--- title: "Isle of Paradise vs Loving Tan: Which is searched more in New Zealand?" description: "Is Isle of Paradise or Loving Tan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self tanner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-self-tanner-brands/compare/isle-of-paradise-vs-loving-tan" publisher: "Brandwave" --- # Isle of Paradise vs Loving Tan: Which is searched more in New Zealand? Is Isle of Paradise or Loving Tan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self tanner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Isle of Paradise and Loving Tan - **Competitive set**: Self tanner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Isle of Paradise Share of Search**: 9.6% - **Loving Tan Share of Search**: 22.7% ## Is Isle of Paradise or Loving Tan more popular in search? - In September 2026, Loving Tan had more branded searches than Isle of Paradise among self tanner brands in New Zealand. Loving Tan had about 1,480 branded searches, while Isle of Paradise had 630. Loving Tan made up 22.7% of all self tanner brand searches we track, and Isle of Paradise accounted for 9.6%. - Loving Tan was ahead of Isle of Paradise in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand moved from 4.9% to 9.6%, and its estimated monthly branded searches moved from 310 to 630. - Across the 12 months ending September 2026, Loving Tan’s share of searches among self tanner brands in New Zealand moved from 15.8% to 22.7%, and its estimated monthly branded searches moved from 1K to 1.5K. ## Top self tanner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Loving Tan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Isle of Paradise did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Loving Tan | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coco & Eve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self tanner brands - Asked ChatGPT "Which self tanner brand should I buy in New Zealand?": 1. Bondi Sands, 2. Loving Tan - Asked ChatGPT "What are the best self tanner brands in New Zealand?": 1. Bondi Sands, 2. Loving Tan - Asked ChatGPT "What's the best self tanner brand in New Zealand for a natural glow?": 1. Bondi Sands - Searched Google, AI Overview "best self tanner": 1. Loving Tan, 2. Bondi Sands - Searched Google, AI Overview "fake tan for pale skin": 1. Bondi Sands Not named in any answer: Isle of Paradise and Coco & Eve. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand self tanner brands in September 2026? - In September 2026, Isle of Paradise overtook Coco & Eve to rank 3rd among self tanner brands in New Zealand, with 9.6% of the searches. - In September 2026, Loving Tan lost share of searches among self tanner brands in New Zealand, from 24.1% to 22.7%. ## Month by month | Month | Isle of Paradise estimated searches | Isle of Paradise Share of Search | Isle of Paradise rank | Loving Tan estimated searches | Loving Tan Share of Search | Loving Tan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 4.9% | 4 | 1K | 15.8% | 2 | | Nov 2025 | 250 | 3.5% | 4 | 1.1K | 15.7% | 2 | | Dec 2025 | 290 | 4.7% | 3 | 960 | 15.5% | 2 | | Jan 2026 | 220 | 5% | 4 | 820 | 18.8% | 2 | | Feb 2026 | 190 | 4.3% | 3 | 1.4K | 32% | 2 | | Mar 2026 | 160 | 4.2% | 4 | 980 | 25.6% | 2 | | Apr 2026 | 170 | 4% | 4 | 1.4K | 33% | 2 | | May 2026 | 170 | 4.2% | 4 | 1.1K | 27.7% | 2 | | Jun 2026 | 90 | 2.2% | 4 | 1.1K | 27.3% | 2 | | Jul 2026 | 120 | 2.8% | 4 | 1.1K | 25.6% | 2 | | Aug 2026 | 100 | 2.1% | 4 | 1.1K | 24.1% | 2 | | Sep 2026 | 630 | 9.6% | 3 | 1.5K | 22.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Isle of Paradise’s and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Isle of Paradise**: Measured on the search terms “isle of paradise”, “isle of paradise mousse”, “isle of paradise tan” and “isle of paradise tanner”, summed into one figure. - **Loving Tan**: Measured on the search terms “Loving Tan”, “loving tan at sephora”, “loving tan dark”, “loving tan deluxe”, “loving tan express”, “loving tan express tan”, “loving tan mousse”, “loving tan platinum” and “loving tan sephora”, summed into one figure. - [Isle of Paradise profile](/demand/nz/brands/isle-of-paradise) - [Loving Tan profile](/demand/nz/brands/loving-tan) - [All self tanner brands in New Zealand](/demand/nz/categories/nz-self-tanner-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Isle of Paradise or Loving Tan more popular in search? In September 2026, Loving Tan had more branded searches than Isle of Paradise among self tanner brands in New Zealand. Loving Tan had about 1,480 branded searches, while Isle of Paradise had 630. Loving Tan made up 22.7% of all self tanner brand searches we track, and Isle of Paradise accounted for 9.6%. ## Cite this page Brandwave. "Isle of Paradise vs Loving Tan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-self-tanner-brands/compare/isle-of-paradise-vs-loving-tan This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-self-tanner-brands/compare/isle-of-paradise-vs-loving-tan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.