---
title: "Salon and clinic booking software in New Zealand: Which brands are most popular in search?"
description: "Compare the booking and client management software New Zealand salons, spas and clinics use. Share of Search among Fresha, Kitomba, Cliniko, Mindbody, Gensolve, Timely and Phorest, the salon and clinic booking software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-salon-and-clinic-booking-software"
publisher: "Brandwave"
---

# Salon and clinic booking software in New Zealand: Which brands are most popular in search?

Compare the booking and client management software New Zealand salons, spas and clinics use. Share of Search among Fresha, Kitomba, Cliniko, Mindbody, Gensolve, Timely and Phorest, the salon and clinic booking software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Salon and clinic booking software
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fresha, 39.1%

## Which brand is most popular in search among salon and clinic booking software in New Zealand?

- In August 2026, Fresha was the most searched among salon and clinic booking software in New Zealand, with an estimated 5.4K branded searches and 39.1% estimated Share of Search within this set.
- Kitomba is in 2nd place, 14 percentage points behind at 25.1% Share of Search.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon and clinic booking software in New Zealand increased from 31.6% to 39.1%.
- Across the 11 months ending August 2026, Kitomba’s estimated Share of Search among salon and clinic booking software in New Zealand decreased from 29% to 25.1%.
- Across the 11 months ending August 2026, Cliniko’s estimated Share of Search among salon and clinic booking software in New Zealand decreased from 14.9% to 13%.
- Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among salon and clinic booking software in New Zealand decreased from 12.4% to 10%.
- Across the 11 months ending August 2026, Gensolve’s estimated Share of Search among salon and clinic booking software in New Zealand increased from 5.3% to 7.3%.
- Across the 11 months ending August 2026, Timely’s estimated Share of Search among salon and clinic booking software in New Zealand decreased from 6.4% to 5.3%.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon and clinic booking software in New Zealand peaked at 39.1% in August 2026 and was lowest at 31.2% in April 2026.
- Across the 11 months ending August 2026, Kitomba’s estimated Share of Search among salon and clinic booking software in New Zealand peaked at 30.4% in December 2025 and was lowest at 24.9% in January 2026.
- Across the 11 months ending August 2026, Cliniko’s estimated Share of Search among salon and clinic booking software in New Zealand peaked at 16% in February 2026 and was lowest at 12.2% in December 2025.
- Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among salon and clinic booking software in New Zealand peaked at 13.2% in April 2026 and was lowest at 10% in August 2026.
- Across the 11 months ending August 2026, Gensolve’s estimated Share of Search among salon and clinic booking software in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.5% in December 2025.
- Across the 11 months ending August 2026, Timely’s estimated Share of Search among salon and clinic booking software in New Zealand peaked at 6.4% in October 2025 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Gensolve rose from 6th to 5th among salon and clinic booking software in New Zealand.
- Across the 11 months ending August 2026, Timely fell from 5th to 6th among salon and clinic booking software in New Zealand.
- Across the 11 months ending August 2026, Phorest held steady: its estimated Share of Search among salon and clinic booking software in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fresha vs Kitomba: compare search popularity](/demand/nz/compare/fresha-vs-kitomba): 39.1% against 25.1% Share of Search.
- [Fresha vs Cliniko: compare search popularity](/demand/nz/compare/cliniko-vs-fresha): 39.1% against 13% Share of Search.
- [Fresha vs Mindbody: compare search popularity](/demand/nz/compare/fresha-vs-mindbody): 39.1% against 10% Share of Search.
- [Fresha vs Gensolve: compare search popularity](/demand/nz/compare/fresha-vs-gensolve): 39.1% against 7.3% Share of Search.
- [Kitomba vs Cliniko: compare search popularity](/demand/nz/compare/cliniko-vs-kitomba): 25.1% against 13% Share of Search.
- [Kitomba vs Mindbody: compare search popularity](/demand/nz/compare/kitomba-vs-mindbody): 25.1% against 10% Share of Search.
- [Kitomba vs Gensolve: compare search popularity](/demand/nz/compare/gensolve-vs-kitomba): 25.1% against 7.3% Share of Search.
- [Cliniko vs Mindbody: compare search popularity](/demand/nz/compare/cliniko-vs-mindbody): 13% against 10% Share of Search.
- [Cliniko vs Gensolve: compare search popularity](/demand/nz/compare/cliniko-vs-gensolve): 13% against 7.3% Share of Search.
- [Mindbody vs Gensolve: compare search popularity](/demand/nz/compare/gensolve-vs-mindbody): 10% against 7.3% Share of Search.

