--- title: "Sales engagement and outreach tools in New Zealand: Which brands are most popular in search?" description: "Compare the cold email, sequencing and sales engagement tools New Zealand sales teams prospect with. Share of Search among Outreach, Instantly, lemlist and Salesloft, the sales engagement and outreach tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sales-engagement-platforms" publisher: "Brandwave" --- # Sales engagement and outreach tools in New Zealand: Which brands are most popular in search? Compare the cold email, sequencing and sales engagement tools New Zealand sales teams prospect with. Share of Search among Outreach, Instantly, lemlist and Salesloft, the sales engagement and outreach tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sales engagement and outreach tools - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Outreach, 56.4% ## Which brand is most popular in search among sales engagement and outreach tools in New Zealand? - In August 2026, Outreach was the most searched among sales engagement and outreach tools in New Zealand, with an estimated 220 branded searches and 56.4% estimated Share of Search within this set. - Instantly is in 2nd place, 33.3 percentage points behind at 23.1% Share of Search. - Across the 11 months ending August 2026, Outreach’s estimated Share of Search among sales engagement and outreach tools in New Zealand increased from 54.9% to 56.4%. - Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales engagement and outreach tools in New Zealand increased from 13.7% to 23.1%. - Across the 11 months ending August 2026, lemlist’s estimated Share of Search among sales engagement and outreach tools in New Zealand decreased from 17.6% to 12.8%. - Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among sales engagement and outreach tools in New Zealand decreased from 13.7% to 7.7%. - Across the 11 months ending August 2026, Outreach’s estimated Share of Search among sales engagement and outreach tools in New Zealand peaked at 63.2% in July 2026 and was lowest at 41.9% in May 2026. - Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales engagement and outreach tools in New Zealand peaked at 26.2% in February 2026 and was lowest at 13.2% in July 2026. - Across the 11 months ending August 2026, lemlist’s estimated Share of Search among sales engagement and outreach tools in New Zealand peaked at 26.2% in February 2026 and was lowest at 12.8% in August 2026. - Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among sales engagement and outreach tools in New Zealand peaked at 13.7% in October 2025 and was lowest at 4.3% in April 2026. - Across the 11 months ending August 2026, Instantly rose from 3rd to 2nd among sales engagement and outreach tools in New Zealand. - Across the 11 months ending August 2026, lemlist fell from 2nd to 3rd among sales engagement and outreach tools in New Zealand. ## Compare search popularity between leading brands - [Outreach vs Instantly: compare search popularity](/demand/nz/compare/instantly-vs-outreach): 56.4% against 23.1% Share of Search. - [Outreach vs lemlist: compare search popularity](/demand/nz/compare/lemlist-vs-outreach): 56.4% against 12.8% Share of Search. - [Outreach vs Salesloft: compare search popularity](/demand/nz/compare/outreach-vs-salesloft): 56.4% against 7.7% Share of Search. - [Instantly vs lemlist: compare search popularity](/demand/nz/compare/instantly-vs-lemlist): 23.1% against 12.8% Share of Search. - [Instantly vs Salesloft: compare search popularity](/demand/nz/compare/instantly-vs-salesloft): 23.1% against 7.7% Share of Search. - [lemlist vs Salesloft: compare search popularity](/demand/nz/compare/lemlist-vs-salesloft): 12.8% against 7.7% Share of Search. ## How did search popularity change for New Zealand sales engagement and outreach tools in August 2026? - In August 2026, Instantly overtook lemlist to rank 2nd among sales engagement and outreach tools in New Zealand, at 23.1%. - In August 2026, Salesloft gained estimated Share of Search among sales engagement and outreach tools in New Zealand, from 5.3% to 7.7%. - In August 2026, Outreach lost estimated Share of Search among sales engagement and outreach tools in New Zealand, from 63.2% to 56.4%. - In August 2026, lemlist lost estimated Share of Search among sales engagement and outreach tools in New Zealand, from 18.4% to 12.