--- title: "Joseph Joseph vs OXO: Which is searched more in New Zealand?" description: "Is Joseph Joseph or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salad spinner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-salad-spinner-brands/compare/joseph-joseph-vs-oxo" publisher: "Brandwave" --- # Joseph Joseph vs OXO: Which is searched more in New Zealand? Is Joseph Joseph or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salad spinner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joseph Joseph and OXO - **Competitive set**: Salad spinner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Joseph Joseph Share of Search**: 8% - **OXO Share of Search**: 2.3% ## Is Joseph Joseph or OXO more popular in search? - In September 2026, Joseph Joseph had more branded searches than OXO among salad spinner brands in New Zealand. Joseph Joseph had about 590 branded searches, while OXO had 170. Joseph Joseph made up 8% of all salad spinner brand searches we track, and OXO accounted for 2.3%. - Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among salad spinner brands in New Zealand moved from 7.8% to 8%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, OXO’s share of searches among salad spinner brands in New Zealand held steady at 2.3%, and its estimated monthly branded searches held steady at 170. ## Top salad spinner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Joseph Joseph was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Joseph Joseph in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zyliss | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | KitchenAid | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Joseph Joseph | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Avanti Homewares | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salad spinner brands - Asked ChatGPT "Which salad spinner brand should I buy in New Zealand?": 1. OXO, 2. Zyliss, 3. KitchenAid - Asked ChatGPT "What are the best salad spinner brands in New Zealand?": 1. OXO, 2. Zyliss, 3. Joseph Joseph - Asked ChatGPT "What's the best salad spinner brand in New Zealand for washing salad greens?": 1. OXO, 2. Zyliss - Searched Google, AI Overview "salad spinner nz": 1. Zyliss, 2. OXO - Searched Google, AI Overview "kitchen salad spinner": 1. OXO, 2. Zyliss Not named in any answer: Avanti Homewares. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand salad spinner brands in September 2026? - In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 9.7% to 8%. - In September 2026, OXO lost share of searches among salad spinner brands in New Zealand, from 2.8% to 2.3%. ## Month by month | Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 7.8% | 2 | 170 | 2.3% | 3 | | Nov 2025 | 720 | 5.8% | 2 | 140 | 1.1% | 3 | | Dec 2025 | 720 | 5.6% | 2 | 210 | 1.6% | 3 | | Jan 2026 | 720 | 8% | 2 | 260 | 2.9% | 3 | | Feb 2026 | 480 | 6.8% | 2 | 170 | 2.4% | 3 | | Mar 2026 | 590 | 8.1% | 2 | 210 | 2.9% | 3 | | Apr 2026 | 590 | 8.1% | 2 | 210 | 2.9% | 3 | | May 2026 | 590 | 8% | 2 | 170 | 2.3% | 3 | | Jun 2026 | 590 | 8.3% | 2 | 170 | 2.4% | 3 | | Jul 2026 | 590 | 8.1% | 2 | 170 | 2.3% | 3 | | Aug 2026 | 720 | 9.7% | 2 | 210 | 2.8% | 3 | | Sep 2026 | 590 | 8% | 2 | 170 | 2.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **OXO**: Measured on the search term “oxo good grips”. - [Joseph Joseph profile](/demand/nz/brands/joseph-joseph) - [OXO profile](/demand/nz/brands/oxo) - [All salad spinner brands in New Zealand](/demand/nz/categories/nz-salad-spinner-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joseph Joseph or OXO more popular in search? In September 2026, Joseph Joseph had more branded searches than OXO among salad spinner brands in New Zealand. Joseph Joseph had about 590 branded searches, while OXO had 170. Joseph Joseph made up 8% of all salad spinner brand searches we track, and OXO accounted for 2.3%. ## Cite this page Brandwave. "Joseph Joseph vs OXO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-salad-spinner-brands/compare/joseph-joseph-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-salad-spinner-brands/compare/joseph-joseph-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.