---
title: "Sauce and condiment brands in New Zealand: Which brands are most popular in search?"
description: "Compare the sauce and condiment brands New Zealanders buy. Share of Search among Wattie's, Kewpie, Barker's of Geraldine, Heinz, Kikkoman and Masterfoods, the sauce and condiment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sauce-and-condiment-brands"
publisher: "Brandwave"
---

# Sauce and condiment brands in New Zealand: Which brands are most popular in search?

Compare the sauce and condiment brands New Zealanders buy. Share of Search among Wattie's, Kewpie, Barker's of Geraldine, Heinz, Kikkoman and Masterfoods, the sauce and condiment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sauce and condiment brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wattie's, 29.7%

## Which brand is most popular in search among sauce and condiment brands in New Zealand?

- In August 2026, Wattie's was the most searched among sauce and condiment brands in New Zealand, with an estimated 5.6K branded searches and 29.7% estimated Share of Search within this set.
- Kewpie is in 2nd place, 6.2 percentage points behind at 23.5% Share of Search.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among sauce and condiment brands in New Zealand increased from 21.3% to 29.7%.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand decreased from 24.8% to 23.5%.
- Across the 11 months ending August 2026, Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand decreased from 28.3% to 18%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among sauce and condiment brands in New Zealand decreased from 15.4% to 13.6%.
- Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands in New Zealand increased from 6.7% to 11.9%.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among sauce and condiment brands in New Zealand peaked at 58.3% in March 2026 and was lowest at 16.7% in June 2026.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand peaked at 27.9% in July 2026 and was lowest at 11.7% in March 2026.
- Across the 11 months ending August 2026, Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand peaked at 40.7% in December 2025 and was lowest at 10.6% in March 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among sauce and condiment brands in New Zealand peaked at 16.4% in February 2026 and was lowest at 11.7% in May 2026.
- Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands in New Zealand peaked at 22.3% in June 2026 and was lowest at 4.6% in March 2026.
- Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands in New Zealand peaked at 3.9% in December 2025 and was lowest at 1.6% in March 2026.
- Across the 11 months ending August 2026, Wattie's rose from 3rd to 1st among sauce and condiment brands in New Zealand.
- Across the 11 months ending August 2026, Barker's of Geraldine fell from 1st to 3rd among sauce and condiment brands in New Zealand.
- Across the 11 months ending August 2026, Masterfoods held steady: its estimated Share of Search among sauce and condiment brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wattie's vs Kewpie: compare search popularity](/demand/nz/compare/kewpie-vs-watties): 29.7% against 23.5% Share of Search.
- [Wattie's vs Barker's of Geraldine: compare search popularity](/demand/nz/compare/barkers-of-geraldine-vs-watties): 29.7% against 18% Share of Search.
- [Wattie's vs Heinz: compare search popularity](/demand/nz/compare/heinz-vs-watties): 29.7% against 13.6% Share of Search.
- [Wattie's vs Kikkoman: compare search popularity](/demand/nz/compare/kikkoman-vs-watties): 29.7% against 11.9% Share of Search.
- [Kewpie vs Barker's of Geraldine: compare search popularity](/demand/nz/compare/barkers-of-geraldine-vs-kewpie): 23.5% against 18% Share of Search.
- [Kewpie vs Heinz: compare search popularity](/demand/nz/compare/heinz-vs-kewpie): 23.5% against 13.6% Share of Search.
- [Kewpie vs Kikkoman: compare search popularity](/demand/nz/compare/kewpie-vs-kikkoman): 23.5% against 11.9% Share of Search.
- [Barker's of Geraldine vs Heinz: compare search popularity](/demand/nz/compare/barkers-of-geraldine-vs-heinz): 18% against 13.6% Share of Search.
- [Barker's of Geraldine vs Kikkoman: compare search popularity](/demand/nz/compare/barkers-of-geraldine-vs-kikkoman): 18% against 11.9% Share of Search.
- [Heinz vs Kikkoman: compare search popularity](/demand/nz/compare/heinz-vs-kikkoman): 13.6% against 11.9% Share of Search.

