---
title: "Salmon brands in New Zealand: Which brands are most popular in search?"
description: "Compare the New Zealand salmon brands shoppers and chefs buy. Share of Search among Mt Cook Alpine Salmon, Akaroa Salmon, Regal Salmon, Ōra King and Big Glory Bay, the salmon brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-salmon-brands"
publisher: "Brandwave"
---

# Salmon brands in New Zealand: Which brands are most popular in search?

Compare the New Zealand salmon brands shoppers and chefs buy. Share of Search among Mt Cook Alpine Salmon, Akaroa Salmon, Regal Salmon, Ōra King and Big Glory Bay, the salmon brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Salmon brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mt Cook Alpine Salmon, 65%

## Which brand is most popular in search among salmon brands in New Zealand?

- In August 2026, Mt Cook Alpine Salmon was the most searched among salmon brands in New Zealand, with an estimated 14.4K branded searches and 65% estimated Share of Search within this set.
- Akaroa Salmon is in 2nd place, 34.5 percentage points behind at 30.5% Share of Search.
- Across the 11 months ending August 2026, Mt Cook Alpine Salmon’s estimated Share of Search among salmon brands in New Zealand decreased from 68.8% to 65%.
- Across the 11 months ending August 2026, Akaroa Salmon’s estimated Share of Search among salmon brands in New Zealand increased from 27% to 30.5%.
- Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand increased from 1.4% to 2.6%.
- Across the 11 months ending August 2026, Big Glory Bay’s estimated Share of Search among salmon brands in New Zealand decreased from 1.3% to 0.72%.
- Across the 11 months ending August 2026, Mt Cook Alpine Salmon’s estimated Share of Search among salmon brands in New Zealand peaked at 79.8% in February 2026 and was lowest at 61.2% in December 2025.
- Across the 11 months ending August 2026, Akaroa Salmon’s estimated Share of Search among salmon brands in New Zealand peaked at 35.9% in December 2025 and was lowest at 17.9% in February 2026.
- Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand peaked at 2.6% in August 2026 and was lowest at 0.77% in February 2026.
- Across the 11 months ending August 2026, Regal Salmon rose from 4th to 3rd among salmon brands in New Zealand.
- Across the 11 months ending August 2026, Ōra King fell from 3rd to 4th among salmon brands in New Zealand.

## Compare search popularity between leading brands

- [Mt Cook Alpine Salmon vs Akaroa Salmon: compare search popularity](/demand/nz/compare/akaroa-salmon-vs-mt-cook-alpine-salmon): 65% against 30.5% Share of Search.
- [Mt Cook Alpine Salmon vs Regal Salmon: compare search popularity](/demand/nz/compare/mt-cook-alpine-salmon-vs-regal-salmon): 65% against 2.6% Share of Search.
- [Akaroa Salmon vs Regal Salmon: compare search popularity](/demand/nz/compare/akaroa-salmon-vs-regal-salmon): 30.5% against 2.6% Share of Search.

