---
title: "Sensitive skin brands in New Zealand: Which are searched most?"
description: "Compare the sensitive skin brands people buy. Share of Search among CeraVe, La Roche-Posay, Cetaphil, Aveeno, Dermalogica and QV Skincare, the sensitive skin brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sensitive-skin-brands"
publisher: "Brandwave"
---

# Sensitive skin brands in New Zealand: Which are searched most?

Compare the sensitive skin brands people buy. Share of Search among CeraVe, La Roche-Posay, Cetaphil, Aveeno, Dermalogica and QV Skincare, the sensitive skin brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sensitive skin brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: CeraVe, 36.5%

## Which brand is most popular in search among sensitive skin brands in New Zealand?

- In September 2026, CeraVe was the most searched among sensitive skin brands in New Zealand, with an estimated 21.5K branded searches, 36.5% of all searches for the six we track.
- La Roche-Posay is in 2nd place, 6.3 percentage points behind at 30.2%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among sensitive skin brands in New Zealand increased from 33.8% to 36.5%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sensitive skin brands in New Zealand decreased from 31.3% to 30.2%.
- Across the 12 months ending September 2026, Aveeno’s share of searches among sensitive skin brands in New Zealand decreased from 8.7% to 8.2%.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among sensitive skin brands in New Zealand decreased from 5.4% to 3.9%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among sensitive skin brands in New Zealand peaked at 45.3% in June 2026 and was lowest at 32.1% in November 2025.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sensitive skin brands in New Zealand peaked at 33.8% in November 2025 and was lowest at 24.9% in July 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among sensitive skin brands in New Zealand peaked at 21.1% in September 2026 and was lowest at 17.4% in June 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among sensitive skin brands in New Zealand peaked at 8.9% in August 2026 and was lowest at 6.8% in May 2026.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among sensitive skin brands in New Zealand peaked at 6.9% in November 2025 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Cetaphil and QV Skincare held steady: their share of searches among sensitive skin brands in New Zealand each moved less than 0.5 percentage points.

## Top sensitive skin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared every time. Cetaphil was recommended most often, coming first in all three answers that gave a list. La Roche-Posay was second, and CeraVe was third. Dermalogica, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cetaphil | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| CeraVe | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| QV Skincare | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Aveeno | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dermalogica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sensitive skin brands

- Asked ChatGPT "Which sensitive skin brand should I buy in New Zealand?": 1. Cetaphil, 2. CeraVe, 3. La Roche-Posay, 4. QV Skincare
- Asked ChatGPT "What are the best sensitive skin brands in New Zealand?": 1. Cetaphil, 2. CeraVe, 3. QV Skincare, 4. La Roche-Posay, 5. Aveeno
- Asked ChatGPT "What's the best sensitive skin brand in New Zealand for irritated skin?": 1. Cetaphil, 2. La Roche-Posay, 3. QV Skincare
- Searched Google, AI Overview "skincare for sensitive skin": 1. La Roche-Posay
- Searched Google, AI Overview "best sensitive skin products": 1. La Roche-Posay, 2. CeraVe

Not named in any answer: Dermalogica.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [CeraVe vs La Roche-Posay: compare search popularity](/demand/nz/compare/cerave-vs-la-roche-posay): 36.5% against 30.2% Share of Search.
- [CeraVe vs Cetaphil: compare search popularity](/demand/nz/compare/cerave-vs-cetaphil): 36.5% against 21.1% Share of Search.
- [CeraVe vs Aveeno: compare search popularity](/demand/nz/compare/aveeno-vs-cerave): 36.5% against 8.2% Share of Search.
- [CeraVe vs Dermalogica: compare search popularity](/demand/nz/compare/cerave-vs-dermalogica): 36.5% against 3.9% Share of Search.
- [La Roche-Posay vs Cetaphil: compare search popularity](/demand/nz/compare/cetaphil-vs-la-roche-posay): 30.2% against 21.1% Share of Search.
- [La Roche-Posay vs Aveeno: compare search popularity](/demand/nz/compare/aveeno-vs-la-roche-posay): 30.2% against 8.2% Share of Search.
- [La Roche-Posay vs Dermalogica: compare search popularity](/demand/nz/compare/dermalogica-vs-la-roche-posay): 30.2% against 3.9% Share of Search.
- [Cetaphil vs Aveeno: compare search popularity](/demand/nz/compare/aveeno-vs-cetaphil): 21.1% against 8.2% Share of Search.
- [Cetaphil vs Dermalogica: compare search popularity](/demand/nz/compare/cetaphil-vs-dermalogica): 21.1% against 3.9% Share of Search.
- [Aveeno vs Dermalogica: compare search popularity](/demand/nz/compare/aveeno-vs-dermalogica): 8.2% against 3.9% Share of Search.

