---
title: "Seafood brands in New Zealand: Which are searched most?"
description: "Compare the seafood brands New Zealanders buy. Share of Search among Moana New Zealand, Sealord, Talley's, Sanford, New Zealand King Salmon and John West, the seafood brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-seafood-brands"
publisher: "Brandwave"
---

# Seafood brands in New Zealand: Which are searched most?

Compare the seafood brands New Zealanders buy. Share of Search among Moana New Zealand, Sealord, Talley's, Sanford, New Zealand King Salmon and John West, the seafood brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Seafood brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Moana New Zealand, 21.9%

## Which brand is most popular in search among seafood brands in New Zealand?

- Moana New Zealand, Sealord and Talley's share the highest share of searches among seafood brands in New Zealand, at 21.9% in September 2026.
- Across the 12 months ending September 2026, Moana New Zealand’s share of searches among seafood brands in New Zealand increased from 20.1% to 21.9%.
- Across the 12 months ending September 2026, Sealord’s share of searches among seafood brands in New Zealand increased from 17% to 21.9%.
- Across the 12 months ending September 2026, Talley's’ share of searches among seafood brands in New Zealand decreased from 38.3% to 21.9%.
- Across the 12 months ending September 2026, Sanford’s share of searches among seafood brands in New Zealand increased from 10.6% to 17.8%.
- Across the 12 months ending September 2026, New Zealand King Salmon’s share of searches among seafood brands in New Zealand increased from 10.6% to 13.7%.
- Across the 12 months ending September 2026, John West’s share of searches among seafood brands in New Zealand decreased from 3.4% to 2.9%.
- Across the 12 months ending September 2026, Moana New Zealand’s share of searches among seafood brands in New Zealand peaked at 31.8% in March 2026 and was lowest at 16.9% in May 2026.
- Across the 12 months ending September 2026, Sealord’s share of searches among seafood brands in New Zealand peaked at 30.6% in May 2026 and was lowest at 15.3% in December 2025.
- Across the 12 months ending September 2026, Talley's’ share of searches among seafood brands in New Zealand peaked at 38.3% in October 2025 and was lowest at 19.6% in July 2026.
- Across the 12 months ending September 2026, New Zealand King Salmon’s share of searches among seafood brands in New Zealand peaked at 17.2% in November 2025 and was lowest at 10.6% in May 2026.
- Across the 12 months ending September 2026, John West’s share of searches among seafood brands in New Zealand peaked at 3.8% in June 2026 and was lowest at 1.7% in July 2026.
- Across the 12 months ending September 2026, Moana New Zealand rose from 2nd to 1st among seafood brands in New Zealand.
- Across the 12 months ending September 2026, Sealord rose from 3rd to 2nd among seafood brands in New Zealand.
- Across the 12 months ending September 2026, Talley's fell from 1st to 3rd among seafood brands in New Zealand.
- Across the 12 months ending September 2026, Sanford rose from 5th to 4th among seafood brands in New Zealand.
- Across the 12 months ending September 2026, New Zealand King Salmon fell from 4th to 5th among seafood brands in New Zealand.

## Top seafood brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sealord was mentioned most often, in four of the five answers. Sealord was recommended most often, coming first in all three answers that gave a list. Talley's was second, and Sanford was third. Moana New Zealand, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sealord | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Talley's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Sanford | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| John West | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Moana New Zealand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| New Zealand King Salmon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about seafood brands

- Asked ChatGPT "Which seafood brand should I buy in New Zealand?": 1. Sealord, 2. Talley's, 3. Sanford, 4. John West
- Asked ChatGPT "What are the best seafood brands in New Zealand?": 1. Sealord, 2. Sanford, 3. John West
- Asked ChatGPT "What's the best seafood brand in New Zealand for easy family meals?": 1. Sealord, 2. Talley's
- Searched Google, AI Overview "frozen seafood nz": 1. Sealord
- Searched Google, AI Overview "seafood for dinner": named none of the brands we track

