---
title: "School learning platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the online learning platforms New Zealand schools and parents use for maths, reading and revision. Share of Search among Education Perfect, Mathletics, Reading Eggs, Maths Buddy and Prodigy, the school learning platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-school-learning-platforms"
publisher: "Brandwave"
---

# School learning platforms in New Zealand: Which brands are most popular in search?

Compare the online learning platforms New Zealand schools and parents use for maths, reading and revision. Share of Search among Education Perfect, Mathletics, Reading Eggs, Maths Buddy and Prodigy, the school learning platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: School learning platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Education Perfect, 37.5%

## Which brand is most popular in search among school learning platforms in New Zealand?

- In August 2026, Education Perfect was the most searched among school learning platforms in New Zealand, with an estimated 111K branded searches and 37.5% estimated Share of Search within this set.
- Mathletics is in 2nd place, 6.5 percentage points behind at 31% Share of Search.
- Across the 11 months ending August 2026, Education Perfect’s estimated Share of Search among school learning platforms in New Zealand increased from 31.8% to 37.5%.
- Across the 11 months ending August 2026, Mathletics’ estimated Share of Search among school learning platforms in New Zealand decreased from 31.8% to 31%.
- Across the 11 months ending August 2026, Maths Buddy’s estimated Share of Search among school learning platforms in New Zealand decreased from 14.1% to 11.3%.
- Across the 11 months ending August 2026, Prodigy’s estimated Share of Search among school learning platforms in New Zealand decreased from 10.6% to 8.8%.
- Across the 11 months ending August 2026, Education Perfect’s estimated Share of Search among school learning platforms in New Zealand peaked at 41.3% in February 2026 and was lowest at 11.4% in December 2025.
- Across the 11 months ending August 2026, Mathletics’ estimated Share of Search among school learning platforms in New Zealand peaked at 32% in November 2025 and was lowest at 15.7% in January 2026.
- Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among school learning platforms in New Zealand peaked at 29.9% in January 2026 and was lowest at 11.4% in June 2026.
- Across the 11 months ending August 2026, Maths Buddy’s estimated Share of Search among school learning platforms in New Zealand peaked at 14.6% in May 2026 and was lowest at 6.9% in January 2026.
- Across the 11 months ending August 2026, Prodigy’s estimated Share of Search among school learning platforms in New Zealand peaked at 27.2% in December 2025 and was lowest at 4.2% in April 2026.
- Across the 11 months ending August 2026, Reading Eggs rose from 4th to 3rd among school learning platforms in New Zealand.
- Across the 11 months ending August 2026, Maths Buddy fell from 3rd to 4th among school learning platforms in New Zealand.

## Compare search popularity between leading brands

- [Education Perfect vs Mathletics: compare search popularity](/demand/nz/compare/education-perfect-vs-mathletics): 37.5% against 31% Share of Search.
- [Education Perfect vs Reading Eggs: compare search popularity](/demand/nz/compare/education-perfect-vs-reading-eggs): 37.5% against 11.5% Share of Search.
- [Education Perfect vs Maths Buddy: compare search popularity](/demand/nz/compare/education-perfect-vs-maths-buddy): 37.5% against 11.3% Share of Search.
- [Education Perfect vs Prodigy: compare search popularity](/demand/nz/compare/education-perfect-vs-prodigy): 37.5% against 8.8% Share of Search.
- [Mathletics vs Reading Eggs: compare search popularity](/demand/nz/compare/mathletics-vs-reading-eggs): 31% against 11.5% Share of Search.
- [Mathletics vs Maths Buddy: compare search popularity](/demand/nz/compare/mathletics-vs-maths-buddy): 31% against 11.3% Share of Search.
- [Mathletics vs Prodigy: compare search popularity](/demand/nz/compare/mathletics-vs-prodigy): 31% against 8.8% Share of Search.
- [Reading Eggs vs Maths Buddy: compare search popularity](/demand/nz/compare/maths-buddy-vs-reading-eggs): 11.5% against 11.3% Share of Search.
- [Reading Eggs vs Prodigy: compare search popularity](/demand/nz/compare/prodigy-vs-reading-eggs): 11.5% against 8.8% Share of Search.
- [Maths Buddy vs Prodigy: compare search popularity](/demand/nz/compare/maths-buddy-vs-prodigy): 11.3% against 8.8% Share of Search.

