---
title: "Screen recording software in New Zealand: Which are most popular?"
description: "Compare the screen recording software teams use. Share of Search among OBS Studio, Snagit, ShareX, ScreenPal, Camtasia and Loom, the screen recording software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-screen-recording-software"
publisher: "Brandwave"
---

# Screen recording software in New Zealand: Which are most popular?

Compare the screen recording software teams use. Share of Search among OBS Studio, Snagit, ShareX, ScreenPal, Camtasia and Loom, the screen recording software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Screen recording software
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: OBS Studio, 86.9%

## Which brand is most popular in search among screen recording software in New Zealand?

- In October 2026, OBS Studio was the most searched among screen recording software in New Zealand, with an estimated 8.3K branded searches, 86.9% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Snagit is in 2nd place, 83 percentage points behind at 3.9%.
- Across the 12 months ending October 2026, OBS Studio’s share of searches among screen recording software in New Zealand increased from 84.6% to 86.9%.
- Across the 12 months ending October 2026, Camtasia’s share of searches among screen recording software in New Zealand decreased from 2.4% to 1.9%.
- Across the 12 months ending October 2026, Loom’s share of searches among screen recording software in New Zealand decreased from 2.2% to 0.74%.
- Across the 12 months ending October 2026, OBS Studio’s share of searches among screen recording software in New Zealand peaked at 86.9% in October 2026 and was lowest at 75.3% in March 2026.
- Across the 12 months ending October 2026, Snagit’s share of searches among screen recording software in New Zealand peaked at 4.6% in May 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending October 2026, ScreenPal’s share of searches among screen recording software in New Zealand peaked at 5.7% in March 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending October 2026, Camtasia’s share of searches among screen recording software in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.6% in April 2026.
- Across the 12 months ending October 2026, Loom’s share of searches among screen recording software in New Zealand peaked at 8.6% in March 2026 and was lowest at 0.74% in October 2026.
- Across the 12 months ending October 2026, Snagit, ShareX and ScreenPal held steady: their share of searches among screen recording software in New Zealand each moved less than 0.5 percentage points.

## Top screen recording software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, OBS Studio and Camtasia appeared every time. OBS Studio was recommended most often, coming first in four out of five answers. Loom was second, and Camtasia was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| OBS Studio | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Loom | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Camtasia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| ShareX | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| ScreenPal | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Snagit | 6th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about screen recording software

- Asked ChatGPT "Which screen recording software should I use in New Zealand?": 1. OBS Studio, 2. Loom, 3. Camtasia, 4. ShareX, 5. Snagit
- Asked ChatGPT "What are the best screen recording software tools in New Zealand?": 1. OBS Studio, 2. Loom, 3. Camtasia, 4. ScreenPal, 5. Snagit
- Asked ChatGPT "What's the best screen recording software in New Zealand for a team tutorial?": 1. Loom, 2. Camtasia, 3. OBS Studio, 4. ScreenPal
- Searched Google, AI Overview "screen capture software": 1. OBS Studio, 2. ShareX, 3. Camtasia
- Searched Google, AI Overview "best screen recording software": 1. OBS Studio, 2. ShareX, 3. Loom, 4. Camtasia

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [OBS Studio vs Snagit: compare search popularity](/demand/nz/compare/obs-studio-vs-snagit): 86.9% against 3.9% Share of Search.
- [OBS Studio vs ShareX: compare search popularity](/demand/nz/compare/obs-studio-vs-sharex): 86.9% against 3.4% Share of Search.
- [OBS Studio vs ScreenPal: compare search popularity](/demand/nz/compare/obs-studio-vs-screenpal): 86.9% against 3.2% Share of Search.
- [Snagit vs ShareX: compare search popularity](/demand/nz/compare/sharex-vs-snagit): 3.9% against 3.4% Share of Search.
- [Snagit vs ScreenPal: compare search popularity](/demand/nz/compare/screenpal-vs-snagit): 3.9% against 3.2% Share of Search.
- [ShareX vs ScreenPal: compare search popularity](/demand/nz/compare/screenpal-vs-sharex): 3.4% against 3.2% Share of Search.

