---
title: "Salad spinner brands in New Zealand: Which are searched most?"
description: "Compare the salad spinner brands people buy. Share of Search among Joseph Joseph, OXO, Zyliss and Avanti Homewares, the salad spinner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-salad-spinner-brands"
publisher: "Brandwave"
---

# Salad spinner brands in New Zealand: Which are searched most?

Compare the salad spinner brands people buy. Share of Search among Joseph Joseph, OXO, Zyliss and Avanti Homewares, the salad spinner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Salad spinner brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Joseph Joseph, 68.6%

## Which brand is most popular in search among salad spinner brands in New Zealand?

- In September 2026, Joseph Joseph was the most searched among salad spinner brands in New Zealand, with an estimated 590 branded searches, 68.6% of all searches for the four we track.
- OXO is in 2nd place, 48.8 percentage points behind at 19.8%.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among salad spinner brands in New Zealand increased from 64.8% to 68.6%.
- Across the 12 months ending September 2026, OXO’s share of searches among salad spinner brands in New Zealand increased from 18.7% to 19.8%.
- Across the 12 months ending September 2026, Zyliss’ share of searches among salad spinner brands in New Zealand decreased from 13.2% to 8.1%.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among salad spinner brands in New Zealand peaked at 74.2% in November 2025 and was lowest at 63.2% in February 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among salad spinner brands in New Zealand peaked at 23.4% in January 2026 and was lowest at 14.4% in November 2025.
- Across the 12 months ending September 2026, Zyliss’ share of searches among salad spinner brands in New Zealand peaked at 13.2% in October 2025 and was lowest at 7.7% in August 2026.
- Across the 12 months ending September 2026, Avanti Homewares’ share of searches among salad spinner brands in New Zealand peaked at 5.3% in February 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending September 2026, Avanti Homewares held steady: its share of searches among salad spinner brands in New Zealand moved less than 0.5 percentage points.

## Top salad spinner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, OXO and Zyliss appeared every time. OXO was recommended most often, coming first in four out of five answers. Zyliss was second, and Joseph Joseph was third. Avanti Homewares, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| OXO | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Zyliss | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Joseph Joseph | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Avanti Homewares | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about salad spinner brands

- Asked ChatGPT "Which salad spinner brand should I buy in New Zealand?": 1. OXO, 2. Zyliss
- Asked ChatGPT "What are the best salad spinner brands in New Zealand?": 1. OXO, 2. Zyliss, 3. Joseph Joseph
- Asked ChatGPT "What's the best salad spinner brand in New Zealand for washing salad greens?": 1. OXO, 2. Zyliss
- Searched Google, AI Overview "salad spinner nz": 1. Zyliss, 2. OXO
- Searched Google, AI Overview "kitchen salad spinner": 1. OXO, 2. Zyliss

Not named in any answer: Avanti Homewares.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Joseph Joseph vs OXO: compare search popularity](/demand/nz/compare/joseph-joseph-vs-oxo): 68.6% against 19.8% Share of Search.
- [Joseph Joseph vs Zyliss: compare search popularity](/demand/nz/compare/joseph-joseph-vs-zyliss): 68.6% against 8.1% Share of Search.
- [Joseph Joseph vs Avanti Homewares: compare search popularity](/demand/nz/compare/avanti-homewares-vs-joseph-joseph): 68.6% against 3.5% Share of Search.
- [OXO vs Zyliss: compare search popularity](/demand/nz/compare/oxo-vs-zyliss): 19.8% against 8.1% Share of Search.
- [OXO vs Avanti Homewares: compare search popularity](/demand/nz/compare/avanti-homewares-vs-oxo): 19.8% against 3.5% Share of Search.
- [Zyliss vs Avanti Homewares: compare search popularity](/demand/nz/compare/avanti-homewares-vs-zyliss): 8.1% against 3.5% Share of Search.

