---
title: "Scrap metal dealers in New Zealand: Which are most popular?"
description: "Compare the scrap metal dealers New Zealanders sell to and buy from. Share of Search among Endless Metals Onehunga, Sims Metal, Metalcorp and Scrap Mart, the scrap metal dealers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-scrap-metal-dealers"
publisher: "Brandwave"
---

# Scrap metal dealers in New Zealand: Which are most popular?

Compare the scrap metal dealers New Zealanders sell to and buy from. Share of Search among Endless Metals Onehunga, Sims Metal, Metalcorp and Scrap Mart, the scrap metal dealers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Scrap metal dealers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Oct 2026
- **Highest Share of Search**: Endless Metals Onehunga, 54.1%

## Which brand is most popular in search among scrap metal dealers in New Zealand?

- In October 2026, Endless Metals Onehunga was the most searched among scrap metal dealers in New Zealand, with an estimated 3.6K branded searches, 54.1% of all searches for the four tracked by the Brandwave Brand Demand Index.
- Sims Metal is in 2nd place, 18 percentage points behind at 36.1%.
- Across the 12 months ending October 2026, Endless Metals Onehunga’s share of searches among scrap metal dealers in New Zealand increased from 42% to 54.1%.
- Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand decreased from 50.8% to 36.1%.
- Across the 12 months ending October 2026, Metalcorp’s share of searches among scrap metal dealers in New Zealand decreased from 6.8% to 5.9%.
- Across the 12 months ending October 2026, Scrap Mart’s share of searches among scrap metal dealers in New Zealand increased from 0.35% to 3.9%.
- Across the 12 months ending October 2026, Endless Metals Onehunga’s share of searches among scrap metal dealers in New Zealand peaked at 54.1% in October 2026 and was lowest at 36.9% in December 2025.
- Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand peaked at 55.4% in December 2025 and was lowest at 36.1% in October 2026.
- Across the 12 months ending October 2026, Metalcorp’s share of searches among scrap metal dealers in New Zealand peaked at 10% in February 2026 and was lowest at 5.1% in September 2026.
- Across the 12 months ending October 2026, Scrap Mart’s share of searches among scrap metal dealers in New Zealand peaked at 3.9% in October 2026 and was lowest at 0.17% in January 2026.
- Across the 12 months ending October 2026, Endless Metals Onehunga rose from 2nd to 1st among scrap metal dealers in New Zealand.
- Across the 12 months ending October 2026, Sims Metal fell from 1st to 2nd among scrap metal dealers in New Zealand.

## Top scrap metal dealers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Endless Metals Onehunga, Sims Metal and Scrap Mart were mentioned most often, in three of the four answers. Endless Metals Onehunga was recommended most often, coming first in two out of three answers that gave a list. Sims Metal was second, and Scrap Mart was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Endless Metals Onehunga | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Sims Metal | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Scrap Mart | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Metalcorp | 4th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about scrap metal dealers

- Asked ChatGPT "Which scrap metal dealer should I shop at in New Zealand?": 1. Endless Metals Onehunga, 2. Scrap Mart
- Asked ChatGPT "What are the best scrap metal dealers in New Zealand?": 1. Sims Metal, 2. Metalcorp, 3. Scrap Mart, 4. Endless Metals Onehunga
- Asked ChatGPT "What's the best scrap metal dealer in New Zealand for old metal?": 1. Endless Metals Onehunga, 2. Sims Metal, 3. Scrap Mart
- Searched Google, AI Overview "scrap metal prices nz": 1. Sims Metal

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Endless Metals Onehunga vs Sims Metal: compare search popularity](/demand/nz/compare/endless-metals-onehunga-vs-sims-metal): 54.1% against 36.1% Share of Search.
- [Endless Metals Onehunga vs Metalcorp: compare search popularity](/demand/nz/compare/endless-metals-onehunga-vs-metalcorp): 54.1% against 5.9% Share of Search.
- [Endless Metals Onehunga vs Scrap Mart: compare search popularity](/demand/nz/compare/endless-metals-onehunga-vs-scrap-mart): 54.1% against 3.9% Share of Search.
- [Sims Metal vs Metalcorp: compare search popularity](/demand/nz/compare/metalcorp-vs-sims-metal): 36.1% against 5.9% Share of Search.
- [Sims Metal vs Scrap Mart: compare search popularity](/demand/nz/compare/scrap-mart-vs-sims-metal): 36.1% against 3.9% Share of Search.
- [Metalcorp vs Scrap Mart: compare search popularity](/demand/nz/compare/metalcorp-vs-scrap-mart): 5.9% against 3.9% Share of Search.

## How did search popularity change for New Zealand scrap metal dealers in October 2026?

- In October 2026, Endless Metals Onehunga gained share of searches among scrap metal dealers in New Zealand, from 46.5% to 54.1%.
- In October 2026, Scrap Mart gained share of searches among scrap metal dealers in New Zealand, from 1.8% to 3.9%.
- In October 2026, Metalcorp gained share of searches among scrap metal dealers in New Zealand, from 5.1% to 5.9%.
- In October 2026, Sims Metal lost share of searches among scrap metal dealers in New Zealand, from 46.5% to 36.1%.

