---
title: "Self-tan brands in New Zealand: Which brands are most popular in search?"
description: "Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Share of Search among Bondi Sands, Eco Tan, Bali Body, Loving Tan, St.Tropez, Isle of Paradise, Coco & Eve, Tan-Luxe and Tanologist, the self-tan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-self-tan-brands"
publisher: "Brandwave"
---

# Self-tan brands in New Zealand: Which brands are most popular in search?

Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Share of Search among Bondi Sands, Eco Tan, Bali Body, Loving Tan, St.Tropez, Isle of Paradise, Coco & Eve, Tan-Luxe and Tanologist, the self-tan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: self-tan brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bondi Sands, 56.9%

## Which brand is most popular in search among self-tan brands in New Zealand?

- In August 2026, Bondi Sands was the most searched among self-tan brands in New Zealand, with an estimated 9K branded searches and 56.9% estimated Share of Search within this set.
- Eco Tan is in 2nd place, 44.9 percentage points behind at 12% Share of Search.
- Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among self-tan brands in New Zealand increased from 51.9% to 56.9%.
- Across the 11 months ending August 2026, Eco Tan’s estimated Share of Search among self-tan brands in New Zealand decreased from 17% to 12%.
- Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand increased from 8.4% to 10.6%.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among self-tan brands in New Zealand decreased from 4.2% to 2.7%.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand decreased from 2.8% to 2%.
- Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among self-tan brands in New Zealand decreased from 2.4% to 1.6%.
- Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand increased from 0.68% to 1.3%.
- Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among self-tan brands in New Zealand increased from 0.47% to 1%.
- Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among self-tan brands in New Zealand peaked at 59.8% in July 2026 and was lowest at 51.9% in October 2025.
- Across the 11 months ending August 2026, Eco Tan’s estimated Share of Search among self-tan brands in New Zealand peaked at 17.8% in November 2025 and was lowest at 8.3% in May 2026.
- Across the 11 months ending August 2026, Bali Body’s estimated Share of Search among self-tan brands in New Zealand peaked at 13.1% in January 2026 and was lowest at 9.2% in May 2026.
- Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand peaked at 16.9% in April 2026 and was lowest at 7.8% in December 2025.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand peaked at 3.7% in May 2026 and was lowest at 2% in August 2026.
- Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among self-tan brands in New Zealand peaked at 2.7% in March 2026 and was lowest at 1.6% in August 2026.
- Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand peaked at 2.3% in July 2026 and was lowest at 0.68% in October 2025.
- Across the 11 months ending August 2026, Bali Body held steady: its estimated Share of Search among self-tan brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bondi Sands vs Eco Tan: compare search popularity](/demand/nz/compare/bondi-sands-vs-eco-tan): 56.9% against 12% Share of Search.
- [Bondi Sands vs Bali Body: compare search popularity](/demand/nz/compare/bali-body-vs-bondi-sands): 56.9% against 11.9% Share of Search.
- [Bondi Sands vs Loving Tan: compare search popularity](/demand/nz/compare/bondi-sands-vs-loving-tan): 56.9% against 10.6% Share of Search.
- [Bondi Sands vs St.Tropez: compare search popularity](/demand/nz/compare/bondi-sands-vs-st-tropez): 56.9% against 2.7% Share of Search.
- [Eco Tan vs Bali Body: compare search popularity](/demand/nz/compare/bali-body-vs-eco-tan): 12% against 11.9% Share of Search.
- [Eco Tan vs Loving Tan: compare search popularity](/demand/nz/compare/eco-tan-vs-loving-tan): 12% against 10.6% Share of Search.
- [Eco Tan vs St.Tropez: compare search popularity](/demand/nz/compare/eco-tan-vs-st-tropez): 12% against 2.7% Share of Search.
- [Bali Body vs Loving Tan: compare search popularity](/demand/nz/compare/bali-body-vs-loving-tan): 11.9% against 10.6% Share of Search.
- [Bali Body vs St.Tropez: compare search popularity](/demand/nz/compare/bali-body-vs-st-tropez): 11.9% against 2.7% Share of Search.
- [Loving Tan vs St.Tropez: compare search popularity](/demand/nz/compare/loving-tan-vs-st-tropez): 10.6% against 2.7% Share of Search.

