools in August 2026?

- In August 2026, Ahrefs gained estimated Share of Search among SEO tools in New Zealand, from 22.3% to 24%.
- In August 2026, Ubersuggest gained estimated Share of Search among SEO tools in New Zealand, from 7.9% to 9.3%.
- In August 2026, SE Ranking gained estimated Share of Search among SEO tools in New Zealand, from 5.2% to 6.5%.
- In August 2026, Screaming Frog gained estimated Share of Search among SEO tools in New Zealand, from 8.9% to 9.8%.
- In August 2026, Semrush lost estimated Share of Search among SEO tools in New Zealand, from 55.1% to 50.2%.
- Estimated monthly branded searches for Moz Pro in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Semrush | 50.2% | 2.2K | -2.7% | Semrush |
| 2 | Ahrefs | 24% | 1K | +14.4% | Ahrefs |
| 3 | Screaming Frog | 9.8% | 420 | +16.7% | Screaming Frog |
| 4 | Ubersuggest | 9.3% | 400 | +25.0% | Ubersuggest |
| 5 | SE Ranking | 6.5% | 280 | +33.3% | SE Ranking |
| 6 | Moz Pro | 0.23% | 10 | -50.0% | Moz Pro |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Semrush | 2.3K | 46.5% | 1 |
| Oct 2025 | Ahrefs | 1.3K | 27.2% | 2 |
| Oct 2025 | Ubersuggest | 600 | 12.2% | 3 |
| Oct 2025 | Screaming Frog | 390 | 7.9% | 4 |
| Oct 2025 | SE Ranking | 270 | 5.5% | 5 |
| Oct 2025 | Moz Pro | 30 | 0.61% | 6 |
| Nov 2025 | Semrush | 2.1K | 52.5% | 1 |
| Nov 2025 | Ahrefs | 740 | 18.5% | 2 |
| Nov 2025 | Ubersuggest | 500 | 12.5% | 3 |
| Nov 2025 | Screaming Frog | 370 | 9.3% | 4 |
| Nov 2025 | SE Ranking | 270 | 6.8% | 5 |
| Nov 2025 | Moz Pro | 20 | 0.5% | 6 |
| Dec 2025 | Semrush | 1.5K | 52.1% | 1 |
| Dec 2025 | Ahrefs | 610 | 21.5% | 2 |
| Dec 2025 | Ubersuggest | 330 | 11.6% | 3 |
| Dec 2025 | Screaming Frog | 270 | 9.5% | 4 |
| Dec 2025 | SE Ranking | 140 | 4.9% | 5 |
| Dec 2025 | Moz Pro | 10 | 0.35% | 6 |
| Jan 2026 | Semrush | 2.2K | 54.4% | 1 |
| Jan 2026 | Ahrefs | 910 | 22.7% | 2 |
| Jan 2026 | Ubersuggest | 400 | 10% | 3 |
| Jan 2026 | Screaming Frog | 320 | 8% | 4 |
| Jan 2026 | SE Ranking | 170 | 4.2% | 5 |
| Jan 2026 | Moz Pro | 30 | 0.75% | 6 |
| Feb 2026 | Semrush | 2.1K | 51.4% | 1 |
| Feb 2026 | Ahrefs | 1K | 24.6% | 2 |
| Feb 2026 | Ubersuggest | 390 | 9.3% | 3 |
| Feb 2026 | Screaming Frog | 360 | 8.6% | 4 |
| Feb 2026 | SE Ranking | 210 | 5% | 5 |
| Feb 2026 | Moz Pro | 40 | 0.96% | 6 |
| Mar 2026 | Semrush | 2.8K | 53.5% | 1 |
| Mar 2026 | Ahrefs | 1K | 20% | 2 |
| Mar 2026 | Ubersuggest | 600 | 11.6% | 3 |
| Mar 2026 | Screaming Frog | 450 | 8.7% | 4 |
| Mar 2026 | SE Ranking | 260 | 5% | 5 |
| Mar 2026 | Moz Pro | 60 | 1.2% | 6 |
| Apr 2026 | Semrush | 2.2K | 51.7% | 1 |
| Apr 2026 | Ahrefs | 910 | 21.5% | 2 |
| Apr 2026 | Ubersuggest | 490 | 11.6% | 3 |
| Apr 2026 | Screaming Frog | 410 | 9.7% | 4 |
| Apr 2026 | SE Ranking | 210 | 5% | 5 |
| Apr 2026 | Moz Pro | 30 | 0.71% | 6 |
| May 2026 | Semrush | 2.2K | 49.6% | 1 |
| May 2026 | Ahrefs | 1K | 23% | 2 |
| May 2026 | Ubersuggest | 480 | 10.7% | 3 |
| May 2026 | Screaming Frog | 420 | 9.4% | 4 |
| May 2026 | SE Ranking | 270 | 6% | 5 |
| May 2026 | Moz Pro | 60 | 1.3% | 6 |
| Jun 2026 | Semrush | 2.2K | 50% | 1 |
| Jun 2026 | Ahrefs | 900 | 20.6% | 2 |
| Jun 2026 | Ubersuggest | 500 | 11.5% | 3 |
| Jun 2026 | Screaming Frog | 490 | 11.2% | 4 |
| Jun 2026 | SE Ranking | 270 | 6.2% | 5 |
| Jun 2026 | Moz Pro | 20 | 0.46% | 6 |
| Jul 2026 | Semrush | 2.2K | 55.1% | 1 |
| Jul 2026 | Ahrefs | 900 | 22.3% | 2 |
| Jul 2026 | Screaming Frog | 360 | 8.9% | 3 |
| Jul 2026 | Ubersuggest | 320 | 7.9% | 4 |
| Jul 2026 | SE Ranking | 210 | 5.2% | 5 |
| Jul 2026 | Moz Pro | 20 | 0.5% | 6 |
| Aug 2026 | Semrush | 2.2K | 50.2% | 1 |
| Aug 2026 | Ahrefs | 1K | 24% | 2 |
| Aug 2026 | Screaming Frog | 420 | 9.8% | 3 |
| Aug 2026 | Ubersuggest | 400 | 9.3% | 4 |
| Aug 2026 | SE Ranking | 280 | 6.5% | 5 |
| Aug 2026 | Moz Pro | 10 | 0.23% | 6 |
| Sep 2026 | Ahrefs | — | — | — |
| Sep 2026 | Moz Pro | — | — | — |
| Sep 2026 | Screaming Frog | — | — | — |
| Sep 2026 | SE Ranking | — | — | — |
| Sep 2026 | Semrush | — | — | — |
| Sep 2026 | Ubersuggest | — | — | — |

