---
title: "Security compliance automation platforms in New Zealand: Which are most popular?"
description: "Compare services and tools used to automate security compliance evidence and audits. Share of Search among Vanta, Scytale, Drata, Sprinto, Thoropass and Secureframe, the security compliance automation platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-security-compliance-automation-platforms"
publisher: "Brandwave"
---

# Security compliance automation platforms in New Zealand: Which are most popular?

Compare services and tools used to automate security compliance evidence and audits. Share of Search among Vanta, Scytale, Drata, Sprinto, Thoropass and Secureframe, the security compliance automation platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Security compliance automation platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Vanta, 76.9%

## Which brand is most popular in search among security compliance automation platforms in New Zealand?

- In October 2026, Vanta was the most searched among security compliance automation platforms in New Zealand, with an estimated 1.3K branded searches, 76.9% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Scytale is in 2nd place, 64.5 percentage points behind at 12.4%.
- Across the 12 months ending October 2026, Vanta’s share of searches among security compliance automation platforms in New Zealand increased from 73.1% to 76.9%.
- Across the 12 months ending October 2026, Scytale’s share of searches among security compliance automation platforms in New Zealand decreased from 17.8% to 12.4%.
- Across the 12 months ending October 2026, Sprinto’s share of searches among security compliance automation platforms in New Zealand increased from 1.8% to 2.4%.
- Across the 12 months ending October 2026, Thoropass’ share of searches among security compliance automation platforms in New Zealand increased from 0.46% to 1.2%.
- Across the 12 months ending October 2026, Vanta’s share of searches among security compliance automation platforms in New Zealand peaked at 83.9% in June 2026 and was lowest at 40.5% in March 2026.
- Across the 12 months ending October 2026, Scytale’s share of searches among security compliance automation platforms in New Zealand peaked at 52.6% in March 2026 and was lowest at 4.5% in June 2026.
- Across the 12 months ending October 2026, Drata’s share of searches among security compliance automation platforms in New Zealand peaked at 10.7% in February 2026 and was lowest at 4.5% in March 2026.
- Across the 12 months ending October 2026, Sprinto’s share of searches among security compliance automation platforms in New Zealand peaked at 3.8% in February 2026 and was lowest at 1.6% in March 2026.
- Across the 12 months ending October 2026, Thoropass’ share of searches among security compliance automation platforms in New Zealand peaked at 2.2% in September 2026 and was lowest at 0.4% in March 2026.
- Across the 12 months ending October 2026, Secureframe’s share of searches among security compliance automation platforms in New Zealand peaked at 1.6% in May 2026 and was lowest at 0.4% in March 2026.
- Across the 12 months ending October 2026, Thoropass rose from 6th to 5th among security compliance automation platforms in New Zealand.
- Across the 12 months ending October 2026, Secureframe fell from 5th to 6th among security compliance automation platforms in New Zealand.
- Across the 12 months ending October 2026, Drata held steady: its share of searches among security compliance automation platforms in New Zealand moved less than 0.5 percentage points.

## Top security compliance automation platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Vanta and Drata appeared every time. Vanta was recommended most often, coming first in every answer. Drata was second, and Secureframe was third. Scytale, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Vanta | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Drata | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Secureframe | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Sprinto | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Scytale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Thoropass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about security compliance automation platforms

- Asked ChatGPT "Which security compliance automation platform should I use in New Zealand?": 1. Vanta, 2. Drata, 3. Secureframe
- Asked ChatGPT "What are the best security compliance automation platforms in New Zealand?": 1. Vanta, 2. Drata, 3. Sprinto, 4. Secureframe
- Asked ChatGPT "What's the best security compliance automation platform in New Zealand for audit evidence?": 1. Vanta, 2. Drata, 3. Secureframe
- Searched Google, AI Overview "security audit software": 1. Vanta, 2. Drata
- Searched Google, AI Overview "compliance automation platform": 1. Vanta, 2. Drata, 3. Secureframe, 4. Sprinto

