--- title: "CeraVe vs La Roche-Posay: Which is searched more in New Zealand?" description: "Is CeraVe or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sensitive skin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sensitive-skin-brands/compare/cerave-vs-la-roche-posay" publisher: "Brandwave" --- # CeraVe vs La Roche-Posay: Which is searched more in New Zealand? Is CeraVe or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sensitive skin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and La Roche-Posay - **Competitive set**: Sensitive skin brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **CeraVe Share of Search**: 36.5% - **La Roche-Posay Share of Search**: 30.2% ## Is CeraVe or La Roche-Posay more popular in search? - In September 2026, CeraVe had more branded searches than La Roche-Posay among sensitive skin brands in New Zealand. CeraVe had about 21,500 branded searches, while La Roche-Posay had 17,800. CeraVe made up 36.5% of all sensitive skin brand searches we track, and La Roche-Posay accounted for 30.2%. - The lead changed hands 2 times in the 12 months ending September 2026: La Roche-Posay took it in November 2025, CeraVe took it in December 2025. - Across the 12 months ending September 2026, CeraVe’s share of searches among sensitive skin brands in New Zealand moved from 33.8% to 36.5%, and its estimated monthly branded searches moved from 15K to 21.5K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sensitive skin brands in New Zealand moved from 31.3% to 30.2%, and its estimated monthly branded searches moved from 13.9K to 17.8K. ## Top sensitive skin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. CeraVe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CeraVe was listed before La Roche-Posay in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cetaphil | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CeraVe | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | QV Skincare | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Aveeno | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Dermalogica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sensitive skin brands - Asked ChatGPT "Which sensitive skin brand should I buy in New Zealand?": 1. Cetaphil, 2. CeraVe, 3. La Roche-Posay, 4. QV Skincare - Asked ChatGPT "What are the best sensitive skin brands in New Zealand?": 1. Cetaphil, 2. CeraVe, 3. QV Skincare, 4. La Roche-Posay, 5. Aveeno - Asked ChatGPT "What's the best sensitive skin brand in New Zealand for irritated skin?": 1. Cetaphil, 2. La Roche-Posay, 3. QV Skincare - Searched Google, AI Overview "skincare for sensitive skin": 1. La Roche-Posay - Searched Google, AI Overview "best sensitive skin products": 1. La Roche-Posay, 2. CeraVe Not named in any answer: Dermalogica. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sensitive skin brands in September 2026? - In September 2026, La Roche-Posay gained share of searches among sensitive skin brands in New Zealand, from 25.2% to 30.2%. - In September 2026, CeraVe lost share of searches among sensitive skin brands in New Zealand, from 42% to 36.5%. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15K | 33.8% | 1 | 13.9K | 31.3% | 2 | | Nov 2025 | 15.6K | 32.1% | 2 | 16.4K | 33.8% | 1 | | Dec 2025 | 16.4K | 36% | 1 | 14.3K | 31.3% | 2 | | Jan 2026 | 18.9K | 39.3% | 1 | 14.4K | 30% | 2 | | Feb 2026 | 16.2K | 39.7% | 1 | 11.7K | 28.6% | 2 | | Mar 2026 | 17.9K | 40.3% | 1 | 12.2K | 27.4% | 2 | | Apr 2026 | 19.7K | 40.4% | 1 | 14.8K | 30.2% | 2 | | May 2026 | 22.4K | 42.5% | 1 | 14.1K | 26.8% | 2 | | Jun 2026 | 24.7K | 45.3% | 1 | 14.4K | 26.5% | 2 | | Jul 2026 | 25.5K | 43.8% | 1 | 14.5K | 24.9% | 2 | | Aug 2026 | 24.8K | 42% | 1 | 14.9K | 25.2% | 2 | | Sep 2026 | 21.5K | 36.5% | 1 | 17.8K | 30.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave cream”, “cerave cream lotion”, “cerave face wash”, “cerave foaming cleanser”, “cerave hydrate cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum” and “cerave skincare”, summed into one figure. - **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay cleanser”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay moisturizer”, “la roche posay serum”, “la roche posay skincare” and “la roche posay toleriane”, summed into one figure. - [CeraVe profile](/demand/nz/brands/cerave) - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [All sensitive skin brands in New Zealand](/demand/nz/categories/nz-sensitive-skin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CeraVe or La Roche-Posay more popular in search? In September 2026, CeraVe had more branded searches than La Roche-Posay among sensitive skin brands in New Zealand. CeraVe had about 21,500 branded searches, while La Roche-Posay had 17,800. CeraVe made up 36.5% of all sensitive skin brand searches we track, and La Roche-Posay accounted for 30.2%. ## Cite this page Brandwave. "CeraVe vs La Roche-Posay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sensitive-skin-brands/compare/cerave-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sensitive-skin-brands/compare/cerave-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.