## How did search popularity change for New Zealand sensitive skin brands in September 2026?

- In September 2026, La Roche-Posay gained share of searches among sensitive skin brands in New Zealand, from 25.2% to 30.2%.
- In September 2026, Cetaphil gained share of searches among sensitive skin brands in New Zealand, from 19.9% to 21.1%.
- In September 2026, CeraVe lost share of searches among sensitive skin brands in New Zealand, from 42% to 36.5%.
- In September 2026, Aveeno lost share of searches among sensitive skin brands in New Zealand, from 8.9% to 8.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 36.5% | 21.5K | -13.3% | CeraVe |
| 2 | La Roche-Posay | 30.2% | 17.8K | +19.2% | La Roche-Posay |
| 3 | Cetaphil | 21.1% | 12.4K | +5.6% | Cetaphil |
| 4 | Aveeno | 8.2% | 4.8K | -8.3% | Aveeno |
| 5 | Dermalogica | 3.9% | 2.3K | -0.4% | Dermalogica |
| 6 | QV Skincare | 0.08% | 50 | 0.0% | QV Skincare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CeraVe | 15K | 33.8% | 1 |
| Oct 2025 | La Roche-Posay | 13.9K | 31.3% | 2 |
| Oct 2025 | Cetaphil | 9.2K | 20.7% | 3 |
| Oct 2025 | Aveeno | 3.9K | 8.7% | 4 |
| Oct 2025 | Dermalogica | 2.4K | 5.4% | 5 |
| Oct 2025 | QV Skincare | 50 | 0.11% | 6 |
| Nov 2025 | La Roche-Posay | 16.4K | 33.8% | 1 |
| Nov 2025 | CeraVe | 15.6K | 32.1% | 2 |
| Nov 2025 | Cetaphil | 9.3K | 19.2% | 3 |
| Nov 2025 | Aveeno | 3.8K | 7.9% | 4 |
| Nov 2025 | Dermalogica | 3.3K | 6.9% | 5 |
| Nov 2025 | QV Skincare | 50 | 0.1% | 6 |
| Dec 2025 | CeraVe | 16.4K | 36% | 1 |
| Dec 2025 | La Roche-Posay | 14.3K | 31.3% | 2 |
| Dec 2025 | Cetaphil | 9.1K | 20% | 3 |
| Dec 2025 | Aveeno | 3.5K | 7.7% | 4 |
| Dec 2025 | Dermalogica | 2.3K | 5% | 5 |
| Dec 2025 | QV Skincare | 50 | 0.11% | 6 |
| Jan 2026 | CeraVe | 18.9K | 39.3% | 1 |
| Jan 2026 | La Roche-Posay | 14.4K | 30% | 2 |
| Jan 2026 | Cetaphil | 9.3K | 19.4% | 3 |
| Jan 2026 | Aveeno | 3.3K | 6.9% | 4 |
| Jan 2026 | Dermalogica | 2K | 4.1% | 5 |
| Jan 2026 | QV Skincare | 90 | 0.19% | 6 |
| Feb 2026 | CeraVe | 16.2K | 39.7% | 1 |
| Feb 2026 | La Roche-Posay | 11.7K | 28.6% | 2 |
| Feb 2026 | Cetaphil | 7.7K | 18.9% | 3 |
| Feb 2026 | Aveeno | 3K | 7.3% | 4 |
| Feb 2026 | Dermalogica | 2.2K | 5.4% | 5 |
| Feb 2026 | QV Skincare | 90 | 0.22% | 6 |
| Mar 2026 | CeraVe | 17.9K | 40.3% | 1 |
| Mar 2026 | La Roche-Posay | 12.2K | 27.4% | 2 |
| Mar 2026 | Cetaphil | 8.3K | 18.8% | 3 |
| Mar 2026 | Aveeno | 3.6K | 8.2% | 4 |
| Mar 2026 | Dermalogica | 2.3K | 5.1% | 5 |
| Mar 2026 | QV Skincare | 90 | 0.2% | 6 |
| Apr 2026 | CeraVe | 19.7K | 40.4% | 1 |
| Apr 2026 | La Roche-Posay | 14.8K | 30.2% | 2 |
| Apr 2026 | Cetaphil | 8.6K | 17.6% | 3 |
| Apr 2026 | Aveeno | 3.5K | 7.2% | 4 |
| Apr 2026 | Dermalogica | 2.2K | 4.5% | 5 |
| Apr 2026 | QV Skincare | 70 | 0.14% | 6 |
| May 2026 | CeraVe | 22.4K | 42.5% | 1 |
| May 2026 | La Roche-Posay | 14.1K | 26.8% | 2 |
| May 2026 | Cetaphil | 10.2K | 19.3% | 3 |
| May 2026 | Aveeno | 3.5K | 6.8% | 4 |
| May 2026 | Dermalogica | 2.3K | 4.3% | 5 |
| May 2026 | QV Skincare | 110 | 0.21% | 6 |
| Jun 2026 | CeraVe | 24.7K | 45.3% | 1 |
| Jun 2026 | La Roche-Posay | 14.4K | 26.5% | 2 |
| Jun 2026 | Cetaphil | 9.5K | 17.4% | 3 |
| Jun 2026 | Aveeno | 3.8K | 7% | 4 |
| Jun 2026 | Dermalogica | 2K | 3.6% | 5 |
| Jun 2026 | QV Skincare | 70 | 0.13% | 6 |
| Jul 2026 | CeraVe | 25.5K | 43.8% | 1 |
| Jul 2026 | La Roche-Posay | 14.5K | 24.9% | 2 |
| Jul 2026 | Cetaphil | 11.2K | 19.2% | 3 |
| Jul 2026 | Aveeno | 5K | 8.6% | 4 |
| Jul 2026 | Dermalogica | 2K | 3.4% | 5 |
| Jul 2026 | QV Skincare | 70 | 0.12% | 6 |
| Aug 2026 | CeraVe | 24.8K | 42% | 1 |
| Aug 2026 | La Roche-Posay | 14.9K | 25.2% | 2 |
| Aug 2026 | Cetaphil | 11.8K | 19.9% | 3 |
| Aug 2026 | Aveeno | 5.3K | 8.9% | 4 |
| Aug 2026 | Dermalogica | 2.3K | 3.9% | 5 |
| Aug 2026 | QV Skincare | 50 | 0.08% | 6 |
| Sep 2026 | CeraVe | 21.5K | 36.5% | 1 |
| Sep 2026 | La Roche-Posay | 17.8K | 30.2% | 2 |
| Sep 2026 | Cetaphil | 12.4K | 21.1% | 3 |
| Sep 2026 | Aveeno | 4.8K | 8.2% | 4 |
| Sep 2026 | Dermalogica | 2.3K | 3.9% | 5 |
| Sep 2026 | QV Skincare | 50 | 0.08% | 6 |