## What is being compared

- **Ahrefs**: Measured on the search terms “ahrefs”, “ahrefs backlink”, “ahrefs com” and “ahrefs keyword research”, summed into one figure.
- **Moz Pro**: Measured on the search terms “moz backlinks”, “moz keyword research” and “moz seo”, summed into one figure.
- **Screaming Frog**: Measured on the search terms “screaming frog”, “screaming frog backlinks”, “screaming frog online”, “screaming frog seo”, “screaming frog seo spider”, “screamingfrog”, “screamingfrog co uk” and “screamingfrog seo”, summed into one figure.
- **SE Ranking**: Measured on the search terms “se ranking”, “se ranking keyword research”, “seranking” and “seranking com”, summed into one figure.
- **Semrush**: Measured on the search terms “ranking semrush”, “semrush”, “semrush backlinks”, “semrush com”, “semrush cost”, “semrush keyword analysis”, “semrush keyword tool”, “semrush keywords”, “semrush near me”, “semrush new zealand”, “semrush plans”, “semrush pricing”, “semrush reports”, “semrush seo”, “semrush seo audit”, “semrush seo tools”, “semrush site audit”, “semrush site audit tool”, “sites like semrush” and “tool semrush”, summed into one figure.
- **Ubersuggest**: Measured on the search terms “ubersuggest”, “ubersuggest backlinks”, “ubersuggest keyword research” and “ubersuggest seo”, summed into one figure.

- [Ahrefs](/demand/nz/brands/ahrefs)
- [Moz Pro](/demand/nz/brands/moz-pro)
- [Screaming Frog](/demand/nz/brands/screaming-frog)
- [SE Ranking](/demand/nz/brands/se-ranking)
- [Semrush](/demand/nz/brands/semrush)
- [Ubersuggest](/demand/nz/brands/ubersuggest)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SEO tools in New Zealand?

In August 2026, Semrush was the most searched among SEO tools in New Zealand, with an estimated 2.2K branded searches and 50.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "SEO tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-seo-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-seo-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.