## How did search popularity change for New Zealand school learning platforms in August 2026?

- In August 2026, Maths Buddy overtook Prodigy to rank 4th among school learning platforms in New Zealand, at 11.3%.
- In August 2026, Education Perfect gained estimated Share of Search among school learning platforms in New Zealand, from 35.6% to 37.5%.
- In August 2026, Mathletics gained estimated Share of Search among school learning platforms in New Zealand, from 29.3% to 31%.
- In August 2026, Prodigy lost estimated Share of Search among school learning platforms in New Zealand, from 11.2% to 8.8%.
- In August 2026, Reading Eggs lost estimated Share of Search among school learning platforms in New Zealand, from 13.3% to 11.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Education Perfect | 37.5% | 111K | +81.4% | Education Perfect |
| 2 | Mathletics | 31% | 92K | +82.0% | Mathletics |
| 3 | Reading Eggs | 11.5% | 34.1K | +48.4% | Reading Eggs |
| 4 | Maths Buddy | 11.3% | 33.5K | +81.7% | Maths Buddy |
| 5 | Prodigy | 8.8% | 26.2K | +35.3% | Prodigy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Education Perfect | 75.4K | 31.8% | 1 |
| Oct 2025 | Mathletics | 75.3K | 31.8% | 2 |
| Oct 2025 | Maths Buddy | 33.4K | 14.1% | 3 |
| Oct 2025 | Reading Eggs | 27.9K | 11.8% | 4 |
| Oct 2025 | Prodigy | 25K | 10.6% | 5 |
| Nov 2025 | Mathletics | 75.3K | 32% | 1 |
| Nov 2025 | Education Perfect | 61.4K | 26.1% | 2 |
| Nov 2025 | Reading Eggs | 33.9K | 14.4% | 3 |
| Nov 2025 | Maths Buddy | 33.5K | 14.2% | 4 |
| Nov 2025 | Prodigy | 31.3K | 13.3% | 5 |
| Dec 2025 | Mathletics | 18.7K | 30.1% | 1 |
| Dec 2025 | Prodigy | 16.9K | 27.2% | 2 |
| Dec 2025 | Reading Eggs | 12.7K | 20.4% | 3 |
| Dec 2025 | Education Perfect | 7.1K | 11.4% | 4 |
| Dec 2025 | Maths Buddy | 6.7K | 10.8% | 5 |
| Jan 2026 | Reading Eggs | 7.5K | 29.9% | 1 |
| Jan 2026 | Education Perfect | 7.1K | 28.4% | 2 |
| Jan 2026 | Prodigy | 4.8K | 19.2% | 3 |
| Jan 2026 | Mathletics | 3.9K | 15.7% | 4 |
| Jan 2026 | Maths Buddy | 1.7K | 6.9% | 5 |
| Feb 2026 | Education Perfect | 113K | 41.3% | 1 |
| Feb 2026 | Mathletics | 62K | 22.8% | 2 |
| Feb 2026 | Reading Eggs | 34.3K | 12.6% | 3 |
| Feb 2026 | Maths Buddy | 33.6K | 12.3% | 4 |
| Feb 2026 | Prodigy | 30.1K | 11.1% | 5 |
| Mar 2026 | Education Perfect | 167K | 40.7% | 1 |
| Mar 2026 | Mathletics | 112K | 27.2% | 2 |
| Mar 2026 | Reading Eggs | 50.8K | 12.3% | 3 |
| Mar 2026 | Maths Buddy | 50.2K | 12.2% | 4 |
| Mar 2026 | Prodigy | 31K | 7.5% | 5 |
| Apr 2026 | Education Perfect | 61.5K | 40.9% | 1 |
| Apr 2026 | Mathletics | 41.3K | 27.5% | 2 |
| Apr 2026 | Reading Eggs | 22.9K | 15.3% | 3 |
| Apr 2026 | Maths Buddy | 18.4K | 12.2% | 4 |
| Apr 2026 | Prodigy | 6.3K | 4.2% | 5 |
| May 2026 | Education Perfect | 112K | 39.9% | 1 |
| May 2026 | Mathletics | 75.5K | 26.9% | 2 |
| May 2026 | Maths Buddy | 40.9K | 14.6% | 3 |
| May 2026 | Reading Eggs | 33.9K | 12.1% | 4 |
| May 2026 | Prodigy | 18.2K | 6.5% | 5 |
| Jun 2026 | Education Perfect | 111K | 37.2% | 1 |
| Jun 2026 | Mathletics | 75.7K | 25.3% | 2 |
| Jun 2026 | Maths Buddy | 41K | 13.7% | 3 |
| Jun 2026 | Prodigy | 37.4K | 12.5% | 4 |
| Jun 2026 | Reading Eggs | 34K | 11.4% | 5 |
| Jul 2026 | Education Perfect | 61.4K | 35.6% | 1 |
| Jul 2026 | Mathletics | 50.5K | 29.3% | 2 |
| Jul 2026 | Reading Eggs | 23K | 13.3% | 3 |
| Jul 2026 | Prodigy | 19.3K | 11.2% | 4 |
| Jul 2026 | Maths Buddy | 18.4K | 10.7% | 5 |
| Aug 2026 | Education Perfect | 111K | 37.5% | 1 |
| Aug 2026 | Mathletics | 92K | 31% | 2 |
| Aug 2026 | Reading Eggs | 34.1K | 11.5% | 3 |
| Aug 2026 | Maths Buddy | 33.5K | 11.3% | 4 |
| Aug 2026 | Prodigy | 26.2K | 8.8% | 5 |
| Sep 2026 | Education Perfect | — | — | — |
| Sep 2026 | Mathletics | — | — | — |
| Sep 2026 | Maths Buddy | — | — | — |
| Sep 2026 | Prodigy | — | — | — |
| Sep 2026 | Reading Eggs | — | — | — |

