---
title: "Sales enablement platforms in New Zealand: Which brands are most popular in search?"
description: "Compare sales enablement and training platforms available to New Zealand sales teams. Share of Search among Highspot, Showpad, Mindtickle, Allego and Seismic, the sales enablement platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sales-enablement-platforms"
publisher: "Brandwave"
---

# Sales enablement platforms in New Zealand: Which brands are most popular in search?

Compare sales enablement and training platforms available to New Zealand sales teams. Share of Search among Highspot, Showpad, Mindtickle, Allego and Seismic, the sales enablement platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sales enablement platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Highspot, 42.9%

## Which brand is most popular in search among sales enablement platforms in New Zealand?

- Highspot and Showpad share the highest estimated Share of Search among sales enablement platforms in New Zealand, at 42.9% in August 2026.
- Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales enablement platforms in New Zealand decreased from 57.1% to 42.9%.
- Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms in New Zealand increased from 28.6% to 42.9%.
- Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales enablement platforms in New Zealand peaked at 66.7% in February 2026 and was lowest at 42.9% in August 2026.
- Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms in New Zealand peaked at 42.9% in August 2026 and was lowest at 20% in June 2026.
- Across the 11 months ending August 2026, Mindtickle’s estimated Share of Search among sales enablement platforms in New Zealand peaked at 16.7% in April 2026 and was lowest at 6.7% in June 2026.
- Across the 11 months ending August 2026, Seismic’s estimated Share of Search among sales enablement platforms in New Zealand peaked at 15.4% in November 2025 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Mindtickle, Allego and Seismic held steady: their estimated Share of Search among sales enablement platforms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Highspot vs Showpad: compare search popularity](/demand/nz/compare/highspot-vs-showpad): 42.9% Share of Search each.
- [Highspot vs Mindtickle: compare search popularity](/demand/nz/compare/highspot-vs-mindtickle): 42.9% against 14.3% Share of Search.
- [Showpad vs Mindtickle: compare search popularity](/demand/nz/compare/mindtickle-vs-showpad): 42.9% against 14.3% Share of Search.