## How did search popularity change for New Zealand salmon brands in August 2026?

- In August 2026, Mt Cook Alpine Salmon gained estimated Share of Search among salmon brands in New Zealand, from 61.2% to 65%.
- In August 2026, Regal Salmon gained estimated Share of Search among salmon brands in New Zealand, from 1.9% to 2.6%.
- In August 2026, Akaroa Salmon lost estimated Share of Search among salmon brands in New Zealand, from 34.7% to 30.5%.
- Estimated monthly branded searches for Big Glory Bay in New Zealand fell 51.5% over 11 measured months, from 330 to 160 in August 2026.
- Estimated monthly branded searches for Ōra King in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mt Cook Alpine Salmon | 65% | 14.4K | +21.1% | Mt Cook Alpine Salmon |
| 2 | Akaroa Salmon | 30.5% | 6.8K | +0.1% | Akaroa Salmon |
| 3 | Regal Salmon | 2.6% | 570 | +54.1% | Regal Salmon |
| 4 | Ōra King | 1.3% | 280 | 0.0% | Ōra King |
| 5 | Big Glory Bay | 0.72% | 160 | 0.0% | Big Glory Bay |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mt Cook Alpine Salmon | 17.1K | 68.8% | 1 |
| Oct 2025 | Akaroa Salmon | 6.7K | 27% | 2 |
| Oct 2025 | Ōra King | 380 | 1.5% | 3 |
| Oct 2025 | Regal Salmon | 340 | 1.4% | 4 |
| Oct 2025 | Big Glory Bay | 330 | 1.3% | 5 |
| Nov 2025 | Mt Cook Alpine Salmon | 20.9K | 69.6% | 1 |
| Nov 2025 | Akaroa Salmon | 8.2K | 27.4% | 2 |
| Nov 2025 | Ōra King | 380 | 1.3% | 3 |
| Nov 2025 | Regal Salmon | 360 | 1.2% | 4 |
| Nov 2025 | Big Glory Bay | 190 | 0.63% | 5 |
| Dec 2025 | Mt Cook Alpine Salmon | 25.6K | 61.2% | 1 |
| Dec 2025 | Akaroa Salmon | 15K | 35.9% | 2 |
| Dec 2025 | Ōra King | 450 | 1.1% | 3 |
| Dec 2025 | Regal Salmon | 440 | 1.1% | 4 |
| Dec 2025 | Big Glory Bay | 320 | 0.77% | 5 |
| Jan 2026 | Mt Cook Alpine Salmon | 20.9K | 73% | 1 |
| Jan 2026 | Akaroa Salmon | 6.7K | 23.5% | 2 |
| Jan 2026 | Regal Salmon | 400 | 1.4% | 3 |
| Jan 2026 | Ōra King | 310 | 1.1% | 4 |
| Jan 2026 | Big Glory Bay | 280 | 0.98% | 5 |
| Feb 2026 | Mt Cook Alpine Salmon | 29.9K | 79.8% | 1 |
| Feb 2026 | Akaroa Salmon | 6.7K | 17.9% | 2 |
| Feb 2026 | Ōra King | 320 | 0.85% | 3 |
| Feb 2026 | Regal Salmon | 290 | 0.77% | 4 |
| Feb 2026 | Big Glory Bay | 260 | 0.69% | 5 |
| Mar 2026 | Mt Cook Alpine Salmon | 20.6K | 72.9% | 1 |
| Mar 2026 | Akaroa Salmon | 6.7K | 23.8% | 2 |
| Mar 2026 | Ōra King | 390 | 1.4% | 3 |
| Mar 2026 | Regal Salmon | 350 | 1.2% | 4 |
| Mar 2026 | Big Glory Bay | 200 | 0.71% | 5 |
| Apr 2026 | Mt Cook Alpine Salmon | 25K | 77% | 1 |
| Apr 2026 | Akaroa Salmon | 6.7K | 20.7% | 2 |
| Apr 2026 | Ōra King | 310 | 0.96% | 3 |
| Apr 2026 | Regal Salmon | 260 | 0.8% | 4 |
| Apr 2026 | Big Glory Bay | 180 | 0.55% | 5 |
| May 2026 | Mt Cook Alpine Salmon | 17.5K | 70.1% | 1 |
| May 2026 | Akaroa Salmon | 6.7K | 26.8% | 2 |
| May 2026 | Ōra King | 320 | 1.3% | 3 |
| May 2026 | Regal Salmon | 290 | 1.2% | 4 |
| May 2026 | Big Glory Bay | 160 | 0.64% | 5 |
| Jun 2026 | Mt Cook Alpine Salmon | 12.1K | 61.7% | 1 |
| Jun 2026 | Akaroa Salmon | 6.7K | 34% | 2 |
| Jun 2026 | Regal Salmon | 350 | 1.8% | 3 |
| Jun 2026 | Ōra King | 270 | 1.4% | 4 |
| Jun 2026 | Big Glory Bay | 210 | 1.1% | 5 |
| Jul 2026 | Mt Cook Alpine Salmon | 11.9K | 61.2% | 1 |
| Jul 2026 | Akaroa Salmon | 6.8K | 34.7% | 2 |
| Jul 2026 | Regal Salmon | 370 | 1.9% | 3 |
| Jul 2026 | Ōra King | 280 | 1.4% | 4 |
| Jul 2026 | Big Glory Bay | 160 | 0.82% | 5 |
| Aug 2026 | Mt Cook Alpine Salmon | 14.4K | 65% | 1 |
| Aug 2026 | Akaroa Salmon | 6.8K | 30.5% | 2 |
| Aug 2026 | Regal Salmon | 570 | 2.6% | 3 |
| Aug 2026 | Ōra King | 280 | 1.3% | 4 |
| Aug 2026 | Big Glory Bay | 160 | 0.72% | 5 |
| Sep 2026 | Akaroa Salmon | — | — | — |
| Sep 2026 | Big Glory Bay | — | — | — |
| Sep 2026 | Mt Cook Alpine Salmon | — | — | — |
| Sep 2026 | Ōra King | — | — | — |
| Sep 2026 | Regal Salmon | — | — | — |

## What is being compared

- **Akaroa Salmon**: Measured on the search terms “akaroa salmon”, “akaroa salmon near me”, “akaroa salmon new zealand”, “akaroa salmon nz”, “akaroa salmon online”, “akaroasalmon” and “akaroasalmon co nz”, summed into one figure.
- **Big Glory Bay**: Measured on the search terms “big glory bay king salmon” and “big glory bay salmon”, summed into one figure.
- **Mt Cook Alpine Salmon**: Measured on the search terms “mt cook alpine salmon”, “mt cook alpine salmon near me”, “mt cook alpine salmon shop”, “mt cook salmon”, “mt cook salmon farm” and “mt cook salmon limited”, summed into one figure.
- **Ōra King**: Measured on the search terms “ora king”, “ora king salmon”, “ora king smoked salmon”, “oraking” and “oraking salmon”, summed into one figure.
- **Regal Salmon**: Measured on the search terms “regal salmon”, “regal salmon nz”, “regal salmon online”, “regal smoked salmon”, “regalsalmon” and “regalsalmon co nz”, summed into one figure.

- [Akaroa Salmon](/demand/nz/brands/akaroa-salmon)
- [Big Glory Bay](/demand/nz/brands/big-glory-bay)
- [Mt Cook Alpine Salmon](/demand/nz/brands/mt-cook-alpine-salmon)
- [Ōra King](/demand/nz/brands/ora-king)
- [Regal Salmon](/demand/nz/brands/regal-salmon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among salmon brands in New Zealand?

In August 2026, Mt Cook Alpine Salmon was the most searched among salmon brands in New Zealand, with an estimated 14.4K branded searches and 65% estimated Share of Search within this set.

## Cite this page

Brandwave. "Salmon brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-salmon-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-salmon-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.