--- title: "SEO rank tracking platforms in New Zealand: Which are searched most?" description: "Compare dedicated tools for tracking keyword positions over time. Share of Search among Semrush, Wincher, Ahrefs, Nightwatch, SE Ranking, AccuRanker and ProRankTracker, the SEO rank tracking platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-seo-rank-tracking-platforms" publisher: "Brandwave" --- # SEO rank tracking platforms in New Zealand: Which are searched most? Compare dedicated tools for tracking keyword positions over time. Share of Search among Semrush, Wincher, Ahrefs, Nightwatch, SE Ranking, AccuRanker and ProRankTracker, the SEO rank tracking platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: SEO rank tracking platforms - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Semrush, 37.4% ## Which brand is most popular in search among SEO rank tracking platforms in New Zealand? - In September 2026, Semrush was the most searched among SEO rank tracking platforms in New Zealand, with an estimated 2K branded searches, 37.4% of all searches for the seven we track. - Wincher is in 2nd place, 1.5 percentage points behind at 35.8%. - Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms in New Zealand increased from 32.4% to 37.4%. - Across the 12 months ending September 2026, Wincher’s share of searches among SEO rank tracking platforms in New Zealand decreased from 37.4% to 35.8%. - Across the 12 months ending September 2026, Ahrefs’ share of searches among SEO rank tracking platforms in New Zealand decreased from 20.6% to 16.8%. - Across the 12 months ending September 2026, SE Ranking’s share of searches among SEO rank tracking platforms in New Zealand increased from 4.1% to 4.9%. - Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms in New Zealand peaked at 38.1% in July 2026 and was lowest at 31.6% in December 2025. - Across the 12 months ending September 2026, Wincher’s share of searches among SEO rank tracking platforms in New Zealand peaked at 43.8% in December 2025 and was lowest at 33.9% in February 2026. - Across the 12 months ending September 2026, Ahrefs’ share of searches among SEO rank tracking platforms in New Zealand peaked at 20.6% in October 2025 and was lowest at 13.8% in December 2025. - Across the 12 months ending September 2026, Nightwatch’s share of searches among SEO rank tracking platforms in New Zealand peaked at 10.6% in January 2026 and was lowest at 4.8% in August 2026. - Across the 12 months ending September 2026, SE Ranking’s share of searches among SEO rank tracking platforms in New Zealand peaked at 5.1% in November 2025 and was lowest at 3.1% in January 2026. - Across the 12 months ending September 2026, Semrush rose from 2nd to 1st among SEO rank tracking platforms in New Zealand. - Across the 12 months ending September 2026, Wincher fell from 1st to 2nd among SEO rank tracking platforms in New Zealand. - Across the 12 months ending September 2026, Nightwatch, AccuRanker and ProRankTracker held steady: their share of searches among SEO rank tracking platforms in New Zealand each moved less than 0.5 percentage points. ## Top SEO rank tracking platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, SE Ranking appeared every time. SE Ranking was recommended most often, coming first in two out of four answers that gave a list. Ahrefs was second, and Semrush was third. ProRankTracker, which ranked seventh in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SE Ranking | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | AccuRanker | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nightwatch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Wincher | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ProRankTracker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO rank tracking platforms - Asked ChatGPT "Which SEO rank tracking platform should I use in New Zealand?": 1. SE Ranking, 2. Nightwatch, 3. AccuRanker, 4. Ahrefs - Asked ChatGPT "What are the best SEO rank tracking platforms in New