---
title: "Seed brands in New Zealand: Which brands are most popular in search?"
description: "Compare the vegetable and flower seed brands New Zealand gardeners sow. Share of Search among Kings Seeds, Egmont Seeds, Koanga, Yates Seeds and McGregor's, the seed brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-seed-brands"
publisher: "Brandwave"
---

# Seed brands in New Zealand: Which brands are most popular in search?

Compare the vegetable and flower seed brands New Zealand gardeners sow. Share of Search among Kings Seeds, Egmont Seeds, Koanga, Yates Seeds and McGregor's, the seed brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Seed brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kings Seeds, 68%

## Which brand is most popular in search among seed brands in New Zealand?

- In August 2026, Kings Seeds was the most searched among seed brands in New Zealand, with an estimated 16.7K branded searches and 68% estimated Share of Search within this set.
- Egmont Seeds is in 2nd place, 40.3 percentage points behind at 27.7% Share of Search.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seed brands in New Zealand decreased from 70.2% to 68%.
- Across the 11 months ending August 2026, Egmont Seeds’ estimated Share of Search among seed brands in New Zealand increased from 23.1% to 27.7%.
- Across the 11 months ending August 2026, Koanga’s estimated Share of Search among seed brands in New Zealand decreased from 4.8% to 3.2%.
- Across the 11 months ending August 2026, Yates Seeds’ estimated Share of Search among seed brands in New Zealand decreased from 1.3% to 0.69%.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seed brands in New Zealand peaked at 70.2% in October 2025 and was lowest at 60.8% in May 2026.
- Across the 11 months ending August 2026, Egmont Seeds’ estimated Share of Search among seed brands in New Zealand peaked at 31.8% in July 2026 and was lowest at 23.1% in October 2025.
- Across the 11 months ending August 2026, Koanga’s estimated Share of Search among seed brands in New Zealand peaked at 7.9% in May 2026 and was lowest at 3.2% in August 2026.
- Across the 11 months ending August 2026, McGregor's held steady: its estimated Share of Search among seed brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kings Seeds vs Egmont Seeds: compare search popularity](/demand/nz/compare/egmont-seeds-vs-kings-seeds): 68% against 27.7% Share of Search.
- [Kings Seeds vs Koanga: compare search popularity](/demand/nz/compare/kings-seeds-vs-koanga): 68% against 3.2% Share of Search.
- [Egmont Seeds vs Koanga: compare search popularity](/demand/nz/compare/egmont-seeds-vs-koanga): 27.7% against 3.2% Share of Search.