## How did search popularity change for New Zealand self-tan brands in August 2026?

- In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.
- In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.
- In August 2026, Tanologist gained estimated Share of Search among self-tan brands in New Zealand, from 0.46% to 1%.
- In August 2026, Bondi Sands lost estimated Share of Search among self-tan brands in New Zealand, from 59.8% to 56.9%.
- In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%.
- In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.
- Loving Tan’s estimated Share of Search among self-tan brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 10.6% in August 2026.
- In August 2026, Coco & Eve rose from 8th to 7th among self-tan brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bondi Sands | 56.9% | 9K | -1.3% | Bondi Sands |
| 2 | Eco Tan | 12% | 1.9K | +30.1% | Eco Tan |
| 3 | Bali Body | 11.9% | 1.9K | +30.6% | Bali Body |
| 4 | Loving Tan | 10.6% | 1.7K | +0.6% | Loving Tan |
| 5 | St.Tropez | 2.7% | 430 | 0.0% | St.Tropez |
| 6 | Isle of Paradise | 2% | 320 | -22.0% | Isle of Paradise |
| 7 | Coco & Eve | 1.6% | 250 | -13.8% | Coco & Eve |
| 8 | Tan-Luxe | 1.3% | 200 | -42.9% | Tan-Luxe |
| 9 | Tanologist | 1% | 160 | +128.6% | Tanologist |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bondi Sands | 9.9K | 51.9% | 1 |
| Oct 2025 | Eco Tan | 3.2K | 17% | 2 |
| Oct 2025 | Bali Body | 2.3K | 12.1% | 3 |
| Oct 2025 | Loving Tan | 1.6K | 8.4% | 4 |
| Oct 2025 | St.Tropez | 800 | 4.2% | 5 |
| Oct 2025 | Isle of Paradise | 540 | 2.8% | 6 |
| Oct 2025 | Coco & Eve | 450 | 2.4% | 7 |
| Oct 2025 | Tan-Luxe | 130 | 0.68% | 8 |
| Oct 2025 | Tanologist | 90 | 0.47% | 9 |
| Nov 2025 | Bondi Sands | 12.1K | 54.5% | 1 |
| Nov 2025 | Eco Tan | 3.9K | 17.8% | 2 |
| Nov 2025 | Bali Body | 2.4K | 10.9% | 3 |
| Nov 2025 | Loving Tan | 1.8K | 8.1% | 4 |
| Nov 2025 | St.Tropez | 720 | 3.2% | 5 |
| Nov 2025 | Isle of Paradise | 480 | 2.2% | 6 |
| Nov 2025 | Coco & Eve | 450 | 2% | 7 |
| Nov 2025 | Tan-Luxe | 190 | 0.86% | 8 |
| Nov 2025 | Tanologist | 100 | 0.45% | 9 |
| Dec 2025 | Bondi Sands | 10.9K | 56.5% | 1 |
| Dec 2025 | Eco Tan | 2.8K | 14.3% | 2 |
| Dec 2025 | Bali Body | 2.3K | 11.9% | 3 |
| Dec 2025 | Loving Tan | 1.5K | 7.8% | 4 |
| Dec 2025 | St.Tropez | 740 | 3.8% | 5 |
| Dec 2025 | Isle of Paradise | 560 | 2.9% | 6 |
| Dec 2025 | Coco & Eve | 320 | 1.7% | 7 |
| Dec 2025 | Tan-Luxe | 150 | 0.78% | 8 |
| Dec 2025 | Tanologist | 80 | 0.41% | 9 |
| Jan 2026 | Bondi Sands | 7.8K | 53.7% | 1 |
| Jan 2026 | Bali Body | 1.9K | 13.1% | 2 |
| Jan 2026 | Eco Tan | 1.9K | 13.1% | 3 |
| Jan 2026 | Loving Tan | 1.3K | 8.8% | 4 |
| Jan 2026 | St.Tropez | 570 | 3.9% | 5 |
| Jan 2026 | Isle of Paradise | 420 | 2.9% | 6 |
| Jan 2026 | Coco & Eve | 350 | 2.4% | 7 |
| Jan 2026 | Tan-Luxe | 210 | 1.4% | 8 |
| Jan 2026 | Tanologist | 90 | 0.62% | 9 |
| Feb 2026 | Bondi Sands | 6.4K | 52.7% | 1 |
| Feb 2026 | Loving Tan | 2K | 16.7% | 2 |