## How did search popularity change for New Zealand screen recording software in October 2026?

- In October 2026, OBS Studio gained share of searches among screen recording software in New Zealand, from 85.1% to 86.9%.
- In October 2026, ScreenPal lost share of searches among screen recording software in New Zealand, from 4% to 3.2%.
- In October 2026, Loom lost share of searches among screen recording software in New Zealand, from 1.5% to 0.74%.
- In October 2026, ShareX rose from 4th to 3rd among screen recording software in New Zealand.
- In October 2026, Snagit rose from 3rd to 2nd among screen recording software in New Zealand.
- Estimated monthly branded searches for Camtasia in New Zealand fell 33.3% over 12 measured months, from 270 to 180 in October 2026.

## Which screen recording software do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OBS Studio | 86.9% | 8.3K | -6.7% | OBS Studio |
| 2 | Snagit | 3.9% | 370 | -7.5% | Snagit |
| 3 | ShareX | 3.4% | 320 | -17.9% | ShareX |
| 4 | ScreenPal | 3.2% | 300 | -28.6% | ScreenPal |
| 5 | Camtasia | 1.9% | 180 | 0.0% | Camtasia |
| 6 | Loom | 0.74% | 70 | -56.3% | Loom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | OBS Studio | 9.3K | 84.6% | 1 |
| Nov 2025 | Snagit | 460 | 4.2% | 2 |
| Nov 2025 | ShareX | 390 | 3.5% | 3 |
| Nov 2025 | ScreenPal | 340 | 3.1% | 4 |
| Nov 2025 | Camtasia | 270 | 2.4% | 5 |
| Nov 2025 | Loom | 240 | 2.2% | 6 |
| Dec 2025 | OBS Studio | 8.6K | 86.3% | 1 |
| Dec 2025 | Snagit | 340 | 3.4% | 2 |
| Dec 2025 | ShareX | 320 | 3.2% | 3 |
| Dec 2025 | ScreenPal | 270 | 2.7% | 4 |
| Dec 2025 | Camtasia | 230 | 2.3% | 5 |
| Dec 2025 | Loom | 200 | 2% | 6 |
| Jan 2026 | OBS Studio | 10.3K | 83.1% | 1 |
| Jan 2026 | Snagit | 510 | 4.1% | 2 |
| Jan 2026 | Loom | 440 | 3.5% | 3 |
| Jan 2026 | ScreenPal | 420 | 3.4% | 4 |
| Jan 2026 | ShareX | 390 | 3.1% | 5 |
| Jan 2026 | Camtasia | 350 | 2.8% | 6 |
| Feb 2026 | OBS Studio | 9.1K | 80.9% | 1 |
| Feb 2026 | Loom | 560 | 5% | 2 |
| Feb 2026 | Snagit | 490 | 4.3% | 3 |
| Feb 2026 | ScreenPal | 440 | 3.9% | 4 |
| Feb 2026 | ShareX | 390 | 3.5% | 5 |
| Feb 2026 | Camtasia | 280 | 2.5% | 6 |
| Mar 2026 | OBS Studio | 10.6K | 75.3% | 1 |
| Mar 2026 | Loom | 1.2K | 8.6% | 2 |
| Mar 2026 | ScreenPal | 800 | 5.7% | 3 |
| Mar 2026 | Snagit | 630 | 4.5% | 4 |
| Mar 2026 | ShareX | 480 | 3.4% | 5 |
| Mar 2026 | Camtasia | 350 | 2.5% | 6 |
| Apr 2026 | OBS Studio | 11.6K | 79.7% | 1 |
| Apr 2026 | Loom | 1K | 6.9% | 2 |
| Apr 2026 | ScreenPal | 700 | 4.8% | 3 |
| Apr 2026 | Snagit | 530 | 3.7% | 4 |
| Apr 2026 | ShareX | 480 | 3.3% | 5 |
| Apr 2026 | Camtasia | 230 | 1.6% | 6 |
| May 2026 | OBS Studio | 11.4K | 77.2% | 1 |
| May 2026 | Loom | 1.2K | 8.3% | 2 |
| May 2026 | ScreenPal | 690 | 4.7% | 3 |
| May 2026 | Snagit | 680 | 4.6% | 4 |
| May 2026 | ShareX | 480 | 3.3% | 5 |
| May 2026 | Camtasia | 280 | 1.9% | 6 |
| Jun 2026 | OBS Studio | 9.8K | 79.5% | 1 |
| Jun 2026 | Loom | 820 | 6.6% | 2 |
| Jun 2026 | Snagit | 550 | 4.4% | 3 |
| Jun 2026 | ScreenPal | 510 | 4.1% | 4 |
| Jun 2026 | ShareX | 390 | 3.1% | 5 |
| Jun 2026 | Camtasia | 270 | 2.2% | 6 |
| Jul 2026 | OBS Studio | 9.7K | 82% | 1 |
| Jul 2026 | Loom | 670 | 5.6% | 2 |
| Jul 2026 | Snagit | 460 | 3.9% | 3 |
| Jul 2026 | ScreenPal | 400 | 3.4% | 4 |
| Jul 2026 | ShareX | 390 | 3.3% | 5 |
| Jul 2026 | Camtasia | 220 | 1.9% | 6 |
| Aug 2026 | OBS Studio | 9.6K | 85.1% | 1 |
| Aug 2026 | Snagit | 430 | 3.8% | 2 |
| Aug 2026 | ShareX | 390 | 3.5% | 3 |
| Aug 2026 | ScreenPal | 370 | 3.3% | 4 |
| Aug 2026 | Loom | 310 | 2.8% | 5 |
| Aug 2026 | Camtasia | 180 | 1.6% | 6 |
| Sep 2026 | OBS Studio | 8.8K | 85.1% | 1 |
| Sep 2026 | ScreenPal | 420 | 4% | 2 |
| Sep 2026 | Snagit | 400 | 3.8% | 3 |
| Sep 2026 | ShareX | 390 | 3.8% | 4 |
| Sep 2026 | Camtasia | 180 | 1.7% | 5 |
| Sep 2026 | Loom | 160 | 1.5% | 6 |
| Oct 2026 | OBS Studio | 8.3K | 86.9% | 1 |
| Oct 2026 | Snagit | 370 | 3.9% | 2 |
| Oct 2026 | ShareX | 320 | 3.4% | 3 |
| Oct 2026 | ScreenPal | 300 | 3.2% | 4 |
| Oct 2026 | Camtasia | 180 | 1.9% | 5 |
| Oct 2026 | Loom | 70 | 0.74% | 6 |

