---
title: "Search engines in New Zealand: Which brands are most popular in search?"
description: "Compare the search engines New Zealanders search with. Share of Search among Google, DuckDuckGo, Bing, Yahoo and Ecosia, the search engines Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-search-engines"
publisher: "Brandwave"
---

# Search engines in New Zealand: Which brands are most popular in search?

Compare the search engines New Zealanders search with. Share of Search among Google, DuckDuckGo, Bing, Yahoo and Ecosia, the search engines Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Search engines
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google, 95.9%

## Which brand is most popular in search among search engines in New Zealand?

- In August 2026, Google was the most searched among search engines in New Zealand, with an estimated 2.7M branded searches and 95.9% estimated Share of Search within this set.
- DuckDuckGo is in 2nd place, 93.5 percentage points behind at 2.3% Share of Search.
- Across the 11 months ending August 2026, Google’s estimated Share of Search among search engines in New Zealand peaked at 96.7% in March 2026 and was lowest at 93.5% in December 2025.
- Across the 11 months ending August 2026, DuckDuckGo’s estimated Share of Search among search engines in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.7% in March 2026.
- Across the 11 months ending August 2026, Google, DuckDuckGo, Bing, Yahoo and Ecosia held steady: their estimated Share of Search among search engines in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google vs DuckDuckGo: compare search popularity](/demand/nz/compare/duckduckgo-vs-google): 95.9% against 2.3% Share of Search.

## How did search popularity change for New Zealand search engines in August 2026?

- In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%.
- Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.
- Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026.
- Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.
- Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google | 95.9% | 2.7M | +36.9% | Google |
| 2 | DuckDuckGo | 2.3% | 64.4K | +20.8% | DuckDuckGo |
| 3 | Bing | 1.3% | 36.4K | +18.8% | Microsoft |
| 4 | Yahoo | 0.4% | 11.2K | -2.8% | Yahoo |
| 5 | Ecosia | 0.1% | 2.7K | -2.5% | Ecosia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google | 2.2M | 95.7% | 1 |
| Oct 2025 | DuckDuckGo | 52.8K | 2.3% | 2 |
| Oct 2025 | Bing | 29.1K | 1.3% | 3 |
| Oct 2025 | Yahoo | 16.4K | 0.71% | 4 |
| Oct 2025 | Ecosia | 1.1K | 0.05% | 5 |
| Nov 2025 | Google | 2.1M | 95.4% | 1 |
| Nov 2025 | DuckDuckGo | 53K | 2.4% | 2 |
| Nov 2025 | Bing | 29.2K | 1.3% | 3 |
| Nov 2025 | Yahoo | 16.5K | 0.76% | 4 |
| Nov 2025 | Ecosia | 1.1K | 0.05% | 5 |
| Dec 2025 | Google | 1.4M | 93.5% | 1 |
| Dec 2025 | DuckDuckGo | 52.9K | 3.5% | 2 |
| Dec 2025 | Bing | 29K | 1.9% | 3 |
| Dec 2025 | Yahoo | 13.6K | 0.91% | 4 |
| Dec 2025 | Ecosia | 1.1K | 0.08% | 5 |
| Jan 2026 | Google | 1.5M | 93.7% | 1 |
| Jan 2026 | DuckDuckGo | 53K | 3.4% | 2 |
| Jan 2026 | Bing | 29.3K | 1.9% | 3 |
| Jan 2026 | Yahoo | 13.9K | 0.89% | 4 |
| Jan 2026 | Ecosia | 2.8K | 0.18% | 5 |
| Feb 2026 | Google | 2.3M | 95.8% | 1 |
| Feb 2026 | DuckDuckGo | 53.2K | 2.3% | 2 |
| Feb 2026 | Bing | 29.4K | 1.3% | 3 |
| Feb 2026 | Yahoo | 13.5K | 0.58% | 4 |
| Feb 2026 | Ecosia | 2.8K | 0.12% | 5 |
| Mar 2026 | Google | 3M | 96.7% | 1 |
| Mar 2026 | DuckDuckGo | 53.2K | 1.7% | 2 |
| Mar 2026 | Bing | 29.7K | 0.97% | 3 |
| Mar 2026 | Yahoo | 13.9K | 0.45% | 4 |
| Mar 2026 | Ecosia | 3.3K | 0.11% | 5 |
| Apr 2026 | Google | 1.9M | 95.1% | 1 |
| Apr 2026 | DuckDuckGo | 52.6K | 2.6% | 2 |
| Apr 2026 | Bing | 29.6K | 1.5% | 3 |
| Apr 2026 | Yahoo | 13.8K | 0.68% | 4 |
| Apr 2026 | Ecosia | 2.2K | 0.11% | 5 |
| May 2026 | Google | 2.7M | 96% | 1 |
| May 2026 | DuckDuckGo | 64.6K | 2.3% | 2 |
| May 2026 | Bing | 29.4K | 1.1% | 3 |
| May 2026 | Yahoo | 13.8K | 0.5% | 4 |
| May 2026 | Ecosia | 4K | 0.14% | 5 |
| Jun 2026 | Google | 2.7M | 96.1% | 1 |
| Jun 2026 | DuckDuckGo | 64.3K | 2.3% | 2 |
| Jun 2026 | Bing | 29.3K | 1.1% | 3 |
| Jun 2026 | Yahoo | 11.7K | 0.42% | 4 |
| Jun 2026 | Ecosia | 3.3K | 0.12% | 5 |
| Jul 2026 | Google | 1.9M | 95.2% | 1 |
| Jul 2026 | DuckDuckGo | 53.3K | 2.6% | 2 |
| Jul 2026 | Bing | 30.6K | 1.5% | 3 |
| Jul 2026 | Yahoo | 11.5K | 0.56% | 4 |
| Jul 2026 | Ecosia | 2.8K | 0.14% | 5 |
| Aug 2026 | Google | 2.7M | 95.9% | 1 |
| Aug 2026 | DuckDuckGo | 64.4K | 2.3% | 2 |
| Aug 2026 | Bing | 36.4K | 1.3% | 3 |
| Aug 2026 | Yahoo | 11.2K | 0.4% | 4 |
| Aug 2026 | Ecosia | 2.7K | 0.1% | 5 |
| Sep 2026 | Bing | — | — | — |
| Sep 2026 | DuckDuckGo | — | — | — |
| Sep 2026 | Ecosia | — | — | — |
| Sep 2026 | Google | — | — | — |
| Sep 2026 | Yahoo | — | — | — |