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Outreach | 56.4% | 220 | -8.3% | Outreach | | 2 | Instantly | 23.1% | 90 | +80.0% | Instantly | | 3 | lemlist | 12.8% | 50 | -28.6% | lemlist | | 4 | Salesloft | 7.7% | 30 | +50.0% | Salesloft | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outreach | 280 | 54.9% | 1 | | Oct 2025 | lemlist | 90 | 17.6% | 2 | | Oct 2025 | Instantly | 70 | 13.7% | 3 | | Oct 2025 | Salesloft | 70 | 13.7% | 4 | | Nov 2025 | Outreach | 190 | 44.2% | 1 | | Nov 2025 | Instantly | 100 | 23.3% | 2 | | Nov 2025 | lemlist | 90 | 20.9% | 3 | | Nov 2025 | Salesloft | 50 | 11.6% | 4 | | Dec 2025 | Outreach | 120 | 44.4% | 1 | | Dec 2025 | Instantly | 70 | 25.9% | 2 | | Dec 2025 | lemlist | 50 | 18.5% | 3 | | Dec 2025 | Salesloft | 30 | 11.1% | 4 | | Jan 2026 | Outreach | 190 | 47.5% | 1 | | Jan 2026 | Instantly | 90 | 22.5% | 2 | | Jan 2026 | lemlist | 90 | 22.5% | 3 | | Jan 2026 | Salesloft | 30 | 7.5% | 4 | | Feb 2026 | Outreach | 180 | 42.9% | 1 | | Feb 2026 | Instantly | 110 | 26.2% | 2 | | Feb 2026 | lemlist | 110 | 26.2% | 3 | | Feb 2026 | Salesloft | 20 | 4.8% | 4 | | Mar 2026 | Outreach | 220 | 45.8% | 1 | | Mar 2026 | Instantly | 120 | 25% | 2 | | Mar 2026 | lemlist | 110 | 22.9% | 3 | | Mar 2026 | Salesloft | 30 | 6.3% | 4 | | Apr 2026 | Outreach | 230 | 50% | 1 | | Apr 2026 | lemlist | 120 | 26.1% | 2 | | Apr 2026 | Instantly | 90 | 19.6% | 3 | | Apr 2026 | Salesloft | 20 | 4.3% | 4 | | May 2026 | Outreach | 180 | 41.9% | 1 | | May 2026 | Instantly | 110 | 25.6% | 2 | | May 2026 | lemlist | 110 | 25.6% | 3 | | May 2026 | Salesloft | 30 | 7% | 4 | | Jun 2026 | Outreach | 190 | 52.8% | 1 | | Jun 2026 | lemlist | 80 | 22.2% | 2 | | Jun 2026 | Instantly | 70 | 19.4% | 3 | | Jun 2026 | Salesloft | 20 | 5.6% | 4 | | Jul 2026 | Outreach | 240 | 63.2% | 1 | | Jul 2026 | lemlist | 70 | 18.4% | 2 | | Jul 2026 | Instantly | 50 | 13.2% | 3 | | Jul 2026 | Salesloft | 20 | 5.3% | 4 | | Aug 2026 | Outreach | 220 | 56.4% | 1 | | Aug 2026 | Instantly | 90 | 23.1% | 2 | | Aug 2026 | lemlist | 50 | 12.8% | 3 | | Aug 2026 | Salesloft | 30 | 7.7% | 4 | | Sep 2026 | Instantly | — | — | — | | Sep 2026 | lemlist | — | — | — | | Sep 2026 | Outreach | — | — | — | | Sep 2026 | Salesloft | — | — | — | ## What is being compared - **Instantly**: Measured on the search terms “instantly ai”, “instantly cold email” and “instantly outreach”, summed into one figure. - **lemlist**: Measured on the search terms “lemlist”, “lemlist cold email” and “lemlist near me”, summed into one figure. - **Outreach**: Measured on the search terms “outreach io”, “outreach outreach”, “outreach prospecting” and “outreach sales”, summed into one figure. - **Salesloft**: Measured on the search term “salesloft”. - [Instantly](/demand/nz/brands/instantly) - [lemlist](/demand/nz/brands/lemlist) - [Outreach](/demand/nz/brands/outreach) - [Salesloft](/demand/nz/brands/salesloft) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sales engagement and outreach tools in New Zealand? In August 2026, Outreach was the most searched among sales engagement and outreach tools in New Zealand, with an estimated 220 branded searches and 56.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Sales engagement and outreach tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sales-engagement-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sales-engagement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.