--- title: "Safety harness brands in New Zealand: Which are searched most?" description: "Compare the safety harness brands New Zealand workplaces buy. Share of Search among Aspiring Safety, Petzl, KStrong and SpanSet, the safety harness brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-safety-harness-brands" publisher: "Brandwave" --- # Safety harness brands in New Zealand: Which are searched most? Compare the safety harness brands New Zealand workplaces buy. Share of Search among Aspiring Safety, Petzl, KStrong and SpanSet, the safety harness brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Safety harness brands - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Aspiring Safety, 62.6% ## Which brand is most popular in search among safety harness brands in New Zealand? - In September 2026, Aspiring Safety was the most searched among safety harness brands in New Zealand, with an estimated 720 branded searches, 62.6% of all searches for the four we track. - Petzl is in 2nd place, 34.8 percentage points behind at 27.8%. - Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand decreased from 67.9% to 62.6%. - Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand decreased from 30.2% to 27.8%. - Across the 12 months ending September 2026, KStrong’s share of searches among safety harness brands in New Zealand increased from 0.94% to 8.7%. - Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand peaked at 72% in December 2025 and was lowest at 62.1% in May 2026. - Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand peaked at 30.2% in November 2025 and was lowest at 18.8% in March 2026. - Across the 12 months ending September 2026, KStrong’s share of searches among safety harness brands in New Zealand peaked at 15.9% in March 2026 and was lowest at 0.78% in November 2025. - Across the 12 months ending September 2026, SpanSet held steady: its share of searches among safety harness brands in New Zealand moved less than 0.5 percentage points. ## Top safety harness brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Petzl was mentioned most often, in four of the five answers. Aspiring Safety was recommended most often, coming first in two out of three answers that gave a list. Petzl was second, and SpanSet was third. KStrong, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aspiring Safety | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Petzl | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SpanSet | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | KStrong | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about safety harness brands - Asked ChatGPT "Which safety harness brand should I buy in New Zealand?": 1. Aspiring Safety, 2. SpanSet, 3. Petzl - Asked ChatGPT "What are the best safety harness brands in New Zealand?": 1. Aspiring Safety, 2. Petzl - Asked ChatGPT "What's the best safety harness brand in New Zealand for work at height?": 1. Petzl, 2. SpanSet - Searched Google, AI Overview "best safety harness": 1. Petzl - Searched Google, AI Overview "fall arrest harness": named none of the brands we track Not named in any answer: KStrong. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Aspiring Safety vs Petzl: compare search popularity](/demand/nz/compare/aspiring-safety-vs-petzl): 62.6% against 27.8% Share of Search. - [Aspiring Safety vs KStrong: compare search popularity](/demand/nz/compare/aspiring-safety-vs-kstrong): 62.6% against 8.7% Share of Search. - [Petzl vs KStrong: compare search popularity](/demand/nz/compare/kstrong-vs-petzl): 27.8% against 8.7% Share of Search. ## How did search popularity change for New Zealand safety harness brands in September 2026? - In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%. - In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%. - In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Aspiring Safety | 62.6% | 720 | 0.0% | Aspiring Safety | | 2 | Petzl | 27.8% | 320 | 0.0% | Petzl | | 3 | KStrong | 8.7% | 100 | +42.9% | KStrong | | 4 | SpanSet | 0.87% | 10 | -50.0% | SpanSet | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Aspiring Safety | 720 | 67.9% | 1 | | Oct 2025 | Petzl | 320 | 30.2% | 2 | | Oct 2025 | KStrong | 10 | 0.94% | 3 | | Oct 2025 | SpanSet | 10 | 0.94% | 4 | | Nov 2025 | Aspiring Safety | 880 | 68.2% | 1 | | Nov 2025 | Petzl | 390 | 30.2% | 2 | | Nov 2025 | KStrong | 10 | 0.78% | 3 | | Nov 2025 | SpanSet | 10 | 0.78% | 4 | | Dec 2025 | Aspiring Safety | 720 | 72% | 1 | | Dec 2025 | Petzl | 260 | 26% | 2 | | Dec 2025 | KStrong | 10 | 1% | 3 | | Dec 2025 | SpanSet | 10 | 1% | 4 | | Jan 2026 | Aspiring Safety | 880 | 69.8% | 1 | | Jan 2026 | Petzl | 320 | 25.4% | 2 | | Jan 2026 | KStrong | 50 | 4% | 3 | | Jan 2026 | SpanSet | 10 | 0.79% | 4 | | Feb 2026 | Aspiring Safety | 720 | 66.1% | 1 | | Feb 2026 | Petzl | 260 | 23.9% | 2 | | Feb 2026 | KStrong | 100 | 9.2% | 3 | | Feb 2026 | SpanSet | 10 | 0.92% | 4 | | Mar 2026 | Aspiring Safety | 880 | 63.8% | 1 | | Mar 2026 | Petzl | 260 | 18.8% | 2 | | Mar 2026 | KStrong | 220 | 15.9% | 3 | | Mar 2026 | SpanSet | 20 | 1.4% | 4 | | Apr 2026 | Aspiring Safety | 720 | 66.1% | 1 | | Apr 2026 | Petzl | 260 | 23.9% | 2 | | Apr 2026 | KStrong | 100 | 9.2% | 3 | | Apr 2026 | SpanSet | 10 | 0.92% | 4 | | May 2026 | Aspiring Safety | 720 | 62.1% | 1 | | May 2026 | Petzl | 320 | 27.6% | 2 | | May 2026 | KStrong | 110 | 9.5% | 3 | | May 2026 | SpanSet | 10 | 0.86% | 4 | | Jun 2026 | Aspiring Safety | 720 | 62.6% | 1 | | Jun 2026 | Petzl | 320 | 27.8% | 2 | | Jun 2026 | KStrong | 100 | 8.7% | 3 | | Jun 2026 | SpanSet | 10 | 0.87% | 4 | | Jul 2026 | Aspiring Safety | 720 | 63.7% | 1 | | Jul 2026 | Petzl | 320 | 28.3% | 2 | | Jul 2026 | KStrong | 80 | 7.1% | 3 | | Jul 2026 | SpanSet | 10 | 0.88% | 4 | | Aug 2026 | Aspiring Safety | 720 | 63.7% | 1 | | Aug 2026 | Petzl | 320 | 28.3% | 2 | | Aug 2026 | KStrong | 70 | 6.2% | 3 | | Aug 2026 | SpanSet | 20 | 1.8% | 4 | | Sep 2026 | Aspiring Safety | 720 | 62.6% | 1 | | Sep 2026 | Petzl | 320 | 27.8% | 2 | | Sep 2026 | KStrong | 100 | 8.7% | 3 | | Sep 2026 | SpanSet | 10 | 0.87% | 4 | ## What is being compared - **Aspiring Safety**: Measured on the search term “aspiring safety”. - **KStrong**: Measured on the search terms “kstrong” and “kstrong harness”, summed into one figure. - **Petzl**: Measured on the search term “petzl”. - **SpanSet**: Measured on the search term “spanset”. - [Aspiring Safety](/demand/nz/brands/aspiring-safety) - [KStrong](/demand/nz/brands/kstrong) - [Petzl](/demand/nz/brands/petzl) - [SpanSet](/demand/nz/brands/spanset) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among safety harness brands in New Zealand? In September 2026, Aspiring Safety was the most searched among safety harness brands in New Zealand, with an estimated 720 branded searches, 62.6% of all searches for the four we track. ## Cite this page Brandwave. "Safety harness brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-safety-harness-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-safety-harness-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.