---
title: "Send money brands in New Zealand: Which are searched most?"
description: "Compare the send money brands people buy. Share of Search among Western Union, Wise, MoneyGram, Remitly, OFX and Xe, the send money brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-send-money-brands"
publisher: "Brandwave"
---

# Send money brands in New Zealand: Which are searched most?

Compare the send money brands people buy. Share of Search among Western Union, Wise, MoneyGram, Remitly, OFX and Xe, the send money brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Send money brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Western Union, 47.2%

## Which brand is most popular in search among send money brands in New Zealand?

- In September 2026, Western Union was the most searched among send money brands in New Zealand, with an estimated 33.3K branded searches, 47.2% of all searches for the six we track.
- Wise is in 2nd place, 24.3 percentage points behind at 23%.
- Across the 12 months ending September 2026, Western Union’s share of searches among send money brands in New Zealand decreased from 61.6% to 47.2%.
- Across the 12 months ending September 2026, Wise’s share of searches among send money brands in New Zealand increased from 3.7% to 23%.
- Across the 12 months ending September 2026, MoneyGram’s share of searches among send money brands in New Zealand decreased from 12.1% to 11%.
- Across the 12 months ending September 2026, Remitly’s share of searches among send money brands in New Zealand decreased from 13.1% to 9.8%.
- Across the 12 months ending September 2026, OFX’s share of searches among send money brands in New Zealand increased from 2.9% to 4.9%.
- Across the 12 months ending September 2026, Xe’s share of searches among send money brands in New Zealand decreased from 6.6% to 4.1%.
- Across the 12 months ending September 2026, Western Union’s share of searches among send money brands in New Zealand peaked at 66.2% in February 2026 and was lowest at 15.1% in May 2026.
- Across the 12 months ending September 2026, Wise’s share of searches among send money brands in New Zealand peaked at 75.7% in May 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, MoneyGram’s share of searches among send money brands in New Zealand peaked at 12.7% in December 2025 and was lowest at 3.5% in May 2026.
- Across the 12 months ending September 2026, Remitly’s share of searches among send money brands in New Zealand peaked at 15.8% in November 2025 and was lowest at 3.4% in May 2026.
- Across the 12 months ending September 2026, OFX’s share of searches among send money brands in New Zealand peaked at 6.8% in March 2026 and was lowest at 0.7% in May 2026.
- Across the 12 months ending September 2026, Xe’s share of searches among send money brands in New Zealand peaked at 6.6% in October 2025 and was lowest at 1.6% in May 2026.
- Across the 12 months ending September 2026, Wise rose from 5th to 2nd among send money brands in New Zealand.
- Across the 12 months ending September 2026, Remitly fell from 2nd to 4th among send money brands in New Zealand.
- Across the 12 months ending September 2026, OFX rose from 6th to 5th among send money brands in New Zealand.
- Across the 12 months ending September 2026, Xe fell from 4th to 6th among send money brands in New Zealand.

## Top send money brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Wise and Xe appeared every time. Wise was recommended most often, coming first in every answer. Xe was second, and OFX was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wise | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Xe | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| OFX | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Remitly | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Western Union | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| MoneyGram | 6th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about send money brands

- Asked ChatGPT "Which send money brand should I use in New Zealand?": 1. Wise, 2. Remitly, 3. Western Union, 4. OFX, 5. Xe
- Asked ChatGPT "What are the best send money brands in New Zealand?": 1. Wise, 2. Remitly, 3. OFX, 4. Xe, 5. Western Union
- Asked ChatGPT "What's the best send money brand in New Zealand for sending money overseas?": 1. Wise, 2. OFX, 3. Xe, 4. Remitly
- Searched Google, AI Overview "send money overseas": 1. Wise, 2. Xe
- Searched Google, AI Overview "money transfer service": 1. Wise, 2. Xe, 3. OFX, 4. MoneyGram

