--- title: "ASICS vs Nike: Which is searched more in New Zealand?" description: "Is ASICS or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-rugby-cleats-brands/compare/asics-vs-nike" publisher: "Brandwave" --- # ASICS vs Nike: Which is searched more in New Zealand? Is ASICS or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and Nike - **Competitive set**: Rugby cleats brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASICS Share of Search**: 17.2% - **Nike Share of Search**: 28.2% ## Is ASICS or Nike more popular in search? - In September 2026, Nike had more branded searches than ASICS among rugby cleats brands in New Zealand. Nike had about 72,700 branded searches, while ASICS had 44,400. Nike made up 28.2% of all rugby cleats brand searches we track, and ASICS accounted for 17.2%. - Nike was ahead of ASICS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among rugby cleats brands in New Zealand moved from 15% to 17.2%, and its estimated monthly branded searches moved from 34.6K to 44.4K. - Across the 12 months ending September 2026, Nike’s share of searches among rugby cleats brands in New Zealand moved from 32% to 28.2%, and its estimated monthly branded searches moved from 74.1K to 72.7K. ## Top rugby cleats brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Nike was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ASICS was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Nike was listed before ASICS in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Canterbury | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mizuno | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Nike | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | ASICS | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | New Balance | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about rugby cleats brands - Asked ChatGPT "Which rugby cleats brand should I buy in New Zealand?": 1. Canterbury, 2. Adidas, 3. Mizuno, 4. Nike - Asked ChatGPT "What are the best rugby cleats brands in New Zealand?": 1. Adidas, 2. Canterbury, 3. Mizuno, 4. Nike, 5. ASICS - Asked ChatGPT "What's the best rugby cleats brand in New Zealand for wet fields?": 1. Adidas, 2. Canterbury, 3. Mizuno - Searched Google, AI Overview "cleats for rugby": 1. Adidas, 2. Canterbury Not named in any answer: New Balance. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand rugby cleats brands in September 2026? - In September 2026, Nike lost share of searches among rugby cleats brands in New Zealand, from 29.9% to 28.2%. - Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Nike estimated searches | Nike Share of Search | Nike rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34.6K | 15% | 4 | 74.1K | 32% | 1 | | Nov 2025 | 41.8K | 13.9% | 4 | 101K | 33.5% | 1 | | Dec 2025 | 36.6K | 12.8% | 4 | 105K | 36.7% | 1 | | Jan 2026 | 42.9K | 17.7% | 4 | 82.1K | 33.8% | 1 | | Feb 2026 | 40.6K | 19.2% | 4 | 65.6K | 31% | 1 | | Mar 2026 | 41.4K | 16.7% | 4 | 76.9K | 31.1% | 1 | | Apr 2026 | 41.4K | 16.9% | 4 | 72.8K | 29.7% | 1 | | May 2026 | 42.9K | 15.8% | 4 | 76.5K | 28.1% | 1 | | Jun 2026 | 42.4K | 15.5% | 4 | 77.5K | 28.3% | 1 | | Jul 2026 | 45.2K | 17.1% | 4 | 76.5K | 28.9% | 1 | | Aug 2026 | 45.7K | 17% | 4 | 80.7K | 29.9% | 1 | | Sep 2026 | 44.4K | 17.2% | 4 | 72.7K | 28.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search terms “asics”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics kayano”, “asics novablast” and “asics superblast”, summed into one figure. - **Nike**: Measured on the search terms “nike”, “nike air max”, “nike airforce”, “nike backpacks”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike pegasus”, “nike pro”, “nike shorts”, “nike shox”, “nike socks” and “nike tn”, summed into one figure. - [ASICS profile](/demand/nz/brands/asics) - [Nike profile](/demand/nz/brands/nike) - [All rugby cleats brands in New Zealand](/demand/nz/categories/nz-rugby-cleats-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or Nike more popular in search? In September 2026, Nike had more branded searches than ASICS among rugby cleats brands in New Zealand. Nike had about 72,700 branded searches, while ASICS had 44,400. Nike made up 28.2% of all rugby cleats brand searches we track, and ASICS accounted for 17.2%. ## Cite this page Brandwave. "ASICS vs Nike: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-rugby-cleats-brands/compare/asics-vs-nike This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rugby-cleats-brands/compare/asics-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.