## How did search popularity change for New Zealand sauce and condiment brands in August 2026?

- In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%.
- In August 2026, Kewpie lost estimated Share of Search among sauce and condiment brands in New Zealand, from 27.9% to 23.5%.
- In August 2026, Kikkoman lost estimated Share of Search among sauce and condiment brands in New Zealand, from 14.6% to 11.9%.
- In August 2026, Heinz lost estimated Share of Search among sauce and condiment brands in New Zealand, from 15.3% to 13.6%.
- In August 2026, Masterfoods lost estimated Share of Search among sauce and condiment brands in New Zealand, from 3.7% to 3.2%.
- Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand has gained ground for 3 months in a row, from 16.2% to 18% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wattie's | 29.7% | 5.6K | +72.1% | Wattie's |
| 2 | Kewpie | 23.5% | 4.4K | 0.0% | Kewpie |
| 3 | Barker's of Geraldine | 18% | 3.4K | +18.5% | Barker's of Geraldine |
| 4 | Heinz | 13.6% | 2.6K | +5.3% | Heinz |
| 5 | Kikkoman | 11.9% | 2.3K | -3.4% | Kikkoman |
| 6 | Masterfoods | 3.2% | 600 | +1.7% | Masterfoods |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Barker's of Geraldine | 4.2K | 28.3% | 1 |
| Oct 2025 | Kewpie | 3.6K | 24.8% | 2 |
| Oct 2025 | Wattie's | 3.1K | 21.3% | 3 |
| Oct 2025 | Heinz | 2.3K | 15.4% | 4 |
| Oct 2025 | Kikkoman | 980 | 6.7% | 5 |
| Oct 2025 | Masterfoods | 520 | 3.5% | 6 |
| Nov 2025 | Barker's of Geraldine | 4.9K | 33.5% | 1 |
| Nov 2025 | Kewpie | 3.6K | 24.7% | 2 |
| Nov 2025 | Wattie's | 2.8K | 19.3% | 3 |
| Nov 2025 | Heinz | 2K | 13.5% | 4 |
| Nov 2025 | Kikkoman | 880 | 6% | 5 |
| Nov 2025 | Masterfoods | 440 | 3% | 6 |
| Dec 2025 | Barker's of Geraldine | 6K | 40.7% | 1 |
| Dec 2025 | Kewpie | 2.9K | 19.9% | 2 |
| Dec 2025 | Wattie's | 2.5K | 16.9% | 3 |
| Dec 2025 | Heinz | 2K | 13.3% | 4 |
| Dec 2025 | Kikkoman | 790 | 5.4% | 5 |
| Dec 2025 | Masterfoods | 570 | 3.9% | 6 |
| Jan 2026 | Barker's of Geraldine | 4.1K | 27.9% | 1 |
| Jan 2026 | Kewpie | 3.6K | 24.8% | 2 |
| Jan 2026 | Wattie's | 2.9K | 20% | 3 |
| Jan 2026 | Heinz | 2.3K | 15.4% | 4 |
| Jan 2026 | Kikkoman | 1.2K | 8.2% | 5 |
| Jan 2026 | Masterfoods | 540 | 3.7% | 6 |
| Feb 2026 | Kewpie | 3.6K | 26.7% | 1 |
| Feb 2026 | Barker's of Geraldine | 3.3K | 24.1% | 2 |
| Feb 2026 | Wattie's | 2.7K | 19.7% | 3 |
| Feb 2026 | Heinz | 2.2K | 16.4% | 4 |
| Feb 2026 | Kikkoman | 1.3K | 9.7% | 5 |
| Feb 2026 | Masterfoods | 460 | 3.4% | 6 |
| Mar 2026 | Wattie's | 18.1K | 58.3% | 1 |
| Mar 2026 | Heinz | 4.1K | 13.1% | 2 |
| Mar 2026 | Kewpie | 3.6K | 11.7% | 3 |
| Mar 2026 | Barker's of Geraldine | 3.3K | 10.6% | 4 |
| Mar 2026 | Kikkoman | 1.4K | 4.6% | 5 |
| Mar 2026 | Masterfoods | 490 | 1.6% | 6 |
| Apr 2026 | Kewpie | 4.4K | 27.3% | 1 |
| Apr 2026 | Wattie's | 3.9K | 23.9% | 2 |
| Apr 2026 | Barker's of Geraldine | 3.3K | 20% | 3 |
| Apr 2026 | Heinz | 2.2K | 13.6% | 4 |
| Apr 2026 | Kikkoman | 1.9K | 11.9% | 5 |
| Apr 2026 | Masterfoods | 540 | 3.3% | 6 |
| May 2026 | Wattie's | 6.6K | 31.6% | 1 |
| May 2026 | Kewpie | 4.5K | 21.4% | 2 |
| May 2026 | Kikkoman | 3.5K | 16.7% | 3 |
| May 2026 | Barker's of Geraldine | 3.4K | 16.2% | 4 |
| May 2026 | Heinz | 2.4K | 11.7% | 5 |
| May 2026 | Masterfoods | 510 | 2.5% | 6 |
| Jun 2026 | Kewpie | 4.5K | 25.8% | 1 |
| Jun 2026 | Kikkoman | 3.9K | 22.3% | 2 |
| Jun 2026 | Wattie's | 2.9K | 16.7% | 3 |
| Jun 2026 | Barker's of Geraldine | 2.8K | 16.4% | 4 |
| Jun 2026 | Heinz | 2.7K | 15.9% | 5 |
| Jun 2026 | Masterfoods | 530 | 3.1% | 6 |
| Jul 2026 | Kewpie | 4.4K | 27.9% | 1 |
| Jul 2026 | Wattie's | 3.3K | 20.5% | 2 |
| Jul 2026 | Barker's of Geraldine | 2.9K | 18% | 3 |
| Jul 2026 | Heinz | 2.4K | 15.3% | 4 |
| Jul 2026 | Kikkoman | 2.3K | 14.6% | 5 |
| Jul 2026 | Masterfoods | 590 | 3.7% | 6 |
| Aug 2026 | Wattie's | 5.6K | 29.7% | 1 |
| Aug 2026 | Kewpie | 4.4K | 23.5% | 2 |
| Aug 2026 | Barker's of Geraldine | 3.4K | 18% | 3 |
| Aug 2026 | Heinz | 2.6K | 13.6% | 4 |
| Aug 2026 | Kikkoman | 2.3K | 11.9% | 5 |
| Aug 2026 | Masterfoods | 600 | 3.2% | 6 |
| Sep 2026 | Barker's of Geraldine | — | — | — |
| Sep 2026 | Heinz | — | — | — |
| Sep 2026 | Kewpie | — | — | — |
| Sep 2026 | Kikkoman | — | — | — |
| Sep 2026 | Masterfoods | — | — | — |
| Sep 2026 | Wattie's | — | — | — |