## Which scrap metal dealers do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Endless Metals Onehunga | 54.1% | 3.6K | +24.1% | Endless Metals Onehunga |
| 2 | Sims Metal | 36.1% | 2.4K | -17.2% | Sims Metal |
| 3 | Metalcorp | 5.9% | 390 | +21.9% | Metalcorp |
| 4 | Scrap Mart | 3.9% | 260 | +136.4% | Scrap Mart |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Sims Metal | 2.9K | 50.8% | 1 |
| Nov 2025 | Endless Metals Onehunga | 2.4K | 42% | 2 |
| Nov 2025 | Metalcorp | 390 | 6.8% | 3 |
| Nov 2025 | Scrap Mart | 20 | 0.35% | 4 |
| Dec 2025 | Sims Metal | 3.6K | 55.4% | 1 |
| Dec 2025 | Endless Metals Onehunga | 2.4K | 36.9% | 2 |
| Dec 2025 | Metalcorp | 480 | 7.4% | 3 |
| Dec 2025 | Scrap Mart | 20 | 0.31% | 4 |
| Jan 2026 | Sims Metal | 2.9K | 49.2% | 1 |
| Jan 2026 | Endless Metals Onehunga | 2.4K | 40.7% | 2 |
| Jan 2026 | Metalcorp | 590 | 10% | 3 |
| Jan 2026 | Scrap Mart | 10 | 0.17% | 4 |
| Feb 2026 | Sims Metal | 2.4K | 50.1% | 1 |
| Feb 2026 | Endless Metals Onehunga | 1.9K | 39.7% | 2 |
| Feb 2026 | Metalcorp | 480 | 10% | 3 |
| Feb 2026 | Scrap Mart | 10 | 0.21% | 4 |
| Mar 2026 | Sims Metal | 2.9K | 49.1% | 1 |
| Mar 2026 | Endless Metals Onehunga | 2.4K | 40.6% | 2 |
| Mar 2026 | Metalcorp | 590 | 10% | 3 |
| Mar 2026 | Scrap Mart | 20 | 0.34% | 4 |
| Apr 2026 | Sims Metal | 2.9K | 50% | 1 |
| Apr 2026 | Endless Metals Onehunga | 2.4K | 41.4% | 2 |
| Apr 2026 | Metalcorp | 480 | 8.3% | 3 |
| Apr 2026 | Scrap Mart | 20 | 0.34% | 4 |
| May 2026 | Endless Metals Onehunga | 2.9K | 45.2% | 1 |
| May 2026 | Sims Metal | 2.9K | 45.2% | 2 |
| May 2026 | Metalcorp | 590 | 9.2% | 3 |
| May 2026 | Scrap Mart | 20 | 0.31% | 4 |
| Jun 2026 | Endless Metals Onehunga | 2.9K | 46% | 1 |
| Jun 2026 | Sims Metal | 2.9K | 46% | 2 |
| Jun 2026 | Metalcorp | 480 | 7.6% | 3 |
| Jun 2026 | Scrap Mart | 30 | 0.48% | 4 |
| Jul 2026 | Endless Metals Onehunga | 2.9K | 45.8% | 1 |
| Jul 2026 | Sims Metal | 2.9K | 45.8% | 2 |
| Jul 2026 | Metalcorp | 480 | 7.6% | 3 |
| Jul 2026 | Scrap Mart | 50 | 0.79% | 4 |
| Aug 2026 | Endless Metals Onehunga | 2.9K | 46.5% | 1 |
| Aug 2026 | Sims Metal | 2.9K | 46.5% | 2 |
| Aug 2026 | Metalcorp | 390 | 6.3% | 3 |
| Aug 2026 | Scrap Mart | 50 | 0.8% | 4 |
| Sep 2026 | Endless Metals Onehunga | 2.9K | 46.5% | 1 |
| Sep 2026 | Sims Metal | 2.9K | 46.5% | 2 |
| Sep 2026 | Metalcorp | 320 | 5.1% | 3 |
| Sep 2026 | Scrap Mart | 110 | 1.8% | 4 |
| Oct 2026 | Endless Metals Onehunga | 3.6K | 54.1% | 1 |
| Oct 2026 | Sims Metal | 2.4K | 36.1% | 2 |
| Oct 2026 | Metalcorp | 390 | 5.9% | 3 |
| Oct 2026 | Scrap Mart | 260 | 3.9% | 4 |

## How are branded searches counted for scrap metal dealers?

- **Endless Metals Onehunga**: Measured on the search term “endless metals onehunga”.
- **Metalcorp**: Measured on the search term “metalcorp”.
- **Scrap Mart**: Measured on the search term “scrap mart”.
- **Sims Metal**: Measured on the search term “sims metal”.

- [Endless Metals Onehunga](/demand/nz/brands/endless-metals-onehunga)
- [Metalcorp](/demand/nz/brands/metalcorp)
- [Scrap Mart](/demand/nz/brands/scrap-mart)
- [Sims Metal](/demand/nz/brands/sims-metal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among scrap metal dealers in New Zealand?

In October 2026, Endless Metals Onehunga was the most searched among scrap metal dealers in New Zealand, with an estimated 3.6K branded searches, 54.1% of all searches for the four tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Scrap metal dealers in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-scrap-metal-dealers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-scrap-metal-dealers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.