--- title: "DeWalt vs Ryobi: Which is searched more in New Zealand?" description: "Is DeWalt or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SDS drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sds-drill-brands/compare/dewalt-vs-ryobi" publisher: "Brandwave" --- # DeWalt vs Ryobi: Which is searched more in New Zealand? Is DeWalt or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SDS drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Ryobi - **Competitive set**: SDS drill brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 21% - **Ryobi Share of Search**: 27.8% ## Is DeWalt or Ryobi more popular in search? - In September 2026, Ryobi had more branded searches than DeWalt among SDS drill brands in New Zealand. Ryobi had about 6,600 branded searches, while DeWalt had 4,990. Ryobi made up 27.8% of all SDS drill brand searches we track, and DeWalt accounted for 21%. - The lead changed hands 2 times in the 12 months ending September 2026: DeWalt took it in June 2026, Ryobi took it in July 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among SDS drill brands in New Zealand moved from 21.5% to 21%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Ryobi’s share of searches among SDS drill brands in New Zealand moved from 27.7% to 27.8%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top SDS drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ryobi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Ryobi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch Professional | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Ryobi | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about SDS drill brands - Asked ChatGPT "Which SDS drill brand should I buy in New Zealand?": 1. Makita, 2. Bosch Professional, 3. DeWalt, 4. Ryobi, 5. Milwaukee - Asked ChatGPT "What are the best SDS drill brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. Bosch Professional, 4. DeWalt, 5. Ryobi - Asked ChatGPT "What's the best SDS drill brand in New Zealand for home drilling?": 1. Makita, 2. Bosch Professional, 3. DeWalt - Searched Google, AI Overview "best sds drill": 1. Makita, 2. Milwaukee - Searched Google, AI Overview "best drill for masonry": 1. DeWalt, 2. Milwaukee, 3. Makita Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand SDS drill brands in September 2026? - In September 2026, Ryobi gained share of searches among SDS drill brands in New Zealand, from 24.8% to 27.8%. - In September 2026, DeWalt lost share of searches among SDS drill brands in New Zealand, from 22.9% to 21%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 21.5% | 3 | 5.4K | 27.7% | 2 | | Nov 2025 | 6K | 24.8% | 3 | 8.1K | 33.4% | 1 | | Dec 2025 | 4.3K | 19.4% | 3 | 8.1K | 36.5% | 1 | | Jan 2026 | 4.2K | 20.8% | 3 | 6.6K | 32.8% | 2 | | Feb 2026 | 4.3K | 22.2% | 3 | 5.4K | 27.8% | 2 | | Mar 2026 | 4.5K | 21.4% | 3 | 6.6K | 31.6% | 2 | | Apr 2026 | 4.2K | 21.8% | 3 | 5.4K | 28.1% | 2 | | May 2026 | 4.3K | 22.6% | 3 | 4.4K | 23% | 2 | | Jun 2026 | 5.3K | 26.2% | 2 | 4.4K | 21.9% | 3 | | Jul 2026 | 4.3K | 22.9% | 3 | 4.4K | 23.3% | 2 | | Aug 2026 | 5K | 22.9% | 3 | 5.4K | 24.8% | 2 | | Sep 2026 | 5K | 21% | 3 | 6.6K | 27.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Ryobi**: Measured on the search term “ryobi”. - [DeWalt profile](/demand/nz/brands/dewalt) - [Ryobi profile](/demand/nz/brands/ryobi) - [All SDS drill brands in New Zealand](/demand/nz/categories/nz-sds-drill-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Ryobi more popular in search? In September 2026, Ryobi had more branded searches than DeWalt among SDS drill brands in New Zealand. Ryobi had about 6,600 branded searches, while DeWalt had 4,990. Ryobi made up 27.8% of all SDS drill brand searches we track, and DeWalt accounted for 21%. ## Cite this page Brandwave. "DeWalt vs Ryobi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sds-drill-brands/compare/dewalt-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sds-drill-brands/compare/dewalt-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.