---
title: "Running shoe brands in New Zealand: Which brands are most popular in search?"
description: "Compare the running shoe brands New Zealand runners buy. Share of Search among ASICS, HOKA, On, Mizuno, Saucony and Brooks, the running shoe brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-running-shoe-brands"
publisher: "Brandwave"
---

# Running shoe brands in New Zealand: Which brands are most popular in search?

Compare the running shoe brands New Zealand runners buy. Share of Search among ASICS, HOKA, On, Mizuno, Saucony and Brooks, the running shoe brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Running shoe brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: ASICS, 60.9%

## Which brand is most popular in search among running shoe brands in New Zealand?

- In August 2026, ASICS was the most searched among running shoe brands in New Zealand, with an estimated 73K branded searches and 60.9% estimated Share of Search within this set.
- HOKA is in 2nd place, 39.9 percentage points behind at 21% Share of Search.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand increased from 57.3% to 60.9%.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand decreased from 23.5% to 21%.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands in New Zealand decreased from 7.3% to 6.5%.
- Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands in New Zealand decreased from 4.8% to 3.7%.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand peaked at 60.9% in August 2026 and was lowest at 55.7% in December 2025.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand peaked at 26.7% in December 2025 and was lowest at 20.5% in May 2026.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands in New Zealand peaked at 9.2% in June 2026 and was lowest at 5.9% in February 2026.
- Across the 11 months ending August 2026, Mizuno’s estimated Share of Search among running shoe brands in New Zealand peaked at 6.2% in April 2026 and was lowest at 4% in November 2025.
- Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands in New Zealand peaked at 4.8% in October 2025 and was lowest at 3.5% in July 2026.
- Across the 11 months ending August 2026, Mizuno rose from 5th to 4th among running shoe brands in New Zealand.
- Across the 11 months ending August 2026, Saucony fell from 4th to 5th among running shoe brands in New Zealand.
- Across the 11 months ending August 2026, Brooks held steady: its estimated Share of Search among running shoe brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ASICS vs HOKA: compare search popularity](/demand/nz/compare/asics-vs-hoka): 60.9% against 21% Share of Search.
- [ASICS vs On: compare search popularity](/demand/nz/compare/asics-vs-on): 60.9% against 6.5% Share of Search.
- [ASICS vs Mizuno: compare search popularity](/demand/nz/compare/asics-vs-mizuno): 60.9% against 5.2% Share of Search.
- [ASICS vs Saucony: compare search popularity](/demand/nz/compare/asics-vs-saucony): 60.9% against 3.7% Share of Search.
- [HOKA vs On: compare search popularity](/demand/nz/compare/hoka-vs-on): 21% against 6.5% Share of Search.
- [HOKA vs Mizuno: compare search popularity](/demand/nz/compare/hoka-vs-mizuno): 21% against 5.2% Share of Search.
- [HOKA vs Saucony: compare search popularity](/demand/nz/compare/hoka-vs-saucony): 21% against 3.7% Share of Search.
- [On vs Mizuno: compare search popularity](/demand/nz/compare/mizuno-vs-on): 6.5% against 5.2% Share of Search.
- [On vs Saucony: compare search popularity](/demand/nz/compare/on-vs-saucony): 6.5% against 3.7% Share of Search.
- [Mizuno vs Saucony: compare search popularity](/demand/nz/compare/mizuno-vs-saucony): 5.2% against 3.7% Share of Search.

