--- title: "Adidas vs ASICS: Which is searched more in New Zealand?" description: "Is Adidas or ASICS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-rugby-cleats-brands/compare/adidas-vs-asics" publisher: "Brandwave" --- # Adidas vs ASICS: Which is searched more in New Zealand? Is Adidas or ASICS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and ASICS - **Competitive set**: Rugby cleats brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 26% - **ASICS Share of Search**: 17.2% ## Is Adidas or ASICS more popular in search? - In September 2026, Adidas had more branded searches than ASICS among rugby cleats brands in New Zealand. Adidas had about 67,000 branded searches, while ASICS had 44,400. Adidas made up 26% of all rugby cleats brand searches we track, and ASICS accounted for 17.2%. - Adidas was ahead of ASICS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among rugby cleats brands in New Zealand moved from 26.1% to 26%, and its estimated monthly branded searches moved from 60.5K to 67K. - Across the 12 months ending September 2026, ASICS’s share of searches among rugby cleats brands in New Zealand moved from 15% to 17.2%, and its estimated monthly branded searches moved from 34.6K to 44.4K. ## Top rugby cleats brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. ASICS was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Adidas was listed before ASICS in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Canterbury | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mizuno | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Nike | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | ASICS | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | New Balance | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about rugby cleats brands - Asked ChatGPT "Which rugby cleats brand should I buy in New Zealand?": 1. Canterbury, 2. Adidas, 3. Mizuno, 4. Nike - Asked ChatGPT "What are the best rugby cleats brands in New Zealand?": 1. Adidas, 2. Canterbury, 3. Mizuno, 4. Nike, 5. ASICS - Asked ChatGPT "What's the best rugby cleats brand in New Zealand for wet fields?": 1. Adidas, 2. Canterbury, 3. Mizuno - Searched Google, AI Overview "cleats for rugby": 1. Adidas, 2. Canterbury Not named in any answer: New Balance. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand rugby cleats brands in September 2026? - Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026. - Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | ASICS estimated searches | ASICS Share of Search | ASICS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 26.1% | 2 | 34.6K | 15% | 4 | | Nov 2025 | 80.5K | 26.9% | 2 | 41.8K | 13.9% | 4 | | Dec 2025 | 70.7K | 24.8% | 2 | 36.6K | 12.8% | 4 | | Jan 2026 | 54.2K | 22.3% | 3 | 42.9K | 17.7% | 4 | | Feb 2026 | 50.6K | 23.9% | 2 | 40.6K | 19.2% | 4 | | Mar 2026 | 65.5K | 26.5% | 2 | 41.4K | 16.7% | 4 | | Apr 2026 | 62.8K | 25.7% | 2 | 41.4K | 16.9% | 4 | | May 2026 | 72.1K | 26.5% | 3 | 42.9K | 15.8% | 4 | | Jun 2026 | 70.5K | 25.7% | 3 | 42.4K | 15.5% | 4 | | Jul 2026 | 70.7K | 26.8% | 2 | 45.2K | 17.1% | 4 | | Aug 2026 | 68.9K | 25.6% | 2 | 45.7K | 17% | 4 | | Sep 2026 | 67K | 26% | 2 | 44.4K | 17.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and ASICS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **ASICS**: Measured on the search terms “asics”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics kayano”, “asics novablast” and “asics superblast”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [ASICS profile](/demand/nz/brands/asics) - [All rugby cleats brands in New Zealand](/demand/nz/categories/nz-rugby-cleats-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or ASICS more popular in search? In September 2026, Adidas had more branded searches than ASICS among rugby cleats brands in New Zealand. Adidas had about 67,000 branded searches, while ASICS had 44,400. Adidas made up 26% of all rugby cleats brand searches we track, and ASICS accounted for 17.2%. ## Cite this page Brandwave. "Adidas vs ASICS: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-rugby-cleats-brands/compare/adidas-vs-asics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rugby-cleats-brands/compare/adidas-vs-asics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.