## How did search popularity change for New Zealand sales enablement platforms in August 2026?

- In August 2026, Showpad gained estimated Share of Search among sales enablement platforms in New Zealand, from 33.3% to 42.9%.
- In August 2026, Highspot lost estimated Share of Search among sales enablement platforms in New Zealand, from 50% to 42.9%.
- In August 2026, Mindtickle lost estimated Share of Search among sales enablement platforms in New Zealand, from 16.7% to 14.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Highspot | 42.9% | 30 | 0.0% | Highspot |
| 2 | Showpad | 42.9% | 30 | +50.0% | Showpad |
| 3 | Mindtickle | 14.3% | 10 | 0.0% | Mindtickle |
| 4 | Allego | 0% | 0 | — | Allego |
| 5 | Seismic | 0% | 0 | — | Seismic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Highspot | 80 | 57.1% | 1 |
| Oct 2025 | Showpad | 40 | 28.6% | 2 |
| Oct 2025 | Mindtickle | 20 | 14.3% | 3 |
| Oct 2025 | Allego | 0 | 0% | 4 |
| Oct 2025 | Seismic | 0 | 0% | 5 |
| Nov 2025 | Highspot | 60 | 46.2% | 1 |
| Nov 2025 | Showpad | 40 | 30.8% | 2 |
| Nov 2025 | Seismic | 20 | 15.4% | 3 |
| Nov 2025 | Mindtickle | 10 | 7.7% | 4 |
| Nov 2025 | Allego | 0 | 0% | 5 |
| Dec 2025 | Highspot | 60 | 46.2% | 1 |
| Dec 2025 | Showpad | 30 | 23.1% | 2 |
| Dec 2025 | Mindtickle | 20 | 15.4% | 3 |
| Dec 2025 | Seismic | 20 | 15.4% | 4 |
| Dec 2025 | Allego | 0 | 0% | 5 |
| Jan 2026 | Highspot | 60 | 46.2% | 1 |
| Jan 2026 | Showpad | 40 | 30.8% | 2 |
| Jan 2026 | Mindtickle | 20 | 15.4% | 3 |
| Jan 2026 | Seismic | 10 | 7.7% | 4 |
| Jan 2026 | Allego | 0 | 0% | 5 |
| Feb 2026 | Highspot | 80 | 66.7% | 1 |
| Feb 2026 | Showpad | 30 | 25% | 2 |
| Feb 2026 | Mindtickle | 10 | 8.3% | 3 |
| Feb 2026 | Allego | 0 | 0% | 4 |
| Feb 2026 | Seismic | 0 | 0% | 5 |
| Mar 2026 | Highspot | 90 | 56.3% | 1 |
| Mar 2026 | Showpad | 40 | 25% | 2 |
| Mar 2026 | Mindtickle | 20 | 12.5% | 3 |
| Mar 2026 | Seismic | 10 | 6.3% | 4 |
| Mar 2026 | Allego | 0 | 0% | 5 |
| Apr 2026 | Highspot | 60 | 50% | 1 |
| Apr 2026 | Showpad | 40 | 33.3% | 2 |
| Apr 2026 | Mindtickle | 20 | 16.7% | 3 |
| Apr 2026 | Allego | 0 | 0% | 4 |
| Apr 2026 | Seismic | 0 | 0% | 5 |
| May 2026 | Highspot | 70 | 58.3% | 1 |
| May 2026 | Showpad | 30 | 25% | 2 |
| May 2026 | Mindtickle | 10 | 8.3% | 3 |
| May 2026 | Seismic | 10 | 8.3% | 4 |
| May 2026 | Allego | 0 | 0% | 5 |
| Jun 2026 | Highspot | 100 | 66.7% | 1 |
| Jun 2026 | Showpad | 30 | 20% | 2 |
| Jun 2026 | Mindtickle | 10 | 6.7% | 3 |
| Jun 2026 | Seismic | 10 | 6.7% | 4 |
| Jun 2026 | Allego | 0 | 0% | 5 |
| Jul 2026 | Highspot | 30 | 50% | 1 |
| Jul 2026 | Showpad | 20 | 33.3% | 2 |
| Jul 2026 | Mindtickle | 10 | 16.7% | 3 |
| Jul 2026 | Allego | 0 | 0% | 4 |
| Jul 2026 | Seismic | 0 | 0% | 5 |
| Aug 2026 | Highspot | 30 | 42.9% | 1 |
| Aug 2026 | Showpad | 30 | 42.9% | 2 |
| Aug 2026 | Mindtickle | 10 | 14.3% | 3 |
| Aug 2026 | Allego | 0 | 0% | 4 |
| Aug 2026 | Seismic | 0 | 0% | 5 |
| Sep 2026 | Allego | — | — | — |
| Sep 2026 | Highspot | — | — | — |
| Sep 2026 | Mindtickle | — | — | — |
| Sep 2026 | Seismic | — | — | — |
| Sep 2026 | Showpad | — | — | — |

## What is being compared

- **Allego**: Measured on the search term “allego com”.
- **Highspot**: Measured on the search terms “highspot”, “highspot com”, “highspot company”, “highspot sales”, “highspot sales enablement”, “highspot software”, “highspot startup” and “www highspot com”, summed into one figure.
- **Mindtickle**: Measured on the search terms “mind tickle”, “mindtickle”, “mindtickle lms”, “mindtickle pricing” and “mindtickle review”, summed into one figure.
- **Seismic**: Measured on the search terms “seismic com” and “seismic sales enablement”, summed into one figure.
- **Showpad**: Measured on the search terms “showpad”, “showpad app”, “showpad com”, “showpad near me”, “showpad online platform”, “showpad platform”, “showpad pricing”, “showpad sales” and “showpad sales enablement”, summed into one figure.

- [Allego](/demand/nz/brands/allego)
- [Highspot](/demand/nz/brands/highspot)
- [Mindtickle](/demand/nz/brands/mindtickle)
- [Seismic](/demand/nz/brands/seismic)
- [Showpad](/demand/nz/brands/showpad)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sales enablement platforms in New Zealand?

Highspot and Showpad share the highest estimated Share of Search among sales enablement platforms in New Zealand, at 42.9% in August 2026.

## Cite this page

Brandwave. "Sales enablement platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sales-enablement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sales-enablement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.