---
title: "SDS drill brands in New Zealand: Which are searched most?"
description: "Compare the sds drill brands people buy. Share of Search among Makita, Ryobi, DeWalt, Milwaukee and Bosch Professional, the SDS drill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sds-drill-brands"
publisher: "Brandwave"
---

# SDS drill brands in New Zealand: Which are searched most?

Compare the sds drill brands people buy. Share of Search among Makita, Ryobi, DeWalt, Milwaukee and Bosch Professional, the SDS drill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SDS drill brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 38.4%

## Which brand is most popular in search among SDS drill brands in New Zealand?

- In September 2026, Makita was the most searched among SDS drill brands in New Zealand, with an estimated 9.1K branded searches, 38.4% of all searches for the five we track.
- Ryobi is in 2nd place, 10.5 percentage points behind at 27.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among SDS drill brands in New Zealand decreased from 39.1% to 38.4%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands in New Zealand increased from 11.3% to 12.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among SDS drill brands in New Zealand peaked at 39.8% in May 2026 and was lowest at 31.4% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among SDS drill brands in New Zealand peaked at 36.5% in December 2025 and was lowest at 21.9% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among SDS drill brands in New Zealand peaked at 26.2% in June 2026 and was lowest at 19.4% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands in New Zealand peaked at 17.2% in August 2026 and was lowest at 8.8% in January 2026.
- Across the 12 months ending September 2026, Ryobi, DeWalt and Bosch Professional held steady: their share of searches among SDS drill brands in New Zealand each moved less than 0.5 percentage points.

## Top SDS drill brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita was recommended most often, coming first in three out of four answers that gave a list. DeWalt was second, and Bosch Professional was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch Professional | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Milwaukee | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Ryobi | 5th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about SDS drill brands

- Asked ChatGPT "Which SDS drill brand should I buy in New Zealand?": 1. Makita, 2. Bosch Professional, 3. DeWalt, 4. Ryobi, 5. Milwaukee
- Asked ChatGPT "What are the best SDS drill brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. Bosch Professional, 4. DeWalt, 5. Ryobi
- Asked ChatGPT "What's the best SDS drill brand in New Zealand for home drilling?": 1. Makita, 2. Bosch Professional, 3. DeWalt
- Searched Google, AI Overview "best sds drill": 1. Makita, 2. Milwaukee
- Searched Google, AI Overview "best drill for masonry": 1. DeWalt, 2. Milwaukee, 3. Makita

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 38.4% against 27.8% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 38.4% against 21% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 38.4% against 12.4% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 27.8% against 21% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 27.8% against 12.4% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 21% against 12.4% Share of Search.

