---
title: "Rural supply stores in New Zealand: Which brands are most popular in search?"
description: "Compare the rural supply stores New Zealand farmers and lifestyle block owners shop at. Share of Search among Farmlands, Farm Source, PGG Wrightson and Wrightson Seeds, the rural supply stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rural-supply-stores"
publisher: "Brandwave"
---

# Rural supply stores in New Zealand: Which brands are most popular in search?

Compare the rural supply stores New Zealand farmers and lifestyle block owners shop at. Share of Search among Farmlands, Farm Source, PGG Wrightson and Wrightson Seeds, the rural supply stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rural supply stores
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Farmlands, 40.8%

## Which brand is most popular in search among rural supply stores in New Zealand?

- In August 2026, Farmlands was the most searched among rural supply stores in New Zealand, with an estimated 43.5K branded searches and 40.8% estimated Share of Search within this set.
- Farm Source is in 2nd place, 6.3 percentage points behind at 34.5% Share of Search.
- Across the 11 months ending August 2026, Farmlands’ estimated Share of Search among rural supply stores in New Zealand peaked at 45.8% in January 2026 and was lowest at 40.5% in October 2025.
- Across the 11 months ending August 2026, Farm Source’s estimated Share of Search among rural supply stores in New Zealand peaked at 34.5% in October 2025 and was lowest at 29.6% in December 2025.
- Across the 11 months ending August 2026, PGG Wrightson’s estimated Share of Search among rural supply stores in New Zealand peaked at 25.8% in November 2025 and was lowest at 22% in June 2026.
- Across the 11 months ending August 2026, Farmlands, Farm Source, PGG Wrightson and Wrightson Seeds held steady: their estimated Share of Search among rural supply stores in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Farmlands vs Farm Source: compare search popularity](/demand/nz/compare/farm-source-vs-farmlands): 40.8% against 34.5% Share of Search.
- [Farmlands vs PGG Wrightson: compare search popularity](/demand/nz/compare/farmlands-vs-pgg-wrightson): 40.8% against 24.1% Share of Search.
- [Farm Source vs PGG Wrightson: compare search popularity](/demand/nz/compare/farm-source-vs-pgg-wrightson): 34.5% against 24.1% Share of Search.

## How did search popularity change for New Zealand rural supply stores in August 2026?

Nothing among rural supply stores moved beyond provider rounding in Aug 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Farmlands | 40.8% | 43.5K | -0.8% | Farmlands |
| 2 | Farm Source | 34.5% | 36.8K | +0.5% | Farm Source |
| 3 | PGG Wrightson | 24.1% | 25.6K | +1.9% | PGG Wrightson |
| 4 | Wrightson Seeds | 0.68% | 720 | +22.0% | Wrightson Seeds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farmlands | 42.1K | 40.5% | 1 |
| Oct 2025 | Farm Source | 35.9K | 34.5% | 2 |
| Oct 2025 | PGG Wrightson | 25.3K | 24.3% | 3 |
| Oct 2025 | Wrightson Seeds | 720 | 0.69% | 4 |
| Nov 2025 | Farmlands | 42.3K | 43.2% | 1 |
| Nov 2025 | Farm Source | 29.6K | 30.3% | 2 |
| Nov 2025 | PGG Wrightson | 25.2K | 25.8% | 3 |
| Nov 2025 | Wrightson Seeds | 720 | 0.74% | 4 |
| Dec 2025 | Farmlands | 44K | 44.7% | 1 |
| Dec 2025 | Farm Source | 29.2K | 29.6% | 2 |
| Dec 2025 | PGG Wrightson | 25K | 25.3% | 3 |
| Dec 2025 | Wrightson Seeds | 390 | 0.4% | 4 |
| Jan 2026 | Farmlands | 43K | 45.8% | 1 |
| Jan 2026 | Farm Source | 29.4K | 31.4% | 2 |
| Jan 2026 | PGG Wrightson | 20.9K | 22.3% | 3 |
| Jan 2026 | Wrightson Seeds | 480 | 0.51% | 4 |
| Feb 2026 | Farmlands | 35.5K | 40.9% | 1 |
| Feb 2026 | Farm Source | 29.7K | 34.3% | 2 |
| Feb 2026 | PGG Wrightson | 20.8K | 24% | 3 |
| Feb 2026 | Wrightson Seeds | 720 | 0.83% | 4 |
| Mar 2026 | Farmlands | 43.8K | 40.9% | 1 |
| Mar 2026 | Farm Source | 36.6K | 34.2% | 2 |
| Mar 2026 | PGG Wrightson | 25.7K | 24% | 3 |
| Mar 2026 | Wrightson Seeds | 880 | 0.82% | 4 |
| Apr 2026 | Farmlands | 43.2K | 41.2% | 1 |
| Apr 2026 | Farm Source | 36K | 34.3% | 2 |
| Apr 2026 | PGG Wrightson | 25.2K | 24% | 3 |
| Apr 2026 | Wrightson Seeds | 590 | 0.56% | 4 |
| May 2026 | Farmlands | 42.8K | 40.9% | 1 |
| May 2026 | Farm Source | 35.9K | 34.3% | 2 |
| May 2026 | PGG Wrightson | 25.4K | 24.2% | 3 |
| May 2026 | Wrightson Seeds | 590 | 0.56% | 4 |
| Jun 2026 | Farmlands | 50.8K | 45% | 1 |
| Jun 2026 | Farm Source | 36.8K | 32.6% | 2 |
| Jun 2026 | PGG Wrightson | 24.9K | 22% | 3 |
| Jun 2026 | Wrightson Seeds | 480 | 0.43% | 4 |
| Jul 2026 | Farmlands | 43.8K | 41.3% | 1 |
| Jul 2026 | Farm Source | 36.6K | 34.5% | 2 |
| Jul 2026 | PGG Wrightson | 25.2K | 23.7% | 3 |
| Jul 2026 | Wrightson Seeds | 590 | 0.56% | 4 |
| Aug 2026 | Farmlands | 43.5K | 40.8% | 1 |
| Aug 2026 | Farm Source | 36.8K | 34.5% | 2 |
| Aug 2026 | PGG Wrightson | 25.6K | 24.1% | 3 |
| Aug 2026 | Wrightson Seeds | 720 | 0.68% | 4 |
| Sep 2026 | Farm Source | — | — | — |
| Sep 2026 | Farmlands | — | — | — |
| Sep 2026 | PGG Wrightson | — | — | — |
| Sep 2026 | Wrightson Seeds | — | — | — |

