--- title: "Bosch vs Hilti: Which is searched more in New Zealand?" description: "Is Bosch or Hilti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SDS Max brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sds-max-brands/compare/bosch-vs-hilti" publisher: "Brandwave" --- # Bosch vs Hilti: Which is searched more in New Zealand? Is Bosch or Hilti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SDS Max brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Hilti - **Competitive set**: SDS Max brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.05% - **Hilti Share of Search**: 10% ## Is Bosch or Hilti more popular in search? - In September 2026, Hilti had more branded searches than Bosch among SDS Max brands in New Zealand. Hilti had about 1,900 branded searches, while Bosch had 10. Hilti made up 10% of all SDS Max brand searches we track, and Bosch accounted for 0.05%. - Hilti was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among SDS Max brands in New Zealand moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Hilti’s share of searches among SDS Max brands in New Zealand moved from 14.6% to 10%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top SDS Max brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Bosch and Hilti showed up in all four answers. Bosch was listed before Hilti in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Bosch | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Hilti | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Milwaukee | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | DeWalt | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about SDS Max brands - Asked ChatGPT "Which SDS Max brand should I buy in New Zealand?": 1. Makita, 2. Bosch, 3. Hilti, 4. DeWalt - Asked ChatGPT "What are the best SDS Max brands in New Zealand?": 1. Hilti, 2. Bosch, 3. Makita, 4. Milwaukee, 5. DeWalt - Asked ChatGPT "What's the best SDS Max brand in New Zealand for heavy drilling?": 1. Makita, 2. Bosch, 3. Milwaukee, 4. Hilti - Searched Google, AI Overview "sds max drill bits": 1. Bosch, 2. Makita, 3. Hilti, 4. Milwaukee Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand SDS Max brands in September 2026? - Estimated monthly branded searches for Hilti in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Hilti estimated searches | Hilti Share of Search | Hilti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.06% | 5 | 2.4K | 14.6% | 3 | | Nov 2025 | 10 | 0.05% | 5 | 2.4K | 13% | 4 | | Dec 2025 | 10 | 0.06% | 5 | 1.6K | 10.2% | 4 | | Jan 2026 | 10 | 0.07% | 5 | 1.9K | 12.4% | 3 | | Feb 2026 | 10 | 0.06% | 5 | 1.9K | 12% | 4 | | Mar 2026 | 10 | 0.06% | 5 | 2.9K | 16.9% | 3 | | Apr 2026 | 10 | 0.06% | 5 | 2.4K | 14.8% | 3 | | May 2026 | 10 | 0.06% | 5 | 2.4K | 14.1% | 4 | | Jun 2026 | 10 | 0.06% | 5 | 1.9K | 10.8% | 4 | | Jul 2026 | 10 | 0.06% | 5 | 1.9K | 11.7% | 4 | | Aug 2026 | 10 | 0.05% | 5 | 1.9K | 10.4% | 4 | | Sep 2026 | 10 | 0.05% | 5 | 1.9K | 10% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch sds max”. - **Hilti**: Measured on the search term “hilti”. - [Bosch profile](/demand/nz/brands/bosch) - [Hilti profile](/demand/nz/brands/hilti) - [All SDS Max brands in New Zealand](/demand/nz/categories/nz-sds-max-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Hilti more popular in search? In September 2026, Hilti had more branded searches than Bosch among SDS Max brands in New Zealand. Hilti had about 1,900 branded searches, while Bosch had 10. Hilti made up 10% of all SDS Max brand searches we track, and Bosch accounted for 0.05%. ## Cite this page Brandwave. "Bosch vs Hilti: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sds-max-brands/compare/bosch-vs-hilti This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sds-max-brands/compare/bosch-vs-hilti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.