Not named in any answer: Scytale and Thoropass.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Vanta vs Scytale: compare search popularity](/demand/nz/compare/scytale-vs-vanta): 76.9% against 12.4% Share of Search.
- [Vanta vs Drata: compare search popularity](/demand/nz/compare/drata-vs-vanta): 76.9% against 6.5% Share of Search.
- [Vanta vs Sprinto: compare search popularity](/demand/nz/compare/sprinto-vs-vanta): 76.9% against 2.4% Share of Search.
- [Scytale vs Drata: compare search popularity](/demand/nz/compare/drata-vs-scytale): 12.4% against 6.5% Share of Search.
- [Scytale vs Sprinto: compare search popularity](/demand/nz/compare/scytale-vs-sprinto): 12.4% against 2.4% Share of Search.
- [Drata vs Sprinto: compare search popularity](/demand/nz/compare/drata-vs-sprinto): 6.5% against 2.4% Share of Search.

## How did search popularity change for New Zealand security compliance automation platforms in October 2026?

- In October 2026, Scytale overtook Drata to rank 2nd among security compliance automation platforms in New Zealand, with 12.4% of the searches.
- In October 2026, Vanta gained share of searches among security compliance automation platforms in New Zealand, from 72.5% to 76.9%.
- In October 2026, Drata lost share of searches among security compliance automation platforms in New Zealand, from 10.1% to 6.5%.
- In October 2026, Sprinto lost share of searches among security compliance automation platforms in New Zealand, from 3.6% to 2.4%.
- In October 2026, Thoropass lost share of searches among security compliance automation platforms in New Zealand, from 2.2% to 1.2%.
- In October 2026, Secureframe lost share of searches among security compliance automation platforms in New Zealand, from 1.4% to 0.59%.