## What is being compared

- **Education Perfect**: Measured on the search terms “education perfect com”, “education perfect maths”, “education perfect near me”, “education perfect new zealand”, “education perfect nz”, “education perfect online”, “education perfect review”, “educationperfect”, “educationperfect com” and “ep education perfect”, summed into one figure.
- **Mathletics**: Measured on the search terms “letics mathletics”, “live mathletics”, “mathletics”, “mathletics com”, “mathletics for students”, “mathletics free”, “mathletics learning”, “mathletics maths”, “mathletics near me”, “mathletics nz”, “mathletics old” and “mathletics online”, summed into one figure.
- **Maths Buddy**: Measured on the search terms “maths buddy”, “maths buddy nz”, “maths buddy online”, “mathsbuddy”, “mathsbuddy co nz”, “mathsbuddy nz” and “speed skills maths buddy”, summed into one figure.
- **Prodigy**: Measured on the search terms “game prodigy game”, “math prodigy math”, “play prodigy math”, “prodigy game”, “prodigy game play com”, “prodigy learning”, “prodigy math”, “prodigy math app”, “prodigy math game”, “prodigy prodigy game com” and “prodigy reading”, summed into one figure.
- **Reading Eggs**: Measured on the search terms “abc reading eggs learn to read”, “reading eggs app”, “reading eggs cost”, “reading eggs games”, “reading eggs learning”, “reading eggs maths”, “reading eggs mathseeds”, “reading eggs near me”, “reading eggs nz”, “reading eggs online”, “reading eggs reading app”, “readingeggs”, “readingeggs co nz”, “readingeggs free”, “readingeggs maths” and “readingeggs nz”, summed into one figure.

- [Education Perfect](/demand/nz/brands/education-perfect)
- [Mathletics](/demand/nz/brands/mathletics)
- [Maths Buddy](/demand/nz/brands/maths-buddy)
- [Prodigy](/demand/nz/brands/prodigy)
- [Reading Eggs](/demand/nz/brands/reading-eggs)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among school learning platforms in New Zealand?

In August 2026, Education Perfect was the most searched among school learning platforms in New Zealand, with an estimated 111K branded searches and 37.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "School learning platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-school-learning-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-school-learning-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.