## How did search popularity change for New Zealand running shoe brands in August 2026?

- Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
- Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026.
- Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ASICS | 60.9% | 73K | +3.0% | ASICS |
| 2 | HOKA | 21% | 25.2K | +2.5% | HOKA |
| 3 | On | 6.5% | 7.8K | +1.6% | On |
| 4 | Mizuno | 5.2% | 6.2K | 0.0% | Mizuno |
| 5 | Saucony | 3.7% | 4.5K | +10.9% | Saucony |
| 6 | Brooks | 2.6% | 3.1K | -6.3% | Brooks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ASICS | 58.8K | 57.3% | 1 |
| Oct 2025 | HOKA | 24.1K | 23.5% | 2 |
| Oct 2025 | On | 7.5K | 7.3% | 3 |
| Oct 2025 | Saucony | 4.9K | 4.8% | 4 |
| Oct 2025 | Mizuno | 4.9K | 4.7% | 5 |
| Oct 2025 | Brooks | 2.3K | 2.3% | 6 |
| Nov 2025 | ASICS | 70K | 57.2% | 1 |
| Nov 2025 | HOKA | 30.7K | 25.1% | 2 |
| Nov 2025 | On | 8.4K | 6.8% | 3 |
| Nov 2025 | Saucony | 5.5K | 4.5% | 4 |
| Nov 2025 | Mizuno | 4.9K | 4% | 5 |
| Nov 2025 | Brooks | 2.9K | 2.3% | 6 |
| Dec 2025 | ASICS | 64.4K | 55.7% | 1 |
| Dec 2025 | HOKA | 30.9K | 26.7% | 2 |
| Dec 2025 | On | 8.2K | 7.1% | 3 |
| Dec 2025 | Mizuno | 4.9K | 4.3% | 4 |
| Dec 2025 | Saucony | 4.5K | 3.8% | 5 |
| Dec 2025 | Brooks | 2.8K | 2.4% | 6 |
| Jan 2026 | ASICS | 70.9K | 58.2% | 1 |
| Jan 2026 | HOKA | 28.6K | 23.5% | 2 |
| Jan 2026 | On | 8.2K | 6.7% | 3 |
| Jan 2026 | Mizuno | 5.9K | 4.9% | 4 |
| Jan 2026 | Saucony | 5.2K | 4.3% | 5 |
| Jan 2026 | Brooks | 2.9K | 2.4% | 6 |
| Feb 2026 | ASICS | 67.3K | 60.2% | 1 |
| Feb 2026 | HOKA | 25.6K | 22.9% | 2 |
| Feb 2026 | On | 6.6K | 5.9% | 3 |
| Feb 2026 | Mizuno | 5.7K | 5.1% | 4 |
| Feb 2026 | Saucony | 4K | 3.6% | 5 |
| Feb 2026 | Brooks | 2.5K | 2.3% | 6 |
| Mar 2026 | ASICS | 69K | 59.8% | 1 |
| Mar 2026 | HOKA | 25.2K | 21.9% | 2 |
| Mar 2026 | On | 7.5K | 6.5% | 3 |
| Mar 2026 | Mizuno | 6.9K | 6% | 4 |
| Mar 2026 | Saucony | 4.3K | 3.7% | 5 |
| Mar 2026 | Brooks | 2.5K | 2.2% | 6 |
| Apr 2026 | ASICS | 66.9K | 56.9% | 1 |
| Apr 2026 | HOKA | 27.2K | 23.1% | 2 |
| Apr 2026 | On | 8.6K | 7.3% | 3 |
| Apr 2026 | Mizuno | 7.3K | 6.2% | 4 |
| Apr 2026 | Saucony | 4.8K | 4.1% | 5 |
| Apr 2026 | Brooks | 2.7K | 2.3% | 6 |
| May 2026 | ASICS | 70.5K | 59.1% | 1 |
| May 2026 | HOKA | 24.4K | 20.5% | 2 |
| May 2026 | On | 9.4K | 7.9% | 3 |
| May 2026 | Mizuno | 6.6K | 5.5% | 4 |
| May 2026 | Saucony | 4.8K | 4% | 5 |
| May 2026 | Brooks | 3.6K | 3.1% | 6 |
| Jun 2026 | ASICS | 67.4K | 57.5% | 1 |
| Jun 2026 | HOKA | 24.8K | 21.2% | 2 |
| Jun 2026 | On | 10.8K | 9.2% | 3 |
| Jun 2026 | Mizuno | 6.5K | 5.6% | 4 |
| Jun 2026 | Saucony | 4.4K | 3.8% | 5 |
| Jun 2026 | Brooks | 3.2K | 2.7% | 6 |
| Jul 2026 | ASICS | 70.8K | 60.7% | 1 |
| Jul 2026 | HOKA | 24.6K | 21.1% | 2 |
| Jul 2026 | On | 7.7K | 6.6% | 3 |
| Jul 2026 | Mizuno | 6.2K | 5.3% | 4 |
| Jul 2026 | Saucony | 4K | 3.5% | 5 |
| Jul 2026 | Brooks | 3.3K | 2.9% | 6 |
| Aug 2026 | ASICS | 73K | 60.9% | 1 |
| Aug 2026 | HOKA | 25.2K | 21% | 2 |
| Aug 2026 | On | 7.8K | 6.5% | 3 |
| Aug 2026 | Mizuno | 6.2K | 5.2% | 4 |
| Aug 2026 | Saucony | 4.5K | 3.7% | 5 |
| Aug 2026 | Brooks | 3.1K | 2.6% | 6 |
| Sep 2026 | ASICS | — | — | — |
| Sep 2026 | Brooks | — | — | — |
| Sep 2026 | HOKA | — | — | — |
| Sep 2026 | Mizuno | — | — | — |
| Sep 2026 | On | — | — | — |
| Sep 2026 | Saucony | — | — | — |