## Which security compliance automation platforms do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vanta | 76.9% | 1.3K | +30.0% | Vanta |
| 2 | Scytale | 12.4% | 210 | +50.0% | Scytale |
| 3 | Drata | 6.5% | 110 | -21.4% | Drata |
| 4 | Sprinto | 2.4% | 40 | -20.0% | Sprinto |
| 5 | Thoropass | 1.2% | 20 | -33.3% | Thoropass |
| 6 | Secureframe | 0.59% | 10 | -50.0% | Secureframe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Vanta | 1.6K | 73.1% | 1 |
| Nov 2025 | Scytale | 390 | 17.8% | 2 |
| Nov 2025 | Drata | 140 | 6.4% | 3 |
| Nov 2025 | Sprinto | 40 | 1.8% | 4 |
| Nov 2025 | Secureframe | 10 | 0.46% | 5 |
| Nov 2025 | Thoropass | 10 | 0.46% | 6 |
| Dec 2025 | Vanta | 1K | 75.2% | 1 |
| Dec 2025 | Scytale | 170 | 12.8% | 2 |
| Dec 2025 | Drata | 110 | 8.3% | 3 |
| Dec 2025 | Sprinto | 30 | 2.3% | 4 |
| Dec 2025 | Secureframe | 10 | 0.75% | 5 |
| Dec 2025 | Thoropass | 10 | 0.75% | 6 |
| Jan 2026 | Vanta | 1K | 76.3% | 1 |
| Jan 2026 | Scytale | 140 | 10.7% | 2 |
| Jan 2026 | Drata | 110 | 8.4% | 3 |
| Jan 2026 | Sprinto | 30 | 2.3% | 4 |
| Jan 2026 | Secureframe | 20 | 1.5% | 5 |
| Jan 2026 | Thoropass | 10 | 0.76% | 6 |
| Feb 2026 | Vanta | 1K | 76.3% | 1 |
| Feb 2026 | Drata | 140 | 10.7% | 2 |
| Feb 2026 | Scytale | 90 | 6.9% | 3 |
| Feb 2026 | Sprinto | 50 | 3.8% | 4 |
| Feb 2026 | Secureframe | 20 | 1.5% | 5 |
| Feb 2026 | Thoropass | 10 | 0.76% | 6 |
| Mar 2026 | Scytale | 1.3K | 52.6% | 1 |
| Mar 2026 | Vanta | 1K | 40.5% | 2 |
| Mar 2026 | Drata | 110 | 4.5% | 3 |
| Mar 2026 | Sprinto | 40 | 1.6% | 4 |
| Mar 2026 | Secureframe | 10 | 0.4% | 5 |
| Mar 2026 | Thoropass | 10 | 0.4% | 6 |
| Apr 2026 | Vanta | 1K | 74.1% | 1 |
| Apr 2026 | Scytale | 170 | 12.6% | 2 |
| Apr 2026 | Drata | 110 | 8.1% | 3 |
| Apr 2026 | Sprinto | 40 | 3% | 4 |
| Apr 2026 | Secureframe | 20 | 1.5% | 5 |
| Apr 2026 | Thoropass | 10 | 0.74% | 6 |
| May 2026 | Vanta | 1K | 78.7% | 1 |
| May 2026 | Drata | 110 | 8.7% | 2 |
| May 2026 | Scytale | 90 | 7.1% | 3 |
| May 2026 | Sprinto | 40 | 3.1% | 4 |
| May 2026 | Secureframe | 20 | 1.6% | 5 |
| May 2026 | Thoropass | 10 | 0.79% | 6 |
| Jun 2026 | Vanta | 1.3K | 83.9% | 1 |
| Jun 2026 | Drata | 110 | 7.1% | 2 |
| Jun 2026 | Scytale | 70 | 4.5% | 3 |
| Jun 2026 | Sprinto | 50 | 3.2% | 4 |
| Jun 2026 | Secureframe | 10 | 0.65% | 5 |
| Jun 2026 | Thoropass | 10 | 0.65% | 6 |
| Jul 2026 | Vanta | 1K | 68% | 1 |
| Jul 2026 | Scytale | 260 | 17.7% | 2 |
| Jul 2026 | Drata | 140 | 9.5% | 3 |
| Jul 2026 | Sprinto | 40 | 2.7% | 4 |
| Jul 2026 | Thoropass | 20 | 1.4% | 5 |
| Jul 2026 | Secureframe | 10 | 0.68% | 6 |
| Aug 2026 | Vanta | 1.3K | 76% | 1 |
| Aug 2026 | Scytale | 210 | 12.3% | 2 |
| Aug 2026 | Drata | 140 | 8.2% | 3 |
| Aug 2026 | Sprinto | 40 | 2.3% | 4 |
| Aug 2026 | Secureframe | 10 | 0.58% | 5 |
| Aug 2026 | Thoropass | 10 | 0.58% | 6 |
| Sep 2026 | Vanta | 1K | 72.5% | 1 |
| Sep 2026 | Drata | 140 | 10.1% | 2 |
| Sep 2026 | Scytale | 140 | 10.1% | 3 |
| Sep 2026 | Sprinto | 50 | 3.6% | 4 |
| Sep 2026 | Thoropass | 30 | 2.2% | 5 |
| Sep 2026 | Secureframe | 20 | 1.4% | 6 |
| Oct 2026 | Vanta | 1.3K | 76.9% | 1 |
| Oct 2026 | Scytale | 210 | 12.4% | 2 |
| Oct 2026 | Drata | 110 | 6.5% | 3 |
| Oct 2026 | Sprinto | 40 | 2.4% | 4 |
| Oct 2026 | Thoropass | 20 | 1.2% | 5 |
| Oct 2026 | Secureframe | 10 | 0.59% | 6 |

## How are branded searches counted for security compliance automation platforms?

- **Drata**: Measured on the search term “drata”.
- **Scytale**: Measured on the search term “scytale”.
- **Secureframe**: Measured on the search term “secureframe”.
- **Sprinto**: Measured on the search term “sprinto”.
- **Thoropass**: Measured on the search term “thoropass”.
- **Vanta**: Measured on the search term “vanta”.

- [Drata](/demand/nz/brands/drata)
- [Scytale](/demand/nz/brands/scytale)
- [Secureframe](/demand/nz/brands/secureframe)
- [Sprinto](/demand/nz/brands/sprinto)
- [Thoropass](/demand/nz/brands/thoropass)
- [Vanta](/demand/nz/brands/vanta)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among security compliance automation platforms in New Zealand?

In October 2026, Vanta was the most searched among security compliance automation platforms in New Zealand, with an estimated 1.3K branded searches, 76.9% of all searches for the six tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Security compliance automation platforms in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-security-compliance-automation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-security-compliance-automation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.