---
title: "Rugby gear brands in New Zealand: Which brands are most popular in search?"
description: "Compare the rugby ball, boot and kit brands New Zealand players and clubs buy. Share of Search among Canterbury, Gilbert, Steeden, BLK and Kooga, the rugby gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rugby-gear-brands"
publisher: "Brandwave"
---

# Rugby gear brands in New Zealand: Which brands are most popular in search?

Compare the rugby ball, boot and kit brands New Zealand players and clubs buy. Share of Search among Canterbury, Gilbert, Steeden, BLK and Kooga, the rugby gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rugby gear brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Canterbury, 95.6%

## Which brand is most popular in search among rugby gear brands in New Zealand?

- In August 2026, Canterbury was the most searched among rugby gear brands in New Zealand, with an estimated 53K branded searches and 95.6% estimated Share of Search within this set.
- Gilbert is in 2nd place, 93.3 percentage points behind at 2.3% Share of Search.
- Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby gear brands in New Zealand increased from 95% to 95.6%.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand decreased from 2.6% to 1.9%.
- Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby gear brands in New Zealand peaked at 95.6% in August 2026 and was lowest at 82% in March 2026.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby gear brands in New Zealand peaked at 11.2% in March 2026 and was lowest at 2% in October 2025.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand peaked at 6.6% in November 2025 and was lowest at 1.9% in August 2026.
- Across the 11 months ending August 2026, BLK’s estimated Share of Search among rugby gear brands in New Zealand peaked at 1.2% in January 2026 and was lowest at 0.14% in August 2026.
- Across the 11 months ending August 2026, Gilbert rose from 3rd to 2nd among rugby gear brands in New Zealand.
- Across the 11 months ending August 2026, Steeden fell from 2nd to 3rd among rugby gear brands in New Zealand.
- Across the 11 months ending August 2026, BLK and Kooga held steady: their estimated Share of Search among rugby gear brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Canterbury vs Gilbert: compare search popularity](/demand/nz/compare/canterbury-vs-gilbert): 95.6% against 2.3% Share of Search.