## How did search popularity change for New Zealand salon and clinic booking software in August 2026?

- In August 2026, Fresha gained estimated Share of Search among salon and clinic booking software in New Zealand, from 37.3% to 39.1%.
- In August 2026, Gensolve gained estimated Share of Search among salon and clinic booking software in New Zealand, from 6.1% to 7.3%.
- In August 2026, Timely gained estimated Share of Search among salon and clinic booking software in New Zealand, from 4.4% to 5.3%.
- In August 2026, Kitomba lost estimated Share of Search among salon and clinic booking software in New Zealand, from 28.1% to 25.1%.
- In August 2026, Mindbody lost estimated Share of Search among salon and clinic booking software in New Zealand, from 10.6% to 10%.
- Cliniko’s estimated Share of Search among salon and clinic booking software in New Zealand has lost ground for 3 months in a row, from 14% to 13% in August 2026.
- Estimated monthly branded searches for Phorest in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fresha | 39.1% | 5.4K | +4.7% | Fresha |
| 2 | Kitomba | 25.1% | 3.4K | -10.6% | Kitomba |
| 3 | Cliniko | 13% | 1.8K | -2.2% | Cliniko |
| 4 | Mindbody | 10% | 1.4K | -6.2% | Mindbody |
| 5 | Gensolve | 7.3% | 1K | +20.5% | Gensolve |
| 6 | Timely | 5.3% | 730 | +21.7% | Timely |
| 7 | Phorest | 0.22% | 30 | 0.0% | Phorest |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fresha | 4.4K | 31.6% | 1 |
| Oct 2025 | Kitomba | 4.1K | 29% | 2 |
| Oct 2025 | Cliniko | 2.1K | 14.9% | 3 |
| Oct 2025 | Mindbody | 1.7K | 12.4% | 4 |
| Oct 2025 | Timely | 900 | 6.4% | 5 |
| Oct 2025 | Gensolve | 750 | 5.3% | 6 |
| Oct 2025 | Phorest | 60 | 0.43% | 7 |
| Nov 2025 | Fresha | 4.3K | 33% | 1 |
| Nov 2025 | Kitomba | 3.5K | 27% | 2 |
| Nov 2025 | Cliniko | 2K | 15.8% | 3 |
| Nov 2025 | Mindbody | 1.6K | 12.7% | 4 |
| Nov 2025 | Timely | 740 | 5.7% | 5 |
| Nov 2025 | Gensolve | 690 | 5.3% | 6 |
| Nov 2025 | Phorest | 50 | 0.39% | 7 |
| Dec 2025 | Fresha | 4.3K | 36.3% | 1 |
| Dec 2025 | Kitomba | 3.6K | 30.4% | 2 |
| Dec 2025 | Cliniko | 1.4K | 12.2% | 3 |
| Dec 2025 | Mindbody | 1.3K | 11.2% | 4 |
| Dec 2025 | Timely | 610 | 5.1% | 5 |
| Dec 2025 | Gensolve | 530 | 4.5% | 6 |
| Dec 2025 | Phorest | 30 | 0.25% | 7 |
| Jan 2026 | Fresha | 5.2K | 36.6% | 1 |
| Jan 2026 | Kitomba | 3.5K | 24.9% | 2 |
| Jan 2026 | Cliniko | 2.1K | 14.8% | 3 |
| Jan 2026 | Mindbody | 1.8K | 12.5% | 4 |
| Jan 2026 | Gensolve | 810 | 5.7% | 5 |
| Jan 2026 | Timely | 730 | 5.2% | 6 |
| Jan 2026 | Phorest | 40 | 0.28% | 7 |
| Feb 2026 | Fresha | 4.2K | 32.2% | 1 |
| Feb 2026 | Kitomba | 3.7K | 28% | 2 |
| Feb 2026 | Cliniko | 2.1K | 16% | 3 |
| Feb 2026 | Mindbody | 1.6K | 12.5% | 4 |
| Feb 2026 | Gensolve | 830 | 6.3% | 5 |
| Feb 2026 | Timely | 620 | 4.7% | 6 |
| Feb 2026 | Phorest | 40 | 0.31% | 7 |
| Mar 2026 | Fresha | 5.1K | 35.1% | 1 |
| Mar 2026 | Kitomba | 4K | 27.4% | 2 |
| Mar 2026 | Cliniko | 2.1K | 14.8% | 3 |
| Mar 2026 | Mindbody | 1.5K | 10.5% | 4 |
| Mar 2026 | Gensolve | 990 | 6.9% | 5 |
| Mar 2026 | Timely | 750 | 5.2% | 6 |
| Mar 2026 | Phorest | 30 | 0.21% | 7 |
| Apr 2026 | Fresha | 4.2K | 31.2% | 1 |
| Apr 2026 | Kitomba | 3.9K | 28.9% | 2 |
| Apr 2026 | Cliniko | 2.1K | 15.6% | 3 |
| Apr 2026 | Mindbody | 1.8K | 13.2% | 4 |
| Apr 2026 | Gensolve | 820 | 6.1% | 5 |
| Apr 2026 | Timely | 620 | 4.6% | 6 |
| Apr 2026 | Phorest | 50 | 0.37% | 7 |
| May 2026 | Fresha | 5.1K | 34.7% | 1 |
| May 2026 | Kitomba | 4.2K | 28.2% | 2 |
| May 2026 | Cliniko | 2.1K | 14% | 3 |
| May 2026 | Mindbody | 1.6K | 11% | 4 |
| May 2026 | Gensolve | 990 | 6.7% | 5 |
| May 2026 | Timely | 760 | 5.2% | 6 |
| May 2026 | Phorest | 20 | 0.14% | 7 |
| Jun 2026 | Fresha | 5.2K | 34.2% | 1 |
| Jun 2026 | Kitomba | 4.3K | 28.8% | 2 |
| Jun 2026 | Cliniko | 2.1K | 13.9% | 3 |
| Jun 2026 | Mindbody | 1.7K | 11.4% | 4 |
| Jun 2026 | Gensolve | 980 | 6.5% | 5 |
| Jun 2026 | Timely | 740 | 4.9% | 6 |
| Jun 2026 | Phorest | 40 | 0.27% | 7 |
| Jul 2026 | Fresha | 5.1K | 37.3% | 1 |
| Jul 2026 | Kitomba | 3.9K | 28.1% | 2 |
| Jul 2026 | Cliniko | 1.8K | 13.3% | 3 |
| Jul 2026 | Mindbody | 1.5K | 10.6% | 4 |
| Jul 2026 | Gensolve | 830 | 6.1% | 5 |
| Jul 2026 | Timely | 600 | 4.4% | 6 |
| Jul 2026 | Phorest | 30 | 0.22% | 7 |
| Aug 2026 | Fresha | 5.4K | 39.1% | 1 |
| Aug 2026 | Kitomba | 3.4K | 25.1% | 2 |
| Aug 2026 | Cliniko | 1.8K | 13% | 3 |
| Aug 2026 | Mindbody | 1.4K | 10% | 4 |
| Aug 2026 | Gensolve | 1K | 7.3% | 5 |
| Aug 2026 | Timely | 730 | 5.3% | 6 |
| Aug 2026 | Phorest | 30 | 0.22% | 7 |
| Sep 2026 | Cliniko | — | — | — |
| Sep 2026 | Fresha | — | — | — |
| Sep 2026 | Gensolve | — | — | — |
| Sep 2026 | Kitomba | — | — | — |
| Sep 2026 | Mindbody | — | — | — |
| Sep 2026 | Phorest | — | — | — |
| Sep 2026 | Timely | — | — | — |