| Feb 2026 | Eco Tan | 1.3K | 10.5% | 3 |
| Feb 2026 | Bali Body | 1.2K | 10.1% | 4 |
| Feb 2026 | St.Tropez | 420 | 3.5% | 5 |
| Feb 2026 | Isle of Paradise | 360 | 3% | 6 |
| Feb 2026 | Coco & Eve | 260 | 2.1% | 7 |
| Feb 2026 | Tan-Luxe | 110 | 0.91% | 8 |
| Feb 2026 | Tanologist | 50 | 0.41% | 9 |
| Mar 2026 | Bondi Sands | 6K | 53.4% | 1 |
| Mar 2026 | Loving Tan | 1.5K | 13.4% | 2 |
| Mar 2026 | Bali Body | 1.3K | 11.7% | 3 |
| Mar 2026 | Eco Tan | 1.2K | 11.1% | 4 |
| Mar 2026 | St.Tropez | 400 | 3.6% | 5 |
| Mar 2026 | Isle of Paradise | 310 | 2.8% | 6 |
| Mar 2026 | Coco & Eve | 300 | 2.7% | 7 |
| Mar 2026 | Tan-Luxe | 110 | 0.98% | 8 |
| Mar 2026 | Tanologist | 40 | 0.36% | 9 |
| Apr 2026 | Bondi Sands | 6.3K | 53.9% | 1 |
| Apr 2026 | Loving Tan | 2K | 16.9% | 2 |
| Apr 2026 | Bali Body | 1.1K | 9.5% | 3 |
| Apr 2026 | Eco Tan | 1.1K | 9.3% | 4 |
| Apr 2026 | St.Tropez | 390 | 3.3% | 5 |
| Apr 2026 | Isle of Paradise | 330 | 2.8% | 6 |
| Apr 2026 | Coco & Eve | 280 | 2.4% | 7 |
| Apr 2026 | Tan-Luxe | 120 | 1% | 8 |
| Apr 2026 | Tanologist | 80 | 0.69% | 9 |
| May 2026 | Bondi Sands | 8.2K | 59.4% | 1 |
| May 2026 | Loving Tan | 1.7K | 12.3% | 2 |
| May 2026 | Bali Body | 1.3K | 9.2% | 3 |
| May 2026 | Eco Tan | 1.1K | 8.3% | 4 |
| May 2026 | Isle of Paradise | 510 | 3.7% | 5 |
| May 2026 | St.Tropez | 410 | 3% | 6 |
| May 2026 | Coco & Eve | 250 | 1.8% | 7 |
| May 2026 | Tan-Luxe | 210 | 1.5% | 8 |
| May 2026 | Tanologist | 110 | 0.8% | 9 |
| Jun 2026 | Bondi Sands | 8.7K | 58.1% | 1 |
| Jun 2026 | Loving Tan | 1.8K | 11.8% | 2 |
| Jun 2026 | Bali Body | 1.5K | 10.1% | 3 |
| Jun 2026 | Eco Tan | 1.4K | 9.2% | 4 |
| Jun 2026 | Isle of Paradise | 460 | 3.1% | 5 |
| Jun 2026 | St.Tropez | 410 | 2.7% | 6 |
| Jun 2026 | Coco & Eve | 350 | 2.3% | 7 |
| Jun 2026 | Tan-Luxe | 300 | 2% | 8 |
| Jun 2026 | Tanologist | 100 | 0.67% | 9 |
| Jul 2026 | Bondi Sands | 9.1K | 59.8% | 1 |
| Jul 2026 | Loving Tan | 1.7K | 11% | 2 |
| Jul 2026 | Eco Tan | 1.5K | 9.6% | 3 |
| Jul 2026 | Bali Body | 1.4K | 9.4% | 4 |
| Jul 2026 | St.Tropez | 430 | 2.8% | 5 |
| Jul 2026 | Isle of Paradise | 410 | 2.7% | 6 |
| Jul 2026 | Tan-Luxe | 350 | 2.3% | 7 |
| Jul 2026 | Coco & Eve | 290 | 1.9% | 8 |
| Jul 2026 | Tanologist | 70 | 0.46% | 9 |
| Aug 2026 | Bondi Sands | 9K | 56.9% | 1 |
| Aug 2026 | Eco Tan | 1.9K | 12% | 2 |
| Aug 2026 | Bali Body | 1.9K | 11.9% | 3 |
| Aug 2026 | Loving Tan | 1.7K | 10.6% | 4 |
| Aug 2026 | St.Tropez | 430 | 2.7% | 5 |
| Aug 2026 | Isle of Paradise | 320 | 2% | 6 |
| Aug 2026 | Coco & Eve | 250 | 1.6% | 7 |
| Aug 2026 | Tan-Luxe | 200 | 1.3% | 8 |
| Aug 2026 | Tanologist | 160 | 1% | 9 |
| Sep 2026 | Bali Body | — | — | — |
| Sep 2026 | Bondi Sands | — | — | — |
| Sep 2026 | Coco & Eve | — | — | — |
| Sep 2026 | Eco Tan | — | — | — |
| Sep 2026 | Isle of Paradise | — | — | — |
| Sep 2026 | Loving Tan | — | — | — |
| Sep 2026 | St.Tropez | — | — | — |
| Sep 2026 | Tan-Luxe | — | — | — |
| Sep 2026 | Tanologist | — | — | — |