Not named in any answer: Moana New Zealand and New Zealand King Salmon.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Moana New Zealand vs Sealord: compare search popularity](/demand/nz/compare/moana-new-zealand-vs-sealord): 21.9% Share of Search each.
- [Moana New Zealand vs Talley's: compare search popularity](/demand/nz/compare/moana-new-zealand-vs-talleys): 21.9% Share of Search each.
- [Moana New Zealand vs Sanford: compare search popularity](/demand/nz/compare/moana-new-zealand-vs-sanford): 21.9% against 17.8% Share of Search.
- [Moana New Zealand vs New Zealand King Salmon: compare search popularity](/demand/nz/compare/king-salmon-vs-moana-new-zealand): 21.9% against 13.7% Share of Search.
- [Sealord vs Talley's: compare search popularity](/demand/nz/compare/sealord-vs-talleys): 21.9% Share of Search each.
- [Sealord vs Sanford: compare search popularity](/demand/nz/compare/sanford-vs-sealord): 21.9% against 17.8% Share of Search.
- [Sealord vs New Zealand King Salmon: compare search popularity](/demand/nz/compare/king-salmon-vs-sealord): 21.9% against 13.7% Share of Search.
- [Talley's vs Sanford: compare search popularity](/demand/nz/compare/sanford-vs-talleys): 21.9% against 17.8% Share of Search.
- [Talley's vs New Zealand King Salmon: compare search popularity](/demand/nz/compare/king-salmon-vs-talleys): 21.9% against 13.7% Share of Search.
- [Sanford vs New Zealand King Salmon: compare search popularity](/demand/nz/compare/king-salmon-vs-sanford): 17.8% against 13.7% Share of Search.