## How did search popularity change for New Zealand salad spinner brands in September 2026?

- In September 2026, Avanti Homewares gained share of searches among salad spinner brands in New Zealand, from 2.9% to 3.5%.
- In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 69.2% to 68.6%.
- Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Joseph Joseph | 68.6% | 590 | -18.1% | Joseph Joseph |
| 2 | OXO | 19.8% | 170 | -19.0% | Oxo |
| 3 | Zyliss | 8.1% | 70 | -12.5% | Zyliss |
| 4 | Avanti Homewares | 3.5% | 30 | 0.0% | Avanti Homewares |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Joseph Joseph | 590 | 64.8% | 1 |
| Oct 2025 | OXO | 170 | 18.7% | 2 |
| Oct 2025 | Zyliss | 120 | 13.2% | 3 |
| Oct 2025 | Avanti Homewares | 30 | 3.3% | 4 |
| Nov 2025 | Joseph Joseph | 720 | 74.2% | 1 |
| Nov 2025 | OXO | 140 | 14.4% | 2 |
| Nov 2025 | Zyliss | 80 | 8.2% | 3 |
| Nov 2025 | Avanti Homewares | 30 | 3.1% | 4 |
| Dec 2025 | Joseph Joseph | 720 | 67.9% | 1 |
| Dec 2025 | OXO | 210 | 19.8% | 2 |
| Dec 2025 | Zyliss | 100 | 9.4% | 3 |
| Dec 2025 | Avanti Homewares | 30 | 2.8% | 4 |
| Jan 2026 | Joseph Joseph | 720 | 64.9% | 1 |
| Jan 2026 | OXO | 260 | 23.4% | 2 |
| Jan 2026 | Zyliss | 100 | 9% | 3 |
| Jan 2026 | Avanti Homewares | 30 | 2.7% | 4 |
| Feb 2026 | Joseph Joseph | 480 | 63.2% | 1 |
| Feb 2026 | OXO | 170 | 22.4% | 2 |
| Feb 2026 | Zyliss | 70 | 9.2% | 3 |
| Feb 2026 | Avanti Homewares | 40 | 5.3% | 4 |
| Mar 2026 | Joseph Joseph | 590 | 65.6% | 1 |
| Mar 2026 | OXO | 210 | 23.3% | 2 |
| Mar 2026 | Zyliss | 70 | 7.8% | 3 |
| Mar 2026 | Avanti Homewares | 30 | 3.3% | 4 |
| Apr 2026 | Joseph Joseph | 590 | 65.6% | 1 |
| Apr 2026 | OXO | 210 | 23.3% | 2 |
| Apr 2026 | Zyliss | 70 | 7.8% | 3 |
| Apr 2026 | Avanti Homewares | 30 | 3.3% | 4 |
| May 2026 | Joseph Joseph | 590 | 67.8% | 1 |
| May 2026 | OXO | 170 | 19.5% | 2 |
| May 2026 | Zyliss | 70 | 8% | 3 |
| May 2026 | Avanti Homewares | 40 | 4.6% | 4 |
| Jun 2026 | Joseph Joseph | 590 | 68.6% | 1 |
| Jun 2026 | OXO | 170 | 19.8% | 2 |
| Jun 2026 | Zyliss | 70 | 8.1% | 3 |
| Jun 2026 | Avanti Homewares | 30 | 3.5% | 4 |
| Jul 2026 | Joseph Joseph | 590 | 67% | 1 |
| Jul 2026 | OXO | 170 | 19.3% | 2 |
| Jul 2026 | Zyliss | 90 | 10.2% | 3 |
| Jul 2026 | Avanti Homewares | 30 | 3.4% | 4 |
| Aug 2026 | Joseph Joseph | 720 | 69.2% | 1 |
| Aug 2026 | OXO | 210 | 20.2% | 2 |
| Aug 2026 | Zyliss | 80 | 7.7% | 3 |
| Aug 2026 | Avanti Homewares | 30 | 2.9% | 4 |
| Sep 2026 | Joseph Joseph | 590 | 68.6% | 1 |
| Sep 2026 | OXO | 170 | 19.8% | 2 |
| Sep 2026 | Zyliss | 70 | 8.1% | 3 |
| Sep 2026 | Avanti Homewares | 30 | 3.5% | 4 |

## What is being compared

- **Avanti Homewares**: Measured on the search terms “avanti homewares”, “avanti kitchenware” and “avanti salad spinner”, summed into one figure.
- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **OXO**: Measured on the search term “oxo good grips”.
- **Zyliss**: Measured on the search terms “zyliss” and “zyliss kitchen”, summed into one figure.

- [Avanti Homewares](/demand/nz/brands/avanti-homewares)
- [Joseph Joseph](/demand/nz/brands/joseph-joseph)
- [OXO](/demand/nz/brands/oxo)
- [Zyliss](/demand/nz/brands/zyliss)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among salad spinner brands in New Zealand?

In September 2026, Joseph Joseph was the most searched among salad spinner brands in New Zealand, with an estimated 590 branded searches, 68.6% of all searches for the four we track.

## Cite this page

Brandwave. "Salad spinner brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-salad-spinner-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-salad-spinner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.