## How did search popularity change for New Zealand SDS drill brands in September 2026?

- In September 2026, Makita gained share of searches among SDS drill brands in New Zealand, from 34.8% to 38.4%.
- In September 2026, Ryobi gained share of searches among SDS drill brands in New Zealand, from 24.8% to 27.8%.
- In September 2026, Milwaukee lost share of searches among SDS drill brands in New Zealand, from 17.2% to 12.4%.
- In September 2026, DeWalt lost share of searches among SDS drill brands in New Zealand, from 22.9% to 21%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 38.4% | 9.1K | +19.7% | Makita |
| 2 | Ryobi | 27.8% | 6.6K | +22.2% | Ryobi |
| 3 | DeWalt | 21% | 5K | 0.0% | DeWalt |
| 4 | Milwaukee | 12.4% | 3K | -21.3% | Milwaukee |
| 5 | Bosch Professional | 0.3% | 70 | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 39.1% | 1 |
| Oct 2025 | Ryobi | 5.4K | 27.7% | 2 |
| Oct 2025 | DeWalt | 4.2K | 21.5% | 3 |
| Oct 2025 | Milwaukee | 2.2K | 11.3% | 4 |
| Oct 2025 | Bosch Professional | 70 | 0.36% | 5 |
| Nov 2025 | Ryobi | 8.1K | 33.4% | 1 |
| Nov 2025 | Makita | 7.6K | 31.4% | 2 |
| Nov 2025 | DeWalt | 6K | 24.8% | 3 |
| Nov 2025 | Milwaukee | 2.5K | 10.1% | 4 |
| Nov 2025 | Bosch Professional | 90 | 0.37% | 5 |
| Dec 2025 | Ryobi | 8.1K | 36.5% | 1 |
| Dec 2025 | Makita | 7.6K | 34.2% | 2 |
| Dec 2025 | DeWalt | 4.3K | 19.4% | 3 |
| Dec 2025 | Milwaukee | 2.1K | 9.6% | 4 |
| Dec 2025 | Bosch Professional | 70 | 0.32% | 5 |
| Jan 2026 | Makita | 7.5K | 37.2% | 1 |
| Jan 2026 | Ryobi | 6.6K | 32.8% | 2 |
| Jan 2026 | DeWalt | 4.2K | 20.8% | 3 |
| Jan 2026 | Milwaukee | 1.8K | 8.8% | 4 |
| Jan 2026 | Bosch Professional | 70 | 0.35% | 5 |
| Feb 2026 | Makita | 7.5K | 38.5% | 1 |
| Feb 2026 | Ryobi | 5.4K | 27.8% | 2 |
| Feb 2026 | DeWalt | 4.3K | 22.2% | 3 |
| Feb 2026 | Milwaukee | 2.1K | 11.1% | 4 |
| Feb 2026 | Bosch Professional | 90 | 0.46% | 5 |
| Mar 2026 | Makita | 7.5K | 35.8% | 1 |
| Mar 2026 | Ryobi | 6.6K | 31.6% | 2 |
| Mar 2026 | DeWalt | 4.5K | 21.4% | 3 |
| Mar 2026 | Milwaukee | 2.3K | 10.8% | 4 |
| Mar 2026 | Bosch Professional | 70 | 0.34% | 5 |
| Apr 2026 | Makita | 7.5K | 38.9% | 1 |
| Apr 2026 | Ryobi | 5.4K | 28.1% | 2 |
| Apr 2026 | DeWalt | 4.2K | 21.8% | 3 |
| Apr 2026 | Milwaukee | 2.1K | 11% | 4 |
| Apr 2026 | Bosch Professional | 70 | 0.36% | 5 |
| May 2026 | Makita | 7.6K | 39.8% | 1 |
| May 2026 | Ryobi | 4.4K | 23% | 2 |
| May 2026 | DeWalt | 4.3K | 22.6% | 3 |
| May 2026 | Milwaukee | 2.7K | 14.1% | 4 |
| May 2026 | Bosch Professional | 70 | 0.37% | 5 |
| Jun 2026 | Makita | 7.6K | 37.8% | 1 |
| Jun 2026 | DeWalt | 5.3K | 26.2% | 2 |
| Jun 2026 | Ryobi | 4.4K | 21.9% | 3 |
| Jun 2026 | Milwaukee | 2.8K | 13.8% | 4 |
| Jun 2026 | Bosch Professional | 70 | 0.35% | 5 |
| Jul 2026 | Makita | 7.5K | 39.7% | 1 |
| Jul 2026 | Ryobi | 4.4K | 23.3% | 2 |
| Jul 2026 | DeWalt | 4.3K | 22.9% | 3 |
| Jul 2026 | Milwaukee | 2.6K | 13.7% | 4 |
| Jul 2026 | Bosch Professional | 70 | 0.37% | 5 |
| Aug 2026 | Makita | 7.6K | 34.8% | 1 |
| Aug 2026 | Ryobi | 5.4K | 24.8% | 2 |
| Aug 2026 | DeWalt | 5K | 22.9% | 3 |
| Aug 2026 | Milwaukee | 3.8K | 17.2% | 4 |
| Aug 2026 | Bosch Professional | 70 | 0.32% | 5 |
| Sep 2026 | Makita | 9.1K | 38.4% | 1 |
| Sep 2026 | Ryobi | 6.6K | 27.8% | 2 |
| Sep 2026 | DeWalt | 5K | 21% | 3 |
| Sep 2026 | Milwaukee | 3K | 12.4% | 4 |
| Sep 2026 | Bosch Professional | 70 | 0.3% | 5 |

## What is being compared

- **Bosch Professional**: Measured on the search term “bosch professional”.
- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search term “ryobi”.

- [Bosch Professional](/demand/nz/brands/bosch-professional)
- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SDS drill brands in New Zealand?

In September 2026, Makita was the most searched among SDS drill brands in New Zealand, with an estimated 9.1K branded searches, 38.4% of all searches for the five we track.

## Cite this page

Brandwave. "SDS drill brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-sds-drill-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sds-drill-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.