## What is being compared

- **Cliniko**: Measured on the search terms “cliniko”, “cliniko app”, “cliniko booking”, “cliniko com”, “cliniko cost”, “cliniko near me”, “cliniko nz” and “cliniko software”, summed into one figure.
- **Fresha**: Measured on the search terms “fresha”, “fresha app”, “fresha booking”, “fresha booking system”, “fresha com”, “fresha foods”, “fresha near me”, “fresha nz”, “fresha online” and “fresha software”, summed into one figure.
- **Gensolve**: Measured on the search terms “gensolve”, “gensolve app”, “gensolve near me”, “gensolve nz”, “gensolve online” and “gensolve software”, summed into one figure.
- **Kitomba**: Measured on the search terms “kitomba”, “kitomba 1”, “kitomba app”, “kitomba booking”, “kitomba com”, “kitomba near me”, “kitomba new zealand”, “kitomba nz”, “kitomba one”, “kitomba online” and “kitomba software”, summed into one figure.
- **Mindbody**: Measured on the search terms “business mindbody”, “log into mindbody”, “mindbody”, “mindbody and soul”, “mindbody app”, “mindbody booking”, “mindbody gym software”, “mindbody near me”, “mindbody nz”, “mindbody online”, “mindbody software”, “mindbody spirit” and “mindbodyonline com”, summed into one figure.
- **Phorest**: Measured on the search terms “phorest”, “phorest booking”, “phorest com” and “phorest software”, summed into one figure.
- **Timely**: Measured on the search terms “gettimely”, “timely app”, “timely booking” and “timely software”, summed into one figure.

- [Cliniko](/demand/nz/brands/cliniko)
- [Fresha](/demand/nz/brands/fresha)
- [Gensolve](/demand/nz/brands/gensolve)
- [Kitomba](/demand/nz/brands/kitomba)
- [Mindbody](/demand/nz/brands/mindbody)
- [Phorest](/demand/nz/brands/phorest)
- [Timely](/demand/nz/brands/timely-salon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among salon and clinic booking software in New Zealand?

In August 2026, Fresha was the most searched among salon and clinic booking software in New Zealand, with an estimated 5.4K branded searches and 39.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Salon and clinic booking software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-salon-and-clinic-booking-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-salon-and-clinic-booking-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.