## What is being compared

- **Bing**: Measured on the search terms “ads bing”, “bing”, “bing com”, “bing near me”, “bing new zealand”, “bing nz”, “bing online”, “bing search” and “bing search engine”, summed into one figure.
- **DuckDuckGo**: Measured on the search terms “duckduckgo”, “duckduckgo app”, “duckduckgo browser”, “duckduckgo com”, “duckduckgo dark”, “duckduckgo download”, “duckduckgo near me”, “duckduckgo online”, “duckduckgo privacy browser”, “duckduckgo search”, “duckduckgo search engine”, “www duckduckgo com browser” and “www duckduckgo com search engine”, summed into one figure.
- **Ecosia**: Measured on the search terms “ecosia”, “ecosia browser”, “ecosia near me”, “ecosia nz”, “ecosia org”, “ecosia search” and “ecosia search engine”, summed into one figure.
- **Google**: Measured on the search terms “disk google”, “google”, “google calendar”, “google cla”, “google com”, “google docs”, “google docs forms”, “google documents”, “google flights”, “google games”, “google near me”, “google new zealand”, “google nz”, “google online”, “google photos”, “google presentation software”, “google search”, “google search engine” and “google sheets”, summed into one figure.
- **Yahoo**: Measured on the search terms “web search yahoo”, “yahoo australia news email and search”, “yahoo nz”, “yahoo pic search”, “yahoo search”, “yahoo search engine” and “yahoo video search”, summed into one figure.

- [Bing](/demand/nz/brands/bing)
- [DuckDuckGo](/demand/nz/brands/duckduckgo)
- [Ecosia](/demand/nz/brands/ecosia)
- [Google](/demand/nz/brands/google)
- [Yahoo](/demand/nz/brands/yahoo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among search engines in New Zealand?

In August 2026, Google was the most searched among search engines in New Zealand, with an estimated 2.7M branded searches and 95.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Search engines in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-search-engines

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-search-engines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.