---
title: "Self tanner brands in New Zealand: Which are searched most?"
description: "Compare the self tanner brands people buy. Share of Search among Bondi Sands, Loving Tan, Isle of Paradise and Coco & Eve, the self tanner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-self-tanner-brands"
publisher: "Brandwave"
---

# Self tanner brands in New Zealand: Which are searched most?

Compare the self tanner brands people buy. Share of Search among Bondi Sands, Loving Tan, Isle of Paradise and Coco & Eve, the self tanner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Self tanner brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bondi Sands, 64%

## Which brand is most popular in search among self tanner brands in New Zealand?

- In September 2026, Bondi Sands was the most searched among self tanner brands in New Zealand, with an estimated 4.2K branded searches, 64% of all searches for the four we track.
- Loving Tan is in 2nd place, 41.3 percentage points behind at 22.7%.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self tanner brands in New Zealand decreased from 74.2% to 64%.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self tanner brands in New Zealand increased from 15.8% to 22.7%.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand increased from 4.9% to 9.6%.
- Across the 12 months ending September 2026, Coco & Eve’s share of searches among self tanner brands in New Zealand decreased from 5.1% to 3.7%.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self tanner brands in New Zealand peaked at 76.5% in November 2025 and was lowest at 59% in April 2026.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self tanner brands in New Zealand peaked at 33% in April 2026 and was lowest at 15.5% in December 2025.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand peaked at 9.6% in September 2026 and was lowest at 2.1% in August 2026.
- Across the 12 months ending September 2026, Coco & Eve’s share of searches among self tanner brands in New Zealand peaked at 6.2% in June 2026 and was lowest at 3.7% in September 2026.
- Across the 12 months ending September 2026, Isle of Paradise rose from 4th to 3rd among self tanner brands in New Zealand.
- Across the 12 months ending September 2026, Coco & Eve fell from 3rd to 4th among self tanner brands in New Zealand.

## Top self tanner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared every time. Bondi Sands was recommended most often, coming first in two out of three answers that gave a list. Loving Tan was second. Isle of Paradise, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Loving Tan | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Coco & Eve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about self tanner brands

- Asked ChatGPT "Which self tanner brand should I buy in New Zealand?": 1. Bondi Sands, 2. Loving Tan
- Asked ChatGPT "What are the best self tanner brands in New Zealand?": 1. Bondi Sands, 2. Loving Tan
- Asked ChatGPT "What's the best self tanner brand in New Zealand for a natural glow?": 1. Bondi Sands
- Searched Google, AI Overview "best self tanner": 1. Loving Tan, 2. Bondi Sands
- Searched Google, AI Overview "fake tan for pale skin": 1. Bondi Sands

Not named in any answer: Isle of Paradise and Coco & Eve.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Bondi Sands vs Loving Tan: compare search popularity](/demand/nz/compare/bondi-sands-vs-loving-tan): 64% against 22.7% Share of Search.
- [Bondi Sands vs Isle of Paradise: compare search popularity](/demand/nz/compare/bondi-sands-vs-isle-of-paradise): 64% against 9.6% Share of Search.
- [Bondi Sands vs Coco & Eve: compare search popularity](/demand/nz/compare/bondi-sands-vs-coco-and-eve): 64% against 3.7% Share of Search.
- [Loving Tan vs Isle of Paradise: compare search popularity](/demand/nz/compare/isle-of-paradise-vs-loving-tan): 22.7% against 9.6% Share of Search.
- [Loving Tan vs Coco & Eve: compare search popularity](/demand/nz/compare/coco-and-eve-vs-loving-tan): 22.7% against 3.7% Share of Search.
- [Isle of Paradise vs Coco & Eve: compare search popularity](/demand/nz/compare/coco-and-eve-vs-isle-of-paradise): 9.6% against 3.7% Share of Search.