## How did search popularity change for New Zealand rugby gear brands in August 2026?

- In August 2026, Canterbury gained estimated Share of Search among rugby gear brands in New Zealand, from 90.1% to 95.6%.
- In August 2026, Gilbert lost estimated Share of Search among rugby gear brands in New Zealand, from 6.4% to 2.3%.
- In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canterbury | 95.6% | 53K | +94.9% | Canterbury |
| 2 | Gilbert | 2.3% | 1.3K | -33.7% | Gilbert |
| 3 | Steeden | 1.9% | 1.1K | +13.8% | Steeden |
| 4 | BLK | 0.14% | 80 | -33.3% | BLK |
| 5 | Kooga | 0.05% | 30 | +200.0% | Kooga |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canterbury | 32.1K | 95% | 1 |
| Oct 2025 | Steeden | 890 | 2.6% | 2 |
| Oct 2025 | Gilbert | 690 | 2% | 3 |
| Oct 2025 | BLK | 80 | 0.24% | 4 |
| Oct 2025 | Kooga | 30 | 0.09% | 5 |
| Nov 2025 | Canterbury | 11.5K | 86.3% | 1 |
| Nov 2025 | Steeden | 880 | 6.6% | 2 |
| Nov 2025 | Gilbert | 800 | 6% | 3 |
| Nov 2025 | BLK | 130 | 0.97% | 4 |
| Nov 2025 | Kooga | 20 | 0.15% | 5 |
| Dec 2025 | Canterbury | 9.2K | 87.2% | 1 |
| Dec 2025 | Steeden | 670 | 6.3% | 2 |
| Dec 2025 | Gilbert | 550 | 5.2% | 3 |
| Dec 2025 | BLK | 100 | 0.95% | 4 |
| Dec 2025 | Kooga | 30 | 0.28% | 5 |
| Jan 2026 | Canterbury | 8K | 90.3% | 1 |
| Jan 2026 | Gilbert | 450 | 5.1% | 2 |
| Jan 2026 | Steeden | 280 | 3.2% | 3 |
| Jan 2026 | BLK | 110 | 1.2% | 4 |
| Jan 2026 | Kooga | 20 | 0.23% | 5 |
| Feb 2026 | Canterbury | 9.1K | 82.9% | 1 |
| Feb 2026 | Gilbert | 1.2K | 10.6% | 2 |
| Feb 2026 | Steeden | 590 | 5.3% | 3 |
| Feb 2026 | BLK | 110 | 1% | 4 |
| Feb 2026 | Kooga | 20 | 0.18% | 5 |
| Mar 2026 | Canterbury | 11.6K | 82% | 1 |
| Mar 2026 | Gilbert | 1.6K | 11.2% | 2 |
| Mar 2026 | Steeden | 770 | 5.5% | 3 |
| Mar 2026 | BLK | 160 | 1.1% | 4 |
| Mar 2026 | Kooga | 30 | 0.21% | 5 |
| Apr 2026 | Canterbury | 16.6K | 90.1% | 1 |
| Apr 2026 | Gilbert | 840 | 4.6% | 2 |
| Apr 2026 | Steeden | 820 | 4.4% | 3 |
| Apr 2026 | BLK | 140 | 0.76% | 4 |
| Apr 2026 | Kooga | 30 | 0.16% | 5 |
| May 2026 | Canterbury | 24.4K | 90% | 1 |
| May 2026 | Gilbert | 1.7K | 6.2% | 2 |
| May 2026 | Steeden | 940 | 3.5% | 3 |
| May 2026 | BLK | 80 | 0.3% | 4 |
| May 2026 | Kooga | 30 | 0.11% | 5 |
| Jun 2026 | Canterbury | 24.6K | 86% | 1 |
| Jun 2026 | Gilbert | 2.9K | 10% | 2 |
| Jun 2026 | Steeden | 1K | 3.6% | 3 |
| Jun 2026 | BLK | 90 | 0.31% | 4 |
| Jun 2026 | Kooga | 20 | 0.07% | 5 |
| Jul 2026 | Canterbury | 27.2K | 90.1% | 1 |
| Jul 2026 | Gilbert | 1.9K | 6.4% | 2 |
| Jul 2026 | Steeden | 940 | 3.1% | 3 |
| Jul 2026 | BLK | 120 | 0.4% | 4 |
| Jul 2026 | Kooga | 10 | 0.03% | 5 |
| Aug 2026 | Canterbury | 53K | 95.6% | 1 |
| Aug 2026 | Gilbert | 1.3K | 2.3% | 2 |
| Aug 2026 | Steeden | 1.1K | 1.9% | 3 |
| Aug 2026 | BLK | 80 | 0.14% | 4 |
| Aug 2026 | Kooga | 30 | 0.05% | 5 |
| Sep 2026 | BLK | — | — | — |
| Sep 2026 | Canterbury | — | — | — |
| Sep 2026 | Gilbert | — | — | — |
| Sep 2026 | Kooga | — | — | — |
| Sep 2026 | Steeden | — | — | — |

## What is being compared

- **BLK**: Measured on the search terms “blk rugby”, “blk rugby boots”, “blk rugby jersey” and “blk sport”, summed into one figure.
- **Canterbury**: Measured on the search terms “canterbury bulldogs rugby league”, “canterbury clothing”, “canterbury clothing shorts”, “canterbury club rugby”, “canterbury of new zealand”, “canterbury rugby”, “canterbury rugby ball”, “canterbury rugby boots”, “canterbury rugby gear”, “canterbury rugby kit”, “canterbury rugby merchandise”, “canterbury rugby npc”, “canterbury rugby shorts”, “canterbury rugby team”, “canterbury rugby today”, “canterbury rugby union team”, “canterbury rugby womens” and “vintage canterbury rugby jersey”, summed into one figure.
- **Gilbert**: Measured on the search terms “gilbert barbarian rugby ball”, “gilbert g tr4000 rugby training ball”, “gilbert rugby”, “gilbert rugby ball”, “gilbert rugby ball size 4”, “gilbert rugby ball size 5”, “gilbert rugby boots” and “gilbert rugby jersey”, summed into one figure.
- **Kooga**: Measured on the search terms “kooga rugby”, “kooga rugby ball” and “kooga rugby boots”, summed into one figure.
- **Steeden**: Measured on the search terms “rugby ball steeden”, “steeden”, “steeden ball”, “steeden nrl ball”, “steeden rugby” and “steeden rugby league balls”, summed into one figure.

- [BLK](/demand/nz/brands/blk)
- [Canterbury](/demand/nz/brands/canterbury)
- [Gilbert](/demand/nz/brands/gilbert)
- [Kooga](/demand/nz/brands/kooga)
- [Steeden](/demand/nz/brands/steeden)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rugby gear brands in New Zealand?

In August 2026, Canterbury was the most searched among rugby gear brands in New Zealand, with an estimated 53K branded searches and 95.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rugby gear brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-rugby-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rugby-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.