--- title: "Cetaphil vs La Roche-Posay: Which is searched more in New Zealand?" description: "Is Cetaphil or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sensitive skin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sensitive-skin-brands/compare/cetaphil-vs-la-roche-posay" publisher: "Brandwave" --- # Cetaphil vs La Roche-Posay: Which is searched more in New Zealand? Is Cetaphil or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sensitive skin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and La Roche-Posay - **Competitive set**: Sensitive skin brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cetaphil Share of Search**: 21.1% - **La Roche-Posay Share of Search**: 30.2% ## Is Cetaphil or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than Cetaphil among sensitive skin brands in New Zealand. La Roche-Posay had about 17,800 branded searches, while Cetaphil had 12,500. La Roche-Posay made up 30.2% of all sensitive skin brand searches we track, and Cetaphil accounted for 21.1%. - La Roche-Posay was ahead of Cetaphil in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cetaphil’s share of searches among sensitive skin brands in New Zealand moved from 20.7% to 21.1%, and its estimated monthly branded searches moved from 9.2K to 12.4K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sensitive skin brands in New Zealand moved from 31.3% to 30.2%, and its estimated monthly branded searches moved from 13.9K to 17.8K. ## Top sensitive skin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil was listed before La Roche-Posay in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cetaphil | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CeraVe | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | QV Skincare | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Aveeno | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Dermalogica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sensitive skin brands - Asked ChatGPT "Which sensitive skin brand should I buy in New Zealand?": 1. Cetaphil, 2. CeraVe, 3. La Roche-Posay, 4. QV Skincare - Asked ChatGPT "What are the best sensitive skin brands in New Zealand?": 1. Cetaphil, 2. CeraVe, 3. QV Skincare, 4. La Roche-Posay, 5. Aveeno - Asked ChatGPT "What's the best sensitive skin brand in New Zealand for irritated skin?": 1. Cetaphil, 2. La Roche-Posay, 3. QV Skincare - Searched Google, AI Overview "skincare for sensitive skin": 1. La Roche-Posay - Searched Google, AI Overview "best sensitive skin products": 1. La Roche-Posay, 2. CeraVe Not named in any answer: Dermalogica. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sensitive skin brands in September 2026? - In September 2026, La Roche-Posay gained share of searches among sensitive skin brands in New Zealand, from 25.2% to 30.2%. - In September 2026, Cetaphil gained share of searches among sensitive skin brands in New Zealand, from 19.9% to 21.1%. ## Month by month | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.2K | 20.7% | 3 | 13.9K | 31.3% | 2 | | Nov 2025 | 9.3K | 19.2% | 3 | 16.4K | 33.8% | 1 | | Dec 2025 | 9.1K | 20% | 3 | 14.3K | 31.3% | 2 | | Jan 2026 | 9.3K | 19.4% | 3 | 14.4K | 30% | 2 | | Feb 2026 | 7.7K | 18.9% | 3 | 11.7K | 28.6% | 2 | | Mar 2026 | 8.3K | 18.8% | 3 | 12.2K | 27.4% | 2 | | Apr 2026 | 8.6K | 17.6% | 3 | 14.8K | 30.2% | 2 | | May 2026 | 10.2K | 19.3% | 3 | 14.1K | 26.8% | 2 | | Jun 2026 | 9.5K | 17.4% | 3 | 14.4K | 26.5% | 2 | | Jul 2026 | 11.2K | 19.2% | 3 | 14.5K | 24.9% | 2 | | Aug 2026 | 11.8K | 19.9% | 3 | 14.9K | 25.2% | 2 | | Sep 2026 | 12.4K | 21.1% | 3 | 17.8K | 30.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cream”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum”, “cetaphil skincare” and “cetaphil wash”, summed into one figure. - **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay cleanser”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay moisturizer”, “la roche posay serum”, “la roche posay skincare” and “la roche posay toleriane”, summed into one figure. - [Cetaphil profile](/demand/nz/brands/cetaphil) - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [All sensitive skin brands in New Zealand](/demand/nz/categories/nz-sensitive-skin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cetaphil or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than Cetaphil among sensitive skin brands in New Zealand. La Roche-Posay had about 17,800 branded searches, while Cetaphil had 12,500. La Roche-Posay made up 30.2% of all sensitive skin brand searches we track, and Cetaphil accounted for 21.1%. ## Cite this page Brandwave. "Cetaphil vs La Roche-Posay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sensitive-skin-brands/compare/cetaphil-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sensitive-skin-brands/compare/cetaphil-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.