--- title: "OFX vs Xe: Which is searched more in New Zealand?" description: "Is OFX or Xe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Send money brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-send-money-brands/compare/ofx-vs-xe" publisher: "Brandwave" --- # OFX vs Xe: Which is searched more in New Zealand? Is OFX or Xe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Send money brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OFX and Xe - **Competitive set**: Send money brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **OFX Share of Search**: 4.9% - **Xe Share of Search**: 4.1% ## Is OFX or Xe more popular in search? - In September 2026, OFX had more branded searches than Xe among send money brands in New Zealand. OFX had about 3,460 branded searches, while Xe had 2,900. OFX made up 4.9% of all send money brand searches we track, and Xe accounted for 4.1%. - The lead changed hands 5 times in the 12 months ending September 2026: OFX took it in March 2026, Xe took it in April 2026, OFX took it in June 2026, Xe took it in July 2026, OFX took it in September 2026. - Across the 12 months ending September 2026, OFX’s share of searches among send money brands in New Zealand moved from 2.9% to 4.9%, and its estimated monthly branded searches moved from 1.6K to 3.5K. - Across the 12 months ending September 2026, Xe’s share of searches among send money brands in New Zealand moved from 6.6% to 4.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top send money brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Xe appeared in all five answers. OFX was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OFX was listed before Xe in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wise | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xe | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OFX | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Remitly | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Western Union | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MoneyGram | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about send money brands - Asked ChatGPT "Which send money brand should I use in New Zealand?": 1. Wise, 2. Remitly, 3. Western Union, 4. OFX, 5. Xe - Asked ChatGPT "What are the best send money brands in New Zealand?": 1. Wise, 2. Remitly, 3. OFX, 4. Xe, 5. Western Union - Asked ChatGPT "What's the best send money brand in New Zealand for sending money overseas?": 1. Wise, 2. OFX, 3. Xe, 4. Remitly - Searched Google, AI Overview "send money overseas": 1. Wise, 2. Xe - Searched Google, AI Overview "money transfer service": 1. Wise, 2. Xe, 3. OFX, 4. MoneyGram Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand send money brands in September 2026? - In September 2026, OFX overtook Xe to rank 5th among send money brands in New Zealand, with 4.9% of the searches. - In September 2026, Xe gained share of searches among send money brands in New Zealand, from 2.6% to 4.1%. ## Month by month | Month | OFX estimated searches | OFX Share of Search | OFX rank | Xe estimated searches | Xe Share of Search | Xe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2.9% | 6 | 3.6K | 6.6% | 4 | | Nov 2025 | 1.6K | 2.5% | 6 | 3.6K | 5.5% | 4 | | Dec 2025 | 1.5K | 2.5% | 6 | 2.9K | 4.7% | 4 | | Jan 2026 | 1.9K | 3% | 6 | 3.6K | 5.7% | 4 | | Feb 2026 | 1.5K | 2.4% | 6 | 3.6K | 5.9% | 4 | | Mar 2026 | 5.2K | 6.8% | 5 | 4.4K | 5.8% | 6 | | Apr 2026 | 1.8K | 1.2% | 6 | 4.4K | 2.9% | 5 | | May 2026 | 1.5K | 0.7% | 6 | 3.6K | 1.6% | 5 | | Jun 2026 | 4.4K | 3.4% | 5 | 3.6K | 2.8% | 6 | | Jul 2026 | 1.3K | 1% | 6 | 2.9K | 2.3% | 5 | | Aug 2026 | 1.4K | 1.2% | 6 | 2.9K | 2.6% | 5 | | Sep 2026 | 3.5K | 4.9% | 5 | 2.9K | 4.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using OFX’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OFX**: Measured on the search terms “ofx”, “ofx currency converter”, “ofx exchange”, “ofx rates” and “ofx transfer”, summed into one figure. - **Xe**: Measured on the search term “xe currency”. - [OFX profile](/demand/nz/brands/ofx) - [Xe profile](/demand/nz/brands/xe) - [All send money brands in New Zealand](/demand/nz/categories/nz-send-money-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OFX or Xe more popular in search? In September 2026, OFX had more branded searches than Xe among send money brands in New Zealand. OFX had about 3,460 branded searches, while Xe had 2,900. OFX made up 4.9% of all send money brand searches we track, and Xe accounted for 4.1%. ## Cite this page Brandwave. "OFX vs Xe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-send-money-brands/compare/ofx-vs-xe This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-send-money-brands/compare/ofx-vs-xe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.