## What is being compared

- **ASICS**: Measured on the search terms “asics”, “asics 1130 gel”, “asics com”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics gt 2000”, “asics kayano”, “asics near me”, “asics novablast”, “asics nz”, “asics online”, “asics racing shoes”, “asics shoes”, “asics sneakers”, “asics superblast”, “asics trainers” and “kayano 14 asics”, summed into one figure.
- **Brooks**: Measured on the search terms “brooks glycerin shoes”, “brooks running”, “brooks running adrenaline”, “brooks running shoes”, “brooks shoes”, “brooks shoes mens”, “brooks shoes women”, “brooks trail running shoes” and “brooks trainers”, summed into one figure.
- **HOKA**: Measured on the search terms “hoka”, “hoka bondi”, “hoka bondi 9”, “hoka clifton”, “hoka clifton 9”, “hoka com”, “hoka gym shoes”, “hoka mach 6”, “hoka near me”, “hoka new zealand”, “hoka nz”, “hoka online”, “hoka shoes”, “hoka speedgoat”, “hoka speedgoat 6”, “hoka trainers” and “red hoka”, summed into one figure.
- **Mizuno**: Measured on the search terms “mizuno”, “mizuno alpha”, “mizuno inspire”, “mizuno irons”, “mizuno jp”, “mizuno jpx”, “mizuno knee pads”, “mizuno morelia”, “mizuno morelia neo”, “mizuno near me”, “mizuno netball shoes”, “mizuno nz”, “mizuno online”, “mizuno putter”, “mizuno running shoes”, “mizuno shoes”, “mizuno trainers”, “mizuno waves” and “mizuno wedges”, summed into one figure.
- **On**: Measured on the search terms “men on running”, “on cloud running shoes”, “on cloud shoes”, “on cloud womens shoes”, “on running”, “on running cloudmonster”, “on running sale”, “on running shoes”, “on running store” and “on shoes”, summed into one figure.
- **Saucony**: Measured on the search terms “saucony”, “saucony azura”, “saucony com”, “saucony endorphin”, “saucony endorphin pro”, “saucony endorphin pro 4”, “saucony endorphin speed”, “saucony endorphin speed 4”, “saucony guide”, “saucony gym shoes”, “saucony hurricane”, “saucony kinvara”, “saucony near me”, “saucony nz”, “saucony online”, “saucony peregrine”, “saucony ride”, “saucony shoes”, “saucony tempus”, “saucony tempus 2”, “saucony trail shoes” and “saucony trainers”, summed into one figure.

- [ASICS](/demand/nz/brands/asics)
- [Brooks](/demand/nz/brands/brooks)
- [HOKA](/demand/nz/brands/hoka)
- [Mizuno](/demand/nz/brands/mizuno)
- [On](/demand/nz/brands/on)
- [Saucony](/demand/nz/brands/saucony)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among running shoe brands in New Zealand?

In August 2026, ASICS was the most searched among running shoe brands in New Zealand, with an estimated 73K branded searches and 60.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Running shoe brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-running-shoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-running-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.