## How did search popularity change for New Zealand self tanner brands in September 2026?

- In September 2026, Isle of Paradise overtook Coco & Eve to rank 3rd among self tanner brands in New Zealand, with 9.6% of the searches.
- In September 2026, Bondi Sands lost share of searches among self tanner brands in New Zealand, from 70% to 64%.
- In September 2026, Loving Tan lost share of searches among self tanner brands in New Zealand, from 24.1% to 22.7%.
- Coco & Eve’s share of searches among self tanner brands in New Zealand has lost ground for 3 months in a row, from 6.2% to 3.7% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bondi Sands | 64% | 4.2K | +25.1% | Bondi Sands |
| 2 | Loving Tan | 22.7% | 1.5K | +28.7% | Loving Tan |
| 3 | Isle of Paradise | 9.6% | 630 | +530.0% | Isle of Paradise |
| 4 | Coco & Eve | 3.7% | 240 | +33.3% | Coco & Eve |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bondi Sands | 4.7K | 74.2% | 1 |
| Oct 2025 | Loving Tan | 1K | 15.8% | 2 |
| Oct 2025 | Coco & Eve | 320 | 5.1% | 3 |
| Oct 2025 | Isle of Paradise | 310 | 4.9% | 4 |
| Nov 2025 | Bondi Sands | 5.5K | 76.5% | 1 |
| Nov 2025 | Loving Tan | 1.1K | 15.7% | 2 |
| Nov 2025 | Coco & Eve | 310 | 4.3% | 3 |
| Nov 2025 | Isle of Paradise | 250 | 3.5% | 4 |
| Dec 2025 | Bondi Sands | 4.7K | 76.1% | 1 |
| Dec 2025 | Loving Tan | 960 | 15.5% | 2 |
| Dec 2025 | Isle of Paradise | 290 | 4.7% | 3 |
| Dec 2025 | Coco & Eve | 230 | 3.7% | 4 |
| Jan 2026 | Bondi Sands | 3.1K | 70.9% | 1 |
| Jan 2026 | Loving Tan | 820 | 18.8% | 2 |
| Jan 2026 | Coco & Eve | 230 | 5.3% | 3 |
| Jan 2026 | Isle of Paradise | 220 | 5% | 4 |
| Feb 2026 | Bondi Sands | 2.6K | 59.6% | 1 |
| Feb 2026 | Loving Tan | 1.4K | 32% | 2 |
| Feb 2026 | Isle of Paradise | 190 | 4.3% | 3 |
| Feb 2026 | Coco & Eve | 180 | 4.1% | 4 |
| Mar 2026 | Bondi Sands | 2.5K | 64.5% | 1 |
| Mar 2026 | Loving Tan | 980 | 25.6% | 2 |
| Mar 2026 | Coco & Eve | 220 | 5.7% | 3 |
| Mar 2026 | Isle of Paradise | 160 | 4.2% | 4 |
| Apr 2026 | Bondi Sands | 2.5K | 59% | 1 |
| Apr 2026 | Loving Tan | 1.4K | 33% | 2 |
| Apr 2026 | Coco & Eve | 170 | 4% | 3 |
| Apr 2026 | Isle of Paradise | 170 | 4% | 4 |
| May 2026 | Bondi Sands | 2.6K | 64% | 1 |
| May 2026 | Loving Tan | 1.1K | 27.7% | 2 |
| May 2026 | Coco & Eve | 170 | 4.2% | 3 |
| May 2026 | Isle of Paradise | 170 | 4.2% | 4 |
| Jun 2026 | Bondi Sands | 2.7K | 64.4% | 1 |
| Jun 2026 | Loving Tan | 1.1K | 27.3% | 2 |
| Jun 2026 | Coco & Eve | 260 | 6.2% | 3 |
| Jun 2026 | Isle of Paradise | 90 | 2.2% | 4 |
| Jul 2026 | Bondi Sands | 2.9K | 67% | 1 |
| Jul 2026 | Loving Tan | 1.1K | 25.6% | 2 |
| Jul 2026 | Coco & Eve | 200 | 4.7% | 3 |
| Jul 2026 | Isle of Paradise | 120 | 2.8% | 4 |
| Aug 2026 | Bondi Sands | 3.3K | 70% | 1 |
| Aug 2026 | Loving Tan | 1.1K | 24.1% | 2 |
| Aug 2026 | Coco & Eve | 180 | 3.8% | 3 |
| Aug 2026 | Isle of Paradise | 100 | 2.1% | 4 |
| Sep 2026 | Bondi Sands | 4.2K | 64% | 1 |
| Sep 2026 | Loving Tan | 1.5K | 22.7% | 2 |
| Sep 2026 | Isle of Paradise | 630 | 9.6% | 3 |
| Sep 2026 | Coco & Eve | 240 | 3.7% | 4 |

## What is being compared

- **Bondi Sands**: Measured on the search terms “Bondi Sands”, “bondi sands aero”, “bondi sands dark”, “bondi sands express”, “bondi sands foam”, “bondi sands foam tanner”, “bondi sands pure”, “bondi sands tan”, “bondi sands tanner” and “bondi sands tanning foam”, summed into one figure.
- **Coco & Eve**: Measured on the search terms “Coco & Eve”, “coco and eve”, “coco eve” and “cocoeve”, summed into one figure.
- **Isle of Paradise**: Measured on the search terms “isle of paradise”, “isle of paradise mousse”, “isle of paradise tan” and “isle of paradise tanner”, summed into one figure.
- **Loving Tan**: Measured on the search terms “Loving Tan”, “loving tan at sephora”, “loving tan dark”, “loving tan deluxe”, “loving tan express”, “loving tan express tan”, “loving tan mousse”, “loving tan platinum” and “loving tan sephora”, summed into one figure.

- [Bondi Sands](/demand/nz/brands/bondi-sands)
- [Coco & Eve](/demand/nz/brands/coco-and-eve)
- [Isle of Paradise](/demand/nz/brands/isle-of-paradise)
- [Loving Tan](/demand/nz/brands/loving-tan)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among self tanner brands in New Zealand?

In September 2026, Bondi Sands was the most searched among self tanner brands in New Zealand, with an estimated 4.2K branded searches, 64% of all searches for the four we track.

## Cite this page

Brandwave. "Self tanner brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-self-tanner-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-self-tanner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.