--- title: "Makita vs Milwaukee: Which is searched more in New Zealand?" description: "Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SDS drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sds-drill-brands/compare/makita-vs-milwaukee" publisher: "Brandwave" --- # Makita vs Milwaukee: Which is searched more in New Zealand? Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SDS drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Milwaukee - **Competitive set**: SDS drill brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 38.4% - **Milwaukee Share of Search**: 12.4% ## Is Makita or Milwaukee more popular in search? - In September 2026, Makita had more branded searches than Milwaukee among SDS drill brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 38.4% of all SDS drill brand searches we track, and Milwaukee accounted for 12.4%. - Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among SDS drill brands in New Zealand moved from 39.1% to 38.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands in New Zealand moved from 11.3% to 12.4%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top SDS drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Milwaukee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Makita was listed before Milwaukee in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch Professional | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Ryobi | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about SDS drill brands - Asked ChatGPT "Which SDS drill brand should I buy in New Zealand?": 1. Makita, 2. Bosch Professional, 3. DeWalt, 4. Ryobi, 5. Milwaukee - Asked ChatGPT "What are the best SDS drill brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. Bosch Professional, 4. DeWalt, 5. Ryobi - Asked ChatGPT "What's the best SDS drill brand in New Zealand for home drilling?": 1. Makita, 2. Bosch Professional, 3. DeWalt - Searched Google, AI Overview "best sds drill": 1. Makita, 2. Milwaukee - Searched Google, AI Overview "best drill for masonry": 1. DeWalt, 2. Milwaukee, 3. Makita Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand SDS drill brands in September 2026? - In September 2026, Makita gained share of searches among SDS drill brands in New Zealand, from 34.8% to 38.4%. - In September 2026, Milwaukee lost share of searches among SDS drill brands in New Zealand, from 17.2% to 12.4%. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.6K | 39.1% | 1 | 2.2K | 11.3% | 4 | | Nov 2025 | 7.6K | 31.4% | 2 | 2.5K | 10.1% | 4 | | Dec 2025 | 7.6K | 34.2% | 2 | 2.1K | 9.6% | 4 | | Jan 2026 | 7.5K | 37.2% | 1 | 1.8K | 8.8% | 4 | | Feb 2026 | 7.5K | 38.5% | 1 | 2.1K | 11.1% | 4 | | Mar 2026 | 7.5K | 35.8% | 1 | 2.3K | 10.8% | 4 | | Apr 2026 | 7.5K | 38.9% | 1 | 2.1K | 11% | 4 | | May 2026 | 7.6K | 39.8% | 1 | 2.7K | 14.1% | 4 | | Jun 2026 | 7.6K | 37.8% | 1 | 2.8K | 13.8% | 4 | | Jul 2026 | 7.5K | 39.7% | 1 | 2.6K | 13.7% | 4 | | Aug 2026 | 7.6K | 34.8% | 1 | 3.8K | 17.2% | 4 | | Sep 2026 | 9.1K | 38.4% | 1 | 3K | 12.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All SDS drill brands in New Zealand](/demand/nz/categories/nz-sds-drill-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Milwaukee more popular in search? In September 2026, Makita had more branded searches than Milwaukee among SDS drill brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 38.4% of all SDS drill brand searches we track, and Milwaukee accounted for 12.4%. ## Cite this page Brandwave. "Makita vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sds-drill-brands/compare/makita-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sds-drill-brands/compare/makita-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.