## What is being compared

- **Barker's of Geraldine**: Measured on the search terms “barkers of geraldine”, “barkers sauce” and “barkers syrup”, summed into one figure.
- **Heinz**: Measured on the search terms “heinz”, “heinz aioli”, “heinz beans”, “heinz bolognese sauce”, “heinz burger sauce”, “heinz catsup”, “heinz chili sauce”, “heinz garlic aioli”, “heinz mac and cheese”, “heinz mayo”, “heinz near me”, “heinz nz”, “heinz online”, “heinz pasta sauce”, “heinz peri peri mayo”, “heinz relish”, “heinz salad cream”, “heinz sauce”, “heinz sweet relish”, “heinz tomato sauce” and “heinz white vinegar”, summed into one figure.
- **Kewpie**: Measured on the search terms “kewpie mayo” and “kewpie sauce”, summed into one figure.
- **Kikkoman**: Measured on the search terms “kikkoman”, “kikkoman com”, “kikkoman cooking sake”, “kikkoman gyoza dipping sauce”, “kikkoman katsu sauce”, “kikkoman less salt soy sauce”, “kikkoman low salt soy sauce”, “kikkoman mayo”, “kikkoman near me”, “kikkoman nz”, “kikkoman sauce”, “kikkoman sauce soy”, “kikkoman sauce teriyaki”, “kikkoman stirfry sauce”, “kikkoman sushi & sashimi soy sauce”, “kikkoman sushi unagi sauce” and “kikkoman thick teriyaki sauce”, summed into one figure.
- **Masterfoods**: Measured on the search terms “chicken salt masterfoods”, “masterfoods”, “masterfoods barbecue sauce”, “masterfoods com au”, “masterfoods honey soy garlic”, “masterfoods hot english mustard”, “masterfoods mayo”, “masterfoods mustard”, “masterfoods near me”, “masterfoods nz”, “masterfoods relish”, “masterfoods sauce”, “masterfoods spices” and “masterfoods tomato sauce”, summed into one figure.
- **Wattie's**: Measured on the search terms “chilli beans watties”, “tomato sauce watties”, “wattie's”, “watties”, “watties bbq sauce”, “watties beans”, “watties beetroot”, “watties big eat”, “watties burger sauce”, “watties chilli beans”, “watties co nz”, “watties ketchup”, “watties mexican beans”, “watties near me”, “watties nz”, “watties satay sauce”, “watties sauce”, “watties spaghetti”, “watties steak sauce”, “watties tomato”, “watties tomato paste”, “watties tomato puree”, “watties tomato sauce” and “watties tomato sauce can”, summed into one figure.

- [Barker's of Geraldine](/demand/nz/brands/barkers-of-geraldine)
- [Heinz](/demand/nz/brands/heinz)
- [Kewpie](/demand/nz/brands/kewpie)
- [Kikkoman](/demand/nz/brands/kikkoman)
- [Masterfoods](/demand/nz/brands/masterfoods)
- [Wattie's](/demand/nz/brands/watties)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sauce and condiment brands in New Zealand?

In August 2026, Wattie's was the most searched among sauce and condiment brands in New Zealand, with an estimated 5.6K branded searches and 29.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sauce and condiment brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sauce-and-condiment-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sauce-and-condiment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.