--- title: "Makita vs Milwaukee: Which is searched more in New Zealand?" description: "Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Saw stand brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-saw-stand-brands/compare/makita-vs-milwaukee" publisher: "Brandwave" --- # Makita vs Milwaukee: Which is searched more in New Zealand? Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Saw stand brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Milwaukee - **Competitive set**: Saw stand brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 39% - **Milwaukee Share of Search**: 9.6% ## Is Makita or Milwaukee more popular in search? - In September 2026, Makita had more branded searches than Milwaukee among saw stand brands in New Zealand. Makita had about 12,000 branded searches, while Milwaukee had 2,950. Makita made up 39% of all saw stand brand searches we track, and Milwaukee accounted for 9.6%. - Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among saw stand brands in New Zealand moved from 39.4% to 39%, and its estimated monthly branded searches moved from 9.7K to 12K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among saw stand brands in New Zealand moved from 9% to 9.6%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top saw stand brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Milwaukee in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about saw stand brands - Asked ChatGPT "Which saw stand brand should I buy in New Zealand?": 1. DeWalt, 2. Makita, 3. Bosch, 4. Milwaukee - Asked ChatGPT "What are the best saw stand brands in New Zealand?": 1. DeWalt, 2. Makita, 3. Bosch, 4. Milwaukee - Asked ChatGPT "What's the best saw stand brand in New Zealand for a workshop?": 1. DeWalt, 2. Makita, 3. Bosch - Searched Google, AI Overview "best saw stand": 1. Bosch, 2. DeWalt - Searched Google, AI Overview "mitre saw stand nz": 1. Milwaukee, 2. DeWalt, 3. Makita Not named in any answer: Ryobi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand saw stand brands in September 2026? - In September 2026, Makita gained share of searches among saw stand brands in New Zealand, from 36.4% to 39%. - In September 2026, Milwaukee lost share of searches among saw stand brands in New Zealand, from 13% to 9.6%. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.7K | 39.4% | 1 | 2.2K | 9% | 4 | | Nov 2025 | 9.8K | 32% | 1 | 2.5K | 8% | 4 | | Dec 2025 | 9.4K | 34.4% | 2 | 2.1K | 7.8% | 4 | | Jan 2026 | 9.3K | 37.5% | 1 | 1.8K | 7.1% | 4 | | Feb 2026 | 9.4K | 38.4% | 1 | 2.1K | 8.7% | 4 | | Mar 2026 | 9.3K | 35.9% | 1 | 2.3K | 8.7% | 4 | | Apr 2026 | 9.4K | 38.6% | 1 | 2.1K | 8.6% | 4 | | May 2026 | 9.8K | 39% | 1 | 2.7K | 10.8% | 4 | | Jun 2026 | 10K | 37.2% | 1 | 2.8K | 10.3% | 4 | | Jul 2026 | 9.8K | 38.7% | 1 | 2.6K | 10.2% | 4 | | Aug 2026 | 10.5K | 36.4% | 1 | 3.8K | 13% | 4 | | Sep 2026 | 12K | 39% | 1 | 3K | 9.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita”, “makita chop saw”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All saw stand brands in New Zealand](/demand/nz/categories/nz-saw-stand-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Milwaukee more popular in search? In September 2026, Makita had more branded searches than Milwaukee among saw stand brands in New Zealand. Makita had about 12,000 branded searches, while Milwaukee had 2,950. Makita made up 39% of all saw stand brand searches we track, and Milwaukee accounted for 9.6%. ## Cite this page Brandwave. "Makita vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-saw-stand-brands/compare/makita-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-saw-stand-brands/compare/makita-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.