## How are branded searches counted for screen recording software?

- **Camtasia**: Measured on the search terms “camtasia”, “camtasia screen recorder” and “camtasia screenshot”, summed into one figure.
- **Loom**: Measured on the search terms “loom recording”, “loom screen recorder”, “loom screen recording” and “loom screenshot”, summed into one figure.
- **OBS Studio**: Measured on the search terms “mac obs studio”, “obs”, “obs dl”, “obs screen recorder”, “obs software”, “obs studio”, “obs studio screenshot” and “obsstudio”, summed into one figure.
- **ScreenPal**: Measured on the search terms “screencast o matic”, “screenpal”, “screenpal screen recorder” and “screenpal screen recording”, summed into one figure.
- **ShareX**: Measured on the search term “sharex”.
- **Snagit**: Measured on the search terms “screenshot tool snagit”, “scrolling screenshot snagit”, “snagit”, “snagit screen recorder”, “snagit screenshot” and “snagit software”, summed into one figure.

- [Camtasia](/demand/nz/brands/camtasia)
- [Loom](/demand/nz/brands/loom)
- [OBS Studio](/demand/nz/brands/obs-studio)
- [ScreenPal](/demand/nz/brands/screenpal)
- [ShareX](/demand/nz/brands/sharex)
- [Snagit](/demand/nz/brands/snagit)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among screen recording software in New Zealand?

In October 2026, OBS Studio was the most searched among screen recording software in New Zealand, with an estimated 8.3K branded searches, 86.9% of all searches for the six tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Screen recording software in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-screen-recording-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-screen-recording-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.