## How did search popularity change for New Zealand seed brands in August 2026?

- In August 2026, Kings Seeds gained estimated Share of Search among seed brands in New Zealand, from 63.2% to 68%.
- In August 2026, Egmont Seeds lost estimated Share of Search among seed brands in New Zealand, from 31.8% to 27.7%.
- In August 2026, Koanga lost estimated Share of Search among seed brands in New Zealand, from 4.1% to 3.2%.
- Estimated monthly branded searches for Yates Seeds in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
- Estimated monthly branded searches for McGregor's in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kings Seeds | 68% | 16.7K | +51.0% | Kings Seeds |
| 2 | Egmont Seeds | 27.7% | 6.8K | +22.4% | Egmont Seeds |
| 3 | Koanga | 3.2% | 780 | +9.9% | Koanga |
| 4 | Yates Seeds | 0.69% | 170 | +54.5% | Yates Seeds |
| 5 | McGregor's | 0.37% | 90 | +80.0% | McGregor's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kings Seeds | 11.7K | 70.2% | 1 |
| Oct 2025 | Egmont Seeds | 3.9K | 23.1% | 2 |
| Oct 2025 | Koanga | 800 | 4.8% | 3 |
| Oct 2025 | Yates Seeds | 210 | 1.3% | 4 |
| Oct 2025 | McGregor's | 110 | 0.66% | 5 |
| Nov 2025 | Kings Seeds | 8.3K | 67.1% | 1 |
| Nov 2025 | Egmont Seeds | 3.2K | 25.6% | 2 |
| Nov 2025 | Koanga | 650 | 5.2% | 3 |
| Nov 2025 | Yates Seeds | 140 | 1.1% | 4 |
| Nov 2025 | McGregor's | 110 | 0.89% | 5 |
| Dec 2025 | Kings Seeds | 6K | 67.9% | 1 |
| Dec 2025 | Egmont Seeds | 2.1K | 23.7% | 2 |
| Dec 2025 | Koanga | 580 | 6.5% | 3 |
| Dec 2025 | Yates Seeds | 90 | 1% | 4 |
| Dec 2025 | McGregor's | 70 | 0.79% | 5 |
| Jan 2026 | Kings Seeds | 7.4K | 65.8% | 1 |
| Jan 2026 | Egmont Seeds | 3K | 27% | 2 |
| Jan 2026 | Koanga | 650 | 5.8% | 3 |
| Jan 2026 | Yates Seeds | 90 | 0.8% | 4 |
| Jan 2026 | McGregor's | 70 | 0.63% | 5 |
| Feb 2026 | Kings Seeds | 6.8K | 68.1% | 1 |
| Feb 2026 | Egmont Seeds | 2.4K | 24.3% | 2 |
| Feb 2026 | Koanga | 600 | 6% | 3 |
| Feb 2026 | Yates Seeds | 110 | 1.1% | 4 |
| Feb 2026 | McGregor's | 50 | 0.5% | 5 |
| Mar 2026 | Kings Seeds | 9K | 68.9% | 1 |
| Mar 2026 | Egmont Seeds | 3.1K | 23.6% | 2 |
| Mar 2026 | Koanga | 800 | 6.1% | 3 |
| Mar 2026 | Yates Seeds | 140 | 1.1% | 4 |
| Mar 2026 | McGregor's | 50 | 0.38% | 5 |
| Apr 2026 | Kings Seeds | 7.4K | 64.4% | 1 |
| Apr 2026 | Egmont Seeds | 3.1K | 26.8% | 2 |
| Apr 2026 | Koanga | 800 | 7% | 3 |
| Apr 2026 | Yates Seeds | 110 | 0.96% | 4 |
| Apr 2026 | McGregor's | 90 | 0.79% | 5 |
| May 2026 | Kings Seeds | 6.5K | 60.8% | 1 |
| May 2026 | Egmont Seeds | 3.2K | 29.6% | 2 |
| May 2026 | Koanga | 850 | 7.9% | 3 |
| May 2026 | McGregor's | 90 | 0.84% | 4 |
| May 2026 | Yates Seeds | 90 | 0.84% | 5 |
| Jun 2026 | Kings Seeds | 6.5K | 61% | 1 |
| Jun 2026 | Egmont Seeds | 3.4K | 31.3% | 2 |
| Jun 2026 | Koanga | 690 | 6.4% | 3 |
| Jun 2026 | Yates Seeds | 90 | 0.84% | 4 |
| Jun 2026 | McGregor's | 40 | 0.37% | 5 |
| Jul 2026 | Kings Seeds | 11.1K | 63.2% | 1 |
| Jul 2026 | Egmont Seeds | 5.6K | 31.8% | 2 |
| Jul 2026 | Koanga | 710 | 4.1% | 3 |
| Jul 2026 | Yates Seeds | 110 | 0.63% | 4 |
| Jul 2026 | McGregor's | 50 | 0.29% | 5 |
| Aug 2026 | Kings Seeds | 16.7K | 68% | 1 |
| Aug 2026 | Egmont Seeds | 6.8K | 27.7% | 2 |
| Aug 2026 | Koanga | 780 | 3.2% | 3 |
| Aug 2026 | Yates Seeds | 170 | 0.69% | 4 |
| Aug 2026 | McGregor's | 90 | 0.37% | 5 |
| Sep 2026 | Egmont Seeds | — | — | — |
| Sep 2026 | Kings Seeds | — | — | — |
| Sep 2026 | Koanga | — | — | — |
| Sep 2026 | McGregor's | — | — | — |
| Sep 2026 | Yates Seeds | — | — | — |

## What is being compared

- **Egmont Seeds**: Measured on the search terms “egmont seeds”, “egmont seeds near me”, “egmont seeds new zealand”, “egmont seeds nz”, “egmont seeds online”, “egmontseeds” and “egmontseeds co nz”, summed into one figure.
- **Kings Seeds**: Measured on the search terms “kings seeds”, “kings seeds near me”, “kings seeds nz”, “kings seeds online”, “kings seeds vegetable seeds”, “kingsseeds”, “kingsseeds co nz” and “kingsseeds nz”, summed into one figure.
- **Koanga**: Measured on the search terms “koanga institute” and “koanga seeds”, summed into one figure.
- **McGregor's**: Measured on the search term “mcgregors seeds”.
- **Yates Seeds**: Measured on the search term “yates seeds”.

- [Egmont Seeds](/demand/nz/brands/egmont-seeds)
- [Kings Seeds](/demand/nz/brands/kings-seeds)
- [Koanga](/demand/nz/brands/koanga)
- [McGregor's](/demand/nz/brands/mcgregors)
- [Yates Seeds](/demand/nz/brands/yates-seeds)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among seed brands in New Zealand?

In August 2026, Kings Seeds was the most searched among seed brands in New Zealand, with an estimated 16.7K branded searches and 68% estimated Share of Search within this set.

## Cite this page

Brandwave. "Seed brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-seed-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-seed-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.