## What is being compared

- **Farm Source**: Measured on the search terms “farm source business”, “farm source contact”, “farm source discounts”, “farm source dog food”, “farm source fonterra”, “farm source fuel”, “farm source fuel discounts”, “farm source milk powder”, “farm source online”, “farm source online shopping”, “farm source rd1”, “farm source shop”, “farm source shop online”, “farm source store”, “farm source website”, “farmsource”, “farmsource albany” and “www farm source”, summed into one figure.
- **Farmlands**: Measured on the search terms “farmlands”, “farmlands chicken food”, “farmlands co nz”, “farmlands discount”, “farmlands dog food”, “farmlands electric fence standards”, “farmlands fuel”, “farmlands fuel discount”, “farmlands fuel partners”, “farmlands gumboots”, “farmlands near me”, “farmlands netting”, “farmlands nz”, “farmlands online”, “farmlands partners”, “farmlands rat bait”, “farmlands shop online”, “farmlands store”, “farmlands te puna”, “farmlands waterloo road”, “fence battens farmlands”, “sheep netting farmlands” and “wood shavings farmlands”, summed into one figure.
- **PGG Wrightson**: Measured on the search terms “agonline pgg wrightson”, “pgg wrightson”, “pgg wrightson blenheim road”, “pgg wrightson farm supplies”, “pgg wrightson grass seed”, “pgg wrightson hours”, “pgg wrightson livestock”, “pgg wrightson livestock agents”, “pgg wrightson livestock facebook”, “pgg wrightson livestock sales”, “pgg wrightson near me”, “pgg wrightson nelson”, “pgg wrightson nz”, “pgg wrightson online”, “pgg wrightson opening hours”, “pgg wrightson rewards”, “pgg wrightson sale”, “pgg wrightson seed”, “pgg wrightson shop”, “pgg wrightson store”, “pgg wrightson wool”, “pgg wrightson wyndham”, “pggwrightson”, “pggwrightson co nz” and “pggwrightson store”, summed into one figure.
- **Wrightson Seeds**: Measured on the search term “wrightson seeds”.

- [Farm Source](/demand/nz/brands/farm-source)
- [Farmlands](/demand/nz/brands/farmlands)
- [PGG Wrightson](/demand/nz/brands/pgg-wrightson)
- [Wrightson Seeds](/demand/nz/brands/wrightson-seeds)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rural supply stores in New Zealand?

In August 2026, Farmlands was the most searched among rural supply stores in New Zealand, with an estimated 43.5K branded searches and 40.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rural supply stores in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-rural-supply-stores

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rural-supply-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.