--- title: "School management systems in New Zealand: Which brands are most popular in search?" description: "Compare the student management and school communication systems New Zealand schools run. Share of Search among Schoolbridge, KAMAR, eTAP, SchoolPoint and Hero, the school management systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-school-management-systems" publisher: "Brandwave" --- # School management systems in New Zealand: Which brands are most popular in search? Compare the student management and school communication systems New Zealand schools run. Share of Search among Schoolbridge, KAMAR, eTAP, SchoolPoint and Hero, the school management systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: School management systems - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Schoolbridge, 77.9% ## Which brand is most popular in search among school management systems in New Zealand? - In August 2026, Schoolbridge was the most searched among school management systems in New Zealand, with an estimated 201K branded searches and 77.9% estimated Share of Search within this set. - KAMAR is in 2nd place, 62 percentage points behind at 15.9% Share of Search. - Across the 11 months ending August 2026, Schoolbridge’s estimated Share of Search among school management systems in New Zealand increased from 57.5% to 77.9%. - Across the 11 months ending August 2026, KAMAR’s estimated Share of Search among school management systems in New Zealand decreased from 31.9% to 15.9%. - Across the 11 months ending August 2026, eTAP’s estimated Share of Search among school management systems in New Zealand decreased from 8% to 4%. - Across the 11 months ending August 2026, Schoolbridge’s estimated Share of Search among school management systems in New Zealand peaked at 77.9% in August 2026 and was lowest at 52.3% in December 2025. - Across the 11 months ending August 2026, KAMAR’s estimated Share of Search among school management systems in New Zealand peaked at 34.6% in January 2026 and was lowest at 15.9% in August 2026. - Across the 11 months ending August 2026, eTAP’s estimated Share of Search among school management systems in New Zealand peaked at 19.8% in December 2025 and was lowest at 3.1% in January 2026. - Across the 11 months ending August 2026, SchoolPoint’s estimated Share of Search among school management systems in New Zealand peaked at 2.3% in October 2025 and was lowest at 0.72% in June 2026. - Across the 11 months ending August 2026, SchoolPoint and Hero held steady: their estimated Share of Search among school management systems in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Schoolbridge vs KAMAR: compare search popularity](/demand/nz/compare/kamar-vs-schoolbridge): 77.9% against 15.9% Share of Search. - [Schoolbridge vs eTAP: compare search popularity](/demand/nz/compare/etap-vs-schoolbridge): 77.9% against 4% Share of Search. - [Schoolbridge vs SchoolPoint: compare search popularity](/demand/nz/compare/schoolbridge-vs-schoolpoint): 77.9% against 2.1% Share of Search. - [KAMAR vs eTAP: compare search popularity](/demand/nz/compare/etap-vs-kamar): 15.9% against 4% Share of Search. - [KAMAR vs SchoolPoint: compare search popularity](/demand/nz/compare/kamar-vs-schoolpoint): 15.9% against 2.1% Share of Search. - [eTAP vs SchoolPoint: compare search popularity](/demand/nz/compare/etap-vs-schoolpoint): 4% against 2.1% Share of Search. ## How did search popularity change for New Zealand school management systems in August 2026? - In August 2026, Schoolbridge gained estimated Share of Search among school management systems in New Zealand, from 74.8% to 77.9%. - In August 2026, SchoolPoint gained estimated Share of Search among school management systems in New Zealand, from 0.88% to 2.1%. - In August 2026, KAMAR lost estimated Share of Search among school management systems in New Zealand, from 19.5% to 15.9%. - In August 2026, eTAP lost estimated Share of Search among school management systems in New Zealand, from 4.7% to 4%. - Estimated monthly branded searches for Hero in New Zealand fell 32.7% over 11 measured months, from 550 to 370 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Schoolbridge | 77.9% | 201K | +82.7% | Schoolbridge | | 2 | KAMAR | 15.9% | 41K | +42.9% | KAMAR | | 3 | eTAP | 4% | 10.4K | +51.1% | eTAP | | 4 | SchoolPoint | 2.1% | 5.4K | +315.4% | SchoolPoint | | 5 | Hero | 0.14% | 370 | +23.3% | Hero | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Schoolbridge | 90.7K | 57.5% | 1 | | Oct 2025 | KAMAR | 50.3K | 31.9% | 2 | | Oct 2025 | eTAP | 12.5K | 8% | 3 | | Oct 2025 | SchoolPoint | 3.6K | 2.3% | 4 | | Oct 2025 | Hero | 550 | 0.35% | 5 | | Nov 2025 | Schoolbridge | 74.2K | 61.7% | 1 | | Nov 2025 | KAMAR | 28.6K | 23.8% | 2 | | Nov 2025 | eTAP | 15.3K | 12.7% | 3 | | Nov 2025 | SchoolPoint | 1.6K | 1.3% | 4 | | Nov 2025 | Hero | 570 | 0.47% | 5 | | Dec 2025 | Schoolbridge | 18.2K | 52.3% | 1 | | Dec 2025 | KAMAR | 8.8K | 25.4% | 2 | | Dec 2025 | eTAP | 6.9K | 19.8% | 3 | | Dec 2025 | SchoolPoint | 480 | 1.4% | 4 | | Dec 2025 | Hero | 370 | 1.1% | 5 | | Jan 2026 | Schoolbridge | 74.5K | 60.1% | 1 | | Jan 2026 | KAMAR | 42.9K | 34.6% | 2 | | Jan 2026 | eTAP | 3.8K | 3.1% | 3 | | Jan 2026 | SchoolPoint | 2.4K | 1.9% | 4 | | Jan 2026 | Hero | 300 | 0.24% | 5 | | Feb 2026 | Schoolbridge | 166K | 70.8% | 1 | | Feb 2026 | KAMAR | 52.4K | 22.4% | 2 | | Feb 2026 | eTAP | 12.5K | 5.4% | 3 | | Feb 2026 | SchoolPoint | 2.9K | 1.2% | 4 | | Feb 2026 | Hero | 530 | 0.23% | 5 | | Mar 2026 | Schoolbridge | 202K | 74.7% | 1 | | Mar 2026 | KAMAR | 52.3K | 19.4% | 2 | | Mar 2026 | eTAP | 12.6K | 4.7% | 3 | | Mar 2026 | SchoolPoint | 2.9K | 1.1% | 4 | | Mar 2026 | Hero | 560 | 0.21% | 5 | | Apr 2026 | Schoolbridge | 90.7K | 70.9% | 1 | | Apr 2026 | KAMAR | 28.6K | 22.4% | 2 | | Apr 2026 | eTAP | 6.9K | 5.4% | 3 | | Apr 2026 | SchoolPoint | 1.3K | 1% | 4 | | Apr 2026 | Hero | 460 | 0.36% | 5 | | May 2026 | Schoolbridge | 135K | 70.8% | 1 | | May 2026 | KAMAR | 41K | 21.4% | 2 | | May 2026 | eTAP | 12.7K | 6.7% | 3 | | May 2026 | SchoolPoint | 1.6K | 0.84% | 4 | | May 2026 | Hero | 560 | 0.29% | 5 | | Jun 2026 | Schoolbridge | 165K | 74.2% | 1 | | Jun 2026 | KAMAR | 42.6K | 19.1% | 2 | | Jun 2026 | eTAP | 12.6K | 5.7% | 3 | | Jun 2026 | SchoolPoint | 1.6K | 0.72% | 4 | | Jun 2026 | Hero | 560 | 0.25% | 5 | | Jul 2026 | Schoolbridge | 110K | 74.8% | 1 | | Jul 2026 | KAMAR | 28.7K | 19.5% | 2 | | Jul 2026 | eTAP | 6.9K | 4.7% | 3 | | Jul 2026 | SchoolPoint | 1.3K | 0.88% | 4 | | Jul 2026 | Hero | 300 | 0.2% | 5 | | Aug 2026 | Schoolbridge | 201K | 77.9% | 1 | | Aug 2026 | KAMAR | 41K | 15.9% | 2 | | Aug 2026 | eTAP | 10.4K | 4% | 3 | | Aug 2026 | SchoolPoint | 5.4K | 2.1% | 4 | | Aug 2026 | Hero | 370 | 0.14% | 5 | | Sep 2026 | eTAP | — | — | — | | Sep 2026 | Hero | — | — | — | | Sep 2026 | KAMAR | — | — | — | | Sep 2026 | Schoolbridge | — | — | — | | Sep 2026 | SchoolPoint | — | — | — | ## What is being compared - **eTAP**: Measured on the search terms “etap”, “etap co nz”, “etap near me”, “etap nz”, “etap online” and “etap sms”, summed into one figure. - **Hero**: Measured on the search terms “hero linc ed” and “hero sms”, summed into one figure. - **KAMAR**: Measured on the search terms “kamar”, “kamar eggs”, “kamar mbas”, “kamar mmc”, “kamar near me”, “kamar nz”, “kamar online”, “kamar portal”, “kamar smc”, “kamar sms”, “kamar woodford”, “mbas kamar” and “ohs kamar”, summed into one figure. - **Schoolbridge**: Measured on the search terms “schoolbridge” and “schoolbridge nz”, summed into one figure. - **SchoolPoint**: Measured on the search term “schoolpoint”. - [eTAP](/demand/nz/brands/etap) - [Hero](/demand/nz/brands/hero) - [KAMAR](/demand/nz/brands/kamar) - [Schoolbridge](/demand/nz/brands/schoolbridge) - [SchoolPoint](/demand/nz/brands/schoolpoint) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among school management systems in New Zealand? In August 2026, Schoolbridge was the most searched among school management systems in New Zealand, with an estimated 201K branded searches and 77.9% estimated Share of Search within this set. ## Cite this page Brandwave. "School management systems in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-school-management-systems This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-school-management-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.