---
title: "Coco & Eve vs Isle of Paradise: Which is searched more in New Zealand?"
description: "Is Coco & Eve or Isle of Paradise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self tanner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-self-tanner-brands/compare/coco-and-eve-vs-isle-of-paradise"
publisher: "Brandwave"
---

# Coco & Eve vs Isle of Paradise: Which is searched more in New Zealand?

Is Coco & Eve or Isle of Paradise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self tanner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Coco & Eve and Isle of Paradise
- **Competitive set**: Self tanner brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Coco & Eve Share of Search**: 3.7%
- **Isle of Paradise Share of Search**: 9.6%

## Is Coco & Eve or Isle of Paradise more popular in search?

- In September 2026, Isle of Paradise had more branded searches than Coco & Eve among self tanner brands in New Zealand. Isle of Paradise had about 630 branded searches, while Coco & Eve had 240. Isle of Paradise made up 9.6% of all self tanner brand searches we track, and Coco & Eve accounted for 3.7%.
- The lead changed hands 5 times in the 12 months ending September 2026: Isle of Paradise took it in December 2025, Coco & Eve took it in January 2026, Isle of Paradise took it in February 2026, Coco & Eve took it in March 2026, Isle of Paradise took it in September 2026.
- Across the 12 months ending September 2026, Coco & Eve’s share of searches among self tanner brands in New Zealand moved from 5.1% to 3.7%, and its estimated monthly branded searches moved from 320 to 240.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand moved from 4.9% to 9.6%, and its estimated monthly branded searches moved from 310 to 630.

## Top self tanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Coco & Eve nor Isle of Paradise showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Loving Tan | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Coco & Eve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about self tanner brands

- Asked ChatGPT "Which self tanner brand should I buy in New Zealand?": 1. Bondi Sands, 2. Loving Tan
- Asked ChatGPT "What are the best self tanner brands in New Zealand?": 1. Bondi Sands, 2. Loving Tan
- Asked ChatGPT "What's the best self tanner brand in New Zealand for a natural glow?": 1. Bondi Sands
- Searched Google, AI Overview "best self tanner": 1. Loving Tan, 2. Bondi Sands
- Searched Google, AI Overview "fake tan for pale skin": 1. Bondi Sands

Not named in any answer: Isle of Paradise and Coco & Eve.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand self tanner brands in September 2026?

- In September 2026, Isle of Paradise overtook Coco & Eve to rank 3rd among self tanner brands in New Zealand, with 9.6% of the searches.
- Coco & Eve’s share of searches among self tanner brands in New Zealand has lost ground for 3 months in a row, from 6.2% to 3.7% in September 2026.

## Month by month

| Month | Coco & Eve estimated searches | Coco & Eve Share of Search | Coco & Eve rank | Isle of Paradise estimated searches | Isle of Paradise Share of Search | Isle of Paradise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 5.1% | 3 | 310 | 4.9% | 4 |
| Nov 2025 | 310 | 4.3% | 3 | 250 | 3.5% | 4 |
| Dec 2025 | 230 | 3.7% | 4 | 290 | 4.7% | 3 |
| Jan 2026 | 230 | 5.3% | 3 | 220 | 5% | 4 |
| Feb 2026 | 180 | 4.1% | 4 | 190 | 4.3% | 3 |
| Mar 2026 | 220 | 5.7% | 3 | 160 | 4.2% | 4 |
| Apr 2026 | 170 | 4% | 3 | 170 | 4% | 4 |
| May 2026 | 170 | 4.2% | 3 | 170 | 4.2% | 4 |
| Jun 2026 | 260 | 6.2% | 3 | 90 | 2.2% | 4 |
| Jul 2026 | 200 | 4.7% | 3 | 120 | 2.8% | 4 |
| Aug 2026 | 180 | 3.8% | 3 | 100 | 2.1% | 4 |
| Sep 2026 | 240 | 3.7% | 4 | 630 | 9.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Coco & Eve’s and Isle of Paradise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Coco & Eve**: Measured on the search terms “Coco & Eve”, “coco and eve”, “coco eve” and “cocoeve”, summed into one figure.
- **Isle of Paradise**: Measured on the search terms “isle of paradise”, “isle of paradise mousse”, “isle of paradise tan” and “isle of paradise tanner”, summed into one figure.

- [Coco & Eve profile](/demand/nz/brands/coco-and-eve)
- [Isle of Paradise profile](/demand/nz/brands/isle-of-paradise)
- [All self tanner brands in New Zealand](/demand/nz/categories/nz-self-tanner-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Coco & Eve or Isle of Paradise more popular in search?

In September 2026, Isle of Paradise had more branded searches than Coco & Eve among self tanner brands in New Zealand. Isle of Paradise had about 630 branded searches, while Coco & Eve had 240. Isle of Paradise made up 9.6% of all self tanner brand searches we track, and Coco & Eve accounted for 3.7%.

## Cite this page

Brandwave. "Coco & Eve vs Isle of Paradise: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-self-tanner-brands/compare/coco-and-eve-vs-isle-of-paradise

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-self-tanner-brands/compare/coco-and-eve-vs-isle-of-paradise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
