---
title: "Screen recording tools in New Zealand: Which brands are most popular in search?"
description: "Compare the screen recording and capture tools New Zealanders record with. Share of Search among OBS Studio, Loom, Snagit, ScreenPal and Camtasia, the screen recording tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-screen-recording-tools"
publisher: "Brandwave"
---

# Screen recording tools in New Zealand: Which brands are most popular in search?

Compare the screen recording and capture tools New Zealanders record with. Share of Search among OBS Studio, Loom, Snagit, ScreenPal and Camtasia, the screen recording tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Screen recording tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: OBS Studio, 60.3%

## Which brand is most popular in search among screen recording tools in New Zealand?

- In August 2026, OBS Studio was the most searched among screen recording tools in New Zealand, with an estimated 7.6K branded searches and 60.3% estimated Share of Search within this set.
- Loom is in 2nd place, 28.9 percentage points behind at 31.4% Share of Search.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand increased from 59.6% to 60.3%.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand increased from 30.5% to 31.4%.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand decreased from 2.7% to 1.5%.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand peaked at 65% in December 2025 and was lowest at 54.6% in February 2026.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand peaked at 36.3% in February 2026 and was lowest at 25.3% in January 2026.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording tools in New Zealand peaked at 4.9% in May 2026 and was lowest at 3.8% in December 2025.
- Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording tools in New Zealand peaked at 4.2% in March 2026 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.5% in August 2026.
- Across the 11 months ending August 2026, Snagit and ScreenPal held steady: their estimated Share of Search among screen recording tools in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OBS Studio vs Loom: compare search popularity](/demand/nz/compare/loom-vs-obs-studio): 60.3% against 31.4% Share of Search.
- [OBS Studio vs Snagit: compare search popularity](/demand/nz/compare/obs-studio-vs-snagit): 60.3% against 3.9% Share of Search.
- [OBS Studio vs ScreenPal: compare search popularity](/demand/nz/compare/obs-studio-vs-screenpal): 60.3% against 2.9% Share of Search.
- [Loom vs Snagit: compare search popularity](/demand/nz/compare/loom-vs-snagit): 31.4% against 3.9% Share of Search.
- [Loom vs ScreenPal: compare search popularity](/demand/nz/compare/loom-vs-screenpal): 31.4% against 2.9% Share of Search.
- [Snagit vs ScreenPal: compare search popularity](/demand/nz/compare/screenpal-vs-snagit): 3.9% against 2.9% Share of Search.