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Western Union vs Wise: compare search popularity](/demand/nz/compare/western-union-vs-wise): 47.2% against 23% Share of Search.
- [Western Union vs MoneyGram: compare search popularity](/demand/nz/compare/moneygram-vs-western-union): 47.2% against 11% Share of Search.
- [Western Union vs Remitly: compare search popularity](/demand/nz/compare/remitly-vs-western-union): 47.2% against 9.8% Share of Search.
- [Western Union vs OFX: compare search popularity](/demand/nz/compare/ofx-vs-western-union): 47.2% against 4.9% Share of Search.
- [Wise vs MoneyGram: compare search popularity](/demand/nz/compare/moneygram-vs-wise): 23% against 11% Share of Search.
- [Wise vs Remitly: compare search popularity](/demand/nz/compare/remitly-vs-wise): 23% against 9.8% Share of Search.
- [Wise vs OFX: compare search popularity](/demand/nz/compare/ofx-vs-wise): 23% against 4.9% Share of Search.
- [MoneyGram vs Remitly: compare search popularity](/demand/nz/compare/moneygram-vs-remitly): 11% against 9.8% Share of Search.
- [MoneyGram vs OFX: compare search popularity](/demand/nz/compare/moneygram-vs-ofx): 11% against 4.9% Share of Search.
- [Remitly vs OFX: compare search popularity](/demand/nz/compare/ofx-vs-remitly): 9.8% against 4.9% Share of Search.

## How did search popularity change for New Zealand send money brands in September 2026?

- In September 2026, Western Union overtook Wise to become the leader among send money brands in New Zealand, with 47.2% of the searches.
- In September 2026, OFX overtook Xe to rank 5th among send money brands in New Zealand, with 4.9% of the searches.
- In September 2026, Remitly gained share of searches among send money brands in New Zealand, from 6.2% to 9.8%.
- In September 2026, MoneyGram gained share of searches among send money brands in New Zealand, from 8.1% to 11%.
- In September 2026, Xe gained share of searches among send money brands in New Zealand, from 2.6% to 4.1%.
- In September 2026, Wise lost share of searches among send money brands in New Zealand, from 45.5% to 23%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Western Union | 47.2% | 33.3K | -18.3% | Western Union |
| 2 | Wise | 23% | 16.2K | -68.3% | Wise Forex Limited |
| 3 | MoneyGram | 11% | 7.7K | -15.1% | MoneyGram |
| 4 | Remitly | 9.8% | 6.9K | -1.1% | Remitly |
| 5 | OFX | 4.9% | 3.5K | +150.7% | OFX |
| 6 | Xe | 4.1% | 2.9K | 0.0% | Xe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Western Union | 33.4K | 61.6% | 1 |
| Oct 2025 | Remitly | 7.1K | 13.1% | 2 |
| Oct 2025 | MoneyGram | 6.6K | 12.1% | 3 |
| Oct 2025 | Xe | 3.6K | 6.6% | 4 |
| Oct 2025 | Wise | 2K | 3.7% | 5 |
| Oct 2025 | OFX | 1.6K | 2.9% | 6 |
| Nov 2025 | Western Union | 40.8K | 61.9% | 1 |
| Nov 2025 | Remitly | 10.4K | 15.8% | 2 |
| Nov 2025 | MoneyGram | 7.8K | 11.8% | 3 |
| Nov 2025 | Xe | 3.6K | 5.5% | 4 |
| Nov 2025 | Wise | 1.7K | 2.6% | 5 |
| Nov 2025 | OFX | 1.6K | 2.5% | 6 |
| Dec 2025 | Western Union | 40.8K | 66.1% | 1 |
| Dec 2025 | MoneyGram | 7.8K | 12.7% | 2 |
| Dec 2025 | Remitly | 7K | 11.3% | 3 |
| Dec 2025 | Xe | 2.9K | 4.7% | 4 |
| Dec 2025 | Wise | 1.7K | 2.7% | 5 |
| Dec 2025 | OFX | 1.5K | 2.5% | 6 |
| Jan 2026 | Western Union | 40.8K | 64.6% | 1 |
| Jan 2026 | MoneyGram | 7.7K | 12.1% | 2 |
| Jan 2026 | Remitly | 7.1K | 11.2% | 3 |
| Jan 2026 | Xe | 3.6K | 5.7% | 4 |
| Jan 2026 | Wise | 2.2K | 3.4% | 5 |
| Jan 2026 | OFX | 1.9K | 3% | 6 |
| Feb 2026 | Western Union | 40.7K | 66.2% | 1 |
| Feb 2026 | MoneyGram | 7.7K | 12.5% | 2 |
| Feb 2026 | Remitly | 5.8K | 9.4% | 3 |
| Feb 2026 | Xe | 3.6K | 5.9% | 4 |
| Feb 2026 | Wise | 2.3K | 3.7% | 5 |
| Feb 2026 | OFX | 1.5K | 2.4% | 6 |
| Mar 2026 | Western Union | 40.7K | 53.5% | 1 |
| Mar 2026 | Wise | 11.1K | 14.6% | 2 |
| Mar 2026 | MoneyGram | 7.7K | 10.1% | 3 |
| Mar 2026 | Remitly | 7.1K | 9.3% | 4 |
| Mar 2026 | OFX | 5.2K | 6.8% | 5 |
| Mar 2026 | Xe | 4.4K | 5.8% | 6 |
| Apr 2026 | Wise | 91.6K | 59.8% | 1 |
| Apr 2026 | Western Union | 40.7K | 26.6% | 2 |
| Apr 2026 | MoneyGram | 7.6K | 5% | 3 |
| Apr 2026 | Remitly | 7K | 4.6% | 4 |
| Apr 2026 | Xe | 4.4K | 2.9% | 5 |
| Apr 2026 | OFX | 1.8K | 1.2% | 6 |
| May 2026 | Wise | 166K | 75.7% | 1 |
| May 2026 | Western Union | 33.3K | 15.1% | 2 |
| May 2026 | MoneyGram | 7.6K | 3.5% | 3 |
| May 2026 | Remitly | 7.4K | 3.4% | 4 |
| May 2026 | Xe | 3.6K | 1.6% | 5 |
| May 2026 | OFX | 1.5K | 0.7% | 6 |
| Jun 2026 | Wise | 75.7K | 58.1% | 1 |
| Jun 2026 | Western Union | 33.3K | 25.6% | 2 |
| Jun 2026 | Remitly | 6.9K | 5.3% | 3 |
| Jun 2026 | MoneyGram | 6.4K | 4.9% | 4 |
| Jun 2026 | OFX | 4.4K | 3.4% | 5 |
| Jun 2026 | Xe | 3.6K | 2.8% | 6 |
| Jul 2026 | Wise | 76.3K | 60.1% | 1 |
| Jul 2026 | Western Union | 33.3K | 26.2% | 2 |
| Jul 2026 | MoneyGram | 7.5K | 5.9% | 3 |
| Jul 2026 | Remitly | 5.7K | 4.5% | 4 |
| Jul 2026 | Xe | 2.9K | 2.3% | 5 |
| Jul 2026 | OFX | 1.3K | 1% | 6 |
| Aug 2026 | Wise | 51K | 45.5% | 1 |
| Aug 2026 | Western Union | 40.7K | 36.3% | 2 |
| Aug 2026 | MoneyGram | 9.1K | 8.1% | 3 |
| Aug 2026 | Remitly | 7K | 6.2% | 4 |
| Aug 2026 | Xe | 2.9K | 2.6% | 5 |
| Aug 2026 | OFX | 1.4K | 1.2% | 6 |
| Sep 2026 | Western Union | 33.3K | 47.2% | 1 |
| Sep 2026 | Wise | 16.2K | 23% | 2 |
| Sep 2026 | MoneyGram | 7.7K | 11% | 3 |
| Sep 2026 | Remitly | 6.9K | 9.8% | 4 |
| Sep 2026 | OFX | 3.5K | 4.9% | 5 |
| Sep 2026 | Xe | 2.9K | 4.1% | 6 |

