---
title: "ShareX vs Snagit: Which is more popular in New Zealand?"
description: "Is ShareX or Snagit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Screenshot tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-screenshot-tools/compare/sharex-vs-snagit"
publisher: "Brandwave"
---

# ShareX vs Snagit: Which is more popular in New Zealand?

Is ShareX or Snagit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Screenshot tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ShareX and Snagit
- **Competitive set**: Screenshot tools
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **ShareX Share of Search**: 22.7%
- **Snagit Share of Search**: 23.3%

## Is ShareX or Snagit more popular in search?

- In October 2026, Snagit had more branded searches than ShareX among screenshot tools in New Zealand. Snagit had about 350 branded searches, while ShareX had 340. Snagit made up 23.3% of all screenshot tool searches we track, and ShareX accounted for 22.7%.
- The lead changed hands 4 times in the 12 months ending October 2026: ShareX took it in December 2025, Snagit took it in January 2026, ShareX took it in February 2026, Snagit took it in October 2026.
- Across the 12 months ending October 2026, ShareX’s share of searches among screenshot tools in New Zealand moved from 20.6% to 22.7%, and its estimated monthly branded searches moved from 420 to 340.
- Across the 12 months ending October 2026, Snagit’s share of searches among screenshot tools in New Zealand moved from 21.1% to 23.3%, and its estimated monthly branded searches moved from 430 to 350.

## Top screenshot tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ShareX appeared in all five answers. Snagit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ShareX was listed before Snagit in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ShareX | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Snagit | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Greenshot | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| CleanShot X | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lightshot | 5th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about screenshot tools

- Asked ChatGPT "Which screenshot tool should I use in New Zealand?": 1. ShareX
- Asked ChatGPT "What are the best screenshot tools in New Zealand?": 1. ShareX, 2. Snagit, 3. CleanShot X, 4. Greenshot
- Asked ChatGPT "What's the best screenshot tool in New Zealand for annotated screenshots?": 1. Snagit, 2. ShareX, 3. CleanShot X, 4. Greenshot
- Searched Google, AI Overview "best screenshot tool": 1. ShareX, 2. Greenshot, 3. CleanShot X, 4. Lightshot, 5. Snagit
- Searched Google, AI Overview "screen capture tool": 1. ShareX, 2. Lightshot, 3. Greenshot

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand screenshot tools in October 2026?

- In October 2026, Greenshot overtook ShareX to become the leader among screenshot tools in New Zealand, with 33.3% of the searches.
- In October 2026, Snagit overtook ShareX to rank 2nd among screenshot tools in New Zealand, with 23.3% of the searches.
- In October 2026, ShareX lost share of searches among screenshot tools in New Zealand, from 52.7% to 22.7%.

## How has branded search for ShareX and Snagit changed in New Zealand over the last 12 months?

| Month | ShareX estimated searches | ShareX Share of Search | ShareX rank | Snagit estimated searches | Snagit Share of Search | Snagit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 420 | 20.6% | 3 | 430 | 21.1% | 2 |
| Dec 2025 | 350 | 23% | 2 | 300 | 19.7% | 3 |
| Jan 2026 | 420 | 19.9% | 4 | 430 | 20.4% | 3 |
| Feb 2026 | 730 | 33.2% | 1 | 370 | 16.8% | 4 |
| Mar 2026 | 530 | 23.3% | 2 | 530 | 23.3% | 3 |
| Apr 2026 | 540 | 26% | 2 | 360 | 17.3% | 4 |
| May 2026 | 580 | 21.8% | 2 | 460 | 17.3% | 4 |
| Jun 2026 | 600 | 23.1% | 2 | 430 | 16.5% | 4 |
| Jul 2026 | 1.1K | 36.9% | 1 | 360 | 12.1% | 4 |
| Aug 2026 | 820 | 34.2% | 1 | 360 | 15% | 4 |
| Sep 2026 | 1.4K | 52.7% | 1 | 370 | 14% | 3 |
| Oct 2026 | 340 | 22.7% | 3 | 350 | 23.3% | 2 |

## How are ShareX’s and Snagit’s branded searches counted?

Brandwave collects information about searches that people make online using ShareX’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ShareX**: Measured on the search terms “sharex”, “sharex screenshot”, “sharex scrolling screenshot” and “sharex snipping tool”, summed into one figure.
- **Snagit**: Measured on the search terms “snagit”, “snagit snipping tool” and “snagit software”, summed into one figure.

- [ShareX profile](/demand/nz/brands/sharex)
- [Snagit profile](/demand/nz/brands/snagit)
- [All screenshot tools in New Zealand](/demand/nz/categories/nz-screenshot-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ShareX or Snagit more popular in search?

In October 2026, Snagit had more branded searches than ShareX among screenshot tools in New Zealand. Snagit had about 350 branded searches, while ShareX had 340. Snagit made up 23.3% of all screenshot tool searches we track, and ShareX accounted for 22.7%.

## Cite this page

Brandwave. "ShareX vs Snagit: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-screenshot-tools/compare/sharex-vs-snagit

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-screenshot-tools/compare/sharex-vs-snagit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