Zealand?": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. AccuRanker, 5. Wincher, 6. Nightwatch - Asked ChatGPT "What's the best SEO rank tracking platform in New Zealand for keyword rankings?": 1. SE Ranking, 2. Ahrefs, 3. AccuRanker - Searched Google, AI Overview "best rank tracker": 1. Semrush, 2. SE Ranking, 3. Ahrefs, 4. AccuRanker, 5. Wincher - Searched Google, AI Overview "track google rankings": 1. SE Ranking Not named in any answer: ProRankTracker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Semrush vs Wincher: compare search popularity](/demand/nz/compare/semrush-vs-wincher): 37.4% against 35.8% Share of Search. - [Semrush vs Ahrefs: compare search popularity](/demand/nz/compare/ahrefs-vs-semrush): 37.4% against 16.8% Share of Search. - [Semrush vs Nightwatch: compare search popularity](/demand/nz/compare/nightwatch-vs-semrush): 37.4% against 4.9% Share of Search. - [Semrush vs SE Ranking: compare search popularity](/demand/nz/compare/se-ranking-vs-semrush): 37.4% against 4.9% Share of Search. - [Wincher vs Ahrefs: compare search popularity](/demand/nz/compare/ahrefs-vs-wincher): 35.8% against 16.8% Share of Search. - [Wincher vs Nightwatch: compare search popularity](/demand/nz/compare/nightwatch-vs-wincher): 35.8% against 4.9% Share of Search. - [Wincher vs SE Ranking: compare search popularity](/demand/nz/compare/se-ranking-vs-wincher): 35.8% against 4.9% Share of Search. - [Ahrefs vs Nightwatch: compare search popularity](/demand/nz/compare/ahrefs-vs-nightwatch): 16.8% against 4.9% Share of Search. - [Ahrefs vs SE Ranking: compare search popularity](/demand/nz/compare/ahrefs-vs-se-ranking): 16.8% against 4.9% Share of Search. - [Nightwatch vs SE Ranking: compare search popularity](/demand/nz/compare/nightwatch-vs-se-ranking): 4.9% Share of Search each. ## How did search popularity change for New Zealand SEO rank tracking platforms in September 2026? - In September 2026, Wincher gained share of searches among SEO rank tracking platforms in New Zealand, from 34.8% to 35.8%. - In September 2026, Semrush gained share of searches among SEO rank tracking platforms in New Zealand, from 36.6% to 37.4%. - In September 2026, Ahrefs lost share of searches among SEO rank tracking platforms in New Zealand, from 18.5% to 16.8%. - Estimated monthly branded searches for ProRankTracker in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. - Estimated monthly branded searches for AccuRanker in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. - Estimated monthly branded searches for Nightwatch in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Semrush | 37.4% | 2K | -1.0% | Semrush | | 2 | Wincher | 35.8% | 1.9K | 0.0% | Wincher | | 3 | Ahrefs | 16.8% | 890 | -11.9% | Ahrefs | | 4 | Nightwatch | 4.9% | 260 | 0.0% | Nightwatch | | 5 | SE Ranking | 4.9% | 260 | 0.0% | SE Ranking | | 6 | AccuRanker | 0.19% | 10 | -50.0% | AccuRanker | | 7 | ProRankTracker | 0% | 0 | -100.0% | ProRankTracker | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wincher | 2.4K | 37.4% | 1 | | Oct 2025 | Semrush | 2.1K | 32.4% | 2 | | Oct 2025 | Ahrefs | 1.3K | 20.6% | 3 | | Oct 2025 | Nightwatch | 320 | 5% | 4 | | Oct 2025 | SE Ranking | 260 | 4.1% | 5 | | Oct 2025 | AccuRanker | 20 | 0.31% | 6 | | Oct 2025 | ProRankTracker | 10 | 0.16% | 7 | | Nov 2025 | Semrush | 1.9K | 38.1% | 1 | | Nov 2025 | Wincher | 1.9K | 37.1% | 2 | | Nov 2025 | Ahrefs | 730 | 14.3% | 3 | | Nov 2025 | Nightwatch | 260 | 5.1% | 4 | | Nov 2025 | SE Ranking | 260 | 5.1% | 5 | | Nov 2025 | AccuRanker | 20 | 0.39% | 6 | | Nov 2025 | ProRankTracker | 0 | 0% | 7 | | Dec 2025 | Wincher | 1.9K | 43.8% | 1 | | Dec 2025 | Semrush | 1.4K | 31.6% | 2 | | Dec 2025 | Ahrefs | 600 | 13.8% | 3 | | Dec 2025 | Nightwatch | 320 | 7.4% | 4 | | Dec 2025 | SE Ranking | 140 | 3.2% | 5 | | Dec 2025 | AccuRanker | 10 | 0.23% | 6 | | Dec 2025 | ProRankTracker | 0 | 0% | 7 | | Jan 2026 | Semrush | 2K | 35.7% | 1 | | Jan 2026 | Wincher | 1.9K | 34.1% | 2 | | Jan 2026 | Ahrefs | 900 | 16.2% | 3 | | Jan 2026 | Nightwatch | 590 | 10.6% | 4 | | Jan 