## How did search popularity change for New Zealand seafood brands in September 2026?

- In September 2026, Moana New Zealand overtook Sealord to become the leader among seafood brands in New Zealand, with 21.9% of the searches.
- In September 2026, Sanford overtook New Zealand King Salmon to rank 4th among seafood brands in New Zealand, with 17.8% of the searches.
- In September 2026, Talley's gained share of searches among seafood brands in New Zealand, from 21.1% to 21.9%.
- In September 2026, John West gained share of searches among seafood brands in New Zealand, from 2.2% to 2.9%.
- In September 2026, New Zealand King Salmon lost share of searches among seafood brands in New Zealand, from 17.2% to 13.7%.
- In September 2026, Sealord lost share of searches among seafood brands in New Zealand, from 25.1% to 21.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Moana New Zealand | 21.9% | 1.6K | 0.0% | Moana New Zealand |
| 2 | Sealord | 21.9% | 1.6K | -15.8% | Sealord |
| 3 | Talley's | 21.9% | 1.6K | 0.0% | Talley's |
| 4 | Sanford | 17.8% | 1.3K | +30.0% | Sanford |
| 5 | New Zealand King Salmon | 13.7% | 1K | -23.1% | New Zealand King Salmon |
| 6 | John West | 2.9% | 210 | +23.5% | John West |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Talley's | 3.6K | 38.3% | 1 |
| Oct 2025 | Moana New Zealand | 1.9K | 20.1% | 2 |
| Oct 2025 | Sealord | 1.6K | 17% | 3 |
| Oct 2025 | New Zealand King Salmon | 1K | 10.6% | 4 |
| Oct 2025 | Sanford | 1K | 10.6% | 5 |
| Oct 2025 | John West | 320 | 3.4% | 6 |
| Nov 2025 | Talley's | 1.9K | 25.3% | 1 |
| Nov 2025 | Moana New Zealand | 1.6K | 21.2% | 2 |
| Nov 2025 | New Zealand King Salmon | 1.3K | 17.2% | 3 |
| Nov 2025 | Sanford | 1.3K | 17.2% | 4 |
| Nov 2025 | Sealord | 1.3K | 17.2% | 5 |
| Nov 2025 | John West | 140 | 1.9% | 6 |
| Dec 2025 | Talley's | 1.9K | 29.2% | 1 |
| Dec 2025 | Moana New Zealand | 1.6K | 24.5% | 2 |
| Dec 2025 | New Zealand King Salmon | 1K | 15.3% | 3 |
| Dec 2025 | Sealord | 1K | 15.3% | 4 |
| Dec 2025 | Sanford | 880 | 13.5% | 5 |
| Dec 2025 | John West | 140 | 2.1% | 6 |
| Jan 2026 | Talley's | 1.6K | 25.2% | 1 |
| Jan 2026 | Moana New Zealand | 1.6K | 25.1% | 2 |
| Jan 2026 | Sealord | 1.3K | 20.4% | 3 |
| Jan 2026 | New Zealand King Salmon | 880 | 13.8% | 4 |
| Jan 2026 | Sanford | 880 | 13.8% | 5 |
| Jan 2026 | John West | 110 | 1.7% | 6 |
| Feb 2026 | Talley's | 1.9K | 26.2% | 1 |
| Feb 2026 | Moana New Zealand | 1.9K | 26.1% | 2 |
| Feb 2026 | Sealord | 1.3K | 17.9% | 3 |
| Feb 2026 | New Zealand King Salmon | 1K | 13.7% | 4 |
| Feb 2026 | Sanford | 1K | 13.7% | 5 |
| Feb 2026 | John West | 170 | 2.3% | 6 |
| Mar 2026 | Moana New Zealand | 2.9K | 31.8% | 1 |
| Mar 2026 | Talley's | 2.4K | 26.4% | 2 |
| Mar 2026 | Sealord | 1.6K | 17.5% | 3 |
| Mar 2026 | New Zealand King Salmon | 1K | 11% | 4 |
| Mar 2026 | Sanford | 1K | 11% | 5 |
| Mar 2026 | John West | 210 | 2.3% | 6 |
| Apr 2026 | Talley's | 1.9K | 25.3% | 1 |
| Apr 2026 | Sealord | 1.9K | 25.2% | 2 |
| Apr 2026 | Moana New Zealand | 1.6K | 21.2% | 3 |
| Apr 2026 | New Zealand King Salmon | 1K | 13.2% | 4 |
| Apr 2026 | Sanford | 880 | 11.7% | 5 |
| Apr 2026 | John West | 260 | 3.4% | 6 |
| May 2026 | Sealord | 2.9K | 30.6% | 1 |
| May 2026 | Talley's | 2.4K | 25.4% | 2 |
| May 2026 | Moana New Zealand | 1.6K | 16.9% | 3 |
| May 2026 | Sanford | 1.3K | 13.7% | 4 |
| May 2026 | New Zealand King Salmon | 1K | 10.6% | 5 |
| May 2026 | John West | 260 | 2.7% | 6 |
| Jun 2026 | Sealord | 2.4K | 28.1% | 1 |
| Jun 2026 | Talley's | 1.9K | 22.4% | 2 |
| Jun 2026 | Moana New Zealand | 1.6K | 18.8% | 3 |
| Jun 2026 | Sanford | 1.3K | 15.2% | 4 |
| Jun 2026 | New Zealand King Salmon | 1K | 11.7% | 5 |
| Jun 2026 | John West | 320 | 3.8% | 6 |
| Jul 2026 | Sealord | 2.4K | 29.2% | 1 |
| Jul 2026 | Moana New Zealand | 1.9K | 23.1% | 2 |
| Jul 2026 | Talley's | 1.6K | 19.6% | 3 |
| Jul 2026 | New Zealand King Salmon | 1.3K | 15.8% | 4 |
| Jul 2026 | Sanford | 880 | 10.7% | 5 |
| Jul 2026 | John West | 140 | 1.7% | 6 |
| Aug 2026 | Sealord | 1.9K | 25.1% | 1 |
| Aug 2026 | Moana New Zealand | 1.6K | 21.1% | 2 |
| Aug 2026 | Talley's | 1.6K | 21.1% | 3 |
| Aug 2026 | New Zealand King Salmon | 1.3K | 17.2% | 4 |
| Aug 2026 | Sanford | 1K | 13.2% | 5 |
| Aug 2026 | John West | 170 | 2.2% | 6 |
| Sep 2026 | Moana New Zealand | 1.6K | 21.9% | 1 |
| Sep 2026 | Sealord | 1.6K | 21.9% | 2 |
| Sep 2026 | Talley's | 1.6K | 21.9% | 3 |
| Sep 2026 | Sanford | 1.3K | 17.8% | 4 |
| Sep 2026 | New Zealand King Salmon | 1K | 13.7% | 5 |
| Sep 2026 | John West | 210 | 2.9% | 6 |

## What is being compared

- **John West**: Measured on the search terms “john west” and “johnwest”, summed into one figure.
- **Moana New Zealand**: Measured on the search term “moana new zealand”.
- **New Zealand King Salmon**: Measured on the search term “new zealand king salmon”.
- **Sanford**: Measured on the search term “sanford”.
- **Sealord**: Measured on the search term “sealord”.
- **Talley's**: Measured on the search terms “talley s” and “talleys”, summed into one figure.

- [John West](/demand/nz/brands/john-west)
- [Moana New Zealand](/demand/nz/brands/moana-new-zealand)
- [New Zealand King Salmon](/demand/nz/brands/king-salmon)
- [Sanford](/demand/nz/brands/sanford)
- [Sealord](/demand/nz/brands/sealord)
- [Talley's](/demand/nz/brands/talleys)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among seafood brands in New Zealand?

Moana New Zealand, Sealord and Talley's share the highest share of searches among seafood brands in New Zealand, at 21.9% in September 2026.

## Cite this page

Brandwave. "Seafood brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-seafood-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-seafood-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.