--- title: "ASICS vs Mizuno: Which is searched more in New Zealand?" description: "Is ASICS or Mizuno more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-running-shoe-brands/compare/asics-vs-mizuno" publisher: "Brandwave" --- # ASICS vs Mizuno: Which is searched more in New Zealand? Is ASICS or Mizuno more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and Mizuno - **Competitive set**: Running shoe brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASICS Share of Search**: 30.3% - **Mizuno Share of Search**: 3.2% ## Is ASICS or Mizuno more popular in search? - In September 2026, ASICS had more branded searches than Mizuno among running shoe brands in New Zealand. ASICS had about 44,600 branded searches, while Mizuno had 4,770. ASICS made up 30.3% of all running shoe brand searches we track, and Mizuno accounted for 3.2%. - ASICS was ahead of Mizuno in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in New Zealand moved from 28.3% to 30.3%, and its estimated monthly branded searches moved from 34.7K to 44.6K. - Across the 12 months ending September 2026, Mizuno’s share of searches among running shoe brands in New Zealand moved from 3.1% to 3.2%, and its estimated monthly branded searches moved from 3.8K to 4.8K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASICS appeared in all five answers. Mizuno did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooks | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Saucony | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoe brand should I buy in New Zealand?": 1. ASICS, 2. Brooks, 3. Saucony, 4. HOKA, 5. New Balance - Asked ChatGPT "What are the best running shoe brands in New Zealand?": 1. ASICS, 2. Brooks, 3. HOKA, 4. New Balance, 5. Saucony - Asked ChatGPT "What's the best running shoe brand in New Zealand for daily training?": 1. ASICS, 2. Brooks, 3. New Balance, 4. HOKA - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Brooks, 4. HOKA - Searched Google, AI Overview "neutral running shoes": 1. ASICS, 2. Brooks, 3. HOKA, 4. New Balance Not named in any answer: On and Mizuno. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand running shoe brands in September 2026? - In September 2026, ASICS lost share of searches among running shoe brands in New Zealand, from 31.1% to 30.3%. - Estimated monthly branded searches for Mizuno in New Zealand rose 24.9% over 12 measured months, from 3.8K to 4.8K in September 2026. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34.7K | 28.3% | 2 | 3.8K | 3.1% | 5 | | Nov 2025 | 41.9K | 28.3% | 2 | 3.8K | 2.6% | 5 | | Dec 2025 | 36.7K | 26.1% | 2 | 3.9K | 2.7% | 5 | | Jan 2026 | 43K | 31.2% | 2 | 4.9K | 3.5% | 5 | | Feb 2026 | 40.7K | 33.3% | 2 | 4.6K | 3.7% | 5 | | Mar 2026 | 41.5K | 31.8% | 2 | 5.2K | 4% | 5 | | Apr 2026 | 41.5K | 29.9% | 2 | 5.6K | 4% | 5 | | May 2026 | 43.1K | 28.2% | 2 | 5.2K | 3.4% | 5 | | Jun 2026 | 42.6K | 27.3% | 2 | 4.7K | 3% | 5 | | Jul 2026 | 45.3K | 31.7% | 2 | 4.8K | 3.4% | 5 | | Aug 2026 | 45.9K | 31.1% | 2 | 4.8K | 3.3% | 5 | | Sep 2026 | 44.6K | 30.3% | 2 | 4.8K | 3.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search terms “asics”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics kayano”, “asics novablast”, “asics superblast” and “asics trainers”, summed into one figure. - **Mizuno**: Measured on the search terms “mizuno”, “mizuno alpha”, “mizuno inspire”, “mizuno irons”, “mizuno jp”, “mizuno jpx”, “mizuno morelia”, “mizuno morelia neo”, “mizuno netball shoes”, “mizuno putter”, “mizuno running shoes”, “mizuno shoes”, “mizuno trainers”, “mizuno waves” and “mizuno wedges”, summed into one figure. - [ASICS profile](/demand/nz/brands/asics) - [Mizuno profile](/demand/nz/brands/mizuno) - [All running shoe brands in New Zealand](/demand/nz/categories/nz-running-shoe-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or Mizuno more popular in search? In September 2026, ASICS had more branded searches than Mizuno among running shoe brands in New Zealand. ASICS had about 44,600 branded searches, while Mizuno had 4,770. ASICS made up 30.3% of all running shoe brand searches we track, and Mizuno accounted for 3.2%. ## Cite this page Brandwave. "ASICS vs Mizuno: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-running-shoe-brands/compare/asics-vs-mizuno This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-running-shoe-brands/compare/asics-vs-mizuno. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.