2026 | SE Ranking | 170 | 3.1% | 5 | | Jan 2026 | AccuRanker | 10 | 0.18% | 6 | | Jan 2026 | ProRankTracker | 10 | 0.18% | 7 | | Feb 2026 | Semrush | 2K | 35.4% | 1 | | Feb 2026 | Wincher | 1.9K | 33.9% | 2 | | Feb 2026 | Ahrefs | 1K | 18% | 3 | | Feb 2026 | Nightwatch | 480 | 8.6% | 4 | | Feb 2026 | SE Ranking | 210 | 3.8% | 5 | | Feb 2026 | AccuRanker | 10 | 0.18% | 6 | | Feb 2026 | ProRankTracker | 10 | 0.18% | 7 | | Mar 2026 | Semrush | 2.5K | 37.7% | 1 | | Mar 2026 | Wincher | 2.4K | 36.6% | 2 | | Mar 2026 | Ahrefs | 1K | 15.4% | 3 | | Mar 2026 | Nightwatch | 390 | 5.9% | 4 | | Mar 2026 | SE Ranking | 260 | 4% | 5 | | Mar 2026 | AccuRanker | 20 | 0.3% | 6 | | Mar 2026 | ProRankTracker | 10 | 0.15% | 7 | | Apr 2026 | Semrush | 2K | 37.8% | 1 | | Apr 2026 | Wincher | 1.9K | 36.1% | 2 | | Apr 2026 | Ahrefs | 890 | 16.9% | 3 | | Apr 2026 | Nightwatch | 260 | 4.9% | 4 | | Apr 2026 | SE Ranking | 210 | 4% | 5 | | Apr 2026 | AccuRanker | 10 | 0.19% | 6 | | Apr 2026 | ProRankTracker | 10 | 0.19% | 7 | | May 2026 | Semrush | 2K | 36.8% | 1 | | May 2026 | Wincher | 1.9K | 34.9% | 2 | | May 2026 | Ahrefs | 1K | 18.6% | 3 | | May 2026 | Nightwatch | 260 | 4.8% | 4 | | May 2026 | SE Ranking | 260 | 4.8% | 5 | | May 2026 | AccuRanker | 10 | 0.18% | 6 | | May 2026 | ProRankTracker | 0 | 0% | 7 | | Jun 2026 | Semrush | 2K | 37.5% | 1 | | Jun 2026 | Wincher | 1.9K | 35.8% | 2 | | Jun 2026 | Ahrefs | 890 | 16.8% | 3 | | Jun 2026 | Nightwatch | 260 | 4.9% | 4 | | Jun 2026 | SE Ranking | 260 | 4.9% | 5 | | Jun 2026 | AccuRanker | 10 | 0.19% | 6 | | Jun 2026 | ProRankTracker | 0 | 0% | 7 | | Jul 2026 | Semrush | 2K | 38.1% | 1 | | Jul 2026 | Wincher | 1.9K | 35.8% | 2 | | Jul 2026 | Ahrefs | 890 | 16.8% | 3 | | Jul 2026 | Nightwatch | 260 | 4.9% | 4 | | Jul 2026 | SE Ranking | 210 | 4% | 5 | | Jul 2026 | AccuRanker | 10 | 0.19% | 6 | | Jul 2026 | ProRankTracker | 10 | 0.19% | 7 | | Aug 2026 | Semrush | 2K | 36.6% | 1 | | Aug 2026 | Wincher | 1.9K | 34.8% | 2 | | Aug 2026 | Ahrefs | 1K | 18.5% | 3 | | Aug 2026 | Nightwatch | 260 | 4.8% | 4 | | Aug 2026 | SE Ranking | 260 | 4.8% | 5 | | Aug 2026 | AccuRanker | 20 | 0.37% | 6 | | Aug 2026 | ProRankTracker | 10 | 0.18% | 7 | | Sep 2026 | Semrush | 2K | 37.4% | 1 | | Sep 2026 | Wincher | 1.9K | 35.8% | 2 | | Sep 2026 | Ahrefs | 890 | 16.8% | 3 | | Sep 2026 | Nightwatch | 260 | 4.9% | 4 | | Sep 2026 | SE Ranking | 260 | 4.9% | 5 | | Sep 2026 | AccuRanker | 10 | 0.19% | 6 | | Sep 2026 | ProRankTracker | 0 | 0% | 7 | ## What is being compared - **AccuRanker**: Measured on the search term “accuranker”. - **Ahrefs**: Measured on the search terms “ahrefs” and “ahrefs backlink”, summed into one figure. - **Nightwatch**: Measured on the search term “nightwatch”. - **ProRankTracker**: Measured on the search term “proranktracker”. - **SE Ranking**: Measured on the search terms “se ranking” and “seranking”, summed into one figure. - **Semrush**: Measured on the search terms “ranking semrush”, “semrush”, “semrush keyword analysis”, “semrush keyword tool”, “semrush keywords”, “semrush reports”, “semrush site audit”, “sites like semrush” and “tool semrush”, summed into one figure. - **Wincher**: Measured on the search term “wincher”. - [AccuRanker](/demand/nz/brands/accuranker) - [Ahrefs](/demand/nz/brands/ahrefs) - [Nightwatch](/demand/nz/brands/nightwatch) - [ProRankTracker](/demand/nz/brands/pro-rank-tracker) - [SE Ranking](/demand/nz/brands/se-ranking) - [Semrush](/demand/nz/brands/semrush) - [Wincher](/demand/nz/brands/wincher) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among SEO rank tracking platforms in New Zealand? In September 2026, Semrush was the most searched among SEO rank tracking platforms in New Zealand, with an estimated 2K branded searches, 37.4% of all searches for the seven we track. ## Cite this page Brandwave. "SEO rank tracking platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-seo-rank-tracking-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-seo-rank-tracking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.