## How did search popularity change for New Zealand screen recording tools in August 2026?

- In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.
- In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%.
- Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
- Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OBS Studio | 60.3% | 7.6K | -2.4% | OBS Studio |
| 2 | Loom | 31.4% | 4K | +16.4% | Loom |
| 3 | Snagit | 3.9% | 490 | -3.9% | Snagit |
| 4 | ScreenPal | 2.9% | 370 | -2.6% | ScreenPal |
| 5 | Camtasia | 1.5% | 190 | -17.4% | Camtasia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OBS Studio | 7.5K | 59.6% | 1 |
| Oct 2025 | Loom | 3.8K | 30.5% | 2 |
| Oct 2025 | Snagit | 510 | 4.1% | 3 |
| Oct 2025 | ScreenPal | 400 | 3.2% | 4 |
| Oct 2025 | Camtasia | 340 | 2.7% | 5 |
| Nov 2025 | OBS Studio | 6.8K | 57.9% | 1 |
| Nov 2025 | Loom | 3.8K | 32.7% | 2 |
| Nov 2025 | Snagit | 500 | 4.3% | 3 |
| Nov 2025 | ScreenPal | 320 | 2.7% | 4 |
| Nov 2025 | Camtasia | 280 | 2.4% | 5 |
| Dec 2025 | OBS Studio | 6.5K | 65% | 1 |
| Dec 2025 | Loom | 2.6K | 26.3% | 2 |
| Dec 2025 | Snagit | 380 | 3.8% | 3 |
| Dec 2025 | ScreenPal | 250 | 2.5% | 4 |
| Dec 2025 | Camtasia | 240 | 2.4% | 5 |
| Jan 2026 | OBS Studio | 8.3K | 64.6% | 1 |
| Jan 2026 | Loom | 3.3K | 25.3% | 2 |
| Jan 2026 | Snagit | 580 | 4.5% | 3 |
| Jan 2026 | Camtasia | 360 | 2.8% | 4 |
| Jan 2026 | ScreenPal | 360 | 2.8% | 5 |
| Feb 2026 | OBS Studio | 7.2K | 54.6% | 1 |
| Feb 2026 | Loom | 4.8K | 36.3% | 2 |
| Feb 2026 | Snagit | 530 | 4% | 3 |
| Feb 2026 | ScreenPal | 380 | 2.9% | 4 |
| Feb 2026 | Camtasia | 290 | 2.2% | 5 |
| Mar 2026 | OBS Studio | 8.6K | 55.4% | 1 |
| Mar 2026 | Loom | 5.2K | 33.4% | 2 |
| Mar 2026 | Snagit | 710 | 4.6% | 3 |
| Mar 2026 | ScreenPal | 650 | 4.2% | 4 |
| Mar 2026 | Camtasia | 360 | 2.3% | 5 |
| Apr 2026 | OBS Studio | 9.2K | 62.3% | 1 |
| Apr 2026 | Loom | 4.2K | 28.6% | 2 |
| Apr 2026 | Snagit | 590 | 4% | 3 |
| Apr 2026 | ScreenPal | 510 | 3.5% | 4 |
| Apr 2026 | Camtasia | 240 | 1.6% | 5 |
| May 2026 | OBS Studio | 9.6K | 61.5% | 1 |
| May 2026 | Loom | 4.4K | 28.4% | 2 |
| May 2026 | Snagit | 760 | 4.9% | 3 |
| May 2026 | ScreenPal | 510 | 3.3% | 4 |
| May 2026 | Camtasia | 290 | 1.9% | 5 |
| Jun 2026 | OBS Studio | 7.9K | 58.9% | 1 |
| Jun 2026 | Loom | 4.2K | 30.9% | 2 |
| Jun 2026 | Snagit | 620 | 4.6% | 3 |
| Jun 2026 | ScreenPal | 470 | 3.5% | 4 |
| Jun 2026 | Camtasia | 280 | 2.1% | 5 |
| Jul 2026 | OBS Studio | 7.8K | 63.3% | 1 |
| Jul 2026 | Loom | 3.4K | 27.6% | 2 |
| Jul 2026 | Snagit | 510 | 4.1% | 3 |
| Jul 2026 | ScreenPal | 380 | 3.1% | 4 |
| Jul 2026 | Camtasia | 230 | 1.9% | 5 |
| Aug 2026 | OBS Studio | 7.6K | 60.3% | 1 |
| Aug 2026 | Loom | 4K | 31.4% | 2 |
| Aug 2026 | Snagit | 490 | 3.9% | 3 |
| Aug 2026 | ScreenPal | 370 | 2.9% | 4 |
| Aug 2026 | Camtasia | 190 | 1.5% | 5 |
| Sep 2026 | Camtasia | — | — | — |
| Sep 2026 | Loom | — | — | — |
| Sep 2026 | OBS Studio | — | — | — |
| Sep 2026 | ScreenPal | — | — | — |
| Sep 2026 | Snagit | — | — | — |

## What is being compared

- **Camtasia**: Measured on the search terms “camtasia”, “camtasia online”, “camtasia screen recorder” and “camtasia screenshot”, summed into one figure.
- **Loom**: Measured on the search terms “loom”, “loom com”, “loom nz”, “loom online”, “loom pricing”, “loom screen recorder” and “loom screenshot”, summed into one figure.
- **OBS Studio**: Measured on the search terms “mac obs studio”, “obs”, “obs dl”, “obs screen recorder”, “obs software”, “obs studio”, “obs studio download”, “obs studio live stream”, “obs studio multistream”, “obs studio online”, “obs studio screenshot”, “obs studio streaming software”, “obsproject com” and “obsstudio”, summed into one figure.
- **ScreenPal**: Measured on the search terms “screencast o matic”, “screenpal”, “screenpal com”, “screenpal screen recorder” and “screenpal screen recording”, summed into one figure.
- **Snagit**: Measured on the search terms “screenshot tool snagit”, “scrolling screenshot snagit”, “snagit”, “snagit download”, “snagit online”, “snagit screen recorder”, “snagit screenshot”, “snagit snipping tool”, “snagit software” and “techsmith com”, summed into one figure.

- [Camtasia](/demand/nz/brands/camtasia)
- [Loom](/demand/nz/brands/loom)
- [OBS Studio](/demand/nz/brands/obs-studio)
- [ScreenPal](/demand/nz/brands/screenpal)
- [Snagit](/demand/nz/brands/snagit)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among screen recording tools in New Zealand?

In August 2026, OBS Studio was the most searched among screen recording tools in New Zealand, with an estimated 7.6K branded searches and 60.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Screen recording tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-screen-recording-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-screen-recording-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.