---
title: "Sandals women brands in New Zealand: Which are searched most?"
description: "Compare the sandals women brands people buy. Share of Search among Birkenstock, Skechers and Teva, the sandals women brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sandals-women-brands"
publisher: "Brandwave"
---

# Sandals women brands in New Zealand: Which are searched most?

Compare the sandals women brands people buy. Share of Search among Birkenstock, Skechers and Teva, the sandals women brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sandals women brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Birkenstock, 63%

## Which brand is most popular in search among sandals women brands in New Zealand?

- In September 2026, Birkenstock was the most searched among sandals women brands in New Zealand, with an estimated 45.4K branded searches, 63% of all searches for the three we track.
- Skechers is in 2nd place, 26.1 percentage points behind at 36.9%.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among sandals women brands in New Zealand peaked at 74.6% in December 2025 and was lowest at 55.2% in April 2026.
- Across the 12 months ending September 2026, Skechers’ share of searches among sandals women brands in New Zealand peaked at 44.7% in April 2026 and was lowest at 25.4% in December 2025.
- Across the 12 months ending September 2026, Birkenstock, Skechers and Teva held steady: their share of searches among sandals women brands in New Zealand each moved less than 0.5 percentage points.

## Top sandals women brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Birkenstock, Skechers and Teva were mentioned most often, in three of the four answers. Birkenstock was recommended most often, coming first in three out of four answers. Skechers was second, and Teva was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Birkenstock | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Skechers | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Teva | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |

## Every AI answer about sandals women brands

- Asked ChatGPT "Which sandals women brand should I buy in New Zealand?": 1. Birkenstock, 2. Skechers, 3. Teva
- Asked ChatGPT "What are the best sandals women brands in New Zealand?": 1. Birkenstock, 2. Teva
- Asked ChatGPT "What's the best sandals women brand in New Zealand for women?": 1. Birkenstock, 2. Skechers
- Searched Google, AI Overview "comfortable women's sandals": 1. Skechers, 2. Teva

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Birkenstock vs Skechers: compare search popularity](/demand/nz/compare/birkenstock-vs-skechers): 63% against 36.9% Share of Search.

## How did search popularity change for New Zealand sandals women brands in September 2026?

- In September 2026, Birkenstock gained share of searches among sandals women brands in New Zealand, from 58.9% to 63%.
- In September 2026, Skechers lost share of searches among sandals women brands in New Zealand, from 41% to 36.9%.
- Estimated monthly branded searches for Teva in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Birkenstock | 63% | 45.4K | +17.9% | Birkenstock |
| 2 | Skechers | 36.9% | 26.6K | -0.6% | Skechers |
| 3 | Teva | 0.04% | 30 | -25.0% | Teva |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Birkenstock | 47.3K | 63.5% | 1 |
| Oct 2025 | Skechers | 27.2K | 36.5% | 2 |
| Oct 2025 | Teva | 50 | 0.07% | 3 |
| Nov 2025 | Birkenstock | 100K | 71.5% | 1 |
| Nov 2025 | Skechers | 39.8K | 28.4% | 2 |
| Nov 2025 | Teva | 70 | 0.05% | 3 |
| Dec 2025 | Birkenstock | 99.6K | 74.6% | 1 |
| Dec 2025 | Skechers | 33.9K | 25.4% | 2 |
| Dec 2025 | Teva | 70 | 0.05% | 3 |
| Jan 2026 | Birkenstock | 56.9K | 67.6% | 1 |
| Jan 2026 | Skechers | 27.2K | 32.4% | 2 |
| Jan 2026 | Teva | 30 | 0.04% | 3 |
| Feb 2026 | Birkenstock | 37.3K | 62.6% | 1 |
| Feb 2026 | Skechers | 22.1K | 37.2% | 2 |
| Feb 2026 | Teva | 70 | 0.12% | 3 |
| Mar 2026 | Birkenstock | 36.7K | 58.2% | 1 |
| Mar 2026 | Skechers | 26.3K | 41.7% | 2 |
| Mar 2026 | Teva | 50 | 0.08% | 3 |
| Apr 2026 | Birkenstock | 32.5K | 55.2% | 1 |
| Apr 2026 | Skechers | 26.3K | 44.7% | 2 |
| Apr 2026 | Teva | 30 | 0.05% | 3 |
| May 2026 | Birkenstock | 33K | 55.3% | 1 |
| May 2026 | Skechers | 26.7K | 44.7% | 2 |
| May 2026 | Teva | 30 | 0.05% | 3 |
| Jun 2026 | Birkenstock | 33.3K | 55.9% | 1 |
| Jun 2026 | Skechers | 26.2K | 44% | 2 |
| Jun 2026 | Teva | 50 | 0.08% | 3 |
| Jul 2026 | Birkenstock | 33.1K | 59.5% | 1 |
| Jul 2026 | Skechers | 22.5K | 40.4% | 2 |
| Jul 2026 | Teva | 50 | 0.09% | 3 |
| Aug 2026 | Birkenstock | 38.5K | 58.9% | 1 |
| Aug 2026 | Skechers | 26.8K | 41% | 2 |
| Aug 2026 | Teva | 40 | 0.06% | 3 |
| Sep 2026 | Birkenstock | 45.4K | 63% | 1 |
| Sep 2026 | Skechers | 26.6K | 36.9% | 2 |
| Sep 2026 | Teva | 30 | 0.04% | 3 |

## What is being compared

- **Birkenstock**: Measured on the search terms “birkenstock”, “birkenstock boston”, “birkenstock boston clog”, “birkenstock clogs”, “birkenstock eva”, “birkenstock loafers”, “birkenstock mayari”, “birkenstock mocha”, “birkenstock sale”, “birkenstock sandale”, “birkenstock shoes” and “milano birkenstock”, summed into one figure.
- **Skechers**: Measured on the search terms “skechers”, “skechers arch fit”, “skechers go walk”, “skechers henderson”, “skechers sale”, “skechers sandals”, “skechers slip ons”, “skechers slippers”, “skechers uno” and “skechers westgate”, summed into one figure.
- **Teva**: Measured on the search term “platform teva sandals”.

- [Birkenstock](/demand/nz/brands/birkenstock)
- [Skechers](/demand/nz/brands/skechers)
- [Teva](/demand/nz/brands/teva)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sandals women brands in New Zealand?

In September 2026, Birkenstock was the most searched among sandals women brands in New Zealand, with an estimated 45.4K branded searches, 63% of all searches for the three we track.

## Cite this page

Brandwave. "Sandals women brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-sandals-women-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sandals-women-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.