## What is being compared

- **Bali Body**: Measured on the search terms “Bali Body”, “bali body 1 hour express”, “bali body 1 hour express tan”, “bali body express tan”, “bali body face tan”, “bali body face tan serum”, “bali body fake tan”, “bali body gradual face tan”, “bali body gradual tan”, “bali body instant tan”, “bali body nz”, “bali body self tan”, “bali body self tanner”, “bali body self tanning mousse”, “bali body tan”, “bali body tan remover”, “bali body tanning body oil”, “bali body tanning oil”, “bali body ultra dark” and “tanning oil bali body”, summed into one figure.
- **Bondi Sands**: Measured on the search terms “Bondi Sands”, “bondi sands 1 hour express”, “bondi sands 1 hour express self tanning foam”, “bondi sands aero”, “bondi sands aero 1 hour express”, “bondi sands application mitt”, “bondi sands bronzing drops”, “bondi sands dark”, “bondi sands dark tan”, “bondi sands everyday gradual tanning milk”, “bondi sands exfoliating glove”, “bondi sands exfoliating mitt”, “bondi sands express”, “bondi sands express tan”, “bondi sands face tan”, “bondi sands fake tan”, “bondi sands fake tan eraser”, “bondi sands foam”, “bondi sands foam self tanner”, “bondi sands foam tanner”, “bondi sands glo matte one day tan”, “bondi sands gold”, “bondi sands gradual tan”, “bondi sands gradual tanning lotion”, “bondi sands gradual tanning lotion tinted skin perfector”, “bondi sands gradual tanning milk”, “bondi sands instant tan”, “bondi sands light medium”, “bondi sands light medium foam”, “bondi sands liquid gold”, “bondi sands liquid gold foam”, “bondi sands liquid gold self tanning foam”, “bondi sands near me”, “bondi sands new zealand”, “bondi sands nz”, “bondi sands one hour express”, “bondi sands online”, “bondi sands pure”, “bondi sands self tan”, “bondi sands self tan drops”, “bondi sands self tan eraser”, “bondi sands self tanner”, “bondi sands self tanner drops”, “bondi sands self tanner eraser”, “bondi sands self tanning foam”, “bondi sands self tanning foam dark”, “bondi sands self tanning foam ultra dark”, “bondi sands spf”, “bondi sands sun care”, “bondi sands sunblock”, “bondi sands tan”, “bondi sands tan eraser”, “bondi sands tan on face”, “bondi sands tan remover”, “bondi sands tan ultra dark”, “bondi sands tanner”, “bondi sands tanning drops”, “bondi sands tanning foam”, “bondi sands tanning foam light medium”, “bondi sands tanning glove”, “bondi sands tanning lotion”, “bondi sands tanning milk”, “bondi sands tanning mitt”, “bondi sands tanning oil”, “bondi sands ultra dark”, “bondi sands ultra dark express”, “bondisands spf”, “dark tan bondi sands”, “express tan bondi sands”, “light medium bondi sands”, “self tanning foam bondi sands”, “tanning milk bondi sands”, “tanning oil bondi sands” and “ultra dark tan bondi sands”, summed into one figure.
- **Coco & Eve**: Measured on the search terms “Coco & Eve”, “coco and eve”, “coco and eve nz” and “coco and eve tan”, summed into one figure.