## What is being compared

- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno cleanser”, “aveeno cream”, “aveeno dermexa”, “aveeno hand cream” and “aveeno lotion”, summed into one figure.
- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave cream”, “cerave cream lotion”, “cerave face wash”, “cerave foaming cleanser”, “cerave hydrate cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum” and “cerave skincare”, summed into one figure.
- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cream”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum”, “cetaphil skincare” and “cetaphil wash”, summed into one figure.
- **Dermalogica**: Measured on the search terms “dermalogica”, “dermalogica cleanser”, “dermalogica moisturiser”, “dermalogica serum”, “dermalogica skincare” and “dermalogica spf”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay cleanser”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay moisturizer”, “la roche posay serum”, “la roche posay skincare” and “la roche posay toleriane”, summed into one figure.
- **QV Skincare**: Measured on the search term “qv skincare”.

- [Aveeno](/demand/nz/brands/aveeno)
- [CeraVe](/demand/nz/brands/cerave)
- [Cetaphil](/demand/nz/brands/cetaphil)
- [Dermalogica](/demand/nz/brands/dermalogica)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [QV Skincare](/demand/nz/brands/qv-skincare)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sensitive skin brands in New Zealand?

In September 2026, CeraVe was the most searched among sensitive skin brands in New Zealand, with an estimated 21.5K branded searches, 36.5% of all searches for the six we track.

## Cite this page

Brandwave. "Sensitive skin brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-sensitive-skin-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sensitive-skin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.