## What is being compared

- **MoneyGram**: Measured on the search terms “moneygram”, “moneygram app”, “moneygram currency rate”, “moneygram gram” and “moneygram near”, summed into one figure.
- **OFX**: Measured on the search terms “ofx”, “ofx currency converter”, “ofx exchange”, “ofx rates” and “ofx transfer”, summed into one figure.
- **Remitly**: Measured on the search terms “remitly”, “remitly app”, “remitly choice”, “remitly currency exchange”, “remitly is safe”, “remitly payment” and “remitly rate”, summed into one figure.
- **Western Union**: Measured on the search terms “western union”, “western union rates” and “westernunion”, summed into one figure.
- **Wise**: Measured on the search terms “wise business”, “wise converter”, “wise currency converter”, “wise fx”, “wise transfer”, “wise visa” and “wise web”, summed into one figure.
- **Xe**: Measured on the search term “xe currency”.

- [MoneyGram](/demand/nz/brands/moneygram)
- [OFX](/demand/nz/brands/ofx)
- [Remitly](/demand/nz/brands/remitly)
- [Western Union](/demand/nz/brands/western-union)
- [Wise](/demand/nz/brands/wise)
- [Xe](/demand/nz/brands/xe)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among send money brands in New Zealand?

In September 2026, Western Union was the most searched among send money brands in New Zealand, with an estimated 33.3K branded searches, 47.2% of all searches for the six we track.

## Cite this page

Brandwave. "Send money brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-send-money-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-send-money-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.