- **Eco Tan**: Measured on the search terms “Eco Tan”, “eco tan by sonya”, “eco tan face tan water”, “eco tan face tanning water”, “eco tan face water”, “eco tan glory oil”, “eco tan invisible”, “eco tan invisible tan”, “eco tan nz”, “eco tan organic”, “eco tan water”, “eco tan winter skin”, “ecotan”, “ecotan nz” and “glory oil eco tan”, summed into one figure.
- **Isle of Paradise**: Measured on the search terms “isle of paradise”, “isle of paradise mousse”, “isle of paradise nz”, “isle of paradise self tan”, “isle of paradise self tanner drops”, “isle of paradise self tanning drop”, “isle of paradise self tanning drops”, “isle of paradise self tanning face drops”, “isle of paradise tan”, “isle of paradise tanner” and “isle of paradise tanning drops”, summed into one figure.
- **Loving Tan**: Measured on the search terms “Loving Tan”, “loving tan 2 hour express”, “loving tan 2 hour express dark”, “loving tan 2 hour express mousse”, “loving tan 2 hr express mousse”, “loving tan 2hr express”, “loving tan at sephora”, “loving tan dark”, “loving tan deluxe”, “loving tan express”, “loving tan express tan”, “loving tan gradual”, “loving tan gradual tan”, “loving tan mousse”, “loving tan nz”, “loving tan platinum”, “loving tan sephora”, “loving tan two hour express” and “loving tan ultra dark”, summed into one figure.
- **St.Tropez**: Measured on the search terms “saint tropez tan”, “st tropez bronze mousse”, “st tropez bronzing mousse”, “st tropez express”, “st tropez express mousse”, “st tropez fake tan”, “st tropez gradual tan”, “st tropez mousse”, “st tropez nz”, “st tropez purity”, “st tropez self tan”, “st tropez self tan mousse”, “st tropez tan”, “st tropez tan mousse”, “st tropez tan remover”, “st tropez tanning”, “st tropez tanning mousse” and “st. tropez tan”, summed into one figure.
- **Tan-Luxe**: Measured on the search terms “tan luxe”, “tan luxe drops”, “tan luxe face drops”, “tan luxe gradual tan”, “tan luxe gradual tanner”, “tan luxe nz”, “tan luxe super glow”, “tan luxe tan”, “tan luxe the face”, “tan luxe the face drops”, “tan luxe the face illuminating self tan drops”, “tan-luxe” and “tanluxe”, summed into one figure.
- **Tanologist**: Measured on the search terms “Tanologist”, “tanologist nz”, “tanologist self tan drops” and “tanologist self tanner drops”, summed into one figure.

- [Bali Body](/demand/nz/brands/bali-body)
- [Bondi Sands](/demand/nz/brands/bondi-sands)
- [Coco & Eve](/demand/nz/brands/coco-and-eve)
- [Eco Tan](/demand/nz/brands/eco-tan)
- [Isle of Paradise](/demand/nz/brands/isle-of-paradise)
- [Loving Tan](/demand/nz/brands/loving-tan)
- [St.Tropez](/demand/nz/brands/st-tropez)
- [Tan-Luxe](/demand/nz/brands/tan-luxe)
- [Tanologist](/demand/nz/brands/tanologist)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among self-tan brands in New Zealand?

In August 2026, Bondi Sands was the most searched among self-tan brands in New Zealand, with an estimated 9K branded searches and 56.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Self